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MacBytes
Apr 3, 2008, 02:33 PM
http://www.macbytes.com/images/bytessig.gif (http://www.macbytes.com)

Category: News and Press Releases
Link: Apple, Big Apple feud over logos (http://www.macbytes.com/link.php?sid=20080403153314)
Description:: No consumer could be confused, nothing to do with computer maker, cries the city...

Posted on MacBytes.com (http://www.macbytes.com)
Approved by Mudbug

wordmunger
Apr 3, 2008, 02:35 PM
http://www.wired.com/images/index/2008/04/040208_apple_bg.jpg

Wow... That looks absolutely nothing like the Apple logo (it's also pretty effin' ugly). I wonder what the big deal is.

saltyzoo
Apr 3, 2008, 02:39 PM
The problem is that the way trademark law works if they don't make a stink any time someone comes close then they will lose their right to the trademark completely (IE: it becomes considered "generic")

mkrishnan
Apr 3, 2008, 02:42 PM
I sense another infringement suit coming on... that's suspiciously close to a symbol my people have been using for many centuries. :p

http://www.wired.com/images/index/2008/04/040208_apple_bg.jpghttp://images.43things.com/entry/240341pw100.jpg

stagi
Apr 3, 2008, 03:09 PM
That is one UGLY logo, what are they thinking.

Peel
Apr 3, 2008, 03:12 PM
Actually looks more like the iScrobbler logo to me:

http://cache.lifehacker.com/assets/resources/2007/07/iscrobbler.png

WildCowboy
Apr 3, 2008, 03:26 PM
It's important to note that color is not a part of the trademark application, so what they're really applying for a trademark on is this:

110747

It looks a bit more like Apple's logo, but not really all that similar.

Drumjim85
Apr 3, 2008, 03:29 PM
has apple ever complained about the MR logo? ...

IJ Reilly
Apr 3, 2008, 04:07 PM
has apple ever complained about the MR logo? ...

You mean, aesthetically? It always looks to me like a squinting face with red and green hair parted in the middle.

Balooba
Apr 3, 2008, 04:37 PM
I must say that I agree with Apple on this one. The shape of the NYC logo is clearly inspired by Apple's logo. Look at the leaf, same angle, almost identical shape, same proportions, and also hanging free from the rest of the logo. Come on logo makers, if you had not seen Apple's logo in your life, you would not have come up with that leaf on your own. The NYC logo is meant to be on all sorts of merchandize, meaning that it will surely be seen mirrorized (through glasses, as decals on windows etc). Waving from a flag or seen at a distance, it will not be very different from the Apple logo. The pringle-pattern is not enough, and as the guys said above, the colors are not important for the trademark issue.

The NYC logo should at least have another leaf, or why not a piece of stalk, or two leaves?

Jaffa Cake
Apr 3, 2008, 04:40 PM
The shape of the NYC logo is clearly inspired by Apple's logo.I'd say the shape of the logo is clearly inspired by an apple.

tothecore
Apr 3, 2008, 04:59 PM
well i can actually see a small simularity in the outline of NYC's that's Exactly like Apples. I dont know if this would hold up in court but it is close...

See Link for my example:

http://www.omni-advertising.com/art/dan/

Rocketman
Apr 3, 2008, 05:58 PM
I must say that I agree with Apple on this one. The shape of the NYC logo is clearly inspired by Apple's logo. Look at the leaf, same angle, almost identical shape, same proportions, and also hanging free from the rest of the logo. Come on logo makers, if you had not seen Apple's logo in your life, you would not have come up with that leaf on your own. The NYC logo is meant to be on all sorts of merchandize, meaning that it will surely be seen mirrorized (through glasses, as decals on windows etc). Waving from a flag or seen at a distance, it will not be very different from the Apple logo. The pringle-pattern is not enough, and as the guys said above, the colors are not important for the trademark issue.

The NYC logo should at least have another leaf, or why not a piece of stalk, or two leaves?

I agree with this comment. Change the leaf, solve the problem.

Rocketman

OllyW
Apr 3, 2008, 06:17 PM
I must say that I agree with Apple on this one. The shape of the NYC logo is clearly inspired by Apple's logo. Look at the leaf, same angle, almost identical shape, same proportions, and also hanging free from the rest of the logo. Come on logo makers, if you had not seen Apple's logo in your life, you would not have come up with that leaf on your own. The NYC logo is meant to be on all sorts of merchandize, meaning that it will surely be seen mirrorized (through glasses, as decals on windows etc). Waving from a flag or seen at a distance, it will not be very different from the Apple logo. The pringle-pattern is not enough, and as the guys said above, the colors are not important for the trademark issue.

The NYC logo should at least have another leaf, or why not a piece of stalk, or two leaves?

It confused me.

I went out to get a new Mac earlier today and it wasn't until I got back home that I realised I had bought New York City.

I suppose I should have noticed the size of the box was a little oversized for a Mac mini.

IJ Reilly
Apr 3, 2008, 06:23 PM
It confused me.

I went out to get a new Mac earlier today and it wasn't until I got back home that I realised I had bought New York City.

I suppose I should have noticed the size of the box was a little oversized for a Mac mini.

Did it come with the Brooklyn Bridge? Never buy New York City if it doesn't come with the bridge. That's my policy anyway.

grafikat
Apr 3, 2008, 06:28 PM
I sense another infringement suit coming on... that's suspiciously close to a symbol my people have been using for many centuries. :p


http://images.43things.com/entry/240341pw100.jpg


That is, um (om), one beautiful logo ;)

SPUY767
Apr 3, 2008, 07:29 PM
This is just apple making sure that the "Apple" brand is not commoditized. They have to do this or they risk their trademark being invalidated in the future.

QuarterSwede
Apr 3, 2008, 08:38 PM
well i can actually see a small simularity in the outline of NYC's that's Exactly like Apples. I dont know if this would hold up in court but it is close...

See Link for my example:

http://www.omni-advertising.com/art/dan/
Wow, that's pathetic. Looks like the "designer" took the Apple logo and modified it slightly. Talk about lazy.

clevin
Apr 3, 2008, 09:02 PM
is apple going to patent the fruit as well? its getting ridiculous.

Balooba
Apr 3, 2008, 09:40 PM
is apple going to patent the fruit as well? its getting ridiculous.

Of course not. But if I understand it correctly, the trademark law not only gives the holder the right to defend the trademark in court. It also requires that the holder defends it, aggressively. In other words, if Apple decides not to defend it in this particular case, it automatically opens it up for let's say MacRumors to make a logo more like Apple's. This is because any 3rd party can point to this case and, rightfully, claim that Apple has stopped defending it.

The logos are fairly similar. Show the NYC logo to someone who is 15 ft away and ask which company, product or organization it makes him or her think of...

Of course nobody will mix up a city and the mothership. But the NYC logo is close enough to trigger a legal defense. I'm sure the lawsuit does not come as a surprise to the NYC campaign.

Draddy
Apr 3, 2008, 10:17 PM
is apple going to patent the fruit as well? its getting ridiculous.

no it's not, it's the EXACT same shape, down to the pixel as apple's.... look at the overlay posted above.

http://www.omni-advertising.com/art/dan/

yadmonkey
Apr 3, 2008, 10:52 PM
I take it back... it's just a trademark dispute and I see why Apple is concerned about it.

zainjetha
Apr 3, 2008, 11:58 PM
This is so hilarious.... Apple fighting over a logo while they have just released like 10 new products in the past 2 months...

MBP
New iPod Touch
New iPhone
Time Capsule
MB
MBA
Movie Rentals in iTunes
and the list goes on & on...

jodelli
Apr 4, 2008, 12:45 AM
Did it come with the Brooklyn Bridge? Never buy New York City if it doesn't come with the bridge. That's my policy anyway.

Hey, that bridge is mine! Says the guy who sold it to me.

jodelli

roach
Apr 4, 2008, 01:57 AM
I must say that I agree with Apple on this one. The shape of the NYC logo is clearly inspired by Apple's logo. Look at the leaf, same angle, almost identical shape, same proportions, and also hanging free from the rest of the logo. Come on logo makers, if you had not seen Apple's logo in your life, you would not have come up with that leaf on your own. The NYC logo is meant to be on all sorts of merchandize, meaning that it will surely be seen mirrorized (through glasses, as decals on windows etc). Waving from a flag or seen at a distance, it will not be very different from the Apple logo. The pringle-pattern is not enough, and as the guys said above, the colors are not important for the trademark issue.

The NYC logo should at least have another leaf, or why not a piece of stalk, or two leaves?

uhmm...no, inspired by a fruit called Apple.

nyprospect
Apr 4, 2008, 05:01 AM
Are you kidding me? Don't make me buy a dell Steve! Apple better prepare to use kiwi fruit as their logo.Anyway i love my mac mini.

ThirteenXIII
Apr 4, 2008, 07:45 AM
Apple goes Bananas!!!!!
http://img384.imageshack.us/img384/6573/bananaij6.png


:p:p:p:p

Mac OS X Ocelot
Apr 4, 2008, 07:57 AM
Apple goes Bananas!!!!!


snip


:p:p:p:p

Infringement! (http://www.greenplastic.com/lyrics/bananaco.php)

Oh, Banana Co.
We really love you,
and we need you
And oh, Banana Co.
We'd really love to believe you

MacBoobsPro
Apr 4, 2008, 07:57 AM
As well as being the same kind of fruit if you overlaid the logo onto Apple Incs logo you would see that the shape and dimensions are 'quite' similar and the leaf is very similar leading one to suspect that Apple Incs logo has indeed been plagiarised.

They may be for very different uses but if you copy someones work you are going to get found out. :rolleyes:

ThirteenXIII
Apr 4, 2008, 08:15 AM
Infringement! (http://www.greenplastic.com/lyrics/bananaco.php)

Oh, Banana Co.
We really love you,
and we need you
And oh, Banana Co.
We'd really love to believe you

**off-topic**

that means nothing,,,radiohead is laaaame :rolleyes:

anyways....they should really (NYC) develop a new logo anyway its kind of stale, maybe make an appl eout of the initials of NYC.
thatd be creative and their own.

nyprospect
Apr 4, 2008, 08:53 AM
Would be nice for Apple to work in conjunction with NYC to promote Macs and Energy saving products from mac for Nyc residents to use.I understand Apple must challenge Nyc here to show that they give a rats a.. about their company.Hopefully this ends in a peaceful manner.I dont want to switch back to a pc because of me nyc pride.:p

killerrobot
Apr 5, 2008, 08:42 PM
If a logo for a computer company or an environmental campaign looks like an apple, is it an apple?

When word came out on Thursday about Apple’s legal challenge to the seemingly innocuous GreenNYC logo, claiming that the looped green apple would cause “consumer confusion resulting in damage and injury” to Apple, and will “cause dilution of the distinctiveness” of Apple’s trademark...


So anyone else thinking WTF Apple? Is this just a publicity stunt by Apple or are they really serious about this?

http://cityroom.blogs.nytimes.com/2008/04/04/its-like-comparing-apples-to-apples/?hp

PkennethV
Apr 5, 2008, 09:08 PM
wow that's pretty ridiculous. If anything, the MacRumors logo looks more like that "apple logo" than that green one.

karenflower
Apr 5, 2008, 10:57 PM
Yeh, this is silly. They should be glad of any possible association with GreeNYC. It's a good cause!

killerrobot
Apr 5, 2008, 11:29 PM
wow that's pretty ridiculous. If anything, the MacRumors logo looks more like that "apple logo" than that green one.

I was just thinking that as well. Arn look out for any guy coming around asking for you by name hoping to give you a subpoena.:o

Yeh, this is silly. They should be glad of any possible association with GreeNYC. It's a good cause!

You'd think Apple would be happy with any association with anything "green".
Maybe that's where this publicity stunt, IMO, is coming from--they make a big hassle about it and people read headlines about Apple and GreeNYC and interpret it as Apple being green if they don't read the whole story. Who knows...

pederg
Apr 6, 2008, 05:44 AM
Apple, Inc. has filed a suit to prevent New York City's non-profit 'GreeNYC' initiative from using a logo that incorporates an apple in its design. Commentators have noted the substantial differences between the two designs, not to mention the irony of this sort of infringement claim. The city of New York has filed to have the claim rejected, and even possibly the cancellation of Apple's logo in light of the long history of the nickname 'The Big Apple' to describe the city.

Hmm.. Apple with their lawsuits :/ This one doesn't look too promising..

Peder

dejo
Apr 7, 2008, 12:45 AM
is apple going to patent the fruit as well? its getting ridiculous.
This isn't about patents, it's about trademarks. They're very different things. And, as you've stated in the past about trademarks (http://forums.macrumors.com/showpost.php?p=3380779&postcount=107):
for the guy who stated "trademark doesn't mean crap", i would suggest you seriously learn something about importance of trademark and how the tradmarks contribute to this competitive commercial world. No matter how much u love apple, don't throw away the rules, otherwise, eventually nobody will benifit from it.
P.S. I love FSJ's take on this:
We look like idiots in this battle with New York over a trademark (http://fakesteve.blogspot.com/2008/04/we-look-like-idiots-in-this-battle-with.html)