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View Full Version : Apple logo stimulating brain


brent0saurus
Apr 7, 2008, 08:39 PM
http://www.npr.org/templates/story/story.php?storyId=89408933

i can't post in the mac bytes section. i guess i'm too much of a n00b or something, but i hope this is a good place for this article.

theLimit
Apr 7, 2008, 09:03 PM
Another study showing that the Apple logo boosts creativity. :)

I guess advertising does shape public perception. Personally, the only advertisement that made me decide to buy something was the Skittles singing rabbit (http://www.youtube.com/watch?v=7HEF49nMsM8).

brent0saurus
Apr 7, 2008, 09:49 PM
i'm going to buy some skittles right now

Kamera RAWr
Apr 7, 2008, 10:05 PM
I would think researchers at Duke University would have more important things to research than this... :rolleyes:

For some reason I'm reminded of the scene in "Baby Boom" where Diane Keaton was at a class with her adopted/inherited baby showing pics of different things and whatnot.

Doctor Q
Apr 7, 2008, 10:59 PM
Here (http://www.macbytes.com/submit.php) is where you submit a story to MacBytes.

Once it goes through the approval machinery, a thread will appear in the MacBytes.com News Discussion forum.

brent0saurus
Apr 8, 2008, 12:02 AM
oh cool, thanks. just posted it.

MacBytes
Apr 8, 2008, 08:25 PM
http://www.macbytes.com/images/bytessig.gif (http://www.macbytes.com)

Category: News and Press Releases
Link: Apple logo stimulating brain (http://www.macbytes.com/link.php?sid=20080408212532)
Description:: A pretty interesting NPR study...

Posted on MacBytes.com (http://www.macbytes.com)
Approved by Mudbug

sminman
Apr 8, 2008, 08:55 PM
That was kinda of interesting.

It makes since though.

dukebound85
Apr 8, 2008, 09:11 PM
placebo effect anyone? if this happens to be true which i doubt to begin with lol

clevin
Apr 8, 2008, 09:18 PM
ppl saw disney logo behave more honestly than those who saw E! logo.........

sleepingworker
Apr 8, 2008, 09:51 PM
Okay. According to that study I should look at the Apple logo when I'm about to paint and look at the IBM logo when I'm about to do my taxes. :rolleyes:

twoodcc
Apr 8, 2008, 09:59 PM
that's pretty cool. i mean, it doesn't really mean a whole lot, to me anyway, but it's a cool statistic. i've been surrounded by the apple logo a lot in the last 3 years or so, but i'm still not all that creative

sleepingworker
Apr 8, 2008, 10:07 PM
that's pretty cool. i mean, it doesn't really mean a whole lot, to me anyway, but it's a cool statistic. i've been surrounded by the apple logo a lot in the last 3 years or so, but i'm still not all that creative

You've gotta sleep with it under your pillow ;)

Grimace
Apr 8, 2008, 10:24 PM
placebo effect anyone? if this happens to be true which i doubt to begin with lol

Clearly, you have no idea what this is.

EricNau
Apr 8, 2008, 10:45 PM
Sounds like the study that was already discussed in another thread: Link (http://forums.macrumors.com/showthread.php?t=457912)

I still don't buy it.

The NPR article curiously leaves out the one of the study's major characteristics: the Apple logo was only displayed in a subliminal fashion, i.e. below the threshold of consciousness, despite the fact the study after study have disproved this premise.

(Also note that the MacBytes description is misleading, in that this was not a study sponsored or supported by NPR.)

Gasu E.
Apr 9, 2008, 08:16 AM
That's surprising. I mean, the Playboy logo stimulates MY brain; I don't get the Apple logo.

sleepingworker
Apr 9, 2008, 10:37 AM
That's surprising. I mean, the Playboy logo stimulates MY brain; I don't get the Apple logo.

Yea, actually the Playboy logo stimulates my brain in creative ways that the Apple logo can only dream of! And the IBM logo? It's still at work in a cubicle doing my taxes.

ckurowic
Apr 9, 2008, 11:20 AM
I would think researchers at Duke University would have more important things to research than this... :rolleyes:

For some reason I'm reminded of the scene in "Baby Boom" where Diane Keaton was at a class with her adopted/inherited baby showing pics of different things and whatnot.

How businesses affect our daily lives is very important, they are everywhere and are designed to stimulate our brains at the sub-conscious level. I'm not sure how you could possibly say its not important.

sleepingworker
Apr 9, 2008, 11:24 AM
Reread "The Hidden Persuader" by the late Vance Packard.