View Full Version : don't laugh to much.......
mocman
Apr 12, 2008, 08:19 AM
I am starting up a new business for making car care products. Such as tire shine and shampoos etc. I am trying to get my logo locked down to no avail. But here is my start and please feel free to show me the direction to go in. Thanks MC
My business name is " MC Car Care Products "
bartelby
Apr 12, 2008, 08:37 AM
Keep the "MC Car Care Products" all the same type face and the same size, and preferably on one line.
MacBoobsPro
Apr 12, 2008, 08:49 AM
First of all dont design on a black background. Secondly don't use Arial as it is most design apps default font and makes any design work seem like you couldn't be bothered to use a different typeface. That might sound a bit harsh but thats how I feel about Arial as well as it is just plain fugly. ;)
Try not to use gradients or very subtle touches like the highlights and lines within the sphere because when you apply the logo to something small like a business card you are going to lose the clarity and can end up with something that looks very poor. Try designing it using just black then when you are happy add colour.
Pay attention to the dimensions of each object. As it stands if you reduced the size of your logo to fit on a business card for example even though the sphere may look ok size wise the size of your text would end up being very small.
Forget about your phone number until you have cracked the design of your logo. The phone number is not part of your logo and will just cause you more problems to solve.
Design the logo, then try a few compositions on a business card including your phone number and address etc. Try keeping your logo separate from the contact info to allow maximum impact of your logo and clarity of the information you are offering.
For more impact I would suggest a heavier (bolder) font and kind of agree with bartelby about keeping the text on the same line.
Hope this helps. :)
bartelby
Apr 12, 2008, 08:56 AM
I'm just messing about and with a black background it's quite hard to get the sphere to look central in the image.
Here's 2 versions. (I may have changed my mind about the 1 line :o)
111828
111829
EDIT: Looking at them, stick with one line.
LeviG
Apr 12, 2008, 09:21 AM
1st - what is that purple blob supposed to represent exactly (it looks like a purple photography lightbulb to me), it doesn't have a any relevance to cars or car care products from my perspective.
2nd - nothing wrong with using Arial, I've used it in my business logo, its just the way you've used it which doesn't look very good in my view, so try some different fonts.
3rd - I don't actually like the logo colour scheme either.
jerryrock
Apr 12, 2008, 11:02 AM
You have an extra space in the phone number before the last four digits. I think incorporating the MC inside the circular logo is the way to go.
mocman
Apr 12, 2008, 01:43 PM
a little more.........tweaking
decksnap
Apr 12, 2008, 01:47 PM
2nd - nothing wrong with using Arial, I've used it in my business logo, its just the way you've used it which doesn't look very good in my view, so try some different fonts.
Arial is a bad (uglier) copy of Helvetica. If you find yourself wanting to use something resembling Arial, go for the real thing. It's a lot nicer.
mocman
Apr 12, 2008, 01:53 PM
diff color
mocman
Apr 12, 2008, 02:02 PM
one more............
CanadaRAM
Apr 12, 2008, 02:02 PM
Ooh my poor eyes
Go back and re-read the suggestion about not using excessive gradients and effects, especially on text.
The direction you are going, you'll only be able to buy the most expensive, photo type business cards, 'cause it just won't come across on standard cards, letterhead, envelopes, etc.
One hint - if it doesn't work properly in black and white, then you have to simplify it.
mocman
Apr 12, 2008, 02:08 PM
diff font and I will work on the above statement.thanks
Eric5h5
Apr 12, 2008, 02:09 PM
Um...just hire a graphic designer.
--Eric
mocman
Apr 12, 2008, 02:19 PM
ummmm.......
TuffLuffJimmy
Apr 12, 2008, 02:28 PM
ummmm.......
take out all the shadows and you have a nice logo, maybe a simpler font though.
mocman
Apr 12, 2008, 02:33 PM
getting close I hope..........
bobbleheadbob
Apr 12, 2008, 02:34 PM
I think that last one is hard to read.
tMac85
Apr 12, 2008, 02:38 PM
I'm just messing about and with a black background it's quite hard to get the sphere to look central in the image.
Here's 2 versions. (I may have changed my mind about the 1 line :o)
111828
111829
EDIT: Looking at them, stick with one line.
yeah go with the second one
canucks-17
Apr 12, 2008, 02:44 PM
The prototype designs are improving since the first one.. I would stick with the last one and use Myriad Pro (Apple's Font) ;)
Edit -- Lose the Disney font in the slogan.
bjett92
Apr 12, 2008, 02:50 PM
getting close I hope..........
Yess... the disney font must go
and maybe make the slogan a little bigger so it is easier to read, but not the same size as the name
AppleMatt
Apr 12, 2008, 03:04 PM
In my opinion...
It now looks like a surf wear shop logo. Loose the slogan, save it for a shop or leaflet.
Personally, I take pride in my car. The products I use (Autoglym etc) all have a very 'clean' design. I'd settle on a market, eg race cars, family cars, high performance cars, and tailor your logo to that.
Secondly, the design as it stands doesn't convey 'cars' to me. It's very abstract and reminds me of the CoreImage/CoreVideo/CoreAudio logos. These work, however, because there is no 'touchable' real world CoreImage. Cars are very touchable.
How about a piston, a wheel on an angle or glossy paintwork?
AppleMatt
LeviG
Apr 12, 2008, 03:19 PM
Arial is a bad (uglier) copy of Helvetica. If you find yourself wanting to use something resembling Arial, go for the real thing. It's a lot nicer.
Can't see any reason to go changing the font to be honest, at the size the text is the differences (atleast on my letters) is minimal if there are any at all, combined with the weight/thickness of the font I'm not going to go changing it all for no reason, besides I don't feel like paying for a font (which I'll likely use once) that is already available to me albeit as a copy :rolleyes:
Now back to the 'new' designs.
Orange - hang on I'll just look at the sun to get my eyesight back - thats dire sorry
Later ones - better but you seem to be 'stuck' in a set design. Get some paper and a pencil/biro and draw out some ideas in solid colour and lines. Play around with some placement of the text, different ideas for the 'logo', look at whats already out there.
Sijmen
Apr 12, 2008, 03:30 PM
Arial is a bad (uglier) copy of Helvetica. If you find yourself wanting to use something resembling Arial, go for the real thing. It's a lot nicer.
edit: wrong stuff here, ignore.
mocman
Apr 12, 2008, 03:47 PM
a little more now I have headache........
LeviG
Apr 12, 2008, 03:50 PM
I think I've worked out whats really making the designs look rubbish to my eyes.
Do you really need products on there. Can you use MC Car Care
Just for an idea (not very good in my opinion) but it shows what I mean.
Sijmen
Apr 12, 2008, 04:05 PM
a little more now I have headache........
I'd like it more without the shadows.
mocman
Apr 12, 2008, 04:41 PM
shadows in the words?? I also thought of the car logo a little bigger and lower the opacity....I will try a little bit later....thanks for all the replies......MC
TuffLuffJimmy
Apr 12, 2008, 06:22 PM
another
you really are adamant about those shadows on the words aren't you :rolleyes:
MindBrain
Apr 12, 2008, 06:23 PM
Geeze hire a designer. There's nothing working here
mocman
Apr 12, 2008, 06:36 PM
mindbrain...........you think I would be posting on here for info if I had money to hire a designer......??
Silver-Fox
Apr 12, 2008, 06:50 PM
Geeze hire a designer. There's nothing working here
At least he is trying, give him a break
If you are so good why not put a suggestion in?
But like many have said it does look better with out the shadows
Sijmen
Apr 12, 2008, 07:07 PM
At least he is trying, give him a break
If you are so good why not put a suggestion in?
But like many have said it does look better with out the shadows
He actually did give a suggestion, a pretty good one. The logo is important, and there are people very skilled who can do the job—heck probably even here right now reading this thread.
Doesn't have to be that expensive either.
Edit: you say you don't have money for a designer. Why not just not have a logo until you can afford one?
hewcardpacklet
Apr 12, 2008, 07:21 PM
Edit: you say you don't have money for a designer. Why not just not have a logo until you can afford one?
I second that, and add: why not just have a logo until you have some sort of a customer base? Your first customer don't care about your logo, they want a better car care experience for a better price.
When you have more work than you alone can handle and you start hiring, then I would say it is time to worry about logos and other things.
mocman
Apr 12, 2008, 07:55 PM
another
TuffLuffJimmy
Apr 12, 2008, 08:31 PM
another
get rid of the word products and you have a good design IMO
Edit: "a shine above the rest" is a little hard to read and not needed
CRSpeedy
Apr 13, 2008, 03:22 AM
You're definitely heading in the right direction, MocMan, and way to be persistent. Don't get discouraged by a few negative comments. I go through 25+ variations of a logo before I find the perfect one, so you just need to be patient and avoid settling on a logo you're not happy with. It really is a reflection of your business, and the more professional it looks, the more professional you're going to appear to your customers. Keep at it, even if it takes a few weeks--it will be worth the wait.
As for your logo, here are my comments / suggestions:
First of all, great job on ditching all of the layer styles and colors. Save those for after you get a solid, black and white logo going. Once you do, I think the effects could really add something if you go with a glossy feel. Glossy is usually overrated and sometimes seen as unprofessional, but given that your product revolves around making cars shine, I believe it would be appropriate. For example, Logitech is one company that has a solid black and white logo that they can print on mouses and speakers where color cannot be used, and then they have a fancy, colored logo that they use for everything else:
http://hardwaregadget.blogosfere.it/images/gianluca/Logitech%20logo.jpg
I really think your font choice is what's hurting the logo the most. Slim, hand-written fonts are some of the hardest fonts in the world to work with, especially in logos. Yes--you can make them work--but it's going to be a challenge. Have you experimented with Helvetica, yet, as others have mentioned? It's a great font and the possibilities with the various font styles are endless. If you're not a fan of that font, try other fonts that have numerous font styles (light, regular, medium, bold, black, etc) Experiment with making MC Car Care bold, and Products in a light font underneath. Experiment with your kerning (the gap between the letters) and making MC Car Care tight, and products really spaced.
Another aspect that I feel is missing from your logo is a sense of... "togetherness", for lack of a better word. I feel like you have a word here, a word there, and nothing to bring it all together. Take a look at how these logos are tied together:
http://ec1.images-amazon.com/images/I/41PDNVTG1YL.jpghttp://www.superiorautoshine.com/images/mac_logo.gif
Also notice how both of these logos would look great in black and white, but yet they look great fancied up. (Note: I imagine both of these companies are your competition, so you don't want to make anything that makes a customer think, "Hey, that reminds me of Meguiar's logo!"). Sometimes it's good to take a look at other logos to get ideas, and to see what works and what doesn't. When you have time, stop by a book store and take a look at a book like "Logo Lounge", which is filled with nothing but thousands of logos. It may help spark an idea for you.
One more thing: MC Car Care Products is plenty long enough for a logo. Ditch the phone number and the slogan--it's just too much text for one logo, and it's going to be impossible to read when scaled down. There are other places to include your slogan and contact information other than in your logo.
I would throw something together for you as an example, but I really think you're getting closer with each version, and you know your company far better than I do. If you get discouraged to the point of settling, shoot me a PM and I'd be happy to help you out some more.
Keep it up, Mocman--you're definitely getting there. Now, any tips for me for cleaning off hundreds of tiny sap spots from the hood of my car that fall from the tree in my yard? :confused:
mocman
Apr 13, 2008, 07:17 AM
thanks CRSpeedy for some direction as I need it. I concur on the neg stuff but it comes with the posting.........i am not a professional.....here is another direction but may replace the sun in the back ground with some sort of car:rolleyes:
G4DP
Apr 13, 2008, 05:46 PM
mocman
That is getting there. A great improvement.
I've been following the thread from when you first asked for advice, I would agree with most of it.
Santa Rosa
Apr 13, 2008, 05:50 PM
I would say you need to get the name shortened down to some really good looking abbreviation in the logo. I had this problem once when I was doing a logo as the company name was massive. Think about getting it shortened then work it into the logo.
The car idea logo I though looked good, was clean but again the name spoilt it.
MacBoobsPro
Apr 13, 2008, 06:07 PM
Mocman think about what your company offers and how you would portray that visually. From what I can gather you offer products that clean and protect your vehicle.
Attached is a VERY quick logo that you must not take literally but use it as a basis for something better. In it I have depicted protection (circle around car) and cleanliness (shiny star thing) and it is also using only one colour which means the logo will work well in say a phone book ad or newspaper advert. If you have a logo with various colours and gradients all over the place it will not replicate well in certain situations and will make your company look unprofessional.
Once you have settled on a design that works well in black and white then you can add colour. In the attached instance for example you could make the car, circle and shiny star thing blue and the text could be a lighter shade of blue or something.
If a logo can be simplified then its not working to its full potential. Come up with an idea then simplify, simplify, simplify!
:)
Take in all criticism, good and bad, learn from it and create something better.
mocman
Apr 13, 2008, 07:33 PM
Just got home from the masters so now I get to work a little more tonite. Anyway thanks for the input on the logo.
The reason that I really am staying away from the "car care" only is because I will be making all the products for car care and some to industries such as cleaning and degreaser. I feel that if I go with car care it will seem that I will be detailing the car etc. I will try another later on tonite and post and i think that I have come a long way since yesterday thanks to all of you guys.......MC
mocman
Apr 13, 2008, 09:56 PM
a little of the past.........
bowzer
Apr 13, 2008, 10:29 PM
mindbrain...........you think I would be posting on here for info if I had money to hire a designer......??
you dont have money to hire a designer, but you have money to start a business with your own line of products?
TuffLuffJimmy
Apr 13, 2008, 10:41 PM
you dont have money to hire a designer, but you have money to start a business with your own line of products?
that's uncalled for and has nothing to do with this thread.
to the OP: I like your most recent design. I think it may look better if the sun shape were on the car and if the word "products" was removed.
mocman
Apr 13, 2008, 11:07 PM
hey bowzer, after looking at your site maybe you need hire a pro web master. But thanks for your concern...........
motulist
Apr 14, 2008, 12:22 AM
i think you definitely need a logo that suggest an automative nature, not just a pretty symbol. Something like this. (3 slightly different versions)
MacBoobsPro
Apr 14, 2008, 03:56 AM
Just got home from the masters so now I get to work a little more tonite. Anyway thanks for the input on the logo.
The reason that I really am staying away from the "car care" only is because I will be making all the products for car care and some to industries such as cleaning and degreaser. I feel that if I go with car care it will seem that I will be detailing the car etc. I will try another later on tonite and post and i think that I have come a long way since yesterday thanks to all of you guys.......MC
If you are referring to my post I did say don't take it literally. It was to show how car care and cleaning can be shown visually I.e. In a logo. You still seem to be going in circles at the moment and some input you have taken onboard isn't the best of quality and your logo is still coming across amatuerish, no offence. I'm offering professional advice, its ok if you don't use it thats your choice, I'm just trying to help. I admire your persistence in achieving what you desire.
AppleMatt
Apr 14, 2008, 05:03 AM
I've no vested interest in whether you succeed or fail, nor whether you take on board the advise offered so would hope I'm objective. As I've said before, I do have a strong interest in car care. That would be my only bias affecting my posts, however I would presume it's a positive bias as I am a potential customer.
I think your transition from the abstract orb logo to the concrete car was the best step you made - a definite big jump, well done. I also think MacboobsPro has conveyed visually what I was trying to say before, with a bit (lot...) more expertise! I'd certainly consider that to be your strongest starting point so far. The logo has a clear boundary, it's neat, it is consistent (same font, single shade) etc etc.
Language is very powerful. If you want to stray away from the 'car care' imagery, take it out of your company name. And either way, loose "products." Everything is a product; shoes, tomatoes etc. You don't see 'Apple Computer Products', 'Canon Printer Ink Products'. The implication of something being a product is in its name.
AppleMatt
mocman
Apr 14, 2008, 07:41 AM
Here is a little diff.......also thanks for the directions as I feel that I am finally getting somewhere.
LeviG
Apr 14, 2008, 08:36 AM
What is it with the MC, you have used that same cheap, badly drawn style on several of them now. It does the designs no favours and theres no way I would think that using that font is going to give me a good quality finish to my car care.
You also seem to be going around in circles, several of us (who do design for a living) have given you advice about which is best etc yet you seem to keep ignoring it :(.
Go through this thread, bullet point the advice given and then try and design a logo around it.
mocman
Apr 14, 2008, 09:36 AM
LeviG the MC is my initials and I think that it is mandatory in my logo. Also I think I am listening very well since the inception of my first logo. Here is another one also.....Thanks
czardonic
Apr 14, 2008, 10:20 AM
mindbrain...........you think I would be posting on here for info if I had money to hire a designer......??
Honestly, if you don't have the money to hire a designer, you don't have the wherewithal to start a business.
What next, a free formulator, a free printer, free advertising space, a free attorney, a free……
Hey, send me a free computer, and we'll talk.
LeviG
Apr 14, 2008, 10:23 AM
LeviG the MC is my initials and I think that it is mandatory in my logo.
I wasn't refering to the use of MC but the font that was being used :rolleyes: Your name and hence your initials are not mandatory in your business name, thats a decision you made. My business has no reference to my name in any way manor or form (except on letters for signing etc).
Also I think I am listening very well since the inception of my first logo
And if that is the case explain why you are still using drop shadows when several people have suggested not doing so, plus some of the last couple of designs have gone back to gradients which we said move away from due to cost of printing!!
You're not prepared to pay for your design so atleast take notice of us designers.
EvanLugh
Apr 14, 2008, 10:28 AM
LeviG the MC is my initials and I think that it is mandatory in my logo. Also I think I am listening very well since the inception of my first logo. Here is another one also.....Thanks
That's much better than your original ones. Getting better. If I get time later, I'll see what I can whip up. :rolleyes:
tobefirst
Apr 14, 2008, 10:29 AM
LeviG the MC is my initials and I think that it is mandatory in my logo. Also I think I am listening very well since the inception of my first logo. Here is another one also.....Thanks
I'm confident that LeviG was speaking to the style "MC" was in, and not its very being in the title of the company. The typeface that you choose to use for this application should convey "clean, professional, authoritative" while the MC in most of your iterations has conveyed "whimsical, fun, light-hearted, a tad irresponsible." It was much more suited for a toy or game than a product that wishes to be taken seriously.
EDIT: Gosh, I'm slow this morning...
Honestly, if you don't have the money to hire a designer, you don't have the wherewithal to start a business.
Tell this to my grandparents, who have operated their own small business for 20 years without ever having a logo or identity. They seem to be doing just fine.
mocman
Apr 14, 2008, 10:56 AM
I am trying other fonts but have thousands to choose from any suggest? Here is one more before I leave for work....mc
oh yea czardonic: I have owned and operated a biz for 18 years and needed no logo. It kills me that people like you never do anything in life on their own. You are the type that pays someone to change a lightbulb in your apartment. Anyway thanks for your time.........LeviG your right, along with alot of others on the forum and I will tweak a little more tonite.........mc
CRSpeedy
Apr 14, 2008, 12:05 PM
You're definitely headed in the right direction, Mocman.
I'm not sure if you're actually designing the entire logo yourself, or if you're getting the clipart from online (no problem with that), but if you are going with the second route, make sure you get it from a website that allows it, and one that you can download in a vector format. Speaking of vector, what program are you designing the logo in? Do you know about .eps and .ai file formats? If not, I'd be happy to help you out in those areas as well, because it's absolutely crucial with a logo.
One website that may help you out is StockXpert, which is a stock photo website where you pay $1-$10 to download images for your own use. Now, there are numerous disadvantages to using one of these in your logo (such as other people being able to use the same image in their logo, if they so chose), but it could be an option for you.
Here's my quick 5 minute job, which is FAR from great, but may give you a better idea of what I meant about using different font styles / sizes and kerning.
digitalnicotine
Apr 14, 2008, 12:09 PM
^I like that minus the "products".
mocman
Apr 15, 2008, 07:27 AM
that is pretty sweet CRSpeedy............what font is that??
CRSpeedy
Apr 15, 2008, 09:26 AM
Thanks -- that font is called Compacta ICG. You could also try a condensed, black version of Helvetica, which will give a similar look :)
mocman
Apr 15, 2008, 10:02 PM
yet 2 more............
digitalnicotine
Apr 16, 2008, 12:16 AM
Getting better. :) I don't like the geometrical symbol? Is that meant to be a sun? It's a bit distracting. Is there a reason you included it? BTW, good for you to keep at this, despite what may seem to you to be criticism. :)
mocman
Apr 16, 2008, 07:02 AM
yea about the closest symbol to a sun I could find. No criticism taken on your comments I need all the help I can get. Thanks
RedTomato
Apr 16, 2008, 03:12 PM
http://att.macrumors.com/attachment.php?attachmentid=112130&stc=1&thumb=1&d=1208189059
This is by far the best one I've seen so far. I'd be happy with that for a final design. Give CRSpeedy $100 for his 5 minutes and consider yourself lucky you got a wonderful logo from such a expert designer that meets all your requirements (including the inclusion of the word 'products') for such a cheap price. Bargain.
Better than paying an average designer $1000 for 20 hours work creating a brief and ending up with something half as good.
greg555
Apr 17, 2008, 12:42 AM
Are you kidding? I mean...the best so far, yea but uh....ummm oh nevermind
I think it's the best one so far too. Though I would say that the car silhouette is a bit too subtle. If there was a bit sharper bend going from the hood to the windshield then it would be better IMO.
Greg
stargurl84
Apr 17, 2008, 11:45 AM
I like the spray bottle one as well...clean and sharp
ezekielrage_99
Apr 17, 2008, 08:20 PM
Give this software a try - Business Card Composer (http://www.belightsoft.com/products/composer/overview.php)
Also some quick pointers (sorry for any repeats):
- Stay away from Arial, Times New Roman, Papyrus and Comic Sans fonts
- Don't put too may effects, stay away from gradients, drop shadows, lens flare (bad, very very very bad) and other stupid smelly over used filters. (Trust me it will look better without).
- No photo backgrounds
- Web safe colours (another no no).
Kind of off topic but it looks as though a little spec work is happening here....
http://no-spec.com/
klymr
Apr 17, 2008, 08:38 PM
- Don't put too may effects, stay away from gradients, drop shadows, lens flare (bad, very very very bad) and other stupid smelly over used filters. (Trust me it will look better without).
Most of the filters are used for polishing a turd anyway, meaning people use them to try to make something that is just mediocre look better. It rarely successfully works. Filters are evil little things!
CRSpeedy
Apr 18, 2008, 12:53 AM
Kind of off topic but it looks as though a little spec work is happening here....
http://no-spec.com/
Certainly not my intention, and I apologize if it came across that way. I wrote a rather long post filled with comments and suggestions, and only threw together a five minute logo as an example to show what I mean, instead of just telling it. I admire the persistence of MocMan, and I looked at the situation as helping out a new designer, rather than providing free spec work to a client looking for handouts.
Feel free to remove my input and mock-up if you feel it was inappropriate.
andiwm2003
Apr 18, 2008, 12:27 PM
i agree with tomato: pay crspeedy $100 for the logo. then pay him another $100 for a colored version. then focus on your core business and products. at that point you're wasting valuable time by playing around with logos.
congrats to crspeedy. as customer i would look at the products after seeing that logo. this one can become a classic if your products stand the test of time. and it can be modified over time to go with fashion.
just imagine to have different colored spraystripes for different product lines down the road. not everybody will like it but it's good. and if your products hold up then you're fine.
B3CK24
Apr 19, 2008, 02:52 AM
Mocman..your designs all have the same faults, BAD TYPE.
Seriously, CRS designed a piece in 5 mins that is 10x better than anything that you came up with, reason? It utilizes symbols and elements from the company in a SIMPLE form..the type is not over dominating the symbol, and vice versa.. The clip art you are using is lame..sorry to be so harsh.
logos like these are not cheap to come by.. I really think you should PM him and discuss paying him some $ to get some elements he created in that design... otherwise, you're completely lost man.
If not, pm me and i'll talk about what I can do for my time spent...
TuffLuffJimmy
Apr 19, 2008, 03:12 AM
Mocman..your designs all have the same faults, BAD TYPE.
Seriously, CRS designed a piece in 5 mins that is 10x better than anything that you came up with, reason? It utilizes symbols and elements from the company in a SIMPLE form..the type is not over dominating the symbol, and vice versa.. The clip art you are using is lame..sorry to be so harsh.
logos like these are not cheap to come by.. I really think you should PM him and discuss paying him some $ to get some elements he created in that design... otherwise, you're completely lost man.
If not, pm me and i'll talk about what I can do for my time spent...
classy
First he admits that he cannot pay anyone and he just wants advice.
Then you come around and tell him he's horrible and then you ask for money.
dcubed20
Apr 19, 2008, 04:36 PM
some of the biggest no-nos in logotype design:
1. NO drop shadow or glows
2. NO script or hand-written looking fonts
3. NO "core web" fonts unless you really know how to make them look good. Otherwise they will look cheap. Arial and Comic Sans are huge no-nos. They look unprofessional to design professional and average customer alike. Choice of type is one of the easiest things you can do to look like a professional instead of an amateur.
Finally, some positive advice: design with type first. Come up with some logos that look powerful and cohesive only using letters, and then if you still find it necessary to introduce graphic elements to the logo, introduce them so that they complement the letters, not distract from them. Make sure your graphical elements add meaning and power to the overall design, otherwise they shouldn't be there.
nufanec
Apr 19, 2008, 05:02 PM
Personally I feel there is too much going on in your designs. The graphic elements are too busy and the font choice has tendencies towards being over-stylised. I also think there is too much in the way of text. A slogan is unnecessary in a logo, and the use of the word products is redundant.
Here's what I came up with in a few minutes (I took the liberty of changing the text from Car Care to Auto Care, as there is no real reason to limit your products to just one side of the motor industry). I'm not 100% happy with it, but you get my gist...
http://web.mac.com/ewancrossan/mc-auto.jpg
or
http://web.mac.com/ewancrossan/mc-auto-2.jpg
B3CK24
Apr 20, 2008, 12:27 AM
classy
First he admits that he cannot pay anyone and he just wants advice.
Then you come around and tell him he's horrible and then you ask for money.
Point out where I said $ or Money, Thanks.
As a graphic designer, this thread pains me. I'm up out.
mocman
Apr 20, 2008, 07:29 AM
Some people amaze me on here how they love to twist and turn stuff. I only asked for advice on something that I wanted to do for myself. I never stated that I was a graphic designer only needed a little advice.
The people who offered that negative badgering means nothing to me at all. The people who offered advice on how to make the logo better helped out and I appreciate every word.
I can see that crspeedys design is way better and guess what he is a designer. Then some clowns jump on his design. I wish they would delete this whole thread so the idiots could stay clear......"I really think it is better to be thought ignorant than open your mouth and erase all doubt"...........Thanks
anti-microsoft
Apr 20, 2008, 08:30 AM
Here's mine:
112869
dextertangocci
Apr 20, 2008, 12:37 PM
Use comic sans:D
decksnap
Apr 20, 2008, 01:29 PM
Some people amaze me on here how they love to twist and turn stuff. I only asked for advice on something that I wanted to do for myself. I never stated that I was a graphic designer only needed a little advice.
The people who offered that negative badgering means nothing to me at all. The people who offered advice on how to make the logo better helped out and I appreciate every word.
I can see that crspeedys design is way better and guess what he is a designer. Then some clowns jump on his design. I wish they would delete this whole thread so the idiots could stay clear......"I really think it is better to be thought ignorant than open your mouth and erase all doubt"...........Thanks
I understand what you are saying, and the course degree of negativity in this thread has been poorly phrased throughout. BUT. I haven't found any negativity in this thread that wasn't exactly true. The truth may hurt, but in the end it should help I think. Your logo is only going to be 'so good' if you, as you stated from the beginning, choose to do it yourself. Designers are going to cringe at it, and that's OK. It is what it is.
mocman
Apr 20, 2008, 08:17 PM
anti-microsoft..............SWEET.......what software?? :apple:
anti-microsoft
Apr 21, 2008, 01:55 AM
anti-microsoft..............SWEET.......what software?? :apple:
Thanks! I use Adobe Photoshop CS2... What have you been using?
mocman
Apr 21, 2008, 07:05 AM
I have used logo creator and business card composer. I have been real busy but will get back at it this week. I have figured out thru the forum that simple is the way to go...........
shamrock593
Apr 21, 2008, 01:03 PM
What about this?
http://img100.imageshack.us/img100/8076/mccardd4.png
There's no colour in it but you could always add some yourself. :)
AirunJae
Apr 21, 2008, 01:22 PM
Looks like your overall design, even though it's not locked down, is improving greatly. The best advice I have is to just try and keep it simple and clean. Not too simple, because then it is boring, but you get the point. I'll see if I can't work something up for you... keep up the good work!
Sijmen
Apr 21, 2008, 02:33 PM
What about this?
http://img100.imageshack.us/img100/8076/mccardd4.png
There's no colour in it but you could always add some yourself. :)
I love it! The fonts, shape, everything, it's great! The only thing I would change is to put the M somewhat to the right so the spacing between the M, C and the car looks consistent.
edit: like this. Not sure, maybe the original is better after all.
ezekielrage_99
Apr 21, 2008, 09:25 PM
Certainly not my intention, and I apologize if it came across that way. I wrote a rather long post filled with comments and suggestions, and only threw together a five minute logo as an example to show what I mean, instead of just telling it. I admire the persistence of MocMan, and I looked at the situation as helping out a new designer, rather than providing free spec work to a client looking for handouts.
Feel free to remove my input and mock-up if you feel it was inappropriate.
Sorry wasn't meaning to imply you are breaking rules, etc but it seems some of the post were "angeling" at spec work...
mocman
Apr 28, 2008, 08:19 PM
I love it! The fonts, shape, everything, it's great! The only thing I would change is to put the M somewhat to the right so the spacing between the M, C and the car looks consistent.
edit: like this. Not sure, maybe the original is better after all.
I like it also.........
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