Apple addiction

[jgbr]

I am curious to know if any research has been put into apple fanatics? IE: buying something from apple each time you pass their store or think about them alot?

[soberbrain]

The Cult of Mac (http://www.amazon.com/Cult-Mac-Leander-Kahney/dp/1886411832/ref=pd_bbs_sr_2?ie=UTF8&s=books&qid=1213993457&sr=8-2)

[AceFernalld]

I bought the book The Cult Of Mac about a year ago, and I found it wonderful.

It's a little bit outdates now since the new iPods and the iPhone have been released (there are "touch screen iPod" and "iPhone" mockups in the book)