Problem with that argument is that Apple aready did that before the 11 July, when the pulled the old iPhone from the market. l think it is clear by now that Apple massively miscalculated. Eitehr that or they are just not up to playing in the big leaugue yet in terms of shipping in large volumes. I think the worst bit about all the shortages is the silence from Apple. If only they would tell us what is going on... when phones will be available in stores to buy.