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MacRumors
Jan 19, 2004, 09:18 AM
Apple posted (http://www.apple.com/ipod/ads/ad4length30.html) its forth television commercial for the iPod featuring dancing silhouettes.

The latest version of the iPod ad features the song "Channel Surfing" by Feature Cast.

This ad was first shown at MacWorld San Francisco 2004.

awulf
Jan 19, 2004, 09:28 AM
Another thing to download :D

yoman
Jan 19, 2004, 09:32 AM
I wonder how long Apple will be using this ad campaign strategy. Do they even show any Mac comercials anymore? It seems like its all about the iPod lately.

filipp
Jan 19, 2004, 09:34 AM
This one is good
I like it

mrodgers79
Jan 19, 2004, 09:35 AM
why would they use a song in a commercial that you can't download on iTunes?

unc32
Jan 19, 2004, 09:40 AM
The iPod is going to die a quick death as it is replaced by the mini in the mainstream. Just look at the rankings of the apple site. Most people who want to buy these things don't need the gigantic space and like the small size. We seem to forget how short a life-span a product has in modern electron culture. Just look at the cellphone market...the V60 was everywhere 2 years ago and now is gone. Fortunately, apple has made a product capable of replacing the orginial ipod and can continue in the marketplace. Perhaps the best analogy is back to motorolla and the v60 replacing the ubiqous(sp) StarTac. I can't wait to order mine.

gwuMACaddict
Jan 19, 2004, 09:56 AM
is it just me? or is anyone else tired of the dancing shadow people?

i want something new...

:p

7on
Jan 19, 2004, 10:03 AM
There will always be a need for high capacity mp3 players. The regular iPod will not die. Everyone who buys those 200 cd holders are perfect customers for the larger capacity iPods. :P

MM2270
Jan 19, 2004, 10:09 AM
Well, I just have to make this comment. I was at the SoHo NY Apple Store this weekend to hear David Pogue do his 1 1/2 hour talk on tips and tricks in Panther. It was a good, entertaining session, and I learned a few things I never knew Panther could do.

But, as we were sitting there waiting for him to come out and start, they had what appeared to be commercials playing on the big sreen. There were quite a few for the iPod I had never seen before, and one of them really struck me! It showed a hand using an iPod in the lower right corner, scrolling through playlists and genres, and in the background was a full screen image that "scrolled' along with it, kind of like the old TV sets when the image "rolled", but the difference was that each image was something different that was supposed to represent a song or genre of music. Then the hand would come to a stop on one and start playing. This image, for example a field with flowers would come to the front and the image zoomed through, like you were flying through the scene. Then the hand popped up again, and scrolled through images again, stopped on a hoppin' scene with a DJ mixing it up, and again, the view would zoom through the scene, all as the music played. I believe there was one other after that, but I don't recall now what it was.

The point is, as I was watching, I thought, DAMN, that is an AWESOME commercial. Then I got angry, because obviously Apple has not released these to be aired. I can't understand why they've chosen to go with these dumb dancing silhouette people instead of something cooler, like this one.

I don't know how well I described these commercials, but believe me, they were REALLY awesome. I just wish Apple would get them on TV already!

ThomasJefferson
Jan 19, 2004, 10:16 AM
Never have like the dancing shadow ad series. An the latest ipod bores me. I think I called it a step sideways on aother thread.

I want a real rumor. Like ... Apple called into Area 51 to assist in development of back-engineered alien technology.

MrMacMan
Jan 19, 2004, 10:25 AM
Originally posted by mrodgers79
why would they use a song in a commercial that you can't download on iTunes?


Yeah really.

I checked the iTMS, its not there...


Smooth move apple...

:rolleyes:

I like this ad too... damn.

mmmbop
Jan 19, 2004, 10:28 AM
Good ad. Good tune. I like!

unc32
Jan 19, 2004, 10:29 AM
It may not die but will be regulated to the second tier. I would bet that 2x as many minis will be sold than regular.

dv8godd
Jan 19, 2004, 10:32 AM
Originally posted by unc32
The iPod is going to die a quick death as it is replaced by the mini in the mainstream.

and...

Originally posted by unc32
Just look at the rankings of the apple site. Most people who want to buy these things don't need the gigantic space and like the small size.

and...

Fortunately, apple has made a product capable of replacing the orginial ipod and can continue in the marketplace.

Sorry... I don't see how the Mini will, was intended to, or is in any way capable of "replacing" the iPod.

It is not significantly cheaper... not significantly smaller... does not fill the market segment Jobs' said it does... uses a less intuitive interface... has fewer features... and a lot less storage space.

Continue to innovate... yes, by all means. Short product lifespans... definitely.

But how on earth did you arrive at the assessment that, since technology is disposable, Apple should take steps backward in product development?

I agree that many people want smaller iPods... and that those people have spoken. But you miss two key facts...

1) The first generation Mini is not what most of these people wanted at all.

2) You've totally ignored all the other people who already bought regular iPods because they were exactly what those people wanted. Just because 10 people stand up and say "make it smaller" doesn't mean 50 weren't standing behind them thinking "it's perfect like it is". People who want change are always more vocal than the ones who are already content.

Capt Underpants
Jan 19, 2004, 10:38 AM
OK... Well I saw this ad last night during one of the football games. I think its better than the others. The iPod mini could potentially take over the low end iPods when 1 inch drives get larger capacities. It will be a long time before minis get 20, 30, or 40 GB drives, which means the iPod is going nowhere.

papersushi
Jan 19, 2004, 10:40 AM
It's a very nice dancing mix, anyone knows what's the name that song on ipod ads 3? Thanks!

jcshas
Jan 19, 2004, 10:47 AM
...Can someone please point me to a place where I can legally acquire the song featured in this ad? Seems odd that Apple would use a song that's not even available for download on ITMS to pitch their product (ITMS + iPod).

Sonofhaig
Jan 19, 2004, 10:49 AM
Originally posted by MrMacman
Yeah really.

I checked the iTMS, its not there...


Smooth move apple...

:rolleyes:

I like this ad too... damn.

Um... Maybe it will be available tomorrow.
New Music Tuesday... or maybe it won't.

wdlove
Jan 19, 2004, 10:52 AM
That is another in a line of awesome iPod ads. Thanks for the link, just finish downloading! :)

Sonofhaig
Jan 19, 2004, 10:53 AM
Many DJ's now use the larger capacity ipods. They need the larger hard drives to handle the quantity of music they use.

Larger ipods die? I think not. :rolleyes:

SFNE Freak
Jan 19, 2004, 10:54 AM
Originally posted by papersushi
It's a very nice dancing mix, anyone knows what's the name that song on ipod ads 3? Thanks!
Its a Jason Nevins Remix of Rock Star by N.E.R.D.

Dammit, this is the second time I haven't been able to buy OR download a song in one of these commercials. I couldn't find the Rock Star Remix until like a month after it came out. Got Poisoned and Acquisition searching right now and they can't find it, nor does the iTMS have it. Grr.

cubist
Jan 19, 2004, 11:18 AM
I saw the commercial twice during the championship games. The music is terrible, of course, but another thing puzzles me: These people are doing very gymnastic dancing, including somersaults.

How can they do that without causing the iPod to skip?

We've heard numerous people complain that the iPod can't be used for jogging, yet Apple's advertising shows people doing far more strenuous physical activity. No legal disclaimer, either.

junior
Jan 19, 2004, 11:24 AM
Originally posted by cubist
I saw the commercial twice during the championship games. The music is terrible, of course, but another thing puzzles me: These people are doing very gymnastic dancing, including somersaults.

How can they do that without causing the iPod to skip?

We've heard numerous people complain that the iPod can't be used for jogging, yet Apple's advertising shows people doing far more strenuous physical activity. No legal disclaimer, either.


Probably because the ad doesn't last the full 20 minutes or so that iPods are supposed to work (officialy) under movement.
Jogging and doing a few somersaults are completely different things.

ITR 81
Jan 19, 2004, 11:54 AM
Saw the commerical a total of 4 times last night.

Jogging is different from a full on run.

Never had the iPod skip on me while jogging but did while running.

evil_santa
Jan 19, 2004, 12:01 PM
does any one know what was used to do the keying in the ipod ads? shake / flame / quantel? are the ipods made in 3d & stuck on in the composite or are they part of the original key.

djdarlek
Jan 19, 2004, 12:14 PM
for all of you guys who want to know what music is used in commercials, i wholeheartedly encourage you all to check out and bookmark

www.commercialbreaksandbeats.co.uk

it - kicks - ass

RIP
Jan 19, 2004, 12:16 PM
Don't you think it's a bit anal to make any sort of deal out of the release of a commercial?

I'ts a commercial for goodness sake! I have to deal with them hundreds if not thousands of times a day. I'm sick of commercials!

zellin
Jan 19, 2004, 12:23 PM
Originally posted by dv8godd
and...



and...



Sorry... I don't see how the Mini will, was intended to, or is in any way capable of "replacing" the iPod.

It is not significantly cheaper... not significantly smaller... does not fill the market segment Jobs' said it does... uses a less intuitive interface... has fewer features... and a lot less storage space.

Continue to innovate... yes, by all means. Short product lifespans... definitely.

But how on earth did you arrive at the assessment that, since technology is disposable, Apple should take steps backward in product development?

I agree that many people want smaller iPods... and that those people have spoken. But you miss two key facts...

1) The first generation Mini is not what most of these people wanted at all.

2) You've totally ignored all the other people who already bought regular iPods because they were exactly what those people wanted. Just because 10 people stand up and say "make it smaller" doesn't mean 50 weren't standing behind them thinking "it's perfect like it is". People who want change are always more vocal than the ones who are already content.
dv8godd-
To teens it is significantly cheaper.
Have you seen one in person? IT IS SIGNIFICANTLY SMALLER.
It definitely does fill the market segment Steve said it did.
The interface is exactly the same.
It does not have fewer features, save third-party peripherals.
Yes, it does have a lot less storage space, I can't refute that, but most people I know (and I know a lot) don't even have 1 GB of music. 4 GB is more than enough.
And plus (and I don't mean to make this a political debate), Bush as president is not what most people wanted. A war is not what most people wanted. Most people would want to be a millionaire, but the money has to come from somewhere. Apple can't afford to make a hardware loss leader.
If there are 50 people behind the 10 people who want an iPod mini, and the 50 like it as it is, then there must be 200 that agree with the 10 that are in front of the 50. And besides, Apple is still selling iPods, so the 50 of you who can't see the sexiness in putting 1,000 songs in a frickin business card can sit over in that corner and sulk.

splashman
Jan 19, 2004, 12:27 PM
an·ile (adj.)

1. Of or like an old woman.
2. Senile.

You learn something new every day, eh?

splashman
Jan 19, 2004, 12:32 PM
For me and and at least a few other geeks who download the commercials, the silhouette commercials have definitely lost their freshness. I loved the first one. Second and third ones were okay. The latest? "Oh. That's nice."

I don't watch much TV, however, and have no idea whether they've gotten enough airplay to make them stale in the minds of the general public.

Does anybody have a feel for whether these commercials have saturated the market sufficiently?

varmit
Jan 19, 2004, 12:35 PM
Ok, the band is not on iTunes. Do you think it might be a hint of the things to come. Hell, they might use the pepsi commercial to bring in europe or the world to iTunes. Now I haven't taken the time to find out who the band is or where they are from. Now if they were not from the USA, then that would be something to look into, or just if their lable has yet to sign up on iTunes.

sethypoo
Jan 19, 2004, 12:44 PM
I must say I liked the "Are You Gonna Be My Girl" ad best, but this one is ok. I saw it on Comedy Central last night.

Phazer80s
Jan 19, 2004, 12:46 PM
Originally posted by evil_santa
does any one know what was used to do the keying in the ipod ads? shake / flame / quantel? are the ipods made in 3d & stuck on in the composite or are they part of the original key.

If you've ever wondered how the new iPod ads were created, wonder no more!

I posted this in the 'General Apple' forum a few days ago. It should get a few more hits now. :)


Check it out. (http://www.uemedia.net/CPC/designinmotion/article_6133.shtml)

Steven1621
Jan 19, 2004, 12:46 PM
i would like to start seeing ads for the powerbook g5 pretty soon :D

the_mole1314
Jan 19, 2004, 12:52 PM
Originally posted by Steven1621
i would like to start seeing ads for the powerbook g5 pretty soon :D

Lets hope those commercials won't feature people dancing with the G5 PB.... :p

Anyway, I liked the first one, hated the second and third (liked the music of the second though), and really like this one. It's just so much fun. Oh well. But I don't like how sometimes there are 3-4 of the same people on the screen at once, kinda takes away the coolness of it all.

mms
Jan 19, 2004, 01:18 PM
Saw this ad air during the Panthers vs. Eagles game last night. That's a good thing for Apple, since there has to be millions of people watching that game.

WishIWasntHere
Jan 19, 2004, 01:57 PM
Originally posted by yoman
I wonder how long Apple will be using this ad campaign strategy. Do they even show any Mac comercials anymore? It seems like its all about the iPod lately.

I agree. I am interested in COMPUTERS and software. I think it's great that Apple is doing well with the iPod but that's all I hear and read about lately. Let's hear about some G5 PowerBooks, eh? Until those appear, I'll keep using my old PC and ignoring all the iPod news.

itsbetteronamac
Jan 19, 2004, 03:21 PM
I think that the mini's will be a very hot ticket now, and after they drop the price. I know this becuase I have tones of friends who drool over my ipod and want one for themselves, but they can't afford it. So, now they are considering getting a iPod min. Also I think that the 4G iPod will be asome, becuase it will have the best parts of the ipod mini, but will have huge storage capacities. Bring on the 4G this summer and I will sell my 3G and buy one right away!

evil_santa
Jan 19, 2004, 03:50 PM
Originally posted by Phazer80s
If you've ever wondered how the new iPod ads were created, wonder no more!

I posted this in the 'General Apple' forum a few days ago. It should get a few more hits now. :)


Check it out. (http://www.uemedia.net/CPC/designinmotion/article_6133.shtml)

Thanks for that Phazer80s, Its intresting to see that it was made on a Quantel Henry, and not Shake. You would think that Apple would have wanted such a high profile campaign to be made on Apple kit.

mmmbop
Jan 19, 2004, 03:53 PM
Originally posted by jcshas
...Can someone please point me to a place where I can legally acquire the song featured in this ad? Seems odd that Apple would use a song that's not even available for download on ITMS to pitch their product (ITMS + iPod).

You can get it on this compilation Straight Out of the Cat Litter Vol 3 (http://www.amazon.co.uk/exec/obidos/ASIN/B00005YXM9/qid=1074548771/sr=1-4/ref=sr_1_10_4/202-4332919-4457461) (note: they've got the cover art mixed up with another album also on the same label).

But I can recommend both :p

splashman
Jan 19, 2004, 04:14 PM
Originally posted by evil_santa
Thanks for that Phazer80s, Its intresting to see that it was made on a Quantel Henry, and not Shake. You would think that Apple would have wanted such a high profile campaign to be made on Apple kit.

My first reaction was the same. And I'll betcha that 15 years ago, a less-mature SJ would have made that kind of arrogant, dictatorial decision. The new SJ appears to have learned his lesson: hire good people, give them some direction, and then let them go to it.

mainemike
Jan 19, 2004, 04:16 PM
Thanks for the link to "Out Of The Cat Litter Vol. 3" - looks good. Picked up a second-hand copy on Amazon.

0 and A ai
Jan 19, 2004, 04:17 PM
forth? not Fourth?

.a
Jan 19, 2004, 04:34 PM
while browsing though the itunes stuff i noticed the change of the pepsi icon ... and here we go: there's a link ...
.a

varmit
Jan 19, 2004, 05:23 PM
The reason why it isn't on iTunes is because it is a British artist, or the artist label is a British one. Now if Apple could get the song for their ad, they could be bring Europe into iTunes soon.

http://www.discogs.com/artist/Feature_Cast

http://www.discogs.com/label/Catskills_Records

Sabbath
Jan 19, 2004, 05:44 PM
I wonder how long it will be till we start seeing iPod mini ads? Maybe a rehash of the 12" and 17" PBs ad hehheh.

djdarlek
Jan 19, 2004, 05:54 PM
Originally posted by .a
while browsing though the itunes stuff i noticed the change of the pepsi icon ... and here we go: there's a link ...
.a


1 in 3 chance! howly cow! Didn't I read that Pepsi are paying full whack for these tunes? is it possible Apple are trying to get digital downloads to register in the charts by giving SO MANY away! i mean 100,000,000 is a lot of songs!

Or is it Apple trying to stamp out the competition? I can't remember the figures, but if for example in a year iTunes has sold 10,000,000 songs, and gains its 70% share (or something) then isn't the competition just going to get wiped out when Apple START at 100,000,000 songs sold even before customers start to pay?

dv8godd
Jan 19, 2004, 06:26 PM
Originally posted by zellin
dv8godd-
To teens it is significantly cheaper

Then I'd say those teens need better math skills... :) or they should at least consider the concept of "value" instead of just "cost"... something I thought Mac users considered second nature. $50: 16% cheaper... for 60% less storage space. The difference between $250 and $300 is not significant enough, if you ask me.

Now... if they had done a 2gb version for, say, $100 or even $150... then I'd agree with you.

But, as is... it simply lacks the value for the $$... something even the 10gb version lacks compared to it's biggest brother.

I don't like the fact that the MOST significant difference is in storage. Doesn't roll off the tongue as a "benefit", if you know what I mean.


Have you seen one in person?

Yes.

IT IS SIGNIFICANTLY SMALLER.

You think so? I don't... but perception is a big part of that. It's 1/2 inch shorter and less than 1/2 inch narrower... and the same depth. I don't call 4.1" going to 3.6" very significant.

I agree... it IS smaller... but it's still bigger than what a lot of joggers wanted... and it's still bigger than many of the players in the market segment Steve is claiming to approach.

In both cases... you've got something that fits nicely in a pocket. It's not like you can stick the mini in your wallet or wear it like a watch.



It definitely does fill the market segment Steve said it did.

I disagree. Ugh! you'd swear the sun shines out Jobs' a**... like every time he says something it just HAS to be true. :rolleyes: That segment is VERY small players that cannot be skipped, and thus are ideal for people who work out.

I've heard people say that the iPod seems so great... but you can't jog with it... and so people buy one of the smaller Flash players.

How does doing the same thing but smaller change the market?

You could even see it on the chart... quoth Steve "here's the hard-drive player market... here's the Flash player market.

Did anyone ever consider WHY people use Flash players? You think people necessarily WANT less songs? No... they want something that doesn't skip... and on that ground there is certainly no difference between the two.

Both claim 25 minutes skip protection... but I've seen FAR less in actual application... especially when the exerted effort is beyond the norm.



The interface is exactly the same.

No... it's got that a tilt wheel instead of play/pause/ff/rw buttons. Not fond of the feel of it, myself. And the screen is smaller, displaying less info. In general, I find it more difficult to use than even the 3rd Gen iPod. Personally, I think 1st Gen was better... buttons that you could feel. Hell... half the time on 3rd Gen you can't tell if you hit a button or not... it can be frustrating.



It does not have fewer features, save third-party peripherals.

Well... yes... true enough... I should have been more clear.

And one could say that even standard iPod updates ruin backward compatibility with those.


Yes, it does have a lot less storage space, I can't refute that, but most people I know (and I know a lot) don't even have 1 GB of music. 4 GB is more than enough.

Well, everyone I know has significantly more than 1gb. Even my mother has more than 18 cds.

When I bought my first iPod... I thought 10gb was more than enough too... I'd just switch songs in and out and everything would be fine... and I do realize that I, personally, am out on the edge with over 6000cds... but I don't think that changes the fact that the the actual value of the device does not compete with a 10gb.


And plus (and I don't mean to make this a political debate), Bush as president is not what most people wanted. A war is not what most people wanted. Most people would want to be a millionaire, but the money has to come from somewhere. Apple can't afford to make a hardware loss leader.

Yes... I want an iPod that holds a terabyte and plays & records video with bluetooth earbuds that I can wear as a watch and costs $200. I agree that is beside the point.

No one is asking Apple to take a loss...

I was referring to the fact that there was a quote saying that "most people wanted smaller iPods"... and making the conclusion that because "A" (wanting smaller iPods) then "B" (buying a Mini) is automatically a given.

There's more to it than that.



If there are 50 people behind the 10 people who want an iPod mini, and the 50 like it as it is, then there must be 200 that agree with the 10 that are in front of the 50.

I think you're missing the point of what I said. I was speaking of the concept of a vocal minority.

I'd hardly consider the original "poll" an accurate assessment in the first place... and your assumption that people who aren't happy just "keep quiet" means you've certainly never worked retail. LOL. :D

I deal with this day in and day out with clients. They get an email from 10 people who say "x" is hard to use... and they insist that it change... so you do... and another 500 scream that "x" was fine the way it was.

People who are content with the way things are don't usually have to run to polls to voice the need for change.

I mean... how many people here go to the OSX Feedback page to say... "Gee... I really like the way 'x' works now."?!?

And besides, Apple is still selling iPods, so the 50 of you who can't see the sexiness in putting 1,000 songs in a frickin business card can sit over in that corner and sulk.

Anyone who says that the Mini is a business card is obviously still feeling the effects of the reality distortion field. :rolleyes:

I don't have ANY business cards that are a 1/2 inch thick. :p

That said... if it REALLY WERE the size of a business card... I'd agree that it were sexy... hell... I DO think the Mini is cool... just not "cool enough to kill the iPod"... you're going totally out of context...

I simply said that it was NOT the iPod killer unc32 claimed it was.

cr2sh
Jan 19, 2004, 06:48 PM
Originally posted by Macrumors
"Channel Surfing" by Feature Cast.

This is code by Steve... the video ipod is in the pipeline. What else could it mean?

rdowns
Jan 19, 2004, 06:57 PM
Originally posted by SFNE Freak
Its a Jason Nevins Remix of Rock Star by N.E.R.D.

Dammit, this is the second time I haven't been able to buy OR download a song in one of these commercials. I couldn't find the Rock Star Remix until like a month after it came out. Got Poisoned and Acquisition searching right now and they can't find it, nor does the iTMS have it. Grr.

It's on LimeWire.

splashman
Jan 19, 2004, 07:03 PM
Originally posted by dv8godd
I deal with this day in and day out with clients. They get an email from 10 people who say "x" is hard to use... and they insist that it change... so you do... and another 500 scream that "x" was fine the way it was.

I'd say your clients have rubbed off on you. :D

dv8godd
Jan 19, 2004, 08:52 PM
Originally posted by splashman
I'd say your clients have rubbed off on you. :D

:rolleyes: That bad? LOL. Damn them anyway!

:D

splashman
Jan 19, 2004, 09:42 PM
Originally posted by dv8godd
:rolleyes: That bad? LOL. Damn them anyway!

:D

:)

~Shard~
Jan 19, 2004, 09:47 PM
I like the new ad - Apple seems to pick good, diverse tunes for these ads. However, 4 is enough - hopefully they move onto something different next time. Also, is Apple planning on releasing any new ads that DON'T feature the iPod? Or will this be the rumored SuperBowl ad?

I think now that the Carolina Panthers are in the SuperBowl, it would be quite appropriate for Apple to advertise the OS with the same name. :cool:

gopher
Jan 20, 2004, 12:02 PM
Best thing about this advertisement is the ending. They finally show Apple.com under the Apple logo. Not everyone knows Apple's logo outside of Mac users themselves. Saw it twice at the NFC Championship game. I agree though, we need to see more Powerbook and iBook advertisements, as well as eMac and iMac advertisements. The iPod/iTunes advertisements are getting a bit stale.

dv8godd
Jan 20, 2004, 01:06 PM
Originally posted by gopher
Best thing about this advertisement is the ending. They finally show Apple.com under the Apple logo. Not everyone knows Apple's logo outside of Mac users themselves.

Actually, in studies I remember seeing years ago in advertising classes... Apple was one of the MOST recognized brands worldwide... not just in computers... but in brands overall. I'm pretty sure they were in the top 5 most recognized brands, up with Nike and McDonald's.

Though I agree that it is definitely a good idea to put the URL up for an iPod ad... especially since these ads are so stylistically different than anything Apple has done in over a decade. Also because "iPod" is less recognized as an Apple brand than "Macintosh".

virividox
Jan 20, 2004, 04:06 PM
like the song, never really cared for this ad series, cuz i already had an ipod haha

wish u could get the song tho kinda silly its not on the store

gopher
Jan 20, 2004, 04:35 PM
Originally posted by dv8godd
Actually, in studies I remember seeing years ago in advertising classes... Apple was one of the MOST recognized brands worldwide... not just in computers... but in brands overall. I'm pretty sure they were in the top 5 most recognized brands, up with Nike and McDonald's.

Though I agree that it is definitely a good idea to put the URL up for an iPod ad... especially since these ads are so stylistically different than anything Apple has done in over a decade. Also because "iPod" is less recognized as an Apple brand than "Macintosh".

That's true to a point. As a rainbow colored Apple they were very well recognized. Now that they have decided to stick to the logo but do many different two color or shades of gray for the logo, I've had a few customers who think the logo on their Panther startup screen is an orange!

I have no idea why our society has taken the rainbow color to mean gay. The rainbow color can also be symbolic as a unifier of people, much like the rainbow coalition. I really think that Apple should return to its roots and use the rainbow color again. At least when they edited the 1984 commercial to include the iPod on her waist they didn't change the color at the end of the commercial of the Apple logo in the 1984 commercial.

splashman
Jan 20, 2004, 06:07 PM
Originally posted by gopher
That's true to a point. As a rainbow colored Apple they were very well recognized. Now that they have decided to stick to the logo but do many different two color or shades of gray for the logo, I've had a few customers who think the logo on their Panther startup screen is an orange!

I have no idea why our society has taken the rainbow color to mean gay. The rainbow color can also be symbolic as a unifier of people, much like the rainbow coalition. I really think that Apple should return to its roots and use the rainbow color again. At least when they edited the 1984 commercial to include the iPod on her waist they didn't change the color at the end of the commercial of the Apple logo in the 1984 commercial.

A study just last year concluded that world-wide, Apple's logo was the #2 most recognizable, behind Coca-Cola. And it's been many years since Apple dropped the rainbow treatment (I don't remember exactly when it was -- does anybody know for sure?).

Everyone is entitled to their own opinion, so here's mine: The rainbow treatment was fine for its time, but Apple was smart to change it when they did. The mono-color treatment gives Apple so much more flexibility than the rainbow allowed. And while it's unlikely that reduced printing costs were a primary motivation for the change, I'm sure it was considered a bonus.

Honestly, I don't see how the rainbow treatment would help the apple be more recognizable as an apple (instead of an orange). I don't recall the last time I saw a rainbow-colored apple in real life. To me, the simpler treatment focuses attention on the shape, making the apple more recognizable, not less.

I loved the original logo -- our family had an Apple ][ back in '77, then a Lisa, then Macs -- and I didn't like it when Apple changed it, but as a designer, I've come to appreciate their rationale.

Again, just my opinion . . .

splashman
Jan 20, 2004, 06:19 PM
Originally posted by gopher
Best thing about this advertisement is the ending. They finally show Apple.com under the Apple logo. Not everyone knows Apple's logo outside of Mac users themselves. Saw it twice at the NFC Championship game. I agree though, we need to see more Powerbook and iBook advertisements, as well as eMac and iMac advertisements. The iPod/iTunes advertisements are getting a bit stale.

Agreed -- not completely stale yet, but getting there.

This is just a guess, but Apple's probably got a whole new campaign lined up for the mini's rollout. They're supposed to be available sometime in February, right? So here's hoping we'll see something new on the boob tube.

Regarding the Apple logo, I'd argue that the logo IS recognized by most (see above post), but many have a negative association with it. Such as, "Macs are only for artists/hippies/drug addicts." And, "They're too expensive." And, "No games." (Actually, these are mostly true, aren't they?) ;)

jrv3034
Jan 20, 2004, 09:48 PM
The new ad is very cool, as are the rest of them. I agree with the poster above that Apple should make more ads promoting their computers and software. Apple should take the success of the iPod marketing and apply it to the rest of their product line... actually showcasing the ease of use, compatibility with MS Office, and superior operating system, not just talking heads telling us how good it is.

sketchy
Jan 21, 2004, 08:49 AM
Originally posted by varmit
Ok, the band is not on iTunes. Do you think it might be a hint of the things to come. Hell, they might use the pepsi commercial to bring in europe or the world to iTunes. Now I haven't taken the time to find out who the band is or where they are from. Now if they were not from the USA, then that would be something to look into, or just if their lable has yet to sign up on iTunes.

I think the Hey Mama song was the only one on iTunes when the commercial was released. It took a few weeks to get the Jet song, a few weeks to get the BT song. The new one might be there next week... It took 2 months before the polyphonic spree were/was added to iTMS. (VW Pods Unite)

dave

Swoosher
Feb 23, 2004, 11:14 PM
Are iPods racist?

http://www.diminishingreturns.net/archive/ipod2.html

cr2sh
Feb 24, 2004, 07:38 AM
This girl should stop trying to think so hard... she's going to end up hurting herself.

The ignorance of racism manifests itself in society everyday in ugly ways, and while its something to be conscious of… by saying a design is racist, you’re actually diminishing how awful it really is. And to think, she thought she was being clever… :rolleyes:

gopher
Feb 25, 2004, 07:58 PM
Originally posted by Swoosher
Are iPods racist?

http://www.diminishingreturns.net/archive/ipod2.html

Absolutely not! If anything, you can't tell what race the person is in the in the advertisement. And that is a good thing. It is completely colorblind. And just because the iPod is white, Apple has on numerous occasions used this image which makes it look like a black iPod exists (though it doesn't yet)

Granted racism is a complex issue, and can't be taken at face value for anything in the advertisements. I would not make a big deal out of the color of the iPod. And now the Mini has several!

doogle
Mar 2, 2004, 04:48 PM
finally iPod ads are hitting Australian TV in a concerted fashion. I counted the iPod ad 3 times on Sunday TV - that has to be a record for Apple Australia!