'iPhone' Edges Out 'Apple' in Brand Survey

[MacRumors]

http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com)

A recent survey (http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62631) of the "coolest" brands in the UK found that the iPhone placed at the #2 spot while Apple placed at the #3 spot. The list was topped by Aston Martin.The annual CoolBrands poll reflects the opinions of industry experts and more than 2,500 members of the public. Members of the expert judging panel include Mother strategy director Dylan Williams, fashion designer Ben de Lisi and television presenters June Sarpong and Lauren Laverne. The panel is chaired by Stephen Cheliotis, chief executive of the Centre for Brand Analysis.The 2007 list (PDF) (http://www.superbrands.uk.com/pdfs/CB%20-%20Press%20Release%20-%20Announcement%20-%20Final.pdf) had the iPod in the #2 spot. The iPod is nowhere to be found on this year's list. Meanwhile, Apple has jumped up from #7 in 2007 to #3 this year.

Article Link (http://www.macrumors.com/iphone/2008/09/30/iphone-edges-out-apple-in-brand-survey/)

[Stargaze]

Very surprised to see that Apple products hit the list in 3 separate locations and that Porsche is no where to be found...


on that list it said "ipod" not "Iphone" as a small side note.

[meagain]

Bose making the list discredits the whole thing for me.

[ZiggyPastorius]

I'm curious how this works? :confused: How is a company a brand? I suppose either way, it's pretty cool that both the iPhone and Apple got in the top three.

[drummerlondonw3]

I knew getting my aston martin was a good idea ;) :D

d:apple:

[kornyboy]

Wirelessly posted (iPhone: Mozilla/5.0 (iPhone; U; CPU iPhone OS 2_1 like Mac OS X; en-us) AppleWebKit/525.18.1 (KHTML, like Gecko) Version/3.1.1 Mobile/5F136 Safari/525.20)

It appears for the last two years an Apple product has edged out the Apple name. The iPod was up there in '07 and the iPhone in'08.

[longofest]

Wirelessly posted (iPhone: Mozilla/5.0 (iPhone; U; CPU iPhone OS 2_1 like Mac OS X; en-us) AppleWebKit/525.18.1 (KHTML, like Gecko) Version/3.1.1 Mobile/5F136 Safari/525.20)

It appears for the last two years an Apple product has edged out the Apple name. The iPod was up there in '07 and the iPhone in'08.

Not surprising... How many people do I hear saying "when is Mac going to come out with blah blah blah"... Kinda annoying, but understandable.

[bizzaregood]

wow my comment was written wrong...

I agree how is a company a brand ? if your talking about ipods and iphones in the same list

[zombitronic]

Who's Aston Martin?

[stevearm]

Who's Aston Martin?

You're kidding right?

[vandy1997]

It's Steve Martin's son, of course! :D

Who's Aston Martin?

[Bakey]

It's Steve Martin's son, of course! :D

Rémy Martin's cousin... ;)

Gotta say, the moment I read Lauren Laverne as being part of the panel I immediately switched off...

She's the wannabe obercool Indie chick "show me the money" retard who (somehow) now hosts the Culture Show. She received minor recognition with Kenickie (sp?) way back in the late 90's.... Just awful!

I'm a very confused individual on this one...!!! Even more so when coupled with the likes of June Sarpong... ZZZzzzzzz....!

If this is a slice of British 'culture' then we're doomed... :eek::eek:

[David R]

You're kidding right?

I had to look it up, I had no idea either.

[SlapMonkey]

I'm curious how this works? :confused: How is a company a brand? I suppose either way, it's pretty cool that both the iPhone and Apple got in the top three.

wow my comment was written wrong...

I agree how is a company a brand ? if your talking about ipods and iphones in the same list

Branding and/or brand recognition can be synonymous with the company itself if the company's brand is ubiquitous enough. For example, Disney is a brand and a company. Xerox is a brand and a company (many people still say "Can you xerox that for me" instead of "can you make a photocopy of that for me on the xerox brand machine or hp brand machine, etc.)

So yes, Apple is a brand. When you cut yourself, do you ask for a band-aid? Or a generic bandage? You probably say band-aid which is one of many "brands" of bandage, but the only one most people know of (in the U.S.)

By the way, Google is also both a company and a Brand as well. (i.e. "Google that" as opposed to "search for that using the Google search engine".)

[infowarfare]

I'm curious how this works? :confused: How is a company a brand? I suppose either way, it's pretty cool that both the iPhone and Apple got in the top three.

Who's Aston Martin?

With the entire world's information now at our finger tips it is simply amazing to me how people are actually becoming more ignorant and more misinformed than ever before.

I truly weep for our future generations...

[Marky_Mark]

I had to look it [Aston Martin] up, I had no idea either.

http://www.channel4.com/4car/media/100-greatest/03-large/06-aston-martin-db5.jpg http://p.webwombat.com.au/motoring/images/aston-martin-dbs-james-bond-007-film-22-big.jpg

I suppose you've never heard of James Bond either, right? :rolleyes:

[zombitronic]

You're kidding right?

With the entire world's information now at our finger tips it is simply amazing to me how people are actually becoming more ignorant and more misinformed than ever before.

I truly weep for our future generations...

Thank you for your pity. Sadly, I didn't find the time to Google until after I was answered with such a wise and informative response. I'm glad that there are people to look down upon people who don't give a rat's ass about luxury cars. Truly, there are not more important things in this world.

I suppose you've never heard of James Bond either, right? :rolleyes:

Heard of. Not a fan.

[Marky_Mark]

You don't need to be a 'fan' to at least be cognescent of one of the most famous and well-known brands of car in the world.

No implication made that you were, or should be, a fan of Bond either; most people are aware of the long and extremely profitable link between the two. Don't get so shirty. ;)

[MacTraveller]

What a bogus survey.

Everyone knows that the MacBookPro-foaming-in-the-mouth-fanaticism brand is much stronger, and louder, than either the Apple brand or iPhone brand combined.

[abercrombie]

i'm also in the united states "on the other side of the pond" so to speak and i also had to look up ashton martin. at first i got it mixed up with american eagle's mature brand martin + osa. :apple:

[pdxflint]

You don't need to be a 'fan' to at least be cognescent of one of the most famous and well-known brands of car in the world.

No implication made that you were, or should be, a fan of Bond either; most people are aware of the long and extremely profitable link between the two. Don't get so shirty. ;)

Well, I'll bet if that survey were taken in the US, Aston Martin wouldn't have made the top 10 - not because it isn't famous as one of James Bond's cars (there was that Mustang in one of the films...) but because it's just not nearly as iconic a brand here (outside of the UK.) Yes, very cool cars, and I even had the privilege of driving one from Houston to Virginia Beach before shipping it back to the UK for the owner, but most Yanks didn't know what it was. Yes, they noticed it on the street, or at the gas station, but didn't recognize it. Even the cops had to pull me over to figure out what I was driving. Noticable? Yes! Recognizable? Not on your life! Not like a Jag, or a Beemer, or RR, or Ferrari, etc. I think to be "cool" most average folks should be able to instantly recognize what "brand" something is... Otherwise how can they assign a "coolness" factor to it? So, in the UK - Aston Martin = very cool, but maybe not in the US. Mysterious, maybe. Classy, definitely. Cool, hmmm...

I'd agree, that you don't have to be a fan (of Bond) "to at least be cognisant of one of the most famous and well-known brands of car in the world...," but it helps to be from England to assume that the brand is Aston Martin.

I have to wonder if, in fact, "most people are aware of the long and extremely profitable link between the two..." (Bond and Aston Martin) In fact lots of young folks today don't even know who Sean Connery is, or that he ever was Jim Bond. :)

[batchtaster]

Apple is a brand. iPhone, Mac and iPod are products.

Consumers are stupid. Just like the people who tell me "my Adobe isn't working", when they mean Acrobat.

[sanPietro98]

So can I finally say that I'm cool???

[zombitronic]

i'm also in the united states "on the other side of the pond" so to speak and i also had to look up ashton martin. at first i got it mixed up with american eagle's mature brand martin + osa. :apple:

By the name, my instinct told me that they made overpriced, prestigious khakis or something. Calvin Klein, Tommy Hilfiger, Aston Martin.

You don't need to be a 'fan' to at least be cognescent of one of the most famous and well-known brands of car in the world.

No implication made that you were, or should be, a fan of Bond either; most people are aware of the long and extremely profitable link between the two.

Well, I'll bet if that survey were taken in the US, Aston Martin wouldn't have made the top 10 - not because it isn't famous as one of James Bond's cars (there was that Mustang in one of the films...) but because it's just not nearly as iconic a brand here (outside of the UK.) Yes, very cool cars, and I even had the privilege of driving one from Houston to Virginia Beach before shipping it back to the UK for the owner, but most Yanks didn't know what it was. Yes, they noticed it on the street, or at the gas station, but didn't recognize it. Even the cops had to pull me over to figure out what I was driving. Noticable? Yes! Recognizable? Not on your life! Not like a Jag, or a Beemer, or RR, or Ferrari, etc. I think to be "cool" most average folks should be able to instantly recognize what "brand" something is... Otherwise how can they assign a "coolness" factor to it? So, in the UK - Aston Martin = very cool, but maybe not in the US. Mysterious, maybe. Classy, definitely. Cool, hmmm...

I'd agree, that you don't have to be a fan (of Bond) "to at least be cognisant of one of the most famous and well-known brands of car in the world...," but it helps to be from England to assume that the brand is Aston Martin.

Exactly. I'm sure that there are some big brands here (US) that are nothing across the pond (UK). Arby's? Chuck E. Cheese's?

I have to wonder if, in fact, "most people are aware of the long and extremely profitable link between the two..." (Bond and Aston Martin) In fact lots of young folks today don't even know who Sean Connery is, or that he ever was Jim Bond. :)

I know about Connery; he's been imitated many times. I don't know much about Bond, James Bond, other than that he's kind of like Batman without a costume but a better sex life. I don't think he holds as much hero-status with the young generation as he used to. On the other hand, I'll tell you everything about Tyler Durden or Beatrix Kiddo.

Don't get so shirty. ;)

I was more turned off by infowarfare's condescending generalization of "our future generations" following my initial question. Didn't intend to start any shirt.

[ltjca]

How did Playstation 1 get 15th place? A little behind the times.

[Saladinos]

Coca-Cola is the strongest brand in the world. I can't believe it didn't make the list.

EDIT: Interbrand have a much better list (http://www.interbrand.com/best_global_brands.aspx?langid=1000)

Apple is 24th place, with a 24% y-o-y increase. Some of the standings are debatable, though - such as Gilette being above Nike, Ferrari and Adidas down near the bottom, and Toyota above McDonalds.

[Eric5h5]

Coca-Cola is the strongest brand in the world. I can't believe it didn't make the list.

Probably because this list is about being cool. Microsoft is also a strong brand, but even with the Xbox you're not going to find it anywhere near a list of "cool" brands.

--Eric

[Marky_Mark]

Well, this thread has proved one thing: outside the UK, the millions Aston Martin's spent on product placement in the Bond films has amounted to squat-diddily :D

[pdxflint]

Well, this thread has proved one thing: outside the UK, the millions Aston Martin's spent on product placement in the Bond films has amounted to squat-diddily :D

:D Had to stifle a bit of a chuckle at that... (it's late, and I don't want the wife to catch me playing online at this hour... :eek: )

Well, maybe the next film where Bond takes on Bin Laden and the Taliban (now that the cold war's over, and Bond is 90 going on 35) by parachuting the newest Aston Martin from 35,000 feet right into Osama's personal cave... will do the trick. That might get the :cool: factor percolating for a couple weeks.

[pacohaas]

how come Vista didn't make the list? :confused:

[infowarfare]

Who's Aston Martin?

With the entire world's information now at our finger tips it is simply amazing to me how people are actually becoming more ignorant and more misinformed than ever before.

I truly weep for our future generations...

Thank you for your pity. Sadly, I didn't find the time to Google until after I was answered with such a wise and informative response. I'm glad that there are people to look down upon people who don't give a rat's ass about luxury cars. Truly, there are not more important things in this world.

Heard of. Not a fan.

You don't need to be a 'fan' to at least be cognescent of one of the most famous and well-known brands of car in the world.

No implication made that you were, or should be, a fan of Bond either; most people are aware of the long and extremely profitable link between the two. Don't get so shirty. ;)



<snip>

I was more turned off by infowarfare's condescending generalization of "our future generations" following my initial question. Didn't intend to start any shirt.

The point I was trying to make (which you have proved even further) is that this twenty-something generation of today are so lazy and so wanting to be spoon-fed information by others rather than taking a whole 10 seconds to do their own research, that they wind up posting their ignorance first (i.e., "Who's Aston Martin") instead of just simply Googling it for a little self-education.

So yes, you may be turned off by my condescension, but I was way more turned off by your complete lack of initiative, your ignorance and now your follow up whining to make excuses for your own laziness. Grow up, get educated and move on...

[GrannySmith_G5]

The point I was trying to make (which you have proved even further) is that this twenty-something generation of today are so lazy and so wanting to be spoon-fed information by others rather than taking a whole 10 seconds to do their own research, that they wind up posting their ignorance first (i.e., "Who's Aston Martin") instead of just simply Googling it for a little self-education.

So yes, you may be turned off by my condescension, but I was way more turned off by your complete lack of initiative, your ignorance and now your follow up whining to make excuses for your own laziness. Grow up, get educated and move on...

Oh please. Today's generation is so lazy that instead of typing up a question on the Google website from their computer, they type a question on an online forum from their computer. That's your complaint? Showing ignorance through asking a trivial question? Who cares? I sure don't.

Plus, I myself recognized the car name but couldn't place it as car. I learned what it was in this very thread. Amazing how this all works isn't it.

[Ryox]

How did Playstation 1 get 15th place? A little behind the times.

Yeah I found that odd too...

[zombitronic]

The point I was trying to make (which you have proved even further) is that this twenty-something generation of today are so lazy and so wanting to be spoon-fed information by others rather than taking a whole 10 seconds to do their own research, that they wind up posting their ignorance first (i.e., "Who's Aston Martin") instead of just simply Googling it for a little self-education.

So yes, you may be turned off by my condescension, but I was way more turned off by your complete lack of initiative, your ignorance and now your follow up whining to make excuses for your own laziness. Grow up, get educated and move on...

A follow up post about moving on... Oh well, I'll bite.

You've got some pent up anger, man. How's your blood pressure? Of course, I'm going to judge your entire personality on a few paragraphs of yours that I read online. Asking a question on a website shows my ignorance? If I knew I was going to get chewed out for not bringing my A-game to this thread I would've looked it up first. Silly me, expecting to learn something by depending on the input others in a public forum. I must have misunderstood the purpose of this site.

It's okay, though. Maybe we can still be friends. I still love you. But I love Granny more.

Oh please. Today's generation is so lazy that instead of typing up a question on the Google website from their computer, they type a question on an online forum from their computer. That's your complaint? Showing ignorance through asking a trivial question? Who cares? I sure don't.

Plus, I myself recognized the car name but couldn't place it as car. I learned what it was in this very thread. Amazing how this all works isn't it.

[nbs2]

So yes, you may be turned off by my condescension, but I was way more turned off by your complete lack of initiative, your ignorance and now your follow up whining to make excuses for your own laziness. Grow up, get educated and move on...

Just because I can, I'm going to question your need to answer all questions. It is entirely possible that the person just didn't care enough about AM to look it up. It is possible that the question was posed to evidence that AM is not as large a brand worldwide as it is in the UK, and that the questioner looked it up afterwards. It could be that the questioner just flat out doesn't like AM and posed the question to mock the AM brand.

So many options.

Apple is 24th place, with a 24% y-o-y increase. Some of the standings are debatable, though - such as Gilette being above Nike, Ferrari and Adidas down near the bottom, and Toyota above McDonalds.

Drifting further away from the original topic, it is understandable that Gilette would be so large. Their personal hygiene products are used by people all around the world, and they are priced to enter every market. I've been to small villages in third world nations, and the three world brands that I noticed were Coke, Pepsi, and Gilette. Plus, it doesn't hurt that in those countries, you can buy individual razors and such - makes the expensive affordable.

[flameup]

I would add several car brands as well as they are quite popular even in poor regions