CNet confirms some earlier rumors that Apple is in ongoing negotiations with the major music studios to offer more DRM (copy protection) free music in iTunes. Earlier rumors had suggested that Sony BMG had already agreed but CNet was unable to confirm this.
Apple first started selling DRM Free tracks known as iTunes Plus in May, 2007.A year after iTunes began offering music without copy protection software from EMI, Apple is in discussions with the other three top recording companies about acquiring DRM-free songs, according to two music industry sources.
Despite Apple's willingness to sell DRM-free music, the other major record labels have withheld this ability from the company in an effort to reduce iTunes' marketshare in digital music downloads. The biggest beneficiary appears to be Amazon who currently offers DRM-free digital downloads from all four major music studios.
CNet warns that talks have been on and off for months so there is no guarantee that they will be able to come to a deal.
Article Link: Apple Negotiating More DRM-Free Music for iTunes