Apple Promotes Environmentally Friendly Notebooks in New Ad

[MacRumors]

http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com/2008/11/24/apple-promotes-environmentally-friendly-notebooks-in-new-ad/)

Apple has setup a new page (http://www.apple.com/mac/green-notebooks/) promoting their MacBooks as the "world's greenest family of notebooks." When we redesigned the new Macbook, our designers and engineers set a goal of making not only the greenest notebook Apple ever produced, but the greenest family of notebooks. So every new Macbook has been built using materials that are highly recyclable and free of many harmful substances present in other computers.Apple claims they have worked hard to eliminate many toxins including mercury and arsenic. The unibody enclosure is promoted as desirable to recyclers. Other benefits include reduced packaging and more energy efficiency. Apple has also posted a new television advertisement (http://www.youtube.com/watch?v=DnUn6vI4dHo) promoting this campaign

The ad began airing tonight. Apple has been criticized in the past by some for environmental concerns. Apple has been posting regular updates (http://www.apple.com/environment/update/) about their progress with respect to the environmental impact of their products.


Article Link: Apple Promotes Environmentally Friendly Notebooks in New Ad (http://www.macrumors.com/2008/11/24/apple-promotes-environmentally-friendly-notebooks-in-new-ad/)

[UTclassof89]

Too bad all those environmentally sound screens are so glossy they're practically unusable....

[bizzaregood]

Just caught this add on tv a few mins ago... found it to be simple yet different (oh wait its apple no duh...). I liked it.

[basesloaded190]

Link to "tv advertisement" doesn't go to Movie, goes to static page. Boooo

one more click of the mouse and you can watch the ad...

[jaw04005]

Link to "tv advertisement" doesn't go to Movie, goes to static page. Boooo

That's because they did that "look QuickTime can look like Flash" thing. You would have to look at the page source to find the .mov. Kind of annoying.

[Mindflux]

Too bad all those environmentally sound screens are so glossy they're practically unusable....

That must be why I can use mine (more than 'practically') for hours on end without problem.

[steve jr.]

I liked the commercial. Very Apple like, but with a good message.

[deputy_doofy]

Too bad all those environmentally sound screens are so glossy they're practically unusable....

This is not true. I have a glossy MBP from late 2006 and NOT once has glare ever been a problem. It's amazing how many people complain and don't actually USE a glossy screen on a regular basis to make a valid point.

[roger6106]

I opened the page, and there's no movie link anywhere. I decided to try opening the page in Safari, and the movie link appeared.

[jawporta]

Now if they could get ride of the glair I'm in.

[funnyent]

Link to "tv advertisement" doesn't go to Movie, goes to static page. Boooo

here http://www.apple.com/mac/green-notebooks/#ad

[Me1000]

Too bad all those environmentally sound screens are so glossy they're practically unusable....
no...


That's because they did that "look QuickTime can look like Flash" thing. You would have to look at the page source to find the .mov. Kind of annoying.
Do you expect apple to use flash for their video?
Considering Quicktime is THEIR technology...

-----


I really enjoyed this ad, I only wish they would have focused on the performance factor a little, then they could target the ad at more than just the niche market of the green people... :cool:

[swb1192]

That commercial was amazing.
Haha it was just an easy commercial showing off how the MacBook family is environmentally friendly, but somehow...
I loved it! I don't know what it is about Apple Ads lately, but they have been great lately (including the iPhone ads).

[funnyent]

I really enjoyed this ad, I only wish they would have focused on the performance factor a little, then they could target the ad at more than just the niche market of the green people... :cool:

yeah i would have liked to see some specs also

[Mjmar]

Glad to see a Mac ad that's actually about the Mac. Maybe other companies will follow and make their products more eco friendly.

[jmann]

Hopefully this will encourage other companies to follow suit and manufacture greener products too.

[xDYLANx]

Too bad all those environmentally sound screens are so glossy they're practically unusable....


My MacBook has a glossy display and it has been a problem maybe once. I dont know for sure if the new screens are glossier than the old ones, but its not really a problem...

[Auburn]

Link to "tv advertisement" doesn't go to Movie, goes to static page. Boooo

here http://www.apple.com/mac/green-notebooks/#ad

No, that's the static page again. This is what you're after:
http://movies.apple.com/movies/us/apple/mac/macbook/2008/ads/apple_macbook_ad_green_20081124_r848-9scie.mov

[clarkysdonga]

Now all Apple need to do is use conflict-free Coltan and promote it. That should get other manufacturers thinking.

[ghking]

haha they finally found a use for that grass desktop that they were using for Leopard before its release

[deputy_doofy]

I have no glare also and I have the new Macbook. I must be the only person who loves the screen.

I love the glossy screens. I see NO problems whatsoever.

[funnyent]

No, that's the static page again. This is what you're after:
http://movies.apple.com/movies/us/apple/mac/macbook/2008/ads/apple_macbook_ad_green_20081124_r848-9scie.mov

my link made it auto play... same thing

[Danksi]

From what I understand aluminium is highly recyclable, however the initial processing is fairly dirty. The same issue is with bike manufacturing.

Still, better than the plastic alternative in that respect.

[bobertoq]

"It runs on a quater of the power of a single light bulb"

How much exactly is that? How many watts does the new MacBook use?
----
Now if they could get ride of the glair I'm in.There is no glair in the MacBook haha or else I would eat it.

Anyway, I do not notice the glare. It does not bother me at all... I see so many people complaining about the glossy screens yet they do not use them. There are a few complainers -- however -- that use a glossy screen and do not like them. If you don't use the glossy screen right in front of the sun, you should be fine.

[queshy]

what song was that in the ad?

[Reza42]

As a toxicologist, this is a serious pet peeve of mine. Mercury and arsenic are toxicants, not toxins. A toxicant is a poison, a toxin is a poison of biological origin (e.g., snake venom). All toxins are toxicants. Not all toxicants are toxins. If you are unsure, use toxicant. Thank you for your time. :)

p.s.
For lovers of the tv show House, despite what Dr. House tells us every single week, his crew does not search people's homes for toxins, but toxicants.

[Quillz]

Of course, the MacBook still uses a plastic keyboard that isn't very recyclable.

[crisss1205]

Dust saw it during Prison Break.

[KingYaba]

As a toxicologist, this is a serious pet peeve of mine. Mercury and arsenic are toxicants, not toxins. A toxicant is a poison, a toxin is a poison of biological origin (e.g., snake venom). All toxins are toxicants. Not all toxicants are toxins. If you are unsure, use toxicant. Thank you for your time. :)

p.s.
For lovers of the tv show House, despite what Dr. House tells us every single week, his crew does not search people's homes for toxins, but toxicants.

This is your first post, too. :D Good info.

[Dany M]

Huh, that commercial was too slow for me:p

[Rychy]

I liked it. Didn't realize they were so environmentally friendly. :)

[Rhino808]

"So every new Macbook has been built using materials that are highly recyclable and free of many harmful substances present in other computers."
So that's why they stop putting Firewire in the Macbooks because they are Hazardous and could start a "Fire" makes sense to me :D

[ZiggyPastorius]

You know, completely off topic, but I think Apple should have went with an aluminium look around the screen on the new Macbook and Macbook Pro, like on the Macbook Air.

[themoonisdown09]

Dust saw it during Prison Break.

I did too. Good commercial.

[ravenvii]

You know, completely off topic, but I think Apple should have went with an aluminium look around the screen on the new Macbook and Macbook Pro, like on the Macbook Air.

In person, I really do like the look of the black borders.

It's personal taste, really.

[Eidorian]

Could be worse but isn't aluminium still solid electricity?

[mynameisraj]

Very simple Ad. Just saw it watching Boston Legal.

[kyto]

just saw it!!! Pretty good ad.

[inkswamp]

what song was that in the ad?

No idea, but I kept expecting Jared to pop up and start singing.

http://www.maclife.com/article/iphone/jared

[AWalkerStudios]

I do a lot of pro video and graphics design. Glossy isn't an issue. It's all relative, folks. Get over it.

[FrankieTDouglas]

"It runs on a quater of the power of a single light bulb"

How much exactly is that? How many watts does the new MacBook use?
----
There is no glair in the MacBook haha or else I would eat it.

Anyway, I do not notice the glare. It does not bother me at all... I see so many people complaining about the glossy screens yet they do not use them. There are a few complainers -- however -- that use a glossy screen and do not like them. If you don't use the glossy screen right in front of the sun, you should be fine.

I have to turn all of the room lights off so I don't have glare issues on a 24" iMac. Oh and it won't reduce brightness enough to calibrate. But other than that, whatever.

[ltldrummerboy]

As a toxicologist, this is a serious pet peeve of mine. Mercury and arsenic are toxicants, not toxins. A toxicant is a poison, a toxin is a poison of biological origin (e.g., snake venom). All toxins are toxicants. Not all toxicants are toxins. If you are unsure, use toxicant. Thank you for your time. :)

p.s.
For lovers of the tv show House, despite what Dr. House tells us every single week, his crew does not search people's homes for toxins, but toxicants.

Thank you for that post. I look forward to more like it.

[cwfrederick]

kudos to apple and their environmental progress. hopefully this means greenpeace will quiet down finally. i love the environment and think we should do more to protect it, but whining about minute amounts of toxic chemicals (toxicants) in consumer electronics (and of all companies apple) is ridiculous.

go save the whales, reduce deforestation, curb the effect of invasive species, remove plastics from the ocean...........

if anybody really feels guilty about buying a computer they can even it out by not using plastic bags for their groceries for a week.

[Me1000]

Huh, that commercial was too slow for me:p

Yeah... Pot does that to me too!
:)

[sukanas]

This is not true. I have a glossy MBP from late 2006 and NOT once has glare ever been a problem. It's amazing how many people complain and don't actually USE a glossy screen on a regular basis to make a valid point.

i have a gbp and i hate the glossyness when i go to class
but ii dont bother posting the 500 millionth, "i hate glossy" post so yeah
im considering the antiglare coat
i use the cinema when im at home anyways

[reallynotnick]

Could be worse but isn't aluminium still solid electricity?

No silly, aluminum is made out of fire and wind!! :rolleyes:

[ZiggyPastorius]

In person, I really do like the look of the black borders.

It's personal taste, really.

Perhaps I should clarify :p I too like the look of them. I think they're absolutely gorgeous, I just prefer the look of the MBA to the black border, that's all.

[Mariusz1977]

Well let's look at this for what it is -- an advertisment in order to sell a product.

If you were buying a new notebook, would this convince you to spend 2x the amount of money on a Macintosh product versus -- let's say -- a Dell laptop?

And is this whole "Green is In" movement old hat in light of the "PRICE sells" attitude of the 2008-2009 Great Depression?

My 2 Cents anyways.

-Mariusz1977

[PeterQC]

I have to turn all of the room lights off so I don't have glare issues on a 24" iMac. Oh and it won't reduce brightness enough to calibrate. But other than that, whatever.

The glare is not the same between the iMac and the Macbooks. Compare, you will see. The notebooks are a lot less reflective then the screens of the iMac

[FloatingBones]

...on the printer manufacturers that engineer the cartridges to not be refillable.

Can't they find some horrible thing that's happened to baby seals from all of those printer cartridges thrown away after one use?

[ChrisA]

This is not true. I have a glossy MBP from late 2006 and NOT once has glare ever been a problem...

Glare is never the problem. There seems to be a huge disconnect here. People who complain about the glossy screens are NOT complaining about glare and reflections.

The problem is color fidelity.

What's that? It's the thing you need to have if you are creating content for print. Graphic artists who are designing things like food containers or junk mailings or album covers or what not like to be able to preview their work on-screen. Photographers who make prints like to do the same.

Consumers who mostly use their Mac as a media player like the punchy colors but if you create images. Well it's like an audio engineer trying to work out a mix and using a boom box as a studio monitor.

Glossy screens have the effect of exaggerated color contrast and saturation. It's NOT about glare and refections.

[Stephen123]

Unfortunately Greenpeace is out of touch with reality. Their response to this was to bump Apple down in their rankings.

One of the things they rate Apple down on is the percentage by weight of their products made of recycled plastic. They don't complain about the amount of non-recycled plastic or percentage of non-recycled plastic they are complaining that Apple is using less plastic and therefore less recycled plastic.

The also bumped up Toshiba as an example of a particularly good company after Toshiba announced their plan to build new nuclear reactors.

Greenpeace should be talking about major polluters like the power, transportation and factory farming industries. If they're talking about computers they should make some attempt to base their campaign on objective criteria. Instead it's all about generating media attention by attacking Apple.

It's sad really.

[FloatingBones]

Unfortunately Greenpeace is out of touch with reality. Their response to this was to bump Apple down in their rankings.

Apple doesn't have to wait for Greenpeace or anyone else to do anything. They could simply write an open letter on their new "Green Notebooks" page requesting that vendors of third-party products to start paying attention the way Apple has. Put the letter on that page, or just have a link to it at the bottom.

In particular, they could call out the printer manufacturers for their neanderthal one-use cartridge policies.

[Brendon Bauer]

This is not true. I have a glossy MBP from late 2006 and NOT once has glare ever been a problem. It's amazing how many people complain and don't actually USE a glossy screen on a regular basis to make a valid point.

Seriously! I have a glossy screen MacBook Pro and I find that not only does everything look better, but I have less problems using my computer in real lighting situations. For example, when using my computer outside I can turn up the brightness to the highest setting and be able to see the screen in full sunlight. I find that my friends who have matte screens have a much harder time doing this. And inside I've had no problems... and I take my laptop to class where there are big overhead fluorescent lights and I have no problems with glare.

[sukanas]

The problem is color fidelity.
.

i posted a thread asking about why people hated glossy
and whether it was between color accuracy vs. glare

major in that thread said it was the glar

plus, why would you care about color fidelity in a TN panel machine???

[J the Ninja]

Glare is never the problem. There seems to be a huge disconnect here. People who complain about the glossy screens are NOT complaining about glare and reflections.

The problem is color fidelity.

What's that? It's the thing you need to have if you are creating content for print. Graphic artists who are designing things like food containers or junk mailings or album covers or what not like to be able to preview their work on-screen. Photographers who make prints like to do the same.

Consumers who mostly use their Mac as a media player like the punchy colors but if you create images. Well it's like an audio engineer trying to work out a mix and using a boom box as a studio monitor.

Glossy screens have the effect of exaggerated color contrast and saturation. It's NOT about glare and refections.

Would you mind providing a technical explanation as to HOW they do this?

[dAlen]

1) The laptop will not hook up to my existing 19" monitor
1a) The store that sales the macs in my country do not have the adaptor

2) Even if they had the adaptor, we see that monitors do not work with movies that have a certain copy protection in it. (I.e. itunes stores)

3) The 17" was updated, but not changed.
It has the same FAULTY Nvidida card in it - and this machine is actually slower than the newer 13 and 15".

Way to go Apple. Hype up your stuff.
Maybe you should fix the kinks, and take away the cuffs first.
Dont treat your paying customers as the enemy. ;)

Peace

dAlen

p.s.
The days are over Apple, where people ignore these types of things...which is good - competition is on the horizon...and you inspired it! :)

[dAlen]

i posted a thread asking about why people hated glossy
and whether it was between color accuracy vs. glare

major in that thread said it was the glar

plus, why would you care about color fidelity in a TN panel machine???

Here is what I will call as a fact.

For people that were designing on CRT monitors - we all remember putting ani-glare screens on the computer. Especially when you were in a group environment and the window was to your back, and you had no choice but to see that bright glare in your monitor - no blinds to shut, etc.

These people will remember the joys of seeing the first flat screen monitor, which was glare free.

The only difference is we got used to glare free screens.
And when we see the shiny new screens, it does look nice...for movies.

But for intense, round the clock work... for many it causes headaches, and yes the glare gets in the way...and moving it, and your environment changing is not always possible or feasible. ;)

Peace

dAlen

p.s.
Time and place for everything.
Choice is not a bad thing Apple. ;)
(I mean something besides Steve J.s choices.) lol

[grue]

To hell with green this and green that.

I'll club a baby seal and burn down a forest for Apple to make a small notebook that doesn't suck.

[MacBook08]

I loved this commercial. I'm happy to say that not only do I own one of the best laptops out there, it's also one of the greenest!:apple: Another reason to make the switch!

[Peace]

[snip]

1) The laptop will not hook up to my existing 19" monitor
1a) The store that sales the macs in my country do not have the adaptor

2) Even if they had the adaptor, we see that monitors do not work with movies that have a certain copy protection in it. (I.e. itunes stores)



Do your part to help the economy and get a new display.;)

[grue]

The also bumped up Toshiba as an example of a particularly good company after Toshiba announced their plan to build new nuclear reactors.

That makes perfect sense. Nuclear power is the safest, cleanest form of non-geographically dependent power generation suitable for base grid usage. 95% of the so-called "waste" can be reprocessed and used again. Anyone against nuclear power is probably uneducated on the subject, living in an ivory tower, or flat out stupid.

That having been said, Greenpeace can lick me where I pee.

[dAlen]

Green Peace...
Nice concept...
...some sincere people.

...its the top that needs changing, and why they will never make true change. ;)
(The top guys arent really environmentalist...more like circus performers, using this venture to suit their egoic needs.)

Peace

dAlen

Unfortunately Greenpeace is out of touch with reality. Their response to this was to bump Apple down in their rankings.

One of the things they rate Apple down on is the percentage by weight of their products made of recycled plastic. They don't complain about the amount of non-recycled plastic or percentage of non-recycled plastic they are complaining that Apple is using less plastic and therefore less recycled plastic.

The also bumped up Toshiba as an example of a particularly good company after Toshiba announced their plan to build new nuclear reactors.

Greenpeace should be talking about major polluters like the power, transportation and factory farming industries. If they're talking about computers they should make some attempt to base their campaign on objective criteria. Instead it's all about generating media attention by attacking Apple.

It's sad really.

[snip]



Do your part to help the economy and get a new display.;)

ah...I just did. Spent 60k forint on it...about $300. :)

Peace

dAlen

[grue]

Glare is never the problem. There seems to be a huge disconnect here. People who complain about the glossy screens are NOT complaining about glare and reflections.

The problem is color fidelity.

What's that? It's the thing you need to have if you are creating content for print. Graphic artists who are designing things like food containers or junk mailings or album covers or what not like to be able to preview their work on-screen. Photographers who make prints like to do the same.

Consumers who mostly use their Mac as a media player like the punchy colors but if you create images. Well it's like an audio engineer trying to work out a mix and using a boom box as a studio monitor.

Glossy screens have the effect of exaggerated color contrast and saturation. It's NOT about glare and refections.


I'll disagree with you here. The 6bit TN panels in the portables are not exactly paragons of colour accuracy to begin with, so whinging about the colour issues on the portable glossy displays is a flawed argument. To say that nobody complains about glossy because of glare is simply wrong, because I'm one of them. I have a desktop machine for colour-critical work, and an IPS panel hooked to it for this reason. I hate glossy notebooks because the glare annoys the hell out of me.

I'm currently using a 12" PowerBook G4 to complement my Mac Pro, after switching back from a MacBook. The glare pissed me off. When this machine finally dies, I'll buy another on eBay, or buy a Windows-based PC laptop. I'm done with Apple portables for now.

[Eidorian]

No silly, aluminum is made out of fire and wind!! :rolleyes:Amusing but the extraction of aluminium does take quite a bit of energy. Recycling aluminium is the best thing on earth that you can do.

I'm quite fond of fission power plants as well.

[kobefan234]

I just hope they don't get too crazy about the enviorment and start compromising on performance!

[bankshot]

Well, at least it's far better than those insanely annoying Get a Mac ads that focused on the opponent's perceived weaknesses rather than the advertised product's strengths. Though I suppose this'll probably still tweak some people as being too smug about its environmentalism. :rolleyes:

Would be nice to see some Mac ads like the iPhone ads - you know, actually show the product in action, tell potential customers what it can do, all without bashing (or even mentioning) the competition. Strange concept, I know.

[Nordichund]

It might be green and friendly, but without firewire it's fffing useless to me :p

[dontmatter]

How about energy and water used making it? (actually, lifetime energy estimate). Making a brick of aluminum, and boring out almost all of it seems quite inefficient (presumably excess material is melted and recycled, which is energy intensive, but does recycle).

Anyway, good to see apple catching up (and seeming to surpass) here. It was embarrassing how much better Dell was with this stuff for a while there.

[kockgunner]

no...



Do you expect apple to use flash for their video?
Considering Quicktime is THEIR technology...

-----


I really enjoyed this ad, I only wish they would have focused on the performance factor a little, then they could target the ad at more than just the niche market of the green people... :cool:

They abandoned Firewire on the new Macbooks (not a FW whiner, I could care less lol, just saying). This ad is not witty or innovative, but different. This ad didn't really strike me as Apple, but ostensibly, they are taking the environment seriously, which is always good.

[123]

[snip]
Do your part to help the economy and get a new display.;)

Ah, Apple's definition of "green": And we added a special connector, so you have to throw away your display and get a new one.

[Marx55]

No Firewire, NO purchase.
Glossy display, NO purchase.

[macstatic]

Seriously, does anyone really believe this "environmentally friendly" crap from Apple (and other companies) promoting how "green" they are?

If they really cared about the environment they would make computers that lasted for more than a couple of years and make it possible to have them repaired like in the old days of electronics. Sure, that would mean less income, but that's the price you have to pay.
It pisses me off that it's close to impossible to replace a defective component instead of replacing the whole motherboard, or buying a complete upper part of the laptop just because the trackpad button is worn out. Now, Apple -is that thinking about the environment?

And like someone else pointed out earlier in the thread: how about all the energy, resources and pollution generated when actually producing a computer? "Think different", huh? Apple's just about the $$$$ like all other companies. Being environmentally concerned means less $$$$. You can't get both.

I'll be keeping my 3 year old Powerbook G4 until I can no longer use it even though it's considered a "dinosaur" by most people these days.

[yeknommonkey]

did anyone else notice that apple have changed their products 'end position' in this spinning around presentation? compared to older Ad's.

they seem to have noticed they were previously hi lighting the weakness of a glossy screen (you know glossy is a pain in the backside).

check out an older video to see how they used to 'end' - watch the reflection (which of course you never get on glossy screens! yeah right!)

http://www.youtube.com/watch?v=WTGCuYVr2ps

they know it's as pants as we do they just wanna keep things simple and stop everyone wanting build to order stuff so they kept the one that looks best in brochure style shoots.

new ad again below>

http://www.youtube.com/watch?v=DnUn6vI4dHo&eurl

[p0intblank]

Great ad! Very cool of Apple to do that.

[grue]

It pisses me off that it's close to impossible to replace a defective component instead of replacing the whole motherboard

Coming from my old days as a service technician… screw that. It took me 15-20 minutes to replace a MacBook logic board if I didn't get interrupted by some crybaby asking when his machine will be ready. Diagnosing an individual component, desoldering it, resoldering the replacement, testing it… that'd take hours upon hours.


I mean, if you want to wait weeks for your repair, and have the price of the machine go up exponentially because the labour charges for warranty repairs go up insanely… well, best of luck to you.

[koobcamuk]

To hell with green this and green that.

I'll club a baby seal and burn down a forest for Apple to make a small notebook that doesn't suck.

I am so glad there are people like you on this earth.

[tallyho]

Well all the light bulbs in my house are 11W or 15W so I rather doubt the claim in the ad...
(old style high power filament bulbs are basically being phased out)

[VoR]

Glad to see a Mac ad that's actually about the Mac. Maybe other companies will follow and make their products more eco friendly.

Pretty hard to find computers full of mercury and lead etc now, component companies have been removing these things for years - like anyone they'll do it if it suits them, it's just a bit frustrating for me when you see an ad campaign trying to sell on how great/green they are.

Dell got their business model slated ages ago for 'going green'. They didn't advertise it on telly, they had business experts telling them it was too early and until IT managers (not building services) were responsible for power consumption and recycling, noone really cares.

If you're going to revise product lines and increase production efficiency - I'd like to see the cost and tech benefits passed on to customers, not a frustrating ad campaign.

[Tonerl]

Why is it "environmentally friendly" rather than "environment-friendly"? After all, we say and write "user-friendly" and not "userally friendly".

I hope that the environmentists' science is better than their English!

[Borjan]

Enough people! This thread is NOT about glossy screens.

Jeez.

[needthephone]

Don't get me wrong I love apple but this kind of spin tehy do really annoys nme about teh company.

All apple are doing are complying with regulations EVERY company is having to deal with.

Read about here,

The company I work for is doing a similar excercise

http://en.wikipedia.org/wiki/Restriction_of_Hazardous_Substances_Directive

[grue]

I am so glad there are people like you on this earth.

I can only deal with so much of any given cause before I'll start to despise everything about it.

My hatred for the current topic stems from hearing some whack job actually use the phrase "green collar job" in a serious sense.

[Why-I-eyes-ya]

http://www.greenpeace.org/international/campaigns/toxics/electronics

Apple doesn't score too highly really. Worse than average.
All talk.
At least they're better than Microsoft. (and Nintendo!) Got a lot to do though.

[billystlyes]

They're also the glossiest and most overpriced family of notebooks, but you won't hear nothing about that....:p

[flashfil]

And like someone else pointed out earlier in the thread: how about all the energy, resources and pollution generated when actually producing a computer? "Think different", huh? Apple's just about the $$$$ like all other companies. Being environmentally concerned means less $$$$. You can't get both.

The new production methods use considerably less resources. I have been involved in manufacturing for a few years now and what Apple are doing is really turning the process on it's head STARTING with the manufacturing process.

There is a lot less resource used in the production process because the whole machine only has 3 core parts. Your Dell laptop with over 65 all plastic parts in the chassis needs a lot more energy and waste in it path to production. It is also highly non-recyclable.

The new laptops as a "waste product" is the WHOLE POINT - the aluminum and glass frame can be 96% recycled and the motherboards contain less carcinogens and are certainly more recyclable. There is considerably more chassis stability in the new laptop and as a by product they will last longer.

I too have two 5+ year old macs working nicely in my office - one as a print server - one as an accounting machine. NONE of the PC's we have are more than 3 years old as they just burn out or worst of all the software we need has made it unusable. The average repair requirement on a mac is 50% less than a PC and the resell value of a 2 year old mac is easily twice that (comparable) of a PC. I just sold my 17 month old laptop for £900. The Dell laptops we have are practically worthless. Were now looking to run all our windows software on macs (with windows installed) simply because they need less attention than the PC's and we know they will last longer.

I think this is good going from Apple and I don't think they will stop where they are Al Gore is on the board and Im sure he will push for more. You cant just jump from your standard manufacturing process to a completely green business overnight. It takes a few steps at a time - this is a huge leap for a major manufacturer - and knowing Apples reputation other companies will see this and do what they always do - copy them.

[ArtOfWarfare]

How many people seriously think "Wow, this is a nice computer, but I won't buy it because it's not environmentally friendly."?

How many people care at all about how environmentally friendly it is? I was under the impression most people didn't, and the few that do already know about how highly recyclable the new aluminum and glass MacBook is without a commercial telling them.

[flashfil]

How many people seriously think "Wow, this is a nice computer, but I won't buy it because it's not environmentally friendly."?

ha ha ha! I bet theres a few self righteous types out there that do.

Your so right - at the end of the day it's all just another reason to get one. And Im sure that advert was cheap to make (and didnt use and nasty chemicals in the process)

[PostTribber]

at last, a notebook we can eat! :rolleyes:

[swingerofbirch]

Interesting they specifically mention mercury when the world seems largely unconcerned with mercury in other ways. Two examples: I see a dentist who still feels perfectly comfortable placing mercury fillings. Another example, is that people are moving toward fluorescent bulbs for the environment's sake.

I am much more concerned about the mercury residing in my mouth which releases mercury vapors constantly or the possibility of a lamp falling over and releasing mercury than my MacBook's LCD having mercury.

I'm glad Apple has gotten the message about Hg, I guess I am just pointing out that it seems weird we get hyperfocused on eliminating it from one area of life but not from others which may have more detrimental effects.

[GSMiller]

I'd say possibly the greenest thing Apple can do is eliminate styrofoam from their packaging with that water-soluble stuff. Nothing like an electronic device being touted as green when it's packaging is still a major polluter!

...on the printer manufacturers that engineer the cartridges to not be refillable.

Can't they find some horrible thing that's happened to baby seals from all of those printer cartridges thrown away after one use?

I'm assuming that's why HP gives you the postage paid envelope to mail in your cartridges and have them recycled, to keep Greenpeace off their back. Nonetheless there is still a lot of unnecessary waste in the tech world.

[Whiternoise]

That would be a quarter of the power of a non-eco lightbulb, you understand =P

Mercury is a massive concern. It's nothing to do with a little bit of mercury in the battery damaging your skin or even if the battery breaks and a tiny bit of mercury gets on your carpet.

It's to do with the fact that thousands of tons of used electronics has to be somehow dealt with. The whole point of RoHS compliancy was so that we don't have to handle tons of toxic substances. It may be under a gram of mercury, but when you're dealing with a few thousand machines, that's well over the healthy limit getting on your hands. When you factor in all sorts of hazardous chemicals that somehow have to be recycled or disposed of in the future, you create BIG problems.

Just look what happened with fridges, disposing of CFC's is an absolute bloody nightmare! Same goes for CRT monitors, typically lead lined glass which was a pain to dispose of.

Eco friendliness isn't just about making stuff with less CO2, it's about making sure that in the future when we have to get rid of our hardware, we haven't got tons and tons of un-recyclable stuff to get rid of. We've got a lot better, and companies seem to realise that people are actually becoming concerned about it now.

It's a genuine problem that's got to be solved, this isn't just a copy and paste from a greenpeace site.

http://www.rohs.gov.uk/ have a read =)

[AidenShaw]

ASUS N Series Leads the Way with 9 EPEAT Gold Awards
- A Testament to ASUS’ Steadfast Commitment to the Environment -

ASUS, a company synonymous with both quality and the conservation of the environment, has been actively promoting the values of environmental conservation and social responsibility by producing greener products for the market.

This practice has now been honored with a total of 9 EPEAT (Electronic Product Environmental Assessment Tool) gold awards.
http://promos.asus.com/US/Newsletter/NB_Oct08/Stories/Green_Glory_clip_image002.jpg

EPEAT, which utilizes one of the highest rated and strictest standards for green computing worldwide, is one of the fastest growing eco-labels in the IT industry; and the ASUS N Series leads the way as a prime example of the Green ASUS “Four Green Home Runs” initiative that comprises of: Green Design, Green Procurement, Green Manufacturing, and Green Service and Marketing of all ASUS notebooks.

http://promos.asus.com/US/Newsletter/NB_Oct08/Stories/Green_Glory.html


EPEAT lists product awards at their website:


Dell - 106 entries
HP - 102 entries
Lenovo - 82 entries
Samsung - 179 entries
Sony - 123 entries
Toshiba - 48 entries
Apple - 21 entries


Dell's new LED-backlit E-series laptops are all gold-star as well.

I guess this is just another case where Apple marketing's use of a superlative ("first", "best", "fastest", "thinnest", "lightest", "greenest"...) stretches the definition of the term a bit. ;)

[Veri]

Seriously, does anyone really believe this "environmentally friendly" crap from Apple (and other companies)
Not Apple, but some smaller firms are interested. Sometimes environmental concerns intersect with profit, such as insulation/energy efficient devices. Some of the brightest and highest earning people I've had the pleasure of working with would much prefer me to maintain their stable 5-plus year old systems than ride the upgrade treadmill. Yes, some applications do benefit from regular updates to the latest hardware/software, but most do not.

If they really cared about the environment they would make computers that lasted for more than a couple of years and make it possible to have them repaired like in the old days of electronics.
Indeed. Same for much electronics built in the last decade or two. At the end of the '90s the family home finally saw the TVs/VCRs/washing machines/etc bought in the early '80s become uneconomical. Nothing has lasted that long since. Yes, the initial cost was higher then, but it is more rational to care about "average cost to run X per year considering repairs/replacements" not "cost of a new X".

What is more, an old TV that I can repair myself (OK, I won't risk repairing a CRT myself, but I can fix other electronics) or have someone out to fix the same day is a lot more convenient than some black box I need to have sent off for days.

buying a complete upper part of the laptop just because the trackpad button is worn out. Now, Apple -is that thinking about the environment?
To quote a repair enthusiast, "If Apple can save 5 cents on a part, they will". Especially if it means using solder and glue instead of cables and fittings. They sell cheap hardware at high margins, so it's more economical for them to replace than repair. For most computers in my charge, if almost anything goes wrong I have a spare in a drawer I can swap out in 10 minutes.

Of course, if a VAX falls over, there exists a community of enthusiasts that could advise me at the PCB component level. I acknowledge that current mount tech makes this less feasible, but one can still e.g. replace a bad cap (http://www.badcaps.net/).

I'll be keeping my 3 year old Powerbook G4 until I can no longer use it even though it's considered a "dinosaur" by most people these days.
If it does what you need it to do, good work!

Bravo, Apple, you're making a PR exercise out of regulatory compliance (to appeal to the hep but clueless freshman crowd, no doubt). Now make hardware in all your equipment easier to swap out - all batteries in everything, and an iMac in the style of the original G5 - and people outside the Mac world will take your "green" efforts seriously. And comparing an idle laptop to a traditional incandescent light bulb is thoroughly misleading.

There are a few complainers -- however -- that use a glossy screen and do not like them.
Of course. People who don't like glossy will have made the decision to avoid it ages ago. Just because something is OK for some, it doesn't mean it's OK for all others. People are different. People's environments and workloads are different.

If you don't use the glossy screen right in front of the sun, you should be fine.
Any glare will involve more refocusing and brain processing. Some eyes and brains might be designed such that this won't significantly affect performance, others won't. That's why choice is great.

[GrndCherokee]

Environmental awareness in all its glory, but I really think Apple should throw out a cheap of power consumption (and price!) netbook to compete with gads like the MSI Wind. Low power = environmental = easy as that.

Although I am still a (more than) happy owner of a last year's gen Macbook Pro 2.4 and due to the fact Apple hasn't come up with a netbook, I will today also receive my 10" MSI Wind (LED backlit, 1.6 GHz Atom..) screen that will perfectly fine run the best OS of the world, for a bargain of 300 bucks! I just can't resist..

[kwajo.com]

...on the printer manufacturers that engineer the cartridges to not be refillable.

Can't they find some horrible thing that's happened to baby seals from all of those printer cartridges thrown away after one use?


Nothing horrible happens to baby seals.

[mathcolo]

I bet there will be a dispute about the claim that Apple makes here...

[MacLogically]

Never mind climate change does anyone care in the current economic climate?

[Claytoniss]

[QUOTE=if anybody really feels guilty about buying a computer they can even it out by not using plastic bags for their groceries for a week.[/QUOTE]

It's not about EVENing out! There would be no progress made.

A lot of our old electronics get sold and shipped off to China and not regulated. Those places are some of the most toxic places on earth.

Be happy that Al is on board.

Bravo Apple!

[Veri]

Never mind climate change does anyone care in the current economic climate?
My government has chosen to use its citizens' money to prop up the Ponzi schemes that caused the "crisis" (where are those middle class slums? thought not) in the first place.

Bravo to the bankers who managed to make an unsustainable business model sustainable, but the government would do more for the long term welfare of the nation by redirecting the money to the plight of sea kittens (http://www.peta.org/sea_kittens/) ;).

Meanwhile, think local, or train as a vulture on forex :cool:. You'll do fine.

[RTiii320]

The Ad is very "Apple", glad to see they are concerning themselves with the environment. Shows class on Apple's part to even make an AD, no denying other companies will feel the pressure to start making their products more "Green".

[BigD58]

This ad really gives the MacBook a clean look and feal. Keep it up apple!:D

[cliffardo2001]

Isn't that styrofoam in the corners of the box that held my macbook box when it shipped? Has styrofoam suddenly become green?

[Virgil-TB2]

haha they finally found a use for that grass desktop that they were using for Leopard before its releaseI wish they'd have stuck to the grass.

Possibly the tackiest, most glaringly ugly part of the Mac design these last years is that horrible purple smear that they are using for a desktop. I think that it's a creation of the Apple ad department that was somewhat forced.

Jobs has always asserted that Apple's differentiating factor is "taste." Perhaps that's why he used the grass screen for when he demoed Leopard? It's certainly the better looking one of the two.

[gkarris]

Isn't that styrofoam in the corners of the box that held my macbook box when it shipped? Has styrofoam suddenly become green?

Yesterday.... ;)

As a toxicologist, this is a serious pet peeve of mine. Mercury and arsenic are toxicants, not toxins. A toxicant is a poison, a toxin is a poison of biological origin (e.g., snake venom). All toxins are toxicants. Not all toxicants are toxins. If you are unsure, use toxicant. Thank you for your time. :)

p.s.
For lovers of the tv show House, despite what Dr. House tells us every single week, his crew does not search people's homes for toxins, but toxicants.

This is your first post, too. :D Good info.

Is that anything like a "Replicant" vs. a "Replicator"?

(sorry, to much Science Fiction...) :eek:

:D

[AidenShaw]

...no denying other companies will feel the pressure to start making their products more "Green".

Other companies have already been making greener products, look up at #97 (http://forums.macrumors.com/showpost.php?p=6664354&postcount=97).

http://www.dell.com/html/global/topics/pure_earth/index.html?&~ck=anavml

"Dell’s goal is to become the greenest technology company on the planet.

We believe it’s important to consider the environmental impact at every stage in the product life cycle."

and

"HP’s Green Business Technology Initiative

HP helps you address your green IT needs through energy-efficient solutions for the data center and beyond – where better business outcomes equal better environmental outcomes."

http://h71028.www7.hp.com/enterprise/cache/331475-0-0-0-121.html?jumpid=reg_R1002_USEN

[gnasher729]

How about energy and water used making it? (actually, lifetime energy estimate). Making a brick of aluminum, and boring out almost all of it seems quite inefficient (presumably excess material is melted and recycled, which is energy intensive, but does recycle).

The average drinks can, made of aluminium, weighs about 0.48 ounces or slightly above 13 grams. By drinking forty glasses of water instead of forty cans of diet coke you saved more aluminium than is used in a MacBook.

Your complaint about the process of taking a brick of aluminium and removing all the unneeded parts shows a complete lack of understanding of the matter. What is costly and energy intensive is the process of converting bauxite into aluminium. If you take a 2000 gram block of aluminium and cut out a four hundred gram frame for a MacBook, then collecting the 1600 remaining grams of scrap and turning the scraps from 5 MacBooks into four new 2000 gram blocks costs almost nothing.

[Count Blah]

They should have shown all the people who had to dispose of all their perfectly fine firewire devices, since they are useless with the new Macbooks.

[TimUSCA]

no...



Do you expect apple to use flash for their video?
Considering Quicktime is THEIR technology...

-----


I really enjoyed this ad, I only wish they would have focused on the performance factor a little, then they could target the ad at more than just the niche market of the green people... :cool:

Hey, Firewire was their technology too, but they ditched that, right?

[Eric S.]

Just think of how much greener the Macbook is without FireWire.

[farmboy]

Seriously, does anyone really believe this "environmentally friendly" crap from Apple (and other companies) promoting how "green" they are?

If they really cared about the environment they would make computers that lasted for more than a couple of years and make it possible to have them repaired like in the old days of electronics. Sure, that would mean less income, but that's the price you have to pay.
It pisses me off that it's close to impossible to replace a defective component instead of replacing the whole motherboard, or buying a complete upper part of the laptop just because the trackpad button is worn out. Now, Apple -is that thinking about the environment?

And like someone else pointed out earlier in the thread: how about all the energy, resources and pollution generated when actually producing a computer? "Think different", huh? Apple's just about the $$$$ like all other companies. Being environmentally concerned means less $$$$. You can't get both.

I'll be keeping my 3 year old Powerbook G4 until I can no longer use it even though it's considered a "dinosaur" by most people these days.

I have a whole bunch of Apple and Mac computers starting from about 1982 that still work just fine---//e, SE30s, PowerBook 145, MacBooks, MacBook Pros, G3s, G4s, Gs, glossy iMacs, etc. What do you do to yours that they don't last "for more than a couple of years"? I've replaced some ram, a couple of hard drives, a couple of fans, and a power supply, but that's it.

As far as the energy, resources and pollution---should they make them out of sustainably harvested forest products? Of course those trees are harvested using big chain saws and diesel logging trucks and huge sawmills powered by non-renewable energy. All human activity, indeed all biological activity--including yours, Weedhopper--creates waste products. It's a question of controlling the impact.

As far as being environmentally concerned meaning less $$$$ (by $$$$ I assume you mean profits), BS. There is no correlation. And there's that childish "Apple is greedy" crap again. Get a job and figure it out.

And one more thing: ALL PLASTIC IS RECYCLABLE / REUSABLE, JUST AS ALL PAPER IS RECYCLABLE / REUSABLE. It's just that lesser quality mixes can't be sold for nearly as much money, so they are economically much less desirable for the recycling firms to handle. But all that polystyrene, polypropylene and such that your waste collectors don't want in the recycle bin can be reused, but it just would go for lesser quality plastic items. Same with glossy papers, etc. It really comes down to economics. When economic critical mass is reached (or political will), all these materials will be reused.

[SFStateStudent]

Nice commercial and it's a great start, but what about all the other non-green stuff they've been making for decades. I would like to see an Apple ONLY recycle day at all Apple Stores...:eek:

[!¡ V ¡!]

And is this whole "Green is In" movement old hat in light of the "PRICE sells" attitude of the 2008-2009 Great Depression?


-Mariusz1977

Just like Apple to release a product according to last years specifications/requirements a year or so later and overpriced. Apple is no longer the technology leader they are just followers, though they do a half decent job if you are willing to pay for it.

[twoodcc]

i guess they want to get more credit for this by having ads and everything? i mean, i think it's great that they are driving for greener computers, and hopefully saving money at the same time

[SandynJosh]

I love how Apple was able to eliminate mercury, arsenic and firewire all in one fell swoop... Take that Dell!

[AidenShaw]

I love how Apple was able to eliminate mercury, arsenic and firewire all in one fell swoop... Take that Dell!

Yeah, stupid Dell still putting 1394 on their mercury/arsenic/lead-free laptops. ;)

[happydude]

great job, apple.

[happydude]

To hell with green this and green that.

I'll club a baby seal and burn down a forest for Apple to make a small notebook that doesn't suck.

you are one of the world's finest i'm sure. and in australia, shouldn't you be out clubbing dingos or wallabies?

[ChrisNH]

The aluminum uni-body would look sweet in colors: green, purple, orange, blue, red, yellow. Does Apple plan to launch 'colored' MacBooks in 2009?

[AidenShaw]

6.9 Nokia – Scores maximum points for its comprehensive voluntary take-back programme.
5.9 Sony Ericsson – Scores points for its new environmental warranty, guaranteeing take-back and recycling for individual products regardless of location.
5.9 Toshiba- Toshiba climbs to 3rd gaining extra points on the energy criteria; it is now reporting its use of renewable energy.
5.9 Samsung - Good on toxic chemicals and energy but very poor on recycling.
5.7 Fujitsu Siemens - Good on energy, scores poorly on electronic waste.
5.7 LGE - Improved score on recycling and energy.
5.3 Motorola - Improved score on energy, waste and recycling.
5.3 Sony - Still has room for improvement on energy.
5.1 Panasonic - Scores maximum points on energy but still scores poorly on all e-waste criteria.
4.9 Sharp - Improved energy policy but reporting of energy efficiency of its products continues to be weak.
4.7 Acer - Needs to improve on reducing toxic chemicals and recycling.
4.7 Dell - Loses points for withdrawing from its commitment to eliminate all PVC plastic and brominated flame retardants (BFRs) by the end of 2009.
4.5 HP - Still needs to improve on e-waste.
4.3 Apple - Now reporting product carbon footprint and new iPods are free of both PVC and BFRs.
4.1 Philips - Scores well on toxics and energy but scores zero on most other e-waste criteria.
3.7 Lenovo - Scores well on toxic chemicals, poor on recycling and energy.
2.9 Microsoft - Still scores poorly on recycling and energy.
0.8 Nintendo - Zero on most criteria except chemicals management and energy.



http://www.greenpeace.org/international/campaigns/toxics/electronics/how-the-companies-line-up

[Eric S.]

The aluminum uni-body would look sweet in colors: green, purple, orange, blue, red, yellow.

I bet that would be way popular in, like, junior high school.

Does Apple plan to launch 'colored' MacBooks in 2009?

I hope Apple plans to put its effort into engineering development.

[donbadman]

What a load of crap do apple have any idea how much energy is required to recycle glass? No idea on aluminium but it has a pretty high melting point as well.

And how many poor congolese did it take to build? Enough of the environmental moral panic what's the human cost of these toys? :rolleyes:

[donbadman]

Now all Apple need to do is use conflict-free Coltan and promote it. That should get other manufacturers thinking.

Hear, hear I've had enough of the greenwash i'd like to see proper action on this issue from ALL manufacturers who's products need coltan to produce.

The idea of saving on energy emissions is frankly ******** when you have human beings held in effective slavery to mine the resources needed to produce said goods.

:apple::rolleyes:

[donbadman]

As a toxicologist, this is a serious pet peeve of mine. Mercury and arsenic are toxicants, not toxins. A toxicant is a poison, a toxin is a poison of biological origin (e.g., snake venom). All toxins are toxicants. Not all toxicants are toxins. If you are unsure, use toxicant. Thank you for your time. :)

p.s.
For lovers of the tv show House, despite what Dr. House tells us every single week, his crew does not search people's homes for toxins, but toxicants.

I hear you a pet hate of mine is 'carbon' emissions when the correct term is carbon dioxide. I'm not a climatologist, I'm a graphic designer. And I understand the power of ambiguous language. It is worrying when scientific terminology is spun by people in similar professions to mine.

Very worrying.

[SandynJosh]

The aluminum uni-body would look sweet in colors: green, purple, orange, blue, red, yellow. Does Apple plan to launch 'colored' MacBooks in 2009?

For Gawd's sake, not until they first bring back a "Flower Power" Mac!

[grue]

The aluminum uni-body would look sweet in colors: green, purple, orange, blue, red, yellow. Does Apple plan to launch 'colored' MacBooks in 2009?

Hope not. It's a sales nightmare in terms of stocking and such.

[MacsBestFriend]

Hope not. It's a sales nightmare in terms of stocking and such.

Yup! I found photos of what may be... IDK where it is now... :(

I really like this commercial!:apple:

[Eidorian]

The average drinks can, made of aluminium, weighs about 0.48 ounces or slightly above 13 grams. By drinking forty glasses of water instead of forty cans of diet coke you saved more aluminium than is used in a MacBook.

Your complaint about the process of taking a brick of aluminium and removing all the unneeded parts shows a complete lack of understanding of the matter. What is costly and energy intensive is the process of converting bauxite into aluminium. If you take a 2000 gram block of aluminium and cut out a four hundred gram frame for a MacBook, then collecting the 1600 remaining grams of scrap and turning the scraps from 5 MacBooks into four new 2000 gram blocks costs almost nothing.My mother and I just recycled 51 pounds of aluminium cans. The price per pound drops in the autumn but it was worth it to get the cans out of the basement.

I'm also quite fond of just drinking plain tap water. ;)

[rdowns]

The aluminum uni-body would look sweet in colors: green, purple, orange, blue, red, yellow. Does Apple plan to launch 'colored' MacBooks in 2009?

We don't call them colored anymore. African-American is the current PC term.

[zombie1210]

The upside to global warming is, it won't be so cold in the winter, and in the summer, more wimmen will get nekkid.
:)

[Me1000]

Hey, Firewire was their technology too, but they ditched that, right?

actually firewire was an open standard... They just owned the name.

[calzon65]

I think with the massive global slowdown, consumers are far less motivated by the "green" sales pitch and would be more motivated by lower prices (e.g., better value). Sure, a less negative environmental footprint is great and responsible, but when people have to choose between money and the environment, in most all cases people choose money.

[AidenShaw]

The upside to global warming is, it won't be so cold in the winter, and in the summer, more wimmen will get nekkid.
:)

...and more men! :D :D

[SandynJosh]

Isn't that styrofoam in the corners of the box that held my macbook box when it shipped? Has styrofoam suddenly become green?

No, that's FAKE styrofoam made from reconstituted aardvark hair.

[Stephen123]

If they really cared about the environment they would make computers that lasted for more than a couple of years and make it possible to have them repaired like in the old days of electronics. Sure, that would mean less income, but that's the price you have to pay.

It pisses me off that it's close to impossible to replace a defective component instead of replacing the whole motherboard, or buying a complete upper part of the laptop just because the trackpad button is worn out. Now, Apple -is that thinking about the environment?

And like someone else pointed out earlier in the thread: how about all the energy, resources and pollution generated when actually producing a computer? "Think different", huh? Apple's just about the $$$$ like all other companies. Being environmentally concerned means less $$$$. You can't get both.

Apple computers are use for more years than any other brand, by a wide margin.

The new MacBooks make it easy to replace components. iFixit is very excited about this.

Apple's carbon footprint numbers for their computers include manufacturing and recycling as well as use.

[Stephen123]

http://www.greenpeace.org/international/campaigns/toxics/electronics

Apple doesn't score too highly really. Worse than average.
All talk.
At least they're better than Microsoft. (and Nintendo!) Got a lot to do though.

But the Greenpeace numbers you're quoting are complete and utter crap.

[ecompuplus]

The way I see it that evey notebook in the future will be eco-friendly. This is just a first step from Mac IMO.

[Stephen123]

EPEAT lists product awards at their website:


Dell - 106 entries
HP - 102 entries
Lenovo - 82 entries
Samsung - 179 entries
Sony - 123 entries
Toshiba - 48 entries
Apple - 21 entries


Dell's new LED-backlit E-series laptops are all gold-star as well.

I guess this is just another case where Apple marketing's use of a superlative ("first", "best", "fastest", "thinnest", "lightest", "greenest"...) stretches the definition of the term a bit. ;)

But most of Apple's newest products get the EPEAT highest award, meet the highest EnergyStar standard, meet the highest ISO manufacturing standard, meet the latest EU environmental standard, and go beyond all these in reduced transportation energy cost. Also, Apple is currently the ONLY computer maker I can find that publishes the carbon footprint of their products.

Apple sells fewer different products. They have a simpler product line. Therefore fewer EPEAT awards.

[Stephen123]

Isn't that styrofoam in the corners of the box that held my macbook box when it shipped? Has styrofoam suddenly become green?

The new MacBooks ship in boxes with no styrofoam. The older ones did have styrofoam.

[grue]

The new MacBooks ship in boxes with no styrofoam. The older ones did have styrofoam.

Right, yet wrong. Inner box has no styrofoam. Outer box uses styrofoam to secure the inner box.

[chagla]

...and on the other news tonight Apple made to drop iPhone advert (http://news.bbc.co.uk/2/hi/business/7749435.stm) .

[surferfromuk]

...and on the other news tonight Apple made to drop iPhone advert (http://news.bbc.co.uk/2/hi/business/7749435.stm) .


Yes, this is the famous lack of the word 'probably' - semantics wins over context and reason.

It is how Carlsberg get around not being able to claim any positive benefits to drinking their beer ( lager ad laws) and yet can claim it to be 'probably' the best lager in the world (which is utterly absurd)

If Apple had said it is 'probably' , ( occasionally, potentially, maybe etc) the fastest interest you'll ever use in a mobile phone - they'd get away with it.

However, the real stupidity is that 17 (Nokia employee's ?) people can call the ASA and get an mobile phone ad banned for 'wooly phrasing'.


P.S : For a top end market class product Apple should be substantially greener than all other companies. Where is their 'save an acre' of rainforest when you buy a mac campaign - come on DO SOMETHING REAL!

[queshy]

"Run" by Broadcast 2000 is the song.

[maestro55]

I think Apple has to put out ads like this after they were attacked by Greenpeace for their so-called environmentally un-safe machines. The Bottom line, and I talked about this in the past when they were attacked. Apple has been making the most environmentally safe machines compared to others for years and they will continue to do so, as proven in this ad.

[tuneman07]

Well I sure am glad I bought a regular Macbook a few months ago and didn't wait for this crap to come out. Honestly if you think your computer and the packaging it comes in are contributing to environmental ruin you are just not using your head.

Anyone have a number on what damage computers do to the environment? making these huge sacrifices for no reason is just sooooo stupid. Please people stop buying into this environmental fear mongering perpetrated by psycho groups like green peace.

[Count Blah]

I think Apple has to put out ads like this after they were attacked by Greenpeace for their so-called environmentally un-safe machines. The Bottom line, and I talked about this in the past when they were attacked. Apple has been making the most environmentally safe machines compared to others for years and they will continue to do so, as proven in this ad.

Link?

[Veri]

However, the real stupidity is that 17 (Nokia employee's ?) people can call the ASA and get an mobile phone ad banned for 'wooly phrasing'.
What would lead the non-technical consumer to know that the demonstrated browsing speed is not achievable? There was no "misleading simulation" smallprint.

It is how Carlsberg get around not being able to claim any positive benefits to drinking their beer ( lager ad laws) and yet can claim it to be 'probably' the best lager in the world (which is utterly absurd)
On the one hand, just because Carlsberg can get away with dubious claims, it doesn't mean Apple should try too. As an Apple customer, I'd expect higher standards.

On the other hand, Carlsberg's ad is very tongue-in-cheek - somewhat in the style of the "Vista is lame and will drive you mad, Mac is perfect" MacVsPC ads. These also mislead, but there is an obvious element of humour which was totally absent from the banned iPhone ad.

On the third hand, albeit vestigial, in suggesting that anything they might do is probably the best in the world, Carlsberg are probably the best example in the world of good-humoured RDF.

[a_iver]

I would never buy a glossy screen. Not because of the annoying glare, but because the color isn't as good.

[zombie1210]

You people EVER see a plasma TV?


Give me a break...

[xDYLANx]

We don't call them colored anymore. African-American is the current PC term.

mega lol:)