i have looked everywhere for a general setting for volume and everything seems to be up. the max volume is selected but it seems that it is very low. is there any way to turn this up? maybe a hack of some sort?
I don't know about the MacBook, but my MacBook Pro could get up to a reasonable volume for music but not quite loud enough for a cinematic experience while watching movies. It's a silly question, but have you checked iTunes' own volume control?