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View Full Version : Plumber, electrician... digitician?


wdlove
Mar 1, 2004, 02:24 PM
As early as the 1990s, a few pioneers made house calls. But the business has surged as word travels among neighbors, friends, co-workers, and professional networks. A conservative estimate of at-home service puts it at a $7 billion market -- and growing. Prices for home visits range from $30 to $125 an hour. The Judge family paid nearly $300 to fix an $800 computer.

Computer technicians who make house calls may be one-man shops or employees of regional companies like Geek Housecalls, which has customers in Massachusetts, New Hampshire, and Rhode Island. There are also national operators aspiring for brand recognition like Jiffy Lube or Merry Maids. The trademark for Geek Squad, acquired in 2002 by Best Buy, is the black-and-white Volkswagen Beetles the company's technicians drive to house calls.

Ken Smith has a name for them: "digiticians." That's what he named the firm, The Digiticians, he founded with Anne Marie Biernacki in Waltham. The Digiticians' sophisticated technology has taken the house calls out of at-home service. The company can, with a client's permission, take control of their home PC.

http://www.boston.com/business/technology/articles/2004/03/01/plumber_electrician_digitician/