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MacBytes
Jan 27, 2009, 10:05 PM
http://www.macbytes.com/images/bytessig.gif (http://www.macbytes.com)

Category: Reviews
Link: Apple in the world (http://www.macbytes.com/link.php?sid=20090127230513)
Description:: A breakdown of the numbers for Apple around the world with emphasis on the Oceania region which includes Australia and New Zealand.

Posted on MacBytes.com (http://www.macbytes.com)
Approved by Mudbug

twoodcc
Jan 27, 2009, 10:34 PM
a nice, interesting read. glad to see apple doing well around the globe. and i do wonder if the white house will switch to macs?

IgnatiusTheKing
Jan 27, 2009, 11:00 PM
i do wonder if the white house will switch to macs?

Doubtful. (http://www.tuaw.com/2009/01/22/mac-savvy-obama-staffers-frustrated-with-legacy-white-house/)

PCMacUser
Jan 28, 2009, 03:45 AM
a nice, interesting read. glad to see apple doing well around the globe. and i do wonder if the white house will switch to macs?

Although the article was written in New Zealand, it doesn't reflect NZ buying habits at all. Apple isn't really a strong player in NZ, except in the MP3 player market. iPhones are not very popular either (I've yet to see a single person here in NZ using one since its release last July) because our iPhone/plan prices are the most expensive in the world. And with entry level PC laptops starting at NZ$700 or so, and the entry level white Macbook starting at NZ$1900, Apple is just too expensive for most students and budget-conscious people here.

Winni
Jan 28, 2009, 11:43 AM
Well, that article is a slightly romantic interpretation of the published financial report.

The fact depicted in the financial report is that Apple's making even more than the lion share of its income with its consumer products: iTunes, iPod, iPhone and the low-end MacBooks. (Where the MacBook for most of its buyers probably already symbols an expensive but stylish high-end product, bought only because of its design.)

The air gets very thin in the prosumer and professional area, and that is in turn reflected in Apple's quickly changing product philosophy. (Firewire and glossy screens. Enough said.)

One should also not forget that although the Macs are still a source of revenue, they are also the most expensive thing for Apple to develop and produce.

Provided that the current trend doesn't surprisingly change, the Macs will quickly become completely irrelevant for Apple. And here I go again: It's time for Apple to open the software platform to third party hardware vendors and focus only on the further development of the software. Less development costs, more net income. A win-win situation for everyone.

winmacguy
Jan 28, 2009, 01:01 PM
Although the article was written in New Zealand, it doesn't reflect NZ buying habits at all. Apple isn't really a strong player in NZ, except in the MP3 player market. iPhones are not very popular either (I've yet to see a single person here in NZ using one since its release last July) because our iPhone/plan prices are the most expensive in the world. And with entry level PC laptops starting at NZ$700 or so, and the entry level white Macbook starting at NZ$1900, Apple is just too expensive for most students and budget-conscious people here.

That might be because of where you live. I know several people who have iPhones. I gather Dick Smith actually sold around 1,000 units in the run up to Christmas. If you also add in the numbers sold directly by Magnum Mac, Vodafone, Noel Leemings and Hardly Normals I would say that it would have accounted for a reasonable number of units.

Tenebrous
Jan 28, 2009, 02:18 PM
"The Macs will quickly become irrelevant..." Bahahaha. And the Apple death watch continues.

macnz
Jan 28, 2009, 02:26 PM
@ PCMacUser – I can refute what you said about the NZ market. In about 1990, NZ Mac use was cited to be 12%, then it declined in line with everywhere else. About 7 years ago Apple estimated NZ Mac use at about 3% of the NZ computer market – by two years ago it had risen above 6%. I haven't been able to get hard data since then but by all accounts it has continued to grow.
In my own circle I know several iPhone users – a shop assistant, a PR person (three people at her work, in fact), a guy who runs a set props business, the CEO of a small but powerful company who was so impressed the whole company now uses iPhones, a photographer ...
In education – remember we only have a population of 4 million and nearly a quarter of those live outside NZ – around 700 schools (primary and secondary) use Macs either 100% or in some departments and the Auckland Kindergarten Assoc is 100% Mac. In universities there are entire department running Macs (AUT's art and design, the language dept, AK Uni's School of Fine Arts, some labs at the Business School, Performance and Architecture both have Mac labs) to the extent the two universities have embedded Mac specialist advisors. Natcoll is now 100% Mac and so is the Media Design School.
The Mac is in TV production here too, and the Lord of the Rings trilogy was finished on Macs, and every creative department in every ad agency I've ever been to runs Macs, plus the two campuses of the Music and Audio Institute of NZ are Mac.
So indeed, Mac use is much bigger in NZ than you might think, my friend, and despite the expense it's still a really popular platform with students because they know it's money well spent. That's why Renaissance set up the Student IT Apple Resellers.
(And how do I know all this? I'm Mark Webster. I used to be editor of NZ Macguide magazine and I wrote the article in question)

PCMacUser
Jan 28, 2009, 06:36 PM
That might be because of where you live. I know several people who have iPhones. I gather Dick Smith actually sold around 1,000 units in the run up to Christmas. If you also add in the numbers sold directly by Magnum Mac, Vodafone, Noel Leemings and Hardly Normals I would say that it would have accounted for a reasonable number of units.

You are quite right - most people where I live use Telecom mobiles, so that has quite a bearing on it!

@ PCMacUser – I can refute what you said about the NZ market. In about 1990, NZ Mac use was cited to be 12%, then it declined in line with everywhere else. About 7 years ago Apple estimated NZ Mac use at about 3% of the NZ computer market – by two years ago it had risen above 6%. I haven't been able to get hard data since then but by all accounts it has continued to grow.
In my own circle I know several iPhone users – a shop assistant, a PR person (three people at her work, in fact), a guy who runs a set props business, the CEO of a small but powerful company who was so impressed the whole company now uses iPhones, a photographer ...
In education – remember we only have a population of 4 million and nearly a quarter of those live outside NZ – around 700 schools (primary and secondary) use Macs either 100% or in some departments and the Auckland Kindergarten Assoc is 100% Mac. In universities there are entire department running Macs (AUT's art and design, the language dept, AK Uni's School of Fine Arts, some labs at the Business School, Performance and Architecture both have Mac labs) to the extent the two universities have embedded Mac specialist advisors. Natcoll is now 100% Mac and so is the Media Design School.
The Mac is in TV production here too, and the Lord of the Rings trilogy was finished on Macs, and every creative department in every ad agency I've ever been to runs Macs, plus the two campuses of the Music and Audio Institute of NZ are Mac.
So indeed, Mac use is much bigger in NZ than you might think, my friend, and despite the expense it's still a really popular platform with students because they know it's money well spent. That's why Renaissance set up the Student IT Apple Resellers.
(And how do I know all this? I'm Mark Webster. I used to be editor of NZ Macguide magazine and I wrote the article in question)

Hahah Mark, I was wondering when you'd pipe in here. I'm glad you came along.

I appreciate the difference in opinion, but we both have our reasons for what we say. I've said all that I can say on a public forum without revealing my employment history and industry information, so I'm afraid I can't address your points. Let's just say that you're part right and part wrong. Sadly I am unable to point out which parts are which - on here.

Agree to disagree? :)

winmacguy
Jan 28, 2009, 07:22 PM
You are quite right - most people where I live use Telecom mobiles, so that has quite a bearing on it!



Hahah Mark, I was wondering when you'd pipe in here. I'm glad you came along.

I appreciate the difference in opinion, but we both have our reasons for what we say. I've said all that I can say on a public forum without revealing my employment history and industry information, so I'm afraid I can't address your points. Let's just say that you're part right and part wrong. Sadly I am unable to point out which parts are which - on here.

Agree to disagree? :)

I'm guessin that you worked for Telecom or a Telecoms reseller in the past?

macnz
Jan 28, 2009, 10:48 PM
You are quite right - most people where I live use Telecom mobiles, so that has quite a bearing on it!

Hahah Mark, I was wondering when you'd pipe in here. I'm glad you came along.

I appreciate the difference in opinion, but we both have our reasons for what we say. I've said all that I can say on a public forum without revealing my employment history and industry information, so I'm afraid I can't address your points. Let's just say that you're part right and part wrong. Sadly I am unable to point out which parts are which - on here.

Agree to disagree? :)

Now I'm really curious! Feel free to email me (I'm good at keeping secrets) mac.nz@mac.com