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View Full Version : Microsoft to copy Apple again...opening retail stores.


emcviper
Feb 13, 2009, 12:03 AM
Microsoft has been working to revive the image of its ubiquitous Windows operating system, starting with a $300 million advertising campaign that began last fall. Vista, the most recent version of the software, was widely criticized for being slow, requiring new and pricer hardware, and not working with devices like printers and scanners. Vista has also been the subject of a series of snarky television ads from Apple Inc.

At the same time it launched upbeat new TV ads last fall, some of which struck right back at Apple, Microsoft posted 144 of its own employees in electronics chain stores around the world to talk with shoppers about Windows.

The "Gurus" seemed to be Microsoft's answer to Apple's in-store "Genius Bar." With its newly announced retail store intentions, the Redmond-based software maker is taking yet another page from Apple's play book. Apple credits its stores, concentrated mostly in the U.S., for helping boost its profile and draw new customers.

Microst to open own retail stores (http://biz.yahoo.com/ap/090212/tec_microsoft_retail_stores.html)

ceezy3000
Feb 13, 2009, 12:05 AM
omg, wheres the dignity?

Eidorian
Feb 13, 2009, 12:06 AM
Old, old news.

Rodimus Prime
Feb 13, 2009, 12:10 AM
stupid apple fan boys thinking apple comes up with everything first and everyone copies them and then they wonder why apple fans get no respect.

emcviper
Feb 13, 2009, 12:11 AM
Old, old news.
Weren't they rumors until just recently (rather than news)?

Eidorian
Feb 13, 2009, 12:14 AM
Weren't they rumors until just recently (rather than news)?There was mention and concept art of a store for the Japanese market to expand the Xbox 360 base. Later you got Microsoft employees at game shops.

Microsoft getting around to a retail deployment isn't anything new.

Abstract
Feb 13, 2009, 12:39 AM
omg, wheres the dignity?
They're opening a store. Lots of stores exist, and these stores may sell lots of different products in one place. However, some of these stores only sell their own branded stuff. Yes, that's true. Can you believe it?

FX120
Feb 13, 2009, 01:03 AM
lol omg because apple was teh first to have retail stores! zomg! WTF!

mithrilfox2
Feb 13, 2009, 01:11 AM
Microst to open own retail stores (http://biz.yahoo.com/ap/090212/tec_microsoft_retail_stores.html)

No offense but opening stores to sell your product isn't exactly an Apple innovation.

TBH, there's other ways that Microsoft is "copying" Apple (regardless if Apple had it first or not, they did it well for the masses).

Aero? (LOL-version of Aqua)
Search bar? (lame attempt to emulate Spotlight, but failed miserably)

jashsayani
Feb 13, 2009, 01:16 AM
Big Deal, let the mindless ppl copy it. Apple has Macs, iPhone, iPods, Softwares, Speakers and much more in the Apple Store.

And M$ will just have Microsoft products in the store. So the store will only have Windows, Visual Studio, and other crap-ware....
Its soo going to be a flop.

Why not just purchase it online??

teflon
Feb 13, 2009, 01:51 AM
Apple is not the first one to have retail stores, nor the one that made retail stores popular. I don't see how this is copying at all. That's like saying Apple copied Sony in having retail stores.

Big Deal, let the mindless ppl copy it. Apple has Macs, iPhone, iPods, Softwares, Speakers and much more in the Apple Store.

And M$ will just have Microsoft products in the store. So the store will only have Windows, Visual Studio, and other crap-ware....
Its soo going to be a flop.

Why not just purchase it online??

Why not just purchase Apple products online? Some people just like to shop in stores and try out what they're going to buy. Some people don't like using credit cards online or don't have a credit card. There are many reasons why someone who choose a physical retail store than an online one. Plus, Microsoft have a lot more than just "crap-ware". They're probably going to put in XBox + accessories, Zunes + accessories, MS Mice and Keyboards, and maybe some games along with their software products. So really the only thing that the Apple store have that they don't have is computers. But they have more products in other areas.

chrismacguy
Feb 13, 2009, 03:46 AM
It will be fun to go to a MS store, even if it is just to see how they market their OS. Especially as Apple has legendary advertising and a really nice store layout, I wonder how MS will manage to compete with them?

macmee
Feb 13, 2009, 05:25 AM
There's no local Apple store, so I doubt there will be a local Microsoft store:p.

thejadedmonkey
Feb 13, 2009, 07:13 AM
I know it's obvious that Apple invented the concept of a "retail store", and everyone else just copies Apple, but seriously...

zombitronic
Feb 13, 2009, 08:34 AM
Let the emulating continue!! Microsoft plans to open retail stores of their own with the help of a Wal-Mart exec. Here's the thing. Apple has a lot of hardware to fill their tables. What will Microsoft have? Zunes, mice and software boxes?

Will they have a Genius Bar? Will the store look bright and sterile? Will anyone care?

http://online.wsj.com/article/SB123448293075579777.html

hacksaw-C87
Feb 13, 2009, 08:58 AM
What will they sell in there? (Obviously Microsoft products but it's not as if demoing Windows 7 on a generic machine has anything particularly Microsoft-ish about it?) Mice? Random MS software? Doesn't sound too inspirational to me. The apple store works because it gives users the chance to use Apple products that are exciting and fun. Can you imagine going into a store to demo Windows Vista/XP/Windows 7/w.e.

MisterMe
Feb 13, 2009, 09:13 AM
Apple is not the first one to have retail stores, nor the one that made retail stores popular. ...Gateway preceded Apple. If memory serves, so did Dell. Both cratered. If we go back in history, Radio Shack had computer stores. Radio Shack no longer manufacturers computers. Call it a leap in logic, but somehow I don't think that Microsoft intends to emulate Gateway, Dell, or Tandy. It is difficult for the Microsoft fanboys to accept, but the Redmond Monopoly is copying Apple.

For Apple, its brick and mortar stores dramatically added value to the company. Steve Jobs said that the Apple Stores did not have to be profitable to benefit the company. However, they are successful by any measure. Microsoft's situation is dramatically different. You can buy Microsoft products everywhere--Best Buy, Sears, Office Depot, Wal-Mart, Al's Computer Exchange. In order to Microsoft stores to have an impact on the market, they would have to be as ubiquitous as Starbucks. Everybody knows Microsoft products. There is no way that Microsoft retail stores can change the perception of the company or its products in the market.

Another losing idea from a company that has run out of winning ideas.

Melrose
Feb 13, 2009, 09:17 AM
This won't work because M$ is a software company... software isn't something you can touch and feel and meet in person.

Apple stores work because Apple actually has a physical product - you can go up to a computer and use it...

M$ will either have to partner with Dell (:eek:), Sony (:eek:x2) or some other generic-looking, homogenized computer, or build their own - which won't be for resale and therefore waste half the time and energy of the salesman who have to constantly explain why they are not for sale. Or it'll just turn into the mall hot-spot for young men and teens who 'just want to see how this whole XBox-thing works' and they'll crowd out whatever real customers the store would attract to the consoles. (you know, like the dweebs that cluster around the PS3 demos at Walmart)

....no wait! I know! Everybody will go to the store just to use a Zune!

ritzuk
Feb 13, 2009, 09:18 AM
If Microsoft made their own PCs, they might actually be good. I'm guessing Apple does such a good job is partially because they create and work in a controlled environment.

charlesbronsen
Feb 13, 2009, 09:53 AM
they could show xboxs, zunes, mice and keyboards oh my!

IJ Reilly
Feb 13, 2009, 10:37 AM
What will they sell in there? (Obviously Microsoft products but it's not as if demoing Windows 7 on a generic machine has anything particularly Microsoft-ish about it?) Mice? Random MS software? Doesn't sound too inspirational to me. The apple store works because it gives users the chance to use Apple products that are exciting and fun. Can you imagine going into a store to demo Windows Vista/XP/Windows 7/w.e.

This won't work because M$ is a software company... software isn't something you can touch and feel and meet in person.

Apple stores work because Apple actually has a physical product - you can go up to a computer and use it...

Exactly, and Apple has a carefully cultivated corporate image, which it also sells through the Apple Stores. This may the single, largest contribution Steve Jobs made to Apple. When you walk into an Apple Store, you're invited into the "world of Apple." You immediately know where you are, the same as when you walk into a Gap or an Old Navy store. If you look at all the other retail efforts by technology companies, they failed if for no other reason than they had no unified corporate image or brand identity to transmit to customers. Gateway came close with their "country store," but this had no legs probably because it was unrelated to the technology products they were selling.

So what is Microsoft's corporate image, and how are they going to sell it in a retail setting? That's the real question. I think they're going to have a really tough time coming up with an appealing version of their corporate image.

joepunk
Feb 13, 2009, 11:11 AM
Because retail sales are doing so darn well lets open up our own stores. :confused: :rolleyes:

I'm sure microsoft had this planned before the November Recession/Depression. But still one on the inside would have thought that this is the wrong time for new adventures.

mogzieee
Feb 13, 2009, 11:32 AM
But.... What's the point...? NOBODY WILL GO TO THEM!

Windows is so dominant that if someone has a problem with their software, they'll get a mate or a friend to sort it out... and if it's a hardware issue then Microsoft can do nothing about it.

Starfall
Feb 13, 2009, 01:01 PM
Apple is not the first one to have retail stores, nor the one that made retail stores popular. I don't see how this is copying at all.

No one is claiming that Apple was the first company to open retail stores. But Apple does seem to be the first company in the computer space to have opened retail stores so successfully. In fact, Apple's success as a retailer is quite striking, especially given all of the naysayers who predicted that they would fail. So, it is undoubtedly Apple's success as a retailer that Microsoft would like to copy, and how much do you want to bet that they'll attempt to do so by copying some of what makes Apple stores so successful - i.e, the Genius Bar, high-traffic/high-end locations, upscale design, low-pressure salespeople, etc? To imply that Microsoft's retail initiative will in no way attempt to copy Apple's accomplishments in retail is not realistic.

Mousse
Feb 13, 2009, 01:41 PM
Again?:confused: I remember Microsoft opening a store in San Francisco a few years back (9 or 10 years ago or there about). That turned out to be a flop.:p:rolleyes: That was when they were an unstoppable juggernaut steamrolling the competition. Unless they learned from that they'll end up with another Zune on their hands. Might as well call it the Zune Store.:rolleyes:

Thomas Veil
Feb 13, 2009, 05:19 PM
Microsoft already has their products everywhere. They don't have Apple's cachet. Aside from Office, they don't have "must-have" products. What on earth possessed them to launch this concept? The idea that people are gonna be breaking down the doors for Vista and Zune?? :eek: :rolleyes:

synth3tik
Feb 13, 2009, 05:22 PM
Why is Microsoft not dumping that $300m in to make a decent file system.

It will be fn to see how fast this fails.

IJ Reilly
Feb 13, 2009, 06:43 PM
Microsoft already has their products everywhere. They don't have Apple's cachet. Aside from Office, they don't have "must-have" products. What on earth possessed them to launch this concept? The idea that people are gonna be breaking down the doors for Vista and Zune?? :eek: :rolleyes:

For a long time they arguably sold "no choice" products. Is that close enough to "must have?"

Thomas Veil
Feb 13, 2009, 08:46 PM
Ah, I see. It's all in how you look at it. :D

plumbingandtech
Feb 13, 2009, 09:04 PM
It'll be Zune.

In store form.

Winni
Feb 13, 2009, 09:27 PM
And M$ will just have Microsoft products in the store. So the store will only have Windows, Visual Studio, and other crap-ware....


Windows... Isn't that the thing that helps Apple sell their Intel machines? Most people only began caring for Apple's computers since they can run Windows on them. I think Microsoft should put Macs in their stores to show off Windows. As they did in Norway:
http://www.tuaw.com/2007/01/25/microsoft-norway-demos-vista-on-a-mac/


Visual Studio... Oh how I wish we had such a decent development environment for OS X - including the choice of programming languages that come with it! Objective-C and Xcode SUCK.


Other crapware... You mean like Microsoft Office? As you know, that's the one and only application suite that makes Apple's platform usable for business purposes.


Apple is a consumer-oriented brand that mostly offers toys for endusers. Microsoft has that, too. But Microsoft also has everything businesses from a one-man company to a world-wide operating enterprise with hundreds of thousands of employees need.

You know, the Apple world is so sad that when you go to a European Gravis Store - which is the largest Apple reseller that we have in Europe - they actually run Microsoft's Remote Desktop Connection on the Macs in their stores to access their business software which, of course, is a Windows-based application running on a Microsoft Windows Terminal Server. So much for crapware.

Microsoft's products enable businesses and let people have fun (Xbox, Media Center - WITH a DVR feature). Apple's products enable only Apple's business, and that business is selling crappy music through a crappy online store to a crappy gadget, preferably at Starbuck's, where the fanboys can show off all the over-priced toys that the fruit-branded (logo stolen from the Beatles, by the way) company sold them.

Maybe it's time for the fanboys to think differentLY. All that jealousy at the more successful company - read: Microsoft - comes across very pathetic. It's even more pathetic that there has never been an Apple keynote where they did not try to ridicule Microsoft. But we still have to see the first Microsoft keynote where they make the slightest joke about any of their competitors. Who's showing more greatness here? Hint: It's not Apple.

Both Microsoft and Apple are ugly corporations. The only difference is that Apple sells nicer designs and their customers usually seem to enjoy being ripped off.

notjustjay
Feb 13, 2009, 10:40 PM
...or some other generic-looking, homogenized computer, or build their own - which won't be for resale and therefore waste half the time and energy of the salesman who have to constantly explain why they are not for sale.

Haha, sounds like some fun entertainment. Let's all go into the Microsoft stores and fawn over how awesome the hardware looks, ask how much the monitor is, where can I order a PC like this, etc., etc. And oh, I don't need this crap operating system on it, I'd like to order mine with Linux installed instead...

Bloake
Feb 13, 2009, 10:43 PM
Yes. Apple invented the concept of "store"...

eddietr
Feb 13, 2009, 10:54 PM
Yes. Apple invented the concept of "store"...

No, but it's hard to imagine someone at Microsoft saying "Hey, we need to open a chain of retail stores because...."

"The Bose stores are such a big success"

"The Gateway stores really turned that company around"

"The Sony stores are the whole reason Sony is such a big brand"

"Man the Wiis are just flying out of those Nintendo stores"


If Microsoft does this, it's sort of obvious whose stores "inspired" them.

econoline06
Feb 14, 2009, 01:05 AM
whatever. it'll flop like the gateway stores. stupid stupid....

nusynergy
Feb 14, 2009, 09:46 AM
Microsoft announced plans to open retail stores, hoping to boost visibility of many of its products and its brand. The move seems to be an effort to mimic the success that Apple has had with its retail stores. The news is just too tempting not to have some fun with. So here are some yet-to-be-officially-revealed details about the Microsoft stores.

1) Instead of Apple's sheer walls of glass, Microsoft's stores will have brushed steel walls dotted with holes -- reminiscent of Windows security.

2) The store will have six different entrances: Starter, Basic, Premium, Professional, Enterprise, and Ultimate. While all six doors will lead into the same store, the Ultimate door requires a fee of $100 for no apparent reason.

3) Instead of a "Genius Bar" (as Apple provides) Microsoft will offer an Excuse Bar. It will be staffed by Microsofties trained in the art of evading questions, directing you to complicated and obscure fixes, and explaining it's a problem with the hardware -- not a software bug.

4) The Windows Genuine Advantage team will run storefront security, assuming everybody is a thief until they can prove otherwise.

5) Store hours are undetermined. At any given time the store mysteriously shuts down instantaneously for no apparent reason. (No word yet on what happens to customers inside).

6) Stores will be named Microsoft Live Retail Store with PC Services for Digital Lifestyle Enthusiasts.

7) Fashioned after Microsoft's User Account Control (UAC) in Vista, sales personnel will ask you whether you're positive you want to purchase something at least twice.

8) Xbox 360 section of the store will be organized in a ring -- which will inexplicably go red occasionally.

9) DreamWorks will design a scary in-store theme park ride called "blue screen of death."

10) Store emergency exits will be unlocked at all times so people can get in anytime they want even if the front doors are locked.

elgrecomac
Feb 14, 2009, 07:42 PM
Microsoft already has their products everywhere. They don't have Apple's cachet. Aside from Office, they don't have "must-have" products. What on earth possessed them to launch this concept? The idea that people are gonna be breaking down the doors for Vista and Zune?? :eek: :rolleyes:

They don't have Apple's cachet? Really? When your OS software and desktop application software are worldwide de facto standards to hundreds of millions of desktop and laptop computers, not to mention tens of millions of email servers and office and corporate servers, I think they have cachet. In the business world, besides Office, Visio and Project are must haves. And lets not forget games, which use to be Apple's domain...but now you have to run either MS Windows with bootcamp or Fusion/Parallels to get a real gaming desktop or laptop with an Apple Logo on it. And there are other killer Apps that have not been ported to OSX like AutoCAD. If you are in law school and need to use law school exam software...guess what? It only runs under Windows.

The only true 'Killer App' Apple has is OSX, it its great...not doubt...and Apple has a few niche market apps Aperture and Final Cut. But there are very strong competing products that run under MSW.

MS wants to tell everyone 'we run all the software you need for home, school or office, data center, labs, etc. That is who we are". And it is a compelling message that sustains a 90% market share in a 3 horse race with Apple and Lynx being the other horses.

MS is a highly predatory company, just like Apple. The will copy mimic, steal and borrow to increase market share. And if a competitor is doing something that works, they will try to grab some of that as well. Apple did not invent a hardware and software store they just did a better job than any so far to make it work and work well.

Now, an area that Apple needs to 'sell harder' is its interoperability with other OS' and the ease of connectivity to external devices. No one has ever done this as good as Apple. Maybe that is the true genius of OSX.

Lets deal with facts and not fiction. :cool:

------
17" MBP, 3TB secondary storage, 30" cinema display, Fusion 2.0.2 with Win XP and Win7

Thomas Veil
Feb 14, 2009, 09:48 PM
We're talking retail stores here.

The stuff you mentioned might impress IT managers, but the majority of retail consumers don't get heart palpitations over Visio or AutoCAD the way they do over their iPhones. They don't show off the latest edition of Word to their friends and they don't put Microsoft stickers on their cars.

Market share doesn't mean diddly if the reason people buy your stuff is they feel they have to. That's not cachet, that's control.

IJ Reilly
Feb 15, 2009, 12:10 AM
That's not cachet, that's control.

To many people, control is very appealing.

Thomas Veil
Feb 15, 2009, 05:52 AM
Well, let's not get into S&M. :D

QCassidy352
Feb 15, 2009, 08:23 AM
Gateway preceded Apple. If memory serves, so did Dell. Both cratered. If we go back in history, Radio Shack had computer stores. Radio Shack no longer manufacturers computers. Call it a leap in logic, but somehow I don't think that Microsoft intends to emulate Gateway, Dell, or Tandy. It is difficult for the Microsoft fanboys to accept, but the Redmond Monopoly is copying Apple.

Agreed. Do all of you saying "retail stores weren't apple's idea" (clearly) really think MS *isn't* copying apple on this one? Seriously? I know there tends to be some apple "fanboyism" (hate the word fanboy, but w/e) on this site, but in this case, there's just no question that this is a response to the success of apple retail stores.

IJ Reilly
Feb 15, 2009, 11:08 AM
Well, let's not get into S&M. :D

Sadism and Microsoft?

Preclaro_tipo
Feb 17, 2009, 12:08 PM
Exactly, and Apple has a carefully cultivated corporate image, which it also sells through the Apple Stores. This may the single, largest contribution Steve Jobs made to Apple. When you walk into an Apple Store, you're invited into the "world of Apple." You immediately know where you are, the same as when you walk into a Gap or an Old Navy store. If you look at all the other retail efforts by technology companies, they failed if for no other reason than they had no unified corporate image or brand identity to transmit to customers. Gateway came close with their "country store," but this had no legs probably because it was unrelated to the technology products they were selling.

So what is Microsoft's corporate image, and how are they going to sell it in a retail setting? That's the real question. I think they're going to have a really tough time coming up with an appealing version of their corporate image.

Sorry to quote so much.

I think the stores will define them, obvious, yeah?! But what this means to me is that they will have an opportunity to 'undue' some of their current image problems. Like that image of (how do i describe this) an insecure reptile with a win-lose mindset. I'd like to see a store that includes MACS, yeah, why b/c they write software for macs, remote desktop app is free and very good, an Office suite, Silverlight plug-in, and a iPhone app. (all i can think of right now). These apps help to define MS, include them.

I think 'coolness' has something to do with being honest about who you are, I hope their stores don't continue to portray them as insecure second movers. I don't want them to pretend Apple doesn't exist in the stores when they (MS) clearly produce multiple products for the mac. This is an image I blame Balmer for, he needlessly criticized the iPhone at its introduction (which, okay) but he does it with so much passion (and lots of blinking) that it really looks pathetic.

I'm nobody but I would like to see Microsoft really lean on the efficiency/affordability of their products, they get stuff done, they are the standard, they are inter operable, they solve problems. They have fun stuff too, but they should try and force a reputation that isn't yet fulfilled by/or doesn't encapsulate their product offerings.

I'm sure my idea is lame, and it is really hard to articulate in a few words but if they are honest about how they are I think they can assuage some of the contempt that they have built for themselves by their own constituency. For example, Microsoft, don't try and be the anti-switchers, or the come from an insecure place of 'switch back, we're the best'. Play to your constituency 90%+ who wants to try new things and maximize the utility they get from their platform choice.

Good luck MS.

IJ Reilly
Feb 17, 2009, 12:33 PM
Sorry to quote so much.

Me too. ;)

This is Microsoft's fundamental problem -- projecting an appealing image. They've struggled with their image for as long a I can recall, so I can't see how they cure it with a direct retailing effort. For decades their message was "you'll buy our products, like them or not." How does this get translated into consumer appeal, especially when their corporate culture has always been about needing instead of wanting? Very difficult.

weckart
Feb 17, 2009, 01:27 PM
It's sort of happened already near me. There is a very large branch of Currys (similar to Best Buy) which has an Apple Store concession inside decked out in Apple's black shelving and light wood livery. Next to it is a very similar larger section called the PC section with a very similar set up - all light wood and neat uncluttered displays covered with Sony, Toshiba etc laptops with racks of Windows software on the walls.

Why ignore a winning formula?

fireshot91
Feb 22, 2009, 05:48 PM
I'm just wondering what brand the computers will be.

There is no "Microsoft computer".

I say they build there own.

Mr. lax
Feb 22, 2009, 11:27 PM
What could they possible sell there?
I can picture the sales people:
Employee: "So here, is windows vista >>"
Customer: "Can i see it?"
Employee: "I'm sorry, no. We don't actually make computers that you can test it on, so you're going to just have to take it on faith, that it is everything we promise :D"

How many people will walk out of there with no purchase?

fireshot91
Feb 23, 2009, 04:10 PM
They COULD put a branded computer in there, and hide it behind a cabinet or something...

Or have a partnership with HP, Dell, or some other company where if Microsoft sells the machines, they give some money to the company.

chagla
Feb 25, 2009, 03:10 PM
stupid apple fan boys thinking apple comes up with everything first and everyone copies them and then they wonder why apple fans get no respect.

lol.
You have to understand how brainwashing works. I guess either that or they severly lack common sense. :rolleyes:

marbles
Feb 25, 2009, 03:15 PM
Oh please :rolleyes: Apple were not the first into retail premises , I think that was Noah selling bits off his boat to tourists , fanboys :rolleyes:

MTI
Jul 10, 2009, 06:53 PM
Here are some of the design models for the stores

http://www.hi-techitaly.com/images/stories/news/computer/Microsoft_store_plastico-01.jpg

http://www.hi-techitaly.com/images/stories/news/computer/Microsoft_store_plastico-02.jpg

last February Microsoft announced it would open a small chain of stores with its brand and the opportunity has appointed David Porter, a former Wal-Mart and DreamWorks, corporate vice president of new division Retail Stores.

This is not the first drop in the company of Redmond in the field of direct selling, since for some years has successfully operated a computer store, Microsoft, opened in 1999 in the shopping center Metreon in San Francisco.

The shop was later closed following the launch of the first Xbox, perhaps feeling threatened by its rival console PlayStation house of Redmond Sony, which owns the Metreon, had not renewed the lease agreement, replacing the store with a Sony Experience store.

yg17
Jul 10, 2009, 07:02 PM
Apple didn't invent the retail store. This is not copying.

What's next, is Bill Gates going to get a liver transplant to save his life and all of you will come on here whining about how he copied Steve Jobs? :rolleyes:

munkees
Jul 10, 2009, 07:38 PM
windows store, wow, should be interesting. I would like to see how they would try to make it look cool and the gadgets etc.

Will there bee a genius bar? they will need a one.

SG1-1
Jul 10, 2009, 07:39 PM
Apple didn't invent the retail store. This is not copying.

What's next, is Bill Gates going to get a liver transplant to save his life and all of you will come on here whining about how he copied Steve Jobs? :rolleyes:

It never was said that Apple Invented the "Retail Store".

"Microsoft's answer to Apple's in-store "Genius Bar." With its newly announced retail store intentions, the Redmond-based software maker is taking yet another page from Apple's play book. Apple credits its stores, concentrated mostly in the U.S., for helping boost its profile and draw new customers."

What it say's is Microsoft is Copying, in No direct Language, The Type of Business Model Apple Uses as in terms, Layout,Help Desk "AKA Genius Bar" and other Practices used Like in the Apple Retail model used in-Store.

Please show me where it says Apple Created the Retail Store in this Article, Please. You Quoted "Apple didn't invent the retail store. This is not copying."

And yes Apple did it first with this type of Layout directly related to it business Model. With the relation to Microsoft Following and Coming in second.

But all the power to them.

Note:
May of 2001, Apple opened its first retail outlet store in Tysons Corner, Va.
And Apple has more than 255 retail stores worldwide and counting.

akbc
Jul 10, 2009, 08:06 PM
How the H*LL is opening a freaking retail store an Apple's idea?!

SG1-1
Jul 10, 2009, 08:31 PM
How the H*LL is opening a freaking retail store an Apple's idea?!

Yea Basicly, It say's that Microsoft is Using the Same Idea that Apple came up with to increase there offerings to the consumer.

It says noting that Apple Created the Retail Store or that it was only an Apple Idea.:apple:

It is as simple as Microsoft using the Retail type Business Model Like Apple, Nothing More Or Less.

Microsoft failed in 1999 with 1 retail store, Apple now has a running lead with that type of Business model. "Genius Bar" Product Support, training Ect.

Microsoft is now wanting to get a piece of the action, but never did it say it was an "APPLE IDEA' or that APPLE Created the Retail Store".

What it has said is that Microsoft see the Opportunity and Success that Apple has had and Now it wants to Follow with those types of services.

Tell me, Where does it say it was an "Apple Idea"?:confused:

(Opening a Retail Store with the Business Model Apple has Been using is, and has been lucrative for Apple, The question is if Microsoft thinks it can really pull it off with what they have.)

kymac
Jul 11, 2009, 03:50 AM
who's computers will they use? hp? dell?

Kebabselector
Jul 11, 2009, 04:40 AM
who's computers will they use? hp? dell?

You'd think they would have to use a broad selection from OEMs so not to show favouritism to one.

I think they should have more of the store dedicated to Xbox, PC gaming and PC peripherals.

bruinsrme
Jul 11, 2009, 04:42 AM
Didn't apple copy Gateway buy opening a retail chain?

djellison
Jul 11, 2009, 05:51 AM
It was never a Apple idea. - Sony Style stores have been around for some time.

How Apple manages to make people think it's come up with these ideas I don't know. Someone comes up with something, Apple copies it, then people spot the orig idea and it's OMFG THEY COPIEZ TEH APPLE>

Seriously - talk about an inferiority complex.

SwiftLives
Jul 11, 2009, 06:53 AM
Yeah - Apple doesn't generally release an item to create a new category. And when they do...well...look at the Newton, for example.

But Hard Drive-based MP3 players were around for YEARS before Apple brought out the iPod. Same with smartphones. Apple finds an existing market, develops a killer product for it, then dominates it.

Sort of like Microsoft in a way.

opinioncircle
Jul 11, 2009, 08:47 AM
Jeezzzz....enough with that copy thing again, what's next? Microsoft launches an OS, so they're copying Apple? Gimme a break...

MTI
Jul 11, 2009, 01:57 PM
who's computers will they use? hp? dell?

Interesting question. Wouldn't it be great if they just used non-descript clones built in Redmond? Then they could tweak them to make sure that all the drivers worked and there were no compatibility errors prompting the BSOD.

jav6454
Jul 11, 2009, 02:09 PM
I'd say MS will have the same or sorta the same PC collection as Bestbuy. Maybe MS will venture into having more pricier PCs in there for people who demand more.

Still, I want to see the Microsoft answer to the Apple Genius. I mean, after all, everything wrong with Windows is hardware problems, not software bugs. Also, I can see said team directing customers to the manufacturer instead.

KingYaba
Jul 11, 2009, 02:10 PM
.

iPhoneNYC
Jul 12, 2009, 07:34 AM
MS has made it's fortunes by copying what works for others. Have they ever had an original idea?

aethelbert
Jul 12, 2009, 05:40 PM
everything wrong with Windows is hardware problems, not software bugs.
Everything wrong with software is hardware?

jaw04005
Jul 13, 2009, 12:34 AM
This is technically Microsoft's second attempt at retail stores. Microsoft actually opened a retail store before Apple. It opened in 1999 in San Francisco at the Metreon. It was by all accounts a flop.

http://www.microsoft.com/presspass/press/1999/jun99/microsoftsfpr.mspx

It's highly unlikely that the goal of Microsoft's new attempt will be to turn a profit at the physical store.

djellison
Jul 13, 2009, 02:12 AM
Microsoft actually opened a retail store before Apple.

OMFG you means teh APPLE copies Micro$SOFT HAHAH
:rolleyes:

the vj
Jul 14, 2009, 07:55 AM
omg, wheres the dignity?

There is not dignity in business... actually there is not much of any sort of values except making money.

akbc
Jul 15, 2009, 11:35 PM
Yea Basicly, It say's that Microsoft is Using the Same Idea that Apple came up with to increase there offerings to the consumer.

It says noting that Apple Created the Retail Store or that it was only an Apple Idea.:apple:

It is as simple as Microsoft using the Retail type Business Model Like Apple, Nothing More Or Less.

Microsoft failed in 1999 with 1 retail store, Apple now has a running lead with that type of Business model. "Genius Bar" Product Support, training Ect.

Microsoft is now wanting to get a piece of the action, but never did it say it was an "APPLE IDEA' or that APPLE Created the Retail Store".

What it has said is that Microsoft see the Opportunity and Success that Apple has had and Now it wants to Follow with those types of services.

Tell me, Where does it say it was an "Apple Idea"?:confused:

(Opening a Retail Store with the Business Model Apple has Been using is, and has been lucrative for Apple, The question is if Microsoft thinks it can really pull it off with what they have.)

Lol, yeah I totally agree with you. I was just ticked off at people posting "omfg they're copying apple again" LOL. They made it sound like it was Apple's idea all along :)

pdxshad
Jul 30, 2009, 01:44 PM
So can we kill this thread? The store sucked, but it was first. It's proximity to Macworld (1/2 block) probably means Apple saw it and liked the idea back in 99. Then did it right.