New iPod Touch Ad: 'More Fun'

[MacRumors]

http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com/2009/02/18/new-ipod-touch-ad-more-fun/)


http://images.macrumors.com/article/2009/02/18/131200-more_fun_500.png

Apple has begun airing a new iPod touch television commercial, entitled More Fun. The ad, which features the iPod touch as a gaming device, features brief clips of over a dozen games available in the App Store, with Franz Ferdinand's No You Girls [iTunes Store (http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?i=302416325&id=302416309&s=143441)] serving as music accompaniment.

The new commercial, which is also available on Apple's iPod touch ad gallery (http://www.apple.com/ipodtouch/gallery/ads/), continues Apple's focus on the iPod touch as a gaming platform, a vision previously shared (http://toucharcade.com/2008/11/12/steve-jobs-iphone-and-ipod-as-mobile-gaming-devices/) by both Steve Jobs and VP of Hardware Product Marketing Greg Joswiak.

Article Link: New iPod Touch Ad: 'More Fun' (http://www.macrumors.com/2009/02/18/new-ipod-touch-ad-more-fun/)

[TheSlush]

Seriously, can any other mobile device compete with the iPhone/iPod touch?

[Nadav]

I just saw this commercial on TV a couple hours ago. It was alright, nothing different from the other ones. I wish they would do the silhouette commercials again.

[scotty96LSC]

The ad sure makes the iPod touch an impressive piece of technology -- in the palm of your hand.

[kornyboy]

Wirelessly posted (iPhone: Mozilla/5.0 (iPhone; U; CPU iPhone OS 2_2_1 like Mac OS X; en-us) AppleWebKit/525.18.1 (KHTML, like Gecko) Version/3.1.1 Mobile/5H11 Safari/525.20)

Eh. Another ad. I guess it's good to keep things fresh.

[ltldrummerboy]

What is the game with the rolling baseball?

[swarmster]

I like these ads. While it could just be them saying "additional fun", is anyone else wondering whether the title is a poke at all the people who seemed outraged by the use of the word funnest (http://grammar.quickanddirtytips.com/is-funnest-a-word.aspx) in previous ads/keynotes?

[talkingfuture]

Its interesting to see the push into gaming. Its kind of semi informal, saying that its great for gaming but not going straight for Nintendo's jugular.

[derryquinn]

Not as good as the other one. The music wasn't timed with the movement and that made it seem less thought out and amateur-ish.

I do prefer the motion the "the Funnest iPod ever" text makes at the end though over the last one.

[harry20larry]

should have tap tap dance in there and maybe some stats of the app store

[Compile 'em all]

Summary of the ad: multi-core iphones/ipods are coming

[That-Is-Bull]

I just saw this commercial on TV a couple hours ago. It was alright, nothing different from the other ones. I wish they would do the silhouette commercials again.

I'm picturing a silhouette person standing and tilting his iPod left and right with music and a flashy background. Not a very exciting commercial >.>

I think they should show games that use the touch screen more. Almost every game the commercials show uses the accelerometer the whole time, it makes them look kind of repetitive. They should have a commercial with games like Fieldrunners, iShoot, Edge, FunkyPunch, Topple, Hero of Sparta, etc., so it doesn't look like all the App Store games are just controlled by tilting.

[mikeinternet]

games look so much better in the commercials than when you actually get into them.

i want sonic the hedgehog!

[da151]

Any guesses when Apple will release a 64 gig touch? I hope before September.

[mkrishnan]

games look so much better in the commercials than when you actually get into them.

i want sonic the hedgehog!

There are at least some that ... I think, anyway, are truly absorbing and enjoyable, coming from the standard the DS set....

Sonic would certainly be a welcome addition, however.

[mogzieee]

should have tap tap dance in there and maybe some stats of the app store

Tap Tap Revenge was in a previous iPod touch ad. Twice is just greedy.

And the App Store stats are plastered all around Apple Retail Stores at the moment. Do we really need reminding?

[alexbates]

Its a great ad that shows off the amazing graphics that makes the iPod Touch seem more like a PSP.

What I think all of the Apple ads need is something a little more catchy. Maybe the sound effects from the games added into the commercials would be good. I saw this ad for the first time last night while I was watching TV with my family and I was the only one even looking at the screen while the commercial was running.

Apple needs to find some new kind of catchy sound effect for all of their commercials that gets people to watch them. Or maybe a song or something that everyone will get stuck in their head and will run around the world singing all day long like many other commercials. I bet many people don't even pay attention while they are playing. I think this is where Apple needs to improve when it comes to advertisement.

[leandromp]

Love this ad.
BDW, whats the name of the name, driving a boat?
looks fun.

[B1gMac]

Did anybody else notice the new hand model? It looks like a young boy.

[BittenApple]

What is the game with the rolling baseball?

Bugdom 2

[LeoFio]

I must be the only one who doesn't play games on their ipod touch, or maybe I just don't have the free time to do so. But even if I did have the time, it does not compare to playing a conventional game on a big screen TV.

I use the touch because it is the best ipod for navigating through music.

[LukeHarrison]

Not a bad ad, terrible edit of the song though. It's understandable they started from the second line of the track, the first being 'kiss me, flick your cigarette then kiss me...', but the crashing together of the first and last choruses and then throwing in the 'I need to love...' line which makes no sense detached from it's context, 'I think I love you...I mean, I need to love.'

Sorry, bit of a Franz Ferdinand fan :p

[leandromp]

games look so much better in the commercials than when you actually get into them.

i want sonic the hedgehog!

totally agree with you.
i just bought the boat game and it sucks.

[twoodcc]

i like the ad. i think they did a good job with it. hopefully the games will continue to get better on the ipod touch/iphone

[kockgunner]

Why don't the videos ever play in Firefox on OS X. It only works on Safari. It reminds me of Windows and IE.

[queshy]

wow excellent ad.

the games have really improved in quality, too, since the old ad.
love the song!

[JackSYi]

Good song and good album.

[windels]

Why don't the videos ever play in Firefox on OS X. It only works on Safari. It reminds me of Windows and IE.
works like a charme here , and i'm using firefox... make sure you've installed flash player and all should be fine.. you probably can't play youtube vids either?

[JG271]

Oh man. On the advert itself, they're still using "funnest!":p

But that looks amazing. It makes the iPod look a bit like a handheld wii, in terms of functionality. Great stuff.

[flottenheimer]

What's the name of the skateboard game featured at the end of the ad?

[DMann]

I like these ads. While it could just be them saying "additional fun", is anyone else wondering whether the title is a poke at all the people who seemed outraged by the use of the word funnest (http://grammar.quickanddirtytips.com/is-funnest-a-word.aspx) in previous ads/keynotes?

Sounds likely. Also interesting - after all of the complaining that Apple's ads don't demonstrate anything, now that they do, many are asking to bring back the silhouette ads. This new model seems to be more effective in actually selling a product based on its merits. This is also a great way to stir curiosity about new apps.

[harry20larry]

Why don't the videos ever play in Firefox on OS X. It only works on Safari. It reminds me of Windows and IE.

Same problem here, tried firefox on win machine too, not working. Tried chrome, perfect, however, it only plays once, whenever i wanna play another video in my browser that requires quicktime, there is no audio, apple's products on windows suck.

[Icaras]

Thats not wipeout on the graphic is it? I just checked on itunes and that can't be it. Anyone know the futuristic racing game displayed?

[MacDryCleaner]

Hi All -

For those of you interested in knowing/buying the games in the commercial here is all you need to do:

Go to the Apple website and watch the commercial again. At the end of the commercial you get the option to Play it again, get the music from the commercial from iTunes or get the Apps in iTunes. If you click on the last option you are taken to the iTunes store and all the games are listed and you can buy anyone or all that appealed to you.

[rpandris3rd]

[what is the name of the app that is in the screen shot above

[mkrishnan]

[what is the name of the app that is in the screen shot above

I believe it's Low Grav Racer.

http://toucharcade.com/2008/12/04/first-look-video-at-low-grav-racer/

[Morvajo]

Not a bad ad, terrible edit of the song though. It's understandable they started from the second line of the track, the first being 'kiss me, flick your cigarette then kiss me...', but the crashing together of the first and last choruses and then throwing in the 'I need to love...' line which makes no sense detached from it's context, 'I think I love you...I mean, I need to love.'

Sorry, bit of a Franz Ferdinand fan :p

the second i hit the play button i was excited to listen to Franz Ferdinand, but then i noticed the terrible edit of the song :(

PS. im a FF fan too haha

[puckhead193]

apple should list either on the website or on the bottom of the ad the apps used in the commercial... i'm sure a lot of people are saying umm that looks like a cool app let me check it out but have no clue where to start...:rolleyes:

[gGGg]

apple should list either on the website or on the bottom of the ad the apps used in the commercial... i'm sure a lot of people are saying umm that looks like a cool app let me check it out but have no clue where to start...:rolleyes:

They do. Just click "Buy the games on iTunes".

[Mr. Giver '94]

totally agree with you.
i just bought the boat game and it sucks.

Yeah I'm in the same boat.;)

Ads are fine I guess, but Apple's attempt to sound so "ditch the tie, take off your suit, spill some BBQ sauce on your shirt" casual is starting to annoy me...

[JoshJosh117]

What's the name of the skateboard game featured at the end of the ad?

Touch Grind I believe.

[basaltfd]

not availible for 1 gen ituouch?
right?

[fletch33]

i want sonic the hedgehog!

i wasnt sure if it still worked on the new 2.2 3G but it does and you can have this and it takes about 5 minutes to set up.

1. jailbreak
2. cydia get genesis4iphone
3. find the game online you will have to google but it is very easy
4. ssh into the iphone and drag the game into /var/mobile/MEDIA/ROMs/GENESIS

i just snapped a pic for ya.

this one is portrait mode but you can choose landscape if you want but i prefer portrait.

http://img216.imageshack.us/img216/6559/photo.jpg

[liptonlover]

I must be the only one who doesn't play games on their ipod touch, or maybe I just don't have the free time to do so. But even if I did have the time, it does not compare to playing a conventional game on a big screen TV.

I use the touch because it is the best ipod for navigating through music.

*cough* it SHOULD be the easiest. Sure, it has built-in genius playlist making, sure it provides fairly easy song managing, but it's still sub-par to what it should be.
1. The other ipods have had searching capability for awhile now. This is a natural for the ipod touch with its full qwerty keyboard, yet it's the one withOUT searching. wtf?
2. I don't just want the standard making on the go playlists. I should be able to drag and drop between playlists/edit current ones. I should be able to press a button to finalize a new playlist instead of waiting for it to decide to, however it does that. Also, I should be able to name the new playlists. Again, wtf?

As a gaming device however, my ipod touch is great. :cool:

[emulator]

the hand actor must be proud.

[KCMichaelB]

I must be the only one who doesn't play games on their ipod touch, or maybe I just don't have the free time to do so. But even if I did have the time, it does not compare to playing a conventional game on a big screen TV.

I use the touch because it is the best ipod for navigating through music.

You're not the only one that doesn't play games that often. The only game I've played more than a few times is Trace. I use mine as an internet device first, music/video/photos player second and then gaming a distant third.