View Full Version : Toys R Us buys toys.com for $5.1m

Mar 5, 2009, 03:43 AM
Toy retailer ToysRUs has paid $5.1m (3.6m) for the Toys.com domain name.

The amount has surprised onlookers and hints at a deeper commitment to online retailing for the toy giant.

It is believed to be the biggest payout for a domain this year but has some way to go to beat the $14m paid for sex.com in 2007 or the $9.5m paid for porn.com.

UK domain name seller Sedo said it had seen prices halved for .co.uk domain names since the economic downturn started to take hold. BBC (http://news.bbc.co.uk/1/hi/technology/7923433.stm).