mkrishnan
Mar 20, 2009, 12:45 PM
http://www.chicagotribune.com/business/chi-tc-biz-fri-pitches-ftc-0320-mar20,0,7694262.story
Consumers lured by advertisements promising rock-hard abs, sparkling white teeth and bulging bank accounts soon may get a reality check.
Updated guidelines on ad endorsements and testimonials under final review by the Federal Trade Commission—and widely expected to be adopted—would end marketers' ability to talk up the extreme benefits of products while carrying disclaimers like "results not typical" or "individual results may vary."
Instead, companies would be allowed to tout extreme results only if they also spelled out typical outcomes.
Wonder if that means Apple will be forced to say:
The all new Macbook Pro! Up to four times faster than the previous generation in graphical processing. Typical speed improvements of 1-3%. :eek: :D
Consumers lured by advertisements promising rock-hard abs, sparkling white teeth and bulging bank accounts soon may get a reality check.
Updated guidelines on ad endorsements and testimonials under final review by the Federal Trade Commission—and widely expected to be adopted—would end marketers' ability to talk up the extreme benefits of products while carrying disclaimers like "results not typical" or "individual results may vary."
Instead, companies would be allowed to tout extreme results only if they also spelled out typical outcomes.
Wonder if that means Apple will be forced to say:
The all new Macbook Pro! Up to four times faster than the previous generation in graphical processing. Typical speed improvements of 1-3%. :eek: :D
