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Dfndr90
Apr 6, 2009, 05:53 PM
Does any one know what this means in the itunes connect transaction report.
Promo code CR-RB???

Also where can I find a list of promo codes.



XcodeNewb
Apr 6, 2009, 09:45 PM
I have the same question. I just started seeing it!

countermind
Apr 6, 2009, 10:04 PM
From the iTunes Finance Reporting Guide:

DRC-RBB Digital Retail Card - Redeemed Before Breakage.
DRC-RAB Digital Retail Card - Redeemed After Breakage.

It could be a new abbreviation for the Retail Card Before Breakage

http://www.apple.com/itunesnews/docs/iTunesFinanceReportingGuide.pdf

XcodeNewb
Apr 6, 2009, 10:52 PM
@countermind

Thanks

Dfndr90
Apr 7, 2009, 02:31 PM
From the iTunes Finance Reporting Guide:

DRC-RBB Digital Retail Card - Redeemed Before Breakage.
DRC-RAB Digital Retail Card - Redeemed After Breakage.

It could be a new abbreviation for the Retail Card Before Breakage

http://www.apple.com/itunesnews/docs/iTunesFinanceReportingGuide.pdf

Thank you for the reply, I read that PDF, and the codes are not exactly the same. And what does that mean redeemed before breakage?

countermind
Apr 8, 2009, 11:57 AM
I'm not entirely sure. According to Beth Karlin, of Retail Traffic, breakage means, "an issuer's ability to report as revenue the value of cards sold but not expected to be redeemed." The Journal of Accountancy calls breakage, "gift cards that consumers fail to redeem."

I don't know how these terms play into Apple's promo codes for App Store sales though.

http://retailtrafficmag.com/mag/retail_breaking_card/
http://www.journalofaccountancy.com/Issues/2007/Nov/AccountingForGiftCards.htm