A card like that speaks volumes.
It's loud, it's non standard size, it's expensive, it's more of a brochure than a card. It has his photo on it with silver embossed eyes.
A card shouldn't tell a life story, it should have a name, a company name, website, phone number and email address.
While i'm probably influenced by the video, if i just saw the card i would think this guy loves himself and would be impossible to work with as he'd do everything his own way.
The best business cards are standard size, clean, double sided - logo on front details on the back. One colour and black, or perhaps 2 shades of the same hue.
Spending $4 on a card is too much.
Here is a nice collection of business cards:
http://www.flickr.com/photos/dailypoetics/sets/72057594104389710/