Hi,
This is my first post here so bear with me if I break with any conventions.
I have been an avid PC user for my entire computing life. I am 21 years old. I did use Apple II and IIes in elementary school and loved playing Oregon Trail (great game!).
I have since become a film student (in my 3rd year) and my exposure to Macs expanded. I had since Avid systems, but never thought much of them because they were so expensive and what the pros used. I began to fiddle with Final Cut at school and really liked it. I wanted to buy a G4 desktop, but simply could not afford it. At the time the 733mhz was the highest spec at $3499 i think. I had purchased an Addon firewire card for my Windows pc several years back and used that. So this summer I wound up building a new PC and it only cost $1000. This fall I went to purchase a laptop. I bought a Sony Vaio all in one. IT has everything all built in, etc. IT was heavy and the battery SUCKED. So i wound up returning it, the very same week the 600mhz ibook was announced. I got one of those, FELL IN LOVE WITH IT.
My issue is that now with G5s coming soon, I will want such an animal for editing, etc. But it will be hugely expensive.
I think in order for Apple to increase its Market share significantly, they will need to address 2 issues:
1. Price - Yes their margins are high, but they need to make some solid decisions. If you lower your margins, hence your price, you get more users and then more people buying other products and upgrades down the line.
2. The Stigma - Mac's have always had a stigma for being somewhat of a boutique system. They need to center their marketing more around its everyday use and usability. Their digital hub campaign is a great thing, but needs to be explored me. If you look at Microsoft, they market things like wireless, etc. A good commercial would be someone with a laptop trying to install drivers for a wireless card, configuring a hub, etc. Instead his friend comes over with a ibook, and airport. PLugs in the card and the base station, BOOM. It works.
It's about Price more than anything. Consumers and Prosumers (which I consider myself to be) simply can't afford it. People unaware of its intuitiveness just blow it off and buy a piece of crap e-Machines system for $500.
So Apple, be more aggressive in your marketing. Compete in the pricing. This two things could really make a difference in my opinion.
Just a few words
This is my first post here so bear with me if I break with any conventions.
I have been an avid PC user for my entire computing life. I am 21 years old. I did use Apple II and IIes in elementary school and loved playing Oregon Trail (great game!).
I have since become a film student (in my 3rd year) and my exposure to Macs expanded. I had since Avid systems, but never thought much of them because they were so expensive and what the pros used. I began to fiddle with Final Cut at school and really liked it. I wanted to buy a G4 desktop, but simply could not afford it. At the time the 733mhz was the highest spec at $3499 i think. I had purchased an Addon firewire card for my Windows pc several years back and used that. So this summer I wound up building a new PC and it only cost $1000. This fall I went to purchase a laptop. I bought a Sony Vaio all in one. IT has everything all built in, etc. IT was heavy and the battery SUCKED. So i wound up returning it, the very same week the 600mhz ibook was announced. I got one of those, FELL IN LOVE WITH IT.
My issue is that now with G5s coming soon, I will want such an animal for editing, etc. But it will be hugely expensive.
I think in order for Apple to increase its Market share significantly, they will need to address 2 issues:
1. Price - Yes their margins are high, but they need to make some solid decisions. If you lower your margins, hence your price, you get more users and then more people buying other products and upgrades down the line.
2. The Stigma - Mac's have always had a stigma for being somewhat of a boutique system. They need to center their marketing more around its everyday use and usability. Their digital hub campaign is a great thing, but needs to be explored me. If you look at Microsoft, they market things like wireless, etc. A good commercial would be someone with a laptop trying to install drivers for a wireless card, configuring a hub, etc. Instead his friend comes over with a ibook, and airport. PLugs in the card and the base station, BOOM. It works.
It's about Price more than anything. Consumers and Prosumers (which I consider myself to be) simply can't afford it. People unaware of its intuitiveness just blow it off and buy a piece of crap e-Machines system for $500.
So Apple, be more aggressive in your marketing. Compete in the pricing. This two things could really make a difference in my opinion.
Just a few words