New Mac/PC Ad: Legal Copy

[Rower_CPU]

Just saw it aired during today's Lakers vs Jazz game. Apple's first shot back at Microsoft for their new ads?

[t0mat0]

Anyone got a link?

[Rower_CPU]

I'm hunting around for one. Might have to try a quick capture and put it up...

[lostfan916]

Did anyone catch the new ad? I searched but didn't find anything, I just saw it on the Laker Jazz game.


It shows PC searching through 1000s of photos, and Mac talks about how iPhoto is the shizz and has face recognition. Not on the Apple site yet.



I think it's good that they are taking on an approach where they toot Mac features rather than attack PC. Although it's not as funny. :p

[lostfan916]

Ah, ok thanks. I added "iPhoto" in the search field, hence why it didn't appear. Although it sounds like a different ad. I'll post in that thread and ask for this to be locked.

ETA: Looks like it merged while I posted. You fast mods, you. http://images.macrumors.com/vb/images/smilies/tongue.gif

[puckhead193]

http://www.apple.com/getamac/ads/

looks like two new ads!
(bio-hazard and legal copy)

[macbookairman]

looks like two new ads!
(bio-hazard and legal copy)

Hmm....I disagree. I see 4 new ads.

Link: http://www.apple.com/getamac/ads/

Click on Ad Name for Direct Link
The ads are: Biohazard Suit (http://movies.apple.com/media/us/mac/getamac/2009/apple-mvp-biohazard_suit-us-20090419_480x272.mov), Stacks (http://movies.apple.com/media/us/mac/getamac/2009/apple-mvp-stacks-us-20090419_480x272.mov), Legal Copy (http://movies.apple.com/media/us/mac/getamac/2009/apple-mvp-legal_copy-us-20090419_480x272.mov), and Time Traveler (http://movies.apple.com/media/us/mac/getamac/2009/apple-mvp-time_traveler-us-20090419_480x272.mov)

[Compile 'em all]

stacks was the best :D

[lostfan916]

I liked BioHazard suit and Stacks the best. All pretty funny though.

[dsnort]

Meh, just more of the same "I'm a Mac, I'm a PC" stuff. Cute, but doesn't address MS's new ad offensive.

[flopticalcube]

Blah, blah, blah... time for a new ad campaign.

[r.j.s]

At least Stacks focuses on features of a Mac, rather than Windows' weaknesses.

[NT1440]

Meh, just more of the same "I'm a Mac, I'm a PC" stuff. Cute, but doesn't address MS's new ad offensive.

Since when is Apple about responding?

[pdjudd]

Since when is Apple about responding?

I think this is the best response actually. Microsoft's Ad campaign (The I'm a PC) was to reclaim the image of a PC. Apparently Microsoft wanted to really personify the PC user (whom they thought what John Hodgeman was portraying - he wasn't he was portraying a computer type). Apple fires back by not falling for the bait and showing that they are very comfortable with their ad style and are not going to change. Microsoft wanted to reclaim the I'm a PC and Apple is saying "oh no you don't. Were not afraid of your counter ads, they are meaningless."

I am surprised that Apple did another virus type ad after the trojan type exploits though (the ones involving pirated copies of iWork and Photoshop). It seems as though they don't think that user initiated exploits count and that they are referring specifically to the ones that get installed automatically when Internet explorer users click on a link that automatically installs crap. I guess we should point out that "PC" is running Xp again since he hated vista so much...

[r.j.s]

Since when is Apple about responding?

True, these ads are what got under MS's skin anyway.

[Benguitar]

stacks was the best :D

"You do it." lol :D


I liked the Time Traveler one.

[flopticalcube]

I liked the Time Traveler one.
Not so great if you have one of the freezing 4850 iMac, though.

[rorschach]

LOL! Loved the legal copy text:

http://img26.imageshack.us/img26/7129/picture1hiz.png
http://img7.imageshack.us/img7/9092/picture2icv.png
http://img8.imageshack.us/img8/1711/picture4esq.png
http://img21.imageshack.us/img21/558/picture5gmy.png

[pdjudd]

True, these ads are what got under MS's skin anyway.

Well Microsoft was hoping for some kind of "HOW DARE THEY BESMIRCH OUR LORD STEVE JOBS!!!!" or the like with their last ad campaign. I don't think that really happened. Apple just did the same think that ticked off Microsoft to make their failure of the Jerry ads. They are wanting Ballmer to do what he does and start making ridiculous statements to the public that nobody will believe or will set off a "developers, developers, developers" kind of action that gets widely mocked on the internet. That better way to do that.

I admit that I would like a write-up of all the humorous legal disclaimer in the "Legal Copy" It gets hard to read over the actors.

[gkarris]

Time-Traveler the best one - love Time Travel shows... ;)

[puckhead193]

Hmm....I disagree. I see 4 new ads.

Link: http://www.apple.com/getamac/ads/


opps :o

[iMacmatician]

Hmm....I disagree. I see 4 new ads.

Link: http://www.apple.com/getamac/ads/

Click on Ad Name for Direct Link
The ads are: Biohazard Suit (http://movies.apple.com/media/us/mac/getamac/2009/apple-mvp-biohazard_suit-us-20090419_480x272.mov), Stacks (http://movies.apple.com/media/us/mac/getamac/2009/apple-mvp-stacks-us-20090419_480x272.mov), Legal Copy (http://movies.apple.com/media/us/mac/getamac/2009/apple-mvp-legal_copy-us-20090419_480x272.mov), and Time Traveler (http://movies.apple.com/media/us/mac/getamac/2009/apple-mvp-time_traveler-us-20090419_480x272.mov)High-resolution versions here:

"Biohazard Suit," (http://movies.apple.com/media/us/mac/getamac/2009/apple-mvp-biohazard_suit-us-20090419_848x480.mov) "Stacks," (http://movies.apple.com/media/us/mac/getamac/2009/apple-mvp-stacks-us-20090419_848x480.mov) "Legal Copy," (http://movies.apple.com/media/us/mac/getamac/2009/apple-mvp-legal_copy-us-20090419_848x480.mov) and "Time Traveler." (http://movies.apple.com/media/us/mac/getamac/2009/apple-mvp-time_traveler-us-20090419_848x480.mov)

[Goona]

Meh, just more of the same "I'm a Mac, I'm a PC" stuff. Cute, but doesn't address MS's new ad offensive.

Oh that you mean Microsoft new ads saying we should go buy cheap computers with low satisfaction rates, alright.

I think this is the best response actually. Microsoft's Ad campaign (The I'm a PC) was to reclaim the image of a PC. Apparently Microsoft wanted to really personify the PC user (whom they thought what John Hodgeman was portraying - he wasn't he was portraying a computer type). Apple fires back by not falling for the bait and showing that they are very comfortable with their ad style and are not going to change. Microsoft wanted to reclaim the I'm a PC and Apple is saying "oh no you don't. Were not afraid of your counter ads, they are meaningless."

I am surprised that Apple did another virus type ad after the trojan type exploits though (the ones involving pirated copies of iWork and Photoshop). It seems as though they don't think that user initiated exploits count and that they are referring specifically to the ones that get installed automatically when Internet explorer users click on a link that automatically installs crap. I guess we should point out that "PC" is running Xp again since he hated vista so much...

If you use pirated copies of software which is stealing you deserve whatever you get, us Mac users who buy our copies legally don't deal with these issues.

[lostfan916]

I admit that I would like a write-up of all the humorous legal disclaimer in the "Legal Copy" It gets hard to read over the actors.
I tried but gave up... it's just too much and repetitive! Looks like they take a jab at MS in the end. ;)

Please note that when you first receive your PC there is some suggested work that needs to be done before PCs can perform at their peak. These steps include, but are not limited to, downloading and installing necessary drivers for peripherals. These drivers may include printers, scanners, cameras, storage devices, music players, and other media devices. There may be more depending on your needs. It is also recommended that first time users remove all unneeded bloatware and remove all optional components. To remove unneeded bloatware first open uninstaller, select applications to remove, select next, when done select finish. Once initial prep is complete, PCs may then be easy to use under certain controlled conditions and when properly maintained. In order for PCs to achieve optimal performance on a regular basis and for long periods of time, routine maintenance should include (but is not limited to) the following: download and install updated anti-virus software, run anti-virus software, check for system updates, clean out registry, defragment hard drive, free up disk space, remove temporary internet files, empty recycle bin, remove unnecessary programs, run error check utility and fix file system errors. It is recommended that a maintenance schedule is developed and adhered to in order to make sure your PC is running safe and secure. Update your software, do a virus scan, and run error check utility once a week. Search for and download software and driver updates, free up disk space and defragment hard drive at least once a month. Empty the recycle bin and remove unnecessary programs once every three months. Back up all your files once a year. Please see instruction manual for more details. Failure to perform these functions may result in the following......Anyone can sit down and edit photos on their PC as long as their computer is running properly. Please note that proper maintenance, specifically disk defragmentation can take anywhere from minutes to hours to run depending on the size of your hard drive and how fragmented it is. Therefore, editing photos might be postponed if you choose to run maintenance on your computer prior to this to this act..... Editing photos on a PC may be difficult for children under a certain age or people who are unfamiliar how PC works and how to download camera software and drivers. ...

[kockgunner]

Did anyone catch the new ad? I searched but didn't find anything, I just saw it on the Laker Jazz game.


It shows PC searching through 1000s of photos, and Mac talks about how iPhoto is the shizz and has face recognition. Not on the Apple site yet.



I think it's good that they are taking on an approach where they toot Mac features rather than attack PC. Although it's not as funny. :p

Yeah. First thing that hit me is how they actually showed off features of Macs. I like it. It will really hit home to those who don't know what a Mac can do.

[ziggyonice]

Meh, just more of the same "I'm a Mac, I'm a PC" stuff. Cute, but doesn't address MS's new ad offensive.

Good -- it shouldn't. By addressing that Macs are "more expensive", it would work against Apple. Just as every time Microsoft mentions a Mac in their ads, it works for Apple. I think more of these ads are what is needed to keep going in the right direction.

[pdjudd]

If you use pirated copies of software which is stealing you deserve whatever you get, us Mac users who buy our copies legally don't deal with these issues.

Oh I agree. But my point was that an exploit is an exploit. People are going to point this particular one the first time people start discussing them. Its not really fun when people say "Nooo Macs get viruses!!! There's even a Mac bot net one from that Mac Virus back in January. Apple is Lying!!!!" The fact that the only way to get it would be if you were a thief, people are going to call Apple on it. I suppose its only fair that Apple doesn't talk about Piracy (after all piracy is a bigger problem for Microsoft) but it is a gripe thats going to come out.

[angemon89]

I liked legal copy even though I totally saw the end coming.

[ziggyonice]

I tried but gave up... it's just too much and repetitive! Looks like they take a jab at MS in the end. ;)...

Awesome work reading the fine print! I love how Apple makes this jab: Editing photos on a PC may be difficult for children under a certain age or people who are unfamiliar how PC works and how to download camera software and drivers.

Remind you of 4 year old Kylie, by any chance? :rolleyes:

[macbookairman]

There are probably some spelling errors.
Please note that when you first receive your PC there is some suggested work that needs to be done before PCs can perform at their peek. These steps include, but are not limited to, downloading and installing necessary drivers for peripherals. These drivers may include printers, scanners, cameras, storage devices, music players, and other media devices. There may be more depending on your needs. Its also recommended that first time users remove all unneeded bloatware and remove all optional components. To remove unneeded bloatware first open uninstaller, select applications to remove, and uninstall. To remove optional components, click start, go to all programs and open control panel, select remove components, select components you want to remove, select next, when done, select finish. Once initial prep is complete, PCs may then be easy to use under certain controlled conditions and when properly maintained. In order for PCs to achieve optimal performance on a regular basic and for long periods of time, routine maintenance should include (but is not limited to) the following: download and install updated anti-virus software, run anti-virus software, check for system updates, clean out registry, defragment hard drive, free up disk-space, remove temporary Internet files, empty the recycle bin, remove unnecessary programs, run error check utility and fix file system errors. It is recommended that a maintenance schedule is developed and adhered to in order to make sure your PC is running safe and secure. Update your software, do a virus scan, and run error check utility once a week. Search for and download software and driver updates, free up disk space, and defragment hard drive at least once a month. Empty the recycle bin and remove unnecessary programs once every three months. Back up all your files once a year. Please see instruction manual for details. Failure to perform these functions may result in the following: freezing, viruses, slow performance, and/or error messages. If problems persist after routine maintenance is performed, please contact your local IT professional who may or may not refer you to your software or hardware manufacturer depending on where the problem originated. Important information about easy to use PCs: PCs may become more difficult to use if the following occurs: sluggish operating system, viruses, and error messages, crashing and freezing. Unfortunately, freezing and/or crashing are sometimes unavoidable. To avoid sluggish operating systems, crashing and freezing, it is recommended that your clean up your registry, defragment your hard drive, free up your disk space, and perform other routine maintenance tasks. To clean out your system registry, first backup your date, back up your registry, purchase , download, and install Registry Repair program, then quit al programs, scan registry, determine safe registry items to repair/delete/remove, select ok, and repeat if necessary. To defragment your hard drive, click start, and go to all programs>accessories>system tools> and open disk defragmentor, then select C: drive, select defragment and wait. To free up disk space on your PC, click start, go to all programs>accessories>system tools> and open disk cleanup. Scan will automatically start. From scan results, select files to be removed, select ok. Restarting your PC may then be necessary upon completion of system registry cleanup, hard drive defragmentation, and disk space clean out.

Please note: Trying to remove registry items on your own is not recommended. It is often difficult to determine what items correspond to which applications, and by attempting to remove items yourself, you might accidentally remove a valid registry item,causing software crashes and errors. If a system registry becomes corrupt because you made a mistake when clearing out the registry, follow these steps: back up the data, back up registry, purchase, download and install Registry cleaner program, quit all programs, scan registry, determine safe items to remove, select ok and repeat as necessary, Also, easy to use PCs can be difficult to use if malware, viruses, or spyware infect your PC's system. There are 1.5 million signature based malware detections with 20.000 new ones discovered every day (based on 2008 reporting). Although some viruses are unavoidable, there are some preventative measures that you can take. When your first get your PC, configure your security settings (including things like Internet Firewall, automatic updating, anti-virus, anti-spyware, and other malware protection, other Internet security settings, and user account control). Eventually you may have to download and install security patches for your operating system and then as security updates become available download and install again. If your PC does get infected with malware talk to your IT security professional first about the risks and benefits of treating the problem on your own. Do not try to remove a virus unless your IT professional has taught you and your understand everything. Ask them if you have any questions. Please see accompanying important information about virus protection on your hardware and software manufacture's website. Anyone can sit down and edit photos on their PC as long as their computer is running properly. Please not that proper maintenance, specifically disk defragmentation can take anywhere from minutes to hours to run depending on the size of your hard drive and how fragmented it is. Therefore, editing pictures might be postponed if you choose to run maintenance on your computer prior to this act. Please note: your camera driver must be installed on your PC in order to review and edit your photos. Your camera will not work with your PC if the software/drivers are not downloaded first. Editing photos on a PC may be difficult for children under a certain age, or people who are unfamiliar with how a PC works and how to download camera software and drivers. ALso, no PC connected to the Internet is one hundred percent immune to viruses, spyware, adware, and other forms of malware. Once a year, PC users should back up a year's worth of photos and files to a CD or DVD. Power PC users should start fresh and back up all their files and applications on an external hard drive, then use your original system installer disks to erase, rebuild, and reinstall your operating system from scratch. Therefor, if you PC is not one hundred percent trouble free at least you won't lose all your files. PC does not claim ownership of problems that occur during maintenance with software that you downloaded off the internet. If your warranty has expired, and your PC is not one hundred percent trouble free, you are not eligible for a refund or replacement under the terms of warranty. In addition, we cannot help you with software or hardware obtained without a warranty, such as software provided "as is" or for free. Again, if problems continue, please contact your IT professional.

[pdjudd]

I tried but gave up... it's just too much and repetitive! Looks like they take a jab at MS in the end. ;)

Somebody had a ball writing that stuff hoping that the causal viewer would ignore it but the fans would re-watch it to find out what's there. :)

[pdjudd]

Awesome work reading the fine print! I love how Apple makes this jab: Editing photos on a PC may be difficult for children under a certain age or people who are unfamiliar how PC works and how to download camera software and drivers.

Remind you of 4 year old Kylie, by any chance? :rolleyes:

Wasn't that the MS ad where the kid was using a Mac (logo covered up)?

[macbookairman]

Wasn't that the MS ad where the kid was using a Mac (logo covered up)?

no...that was the songsmith ad.

[pdjudd]

no...that was the songsmith ad.

Ahhh. I tend not to go to in depth with watching Microsoft ads more than once.