New York Times: Apple eMac 'an affordable Mac' starting a...

[MacBytes]

Category: News and Press Releases
Link: New York Times: Apple eMac \'an affordable Mac\' starting at $799


(http://www.macbytes.com/link.php?sid=20040423175720)
Posted on MacBytes.com (http://www.macbytes.com)

Approved by Mudbug

[ingenious]

Category: News and Press Releases
Link: New York Times: Apple eMac \'an affordable Mac\' starting at $799


(http://www.macbytes.com/link.php?sid=20040423175720)
Posted on MacBytes.com (http://www.macbytes.com)

Approved by Mudbug


wow, for once the comments werent nasty! this is great publicity for apple except the part about the software.

[MacFan25]

A nice review. Most people probably didn't realize they could get a new mac for under $1000.

I liked how the article told that Panther truly is an elegant operating system. People need to know how nice OS X is.

[Photorun]

Maybe not nasty but definitely snarky.

[neonart]

The $799 emac is a heck of a deal. It will surely tempt the PC folk. They really need to bombard the airwaves with this machine. People need to know they can get a Mac with a nice 17" monitor for a great price.

[mklos]

The $799 emac is a heck of a deal. It will surely tempt the PC folk. They really need to bombard the airwaves with this machine. People need to know they can get a Mac with a nice 17" monitor for a great price.

Of course no one will ever know about this great deal because Apple never ADVERTISES!!!!!!

[neonart]

Of course no one will ever know about this great deal because Apple never ADVERTISES!!!!!!

Yeah. For such a creative, innovative company, besides the recent iPod Ads, Apple does little advertisement.

They need to be on all the Network stations showing off products like this eMac and it's features including OSX. All for just $799!

It's puzzling. :confused:

[Mav451]

That's actually a good pt. All I think of Apple now is iPod if i based my perception solely on recent commercials

Was that a good choice to change their image from a computer company >> music player? I mean, they are still, at the core, a Software/Hardware company ...so i wouldn't it be critical that they advertise what they still sell the most (computers)?

I haven't seen an iMac/eMac commercial in a long time. If that's where they get the most sales (computer hardware department), then I think they should start a new ad campaign to sell that line of computers.

[mklos]

Apple could even advertise 2 things in one...for example, they could advertise iPhoto running on a $799 eMac. Then they advertise iPhoto and what it can do and also the eMac starting at $799. Or they could advertise iMovie/iDVD on an iMac. So they could advertise iLife '04 and their computers all in one 30 second commercial. Apple does a good job designing their products, but nobody knows about them because they don't advertise. Some people might say that the iPod provides free advertisement for other Apple products, but I think that its not exactly true. Yes they probably do look at the other products/software that Apple makes, but you need to actually see it in action to believe it. Seeing it in action in a commercial will do that. I think one of the reasons why Dell sells so many computers is that they advertise the hell out of their machines. Also Apple never gives any incentives to buy one. They never have sales, or give you free memory with a CPU purchase. This is why when I buy my computers I never buy it directly from Apple. Why do that when I can go to MacConnection or MacMall and get the same computer with 512MB Free, and a free printer with free shipping, and finally no tax. It just doesn't make sense to me to buy something from Apple unless you want to add options on. Then I think you can even still order from MacConnection/MacMall, its just that they will have to order it from Apple. Why don't they always take $200 or $300 off a display when you buy a PowerMac? They need to give more incentives to buy a Mac.

[shamino]

The eMac has been available to the general public almost since its inception. It was "education only" for a very small amount of time.

As for pricing, Apple has had an $800 Mac in their product catalog for a very long time. The baseline iMac/G3 was always at the $800 price point. When it was discontinued, the baseline eMac was released for $800.

Now, it's true that the current baseline eMac is far more powerful than the previous generations were, but this is always the case. Next year, there will be other improvements to the eMac line, and the baseline model (which will still cost $800) will be more powerful than the current one.

So what changed recently that the New York Times feels is deserving of an article? People reading it come away with the impression that an $800 Macintosh (and eMacs in general) are new concepts. Which is simply incorrect.

[shamino]

So what changed recently that the New York Times feels is deserving of an article? People reading it come away with the impression that an $800 Macintosh (and eMacs in general) are new concepts. Which is simply incorrect.
OK, now I know. The New York Times Article (http://www.nytimes.com/2004/04/22/technology/circuits/22stat.html) (free registration required) is not an article about eMacs. It's an article about low-cost computers in general, including several different kinds of PCs.

Mac News Daily clipped out all the non-Mac content from the article, completely changing it from something sort of interesting to something that merely restates what is well known and obvious.

[slipper]

speaking of advertising, Apple better jump on it. Microsorts "pursuit/passion' campaign is huge!

[win_convert]

I have seen those and for the first 28.5 seconds I thought it was an Apple commercial. Pursuit, passion, vomit. When I was in Sydney however, every second bus had an ipod poster on it. When I returned to Adelaide, nothing.
Apple is missing the market that really brings in the $$ i.e., the middle -aged -with -young -kids- suburban - type family. Micro$oft puts its products where these people go i.e. department stores in shopping centres and malls. The big department stores have a few Acers, some Toshibas, their favourite no-name brand, maybe one ipod in the ritzier ones and that's it. What does Apple have? Some poky little stores in obscure locations.
The difference is that M$ comes to you and says BUY ME! whereas apple sits in the dark and waits for you to come get it and if you don't you are part of the ignorant masses.

Maybe I am reading into it too much.

[win_convert]

i cant believe this thread is dead.

bump