New Switcher Ads this Weekend

[arn]

Apple announced (http://www.apple.com/pr/library/2002/sep/08moreswitchers.html) new switch ads are coming this weekend:

Apple's second series of ads featuring real people who have switched from PCs to the Mac® will debut during CBS's broadcast of the U.S. Open tennis tournament this Saturday and Sunday. The six new ads feature "switchers" from a wide variety of backgrounds: an attorney, a veterinarian, a trucking company owner, a software manager and two students.

Print ads are expected in mid-September in major magazines. Celebrity ads have been rumored in the past.

[rainman::|:|]

yay! hopefully these will run more often... or perhaps i just dont watch enough to see 'em... yay! i wonder if this means we won't get celebs?

:)
pnw

[dhdave]

Excellent. Here's to there being many, many more!

dh

[whfsdude]

yuppie, I mean yippy :)

[gandalf55]

FA NOMINAL.

I know they dont want to make macs look like complicated or super-powerful platforms... but i'd love to see a hollywood director talk about Editing with FCP, Moby or BT talking about using a mac to create his albums, etc. Show some more power but ease of use.

[beez7777]

I'm lookin forward to this, i really like the switch ads, as many of us do. My personal favorite is Ellen Feiss, although the Will Ferrel one that debuted during the KeyNote comes in a close second. Hopefully there are funnier ones to come:D

[scem0]

THe Ellen Feise one totally sucks, even though it is kinda funny. ANd I dont care what anyone says, she doesnt look like a college student. SHe looks about 13 years old. Anyways :D.

I hope we get celebrity adds soon, because I think more people would switch if they saw the will farrel add, then if they saw a different one lets say.... Ellen Feis :D. Well, I hope the ones that come out are good, because the current ones are kinda boring. Maybe some different music or something :confused: ?

[solvalou]

I think these ads suck....

We have a beautiful OS and the bundled apps are tremendous. Show them instead. Show them running Office and IE if you have to. These are the things worried potential switchers need reassuring about.

Or show more of the hardware. What's the point in paying a fortune to the guys who design the awesome new iMacs or the architects who do the stores if a huge potential audience is missed.

OS X is revolutionary. A few assorted (and let's be honest, occasionally weird) people talking about them just washes over a whole lotta viewers.

[uberman42]

can we get one with somebody smashing a profile to bits with a sledgehammer...then showing the person recording on a DV and editing it with music on a powerbook and iMovie...that would make anyone switch.

[uberman42]

and then the switcher trying to edit hid .mov on a Gateway Profile and it crashing on him while he is editing it. then he comes back to the profile with a chainsaw and smashing the Profile with an iMac, him turing on the iMac and finishing the edit on the iMac

[MOM]

Hey folks I figured something out the other day about the PC world. I noticed that many of the PC folks around have all these ugly stickers on their laptops, CPUs etc. I finally asked one women who just got her new Dell, why don't you take those Intel stickers off? Her answer "I don't care." So I started asking about all those ugly stickers people leave on their laptops-its like being a billboard for Microsoft and Intel etc. I mean I would take something like that off my Mac in about 2 seconds when I unwrap it. These people don't care. They care so little about their boxes that they won't even finish unwrapping them before they use them. They'll go around for years resting their palms on "Intel inside" and "Microsoft Windows." The one that really got me was someone who just got a new Sony PDA. Very nice color screen, camera the works. The thing looks real slick, but he won't remove the stickers!! I said take that junk off, but he thought they would help protect the surface of the PDA. Yeah, the surface he'll never see. So, do you think these people will ever care about how good looking a MAc is or anything about the elegance of the system? They all probably still have plastic on their lamp shades and sofas. My message: If you see stickers on their computers don't even bother trying to get them to switch, they don't live in the same Universe we live in. Later, MOM

[DeadlyBreakfast]

OH my god you are so right . Did you ever see the stickers that the EMachines come with?? I have seen ALOT of people who leave the god awful things on . Laptops too...they leave the stickers on about the audio system ...the chipset..all the garb that is supposed to be on there for display at the store. Its like leaving the platic on your new couch......

[ambush]

Let's pray for another cool girl..

[gotohamish]

Originally posted by solvalou
I think these ads suck....

We have a beautiful OS and the bundled apps are tremendous. Show them instead. Show them running Office and IE if you have to. These are the things worried potential switchers need reassuring about.

Or show more of the hardware. What's the point in paying a fortune to the guys who design the awesome new iMacs or the architects who do the stores if a huge potential audience is missed.

OS X is revolutionary. A few assorted (and let's be honest, occasionally weird) people talking about them just washes over a whole lotta viewers.

I agree - but then that's not important as for those of us in the UK don't appear to have Apple advertising anymore. The "Switchers" campaign isn't allowed here due to our government laws on mentioning your competition in your ads! It's definietly slacker than a few years ago, but the death of Think Different seems to have eliminated UK ads altogether. I recall that great 10 page Apple ad in MacWorld when Windows95 came out... "imaging that!" - it was wonderful!

And when they DID have ads on TV here, they always had Jeff Goldblum, who although very good for the part, has an americal accent which immediately distances people from the advertised product in Britain. Shame.

Thoughts?

[solvalou]

Yeah,

I remember those Goldblum ads (I hail from the same part of the world as you.....) but since I didn't use computers much then, I didn't pay much attention.

I suspect that the sad fact of the matter is that Apple probably views the UK market as too small to devote the required resources to. Not that they wouldn't run the ads if they could, just that they won't make new ones solely for Britain.

Perhaps some internet ads (though not spam) would be more cost effective there.

[3777]

Originally posted by solvalou
I think these ads suck....

We have a beautiful OS and the bundled apps are tremendous. Show them instead. Show them running Office and IE if you have to. These are the things worried potential switchers need reassuring about.

Or show more of the hardware. What's the point in paying a fortune to the guys who design the awesome new iMacs or the architects who do the stores if a huge potential audience is missed.

OS X is revolutionary. A few assorted (and let's be honest, occasionally weird) people talking about them just washes over a whole lotta viewers.


Some of these people make me embarrassed to own a Mac, and they go on the premise that you have to have one or the other, which closes the door to PC users willing to "try" an entry level Apple system. Just please apple, bring back the fly or something, just no more dorks on TV.:rolleyes:

[chabig]

I especially like the stickers that say "Designed for Windows 98" or "Designed for Windows NT." If I see someone running XP on a machine that says "Designed for Windows 98" I chide them for upgrading. Why would you want to run software that your machine wasn't designed for?

Chris

[Postal]

Hey, I'm looking to replace my Toshiba laptop with an iBook or Powerbook in the next few months, and it has a couple of decals, but they're not very intrusive. One is a translucent "Intel Celeron" sticker, the other is a "Designed for Windows XP" sticker. Apart from the fact that they don't get in the way, they also seem to be fairly firmly attached. :rolleyes:

Ah well, you never really expect most Windows-based laptops to be design winners! The only company that accomplishes much in that department is Sony.

[mcrain]

Thank goodness, I really liked the switch ads, and for a while now, haven't seen any, anywhere.

[MacBandit]

Originally posted by scem0
THe Ellen Feise one totally sucks, even though it is kinda funny. ANd I dont care what anyone says, she doesnt look like a college student. SHe looks about 13 years old. Anyways :D.

I hope we get celebrity adds soon, because I think more people would switch if they saw the will farrel add, then if they saw a different one lets say.... Ellen Feis :D. Well, I hope the ones that come out are good, because the current ones are kinda boring. Maybe some different music or something :confused: ?

Really I think she looks older closer to 30. Although I am 24 and have a different perspective then you probably do

[pgwalsh]

Originally posted by scem0
THe Ellen Feise one totally sucks, even though it is kinda funny. ANd I dont care what anyone says, she doesnt look like a college student. SHe looks about 13 years old.

I agree that her ad sucks and she looks young. I don't think she looks quite as young as 13, but I'd put her in the 15 to 16 year old category. I heard from a woman that I'm dating that Ellen Feise was supposedly stoned during the making of that commercial. That's funny! But that would make me think she's not 13 or at least I hope not.

I've also heard that there's websites dedicated to her. That's pathetic. And here I am talking about her. That's even more pathetic. :rolleyes:

Hope you all have a wonderful weekend.

[solvalou]

Hehe, PG,

You talked yourself into a corner there!:D

[SilvorX]

psh, she looks far from 13, shes probably atleast 16, 23 at oldest

i'dd love to see a will ferrel commercial (similar or the same as the mwny one) cuz it was the funniest switch commercial there is

[MacCoinnich]

Originally posted by pgwalsh
I heard from a woman that I'm dating that Ellen Feise was supposedly stoned during the making of that commercial. That's funny! But that would make me think she's not 13 or at least I hope not.


Having watched that advert, it comes as a surprise that she was stoned? "And I was... like... muhn?" She's like stoner personified.

[LimeiBook86]

I like the switch ads and all but I wanna see PC VS MAC commercials like Gateway did, then people will see how the mac is better then a PC, I have a couple PC friends that have been changed from "MAC HATERS" to "PC HATERS" They still own a PC but they know that the operating system is better on a mac then on a windows. Macs simpily rock, and there is no force on heaven or earth that can take that thought away from me.:D I'd also like to see commercials where they show off the hardwre and OS X. personaly I love all the iMac and iBook commercials! :cool:

SPREAD THE WORD: MACS RULE!

[Midlantica]

( I copied this post from MacCentral where I posted it before )

I've heard some exuberent stories of folks in the *NIX world buying iBooks and loading them up with their flavour of UNIX and using the 'Mac' for email, browsing, Photoshop etc... best of both worlds? Administering over Airport. All their buddies are jealous of them... I'm no UNIX geek so I, myself, don't know what I'm talking about. I've just heard some glowing reviews.

Anyone...?


+++ Another poster called 'TheToe' replied with this below:

Reply_:

Subject: "My .conf files were getting out of hand..."

Body: "My config files were getting sloppy. All that text; just one line after another! I was having trouble with BIND. My SSH sessions would timeout. Hackers were slamming UDP ports all over, and I couldn't track them. I never could figure out the right operators to add to my fsck routines. My MAN pages were incomplete. Oh, it was just a nightmare. Then I found the iBook, and now I manage CitiBank's central operations from my hut on the beach in Aruba. My name is Josh Nerdlestein, and I'm an Information Operations Specialist."

;)

[shadowfax]

Linux users, i understand, are really getting into macs a lot more than Wintel PC users. i have heard some great stuff about Yellow Dog Linux (linux for macs) running on powerbooks and stuff. Linux/unix users can also use most of their X window apps in OS X using a program called XonX, so OS X really has an incredible amount of Unix support beyond programs that have been made native too it.

on the other hand, why advertise on TV to Unix users? linux/unix users seem to find out about this stuff. now, granted, getting ad space on sites frequented by Unix users would be helpful, but my experience with unix users is that they are unbelievably attuned to the technology community, both PC and Mac. and they know what they need to do and what can do it well.

i think applew is wisest to feel for the average idiot PC user, especially students--it's young intellectuals, i think, especially those not into technology so much who are going to both not know about OS X stability and be attracted by it when they find out.

[Vector]

The new ads are up on apple's site.

[iJon]

This has already been discussed. She is not 16, although i though she would be. She is 14, it has already been confirmed. She was on benedryll that day too. I saw this on ellenfeiss.net. She had a friend who told the site that and also sent them some pictures of her in 1st and 5th grade.

iJon

[dhdave]

I have to say, I watched the U.S. Open today and I only saw two switch ads. I was pretty dissapointed. I really think Apple is dropping the ball in the marketing department. Maybe it's because of the slump in the market, but isn't that the time to spend, spend and spend on marketing??

dh