iPod Ad: 'Pop-Lock' [Archive]

MacRumors

May 15, 2005, 01:58 AM

http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com)

Apple has posted (http://www.apple.com/ipod/ads/poplock/) the latest iPod television advertisement which has been seen on Sportscenter and Saturday Night Live.

The new ad is called "Pop-Lock" and features the song Technologic by Daft Punk (http://www.dailytunes.com/songs/20050515015656.html).

The ad continues with the theme of silhouetted dancers. Last week, Apple released another new iPod ad called Rollerskating (http://www.macrumors.com/pages/2005/05/20050508081339.shtml).

LaMerVipere

May 15, 2005, 02:03 AM

At least this one is better then rollerskating! The song is better too. :)

beatle888

May 15, 2005, 02:03 AM

that was hot. better than the others.

Phat_Pat

May 15, 2005, 02:05 AM

Its better thasn the rollerskating one... but we need some new ads.

killuminati

May 15, 2005, 02:06 AM

I disagree, I think rollerskating was better. Much more interesting and a better song.

~Shard~

May 15, 2005, 02:17 AM

I'm a Daft Punk fan, so what can I say, I'm biased and like this one more than the rollerskating one. ;)

And cool, I got credit for the story submission. :cool:

Xtremehkr

May 15, 2005, 02:21 AM

Why don't they advertise their computers as much?

I see no reason why the new iMacs shouldn't be as popular. iPods aren't exactly cheap and are a hit.

Everyone who has seen my iMac has been wowed by it, including me.

It baffles me, the new iMacs are way under rated.

On subject though, I am glad that Apple continues to invest in the success of the iPod.

/People who don't have at least an iMac are missing out though :(

Abstract

May 15, 2005, 02:29 AM

I think both songs are ok, but I haven't seen the advert yet.

eXan

May 15, 2005, 02:29 AM

/People who don't have at least an iMac are missing out though :(

I dont have iMac, but I want to! Very much! (If someone would give me $2000, then I could buy it :D ) I have an iPod though... ;)

alset

May 15, 2005, 02:30 AM

Why don't they advertise their computers as much?

I see no reason why the new iMacs shouldn't be as popular. iPods aren't exactly cheap and are a hit.

It baffles me, the new iMacs are way under rated.
(

Really, they should advertise the OS. No matter how wonderful the hardware, people who haven't used a Mac don't understand that the key difference is the ease of use and elegance of OS X. Apple should push the user experience, rather than the hardware.

Xtremehkr

May 15, 2005, 02:32 AM

I dont have iMac, but I want to! Very much! (If someone would give me $2000, then I could buy it :D ) I have an iPod though... ;)

Save your pennies, they are completely worth the investment. Especially the new ones. One more cycle and they will probably get up to 2.3Ghz, if not 2.5.

Really, they should advertise the OS. No matter how wonderful the hardware, people who haven't used a Mac don't understand that the key difference is the ease of use and elegance of OS X. Apple should push the user experience, rather than the hardware.
__________

Really, the ad campaign ought to be more inclusive, or at least feature some other Apple hardware, Apple does have the coolest looking computers on the market. Even 'what you can do with an iPod and Tiger (airport wise)' ad would benefit the company as a whole.

mcmav37

May 15, 2005, 02:39 AM

Anyone else notice that the iPod ads have gotten rid of the "Mac + PC" part of the ads that usually shows up before the Apple logo?

MontyZ

May 15, 2005, 02:40 AM

I think both ads are very good. Different styles of music, but, done well.

Erendiox

May 15, 2005, 02:46 AM

I like. Definitely better than the rollerskating.

I dunno. The dance moves really won me over on this one :D

tech4all

May 15, 2005, 02:51 AM

Eh, it's OK I guess. At first I didn't really like the song, but I just have to get used to it. I probably like it just a tad bit more than the rollerskates one (but it's still pretty close), which, IMO, the roller skates sorta took away the focus from the iPod to the skates. But I do like Apple is trying new ways for these silhouette ads regarding the skating one.

Doctor Q

May 15, 2005, 02:52 AM

Saturday Night Live just showed it during one commercial break. Then they returned to the show and Will Ferrell was wearing an iPod shuffle in a skit!

dornoforpyros

May 15, 2005, 02:55 AM

:rolleyes: UGGGG

ATTENTION APPLE: EVERYONE AND THEIR MOM KNOWS ABOUT THE iPOD AND HOW GREAT IT IS! ADVERTISE YOUR GREAT COMPUTERS AGAIN!

I was recently watching some old apple ads and I came across the G5 ads involving the dude being blown through his entire house and it occured to me that I used to see these ads quite regulary on TV. Get back to the machines!

AndrewMT

May 15, 2005, 02:57 AM

I disagree with the people that say "Apple needs new ads," because these people are all macheads that get angry when something at Apple is not upgraded within a year or two.

While Apple could use more ads featuring the iMac and mac mini, these iPod ads are doing very well right now. I mean, these silouetted dancers (whose moves only seem to be getting better in terms of syncing with the music) are far better than your mom and dad singing songs playing on their iPod against a white background (remember those?). These ads are uncomplicated, unique, and fresh - just like the iPod.

poundsmack

May 15, 2005, 03:01 AM

they really need to advertise OSX. the sheer beauty of it al will get peoples attention. especialy in the USA where i am from where peopel want everything they see on TV. I have a wonder mop and i dont even have a hard wood or lanolium floor to use it on.....just a damn good commercial is that insiering.....(well not that not true about the wonder mop but u get my point).......

polyesterlester

May 15, 2005, 03:02 AM

zellin

May 15, 2005, 03:02 AM

Shard, when did you submit this? I hate to be a crybaby but I saw this on SportsCenter last night (well, 2 nights ago technically) and submitted right away. Whatever, maybe because I didn't know the song!
I like this one wayyyy better. Relatively ironic choice of song, just listen to the lyrics!

Superdrive

May 15, 2005, 03:10 AM

1) They could have used some better Daft Punk, in my opinion.

2) The N.E.R.D. "Rock Star Jason Nevins Remix" was much better and totally underplayed.

3) They need new commercials, be it Mac or iPod, spice it up already! I liked the one with the posters on the wall from last spring. That was a nice change.

LimeiBook86

May 15, 2005, 03:12 AM

These are nice but I'd like a nice Apple Computer ad...you know....for computers.

This one was ok, personally I like the roller-skating one a bit better, I don't know exactly why.

After fiddling in iMovie I picked a different song, May 19th anyone?
http://homepage.mac.com/ibook238/.Movies/iPod-StarWars.mov

haha, still the ads are good but I'd like a computer ad or something about Tiger :D

darkmatter05

May 15, 2005, 03:13 AM

DUDE!!! hahah that was so cool!!! hahaha I loves this ad!!

The Black Rock

May 15, 2005, 03:39 AM

LimeiBook86 that was great! I wish Apple would do something like that, and make it time appropriate that way.

But regarding the topic; How pathetic is it that there are "suggestions" that Apple may be considering some Mac featured ads in the near future. I mean, what the hell?

rugonnaeatthat

May 15, 2005, 03:41 AM

I think this new ad is great and in the spirit of the original ads unlike the roller-skate ad. The roller-skate ad was a little too awkward with it's movements - not fluidic enough to communicate having fun. No matter how hard something is, to get the audience going you need to make it look easy!

My favorite so far has been the one with the Jet song - it really made you wanna get up and move. I think this is the genius of these ads that they are not selling the ipod, they are selling the enjoyment of music.

Good to see they can make variations on the original ad which can equal the original incarnations (the roller-skate ad excluded!).

DTphonehome

May 15, 2005, 04:13 AM

Maybe it's just beacuase I'm drunk, but I liked rollerskating better. Matter of fact, I'm listening to it now. This was just weeeeird.....

Maxiseller

May 15, 2005, 04:50 AM

Well, while I think that Apple still needs to focus on the iMac or Mac Mini, and bring out some strong advertisement with these - I have to admit, the theme of advertising that they've got going here is a commercial hit. People entirely link the iPod with these dark characters dancing to brightly coloured backgrounds. It's somthing that a company manufacturing a product such as iRiver doesn't.

Apple is good with image, and these advertisements further enforce that. Damn those earbuds look good!

iMeowbot

May 15, 2005, 05:52 AM

Its better thasn the rollerskating one... but we need some new ads.
In the last few frames of this ad, the silhouette guy slumps over, apparently dead. Maybe it's a sign that they're done!

asif786

May 15, 2005, 05:55 AM

i like this ad too - the dancers are kinda slow but energetic at the same time. too bad apple uk won't be showing it. i really wanted to see these new ads on tv.

those people complaining about mac ads; it's not like apple only has one marketing department - these ipod ads aren't slowing down a mac ad campaign. as long as the ipod numbers keep on growing, apple isn't going to stop the ipod ads. because they pay off.

im sure when they come up for a great idea for a mac commercial they'll do it.

inkswamp

May 15, 2005, 06:10 AM

Was that the single worst pile of @#$%& song ever or what? I had to stop watching the commercial halfway through because the music got on my nerves immediately. First Apple commercial I outrightly hate. Whoever selected that second-rate video game music for it should be fired. Now.

:mad:

Because you know... that's what Apple needs to do with their hottest product right now... start associating it with soulless, annoying music. Gooooood idea. Yeah!

Applespider

May 15, 2005, 06:22 AM

J-Squire

May 15, 2005, 06:54 AM

Did anyone else pick up on subliminal message throughout the ad....

"Upgrade it" seemed to be sung like 3 or 4 times throughout the song.

Conspiracy?

rockthecasbah

May 15, 2005, 07:16 AM

I think the rollerskating ad was much better, this song was annoying. However, why make a new iPod ad so soon? they ran the others for so long! What they need are computer ads. They must be figuring out how to market it though so it may be remembered how the iPod is...

Bengt77

May 15, 2005, 07:25 AM

Maybe it's just beacuase I'm drunk, but I liked rollerskating better. Matter of fact, I'm listening to it now. This was just weeeeird.....

Ahhhh... you should have posted this in one of these* (http://www.google.com/search?hl=en&q=drunk+site%3Aforums.macrumors.com&meta=) threads. Hurry, it's not too late yet...

:p

*) That's a great Google-ripoff (http://tinyurl.com/azssc) from edesignuk, by the way.

crap freakboy

May 15, 2005, 07:25 AM

Did anyone else pick up on subliminal message throughout the ad....

"Upgrade it" seemed to be sung like 3 or 4 times throughout the song.

Conspiracy?

DAMN! DAMN! BLOODY DAMN DAMN!!
I ordered an iPod Photo straight after watching it!! :mad:
DAMN! DAMN! BLOODY DAMN DAMN!!

hob

May 15, 2005, 07:37 AM

ok:
1. Daft Punks new album: They "boasted" it took them 6 weeks to make, but as The Independent's reviewer commented "I wonder what they were doing for the other 5..."
2. People saying iPod ads are taking away from mac ads are under the same false impression that one is directly affected by the other - in the same way people said "oh no - stop with this iPod nonsense and concentrate on new macs!" - well I think we've got the best iPods and best Macs ever, don't know about you guys...!
3. Ok, I like writing numbered lists but I ran of ideas :(

Oh - I liked the ad, and shock horror - a MacRumors update on a sunday?! I never thought I'd see the day!!

Hob

asif786

May 15, 2005, 08:16 AM

man, i jsut downloaded this song from itms, and im hooked!

plus, if anyone here watches the oc, this song was playing when marissa had the party at her house (the rager).

i love apple/tbwa's taste in music. i cant think of one of the ipod ad songs that i havent downloaded. i guess the ads just make you notice them more.!

well done apple, you got my 79p! :)

pbrennen

May 15, 2005, 08:18 AM

I'm pretty sure the second silhouette is of David "Elsewhere" Bernal... he's got a very recognizable style (I think he also closes out the commercial). He also did the Gene Kelly VW GTI commercial.

http://www.detoursvideo.com/Elsewhere.htm

Check out the VW Commercial and the Kollab 2001 video.

I may be mistaken, but I believe that's him.it's definitely him, the move where he comes up off of the floor is one of his signature moves. you can also identify him by the design on the side of his shoes throughout the ad.

also the dancing in this vid is all pretty much popping, and no locking. popping somehow got associated with locking and a lot of people call it "poplocking"

James Philp

May 15, 2005, 08:41 AM

A good Ad, nothing new, but still good.
Keeping with the same imagery "grows" the brand, so Apple are doing good.
Something like an iPod is a lot easier to market than a Mac for the reason that it's function is so simple, imagine trying to cram all the features you'd want to talk about of a Mac/OS X into a 30 second timeframe - no easy task!

iPod - Plays music - Enjoy music
Mac/OS X - Spotlight/industrial design/security/speed/widgets/automator/ease of use/airport/wireless kb & m/QT7/H.264/Safari 2 etc.

P.S. That VW ad has to be one of my favorite ads of all time - a really clever idea done really really well. Honda ads are really good too (remember the "Cogs" one, and the "Hate somtin.." one)
Ads that stick in the mind are successful ads, and the iPod ads stick like damn super-glue!

Mitthrawnuruodo

May 15, 2005, 08:46 AM

Another silhouette ad for the iPods. What a shock! :rolleyes:

Didn't like the last one, and, again, this one did not change my mind about the whole campaign.

I still want to see massive campaigning of the Mac experience! Preferably in Europe, Australia and selected parts of South America, Asia and Africa, too, in short: The rest of the world!

StarbucksSam

May 15, 2005, 08:51 AM

At least this one is better then rollerskating! The song is better too. :)

I thought rollerskating was DUMB. But I LIKE this one. And the song is... interesting to say the least.

OziMac

May 15, 2005, 08:51 AM

I'm pretty sure the second silhouette is of David "Elsewhere" Bernal... he's got a very recognizable style (I think he also closes out the commercial). He also did the Gene Kelly VW GTI commercial.

http://www.detoursvideo.com/Elsewhere.htm

Check out the VW Commercial and the Kollab 2001 video.

I may be mistaken, but I believe that's him.

I remember seeing that Kollab video - that's so awesome! Even though I reckon the silhouettes suck badly now, I'm glad to see him in there :)

Apple!Freak

May 15, 2005, 09:00 AM

I disagree, I think rollerskating was better. Much more interesting and a better song.

Yes.

irun5k

May 15, 2005, 09:26 AM

I'm not really "in" to these commercials, in that I haven't followed them religiously or jump up and down when a new one comes out. I think this makes me a pretty average consumer. So to me, they all look the same. I saw this ad last night and figured it was just the same ad again with a lime green background and silhouettes of people moving about.

My point in all this is that I think it is a waste of money for them to produce several commercials that most consumers will mistake as the same commercial. Perhaps it IS time for some commercials featuring OS X, or the Mac Mini, or iBook, or iMac. Show people something that will really hit home with them. Talk about viruses and spyware.

After getting a new Dell laptop from my new company, I've grown to love OS X as a mobile platform even more. This thing had about 20 different items in the system tray, and some stuff I haven't ever figured out. Like, why are there around 3 places that wireless settings are configured? Every time the thing goes to sleep it is like a major effort to get it to come back. It is like booting XP all over again. Then I've got a firewall running, virus protection, and spyware protection.

My point is, if you have something superior you kind of need to let consumers know about it- and I think the time is right. Don't wait until Longhorn comes out. Although, when people see Longhorn....

asif786

May 15, 2005, 09:50 AM

Interesting - I wonder who's paying who here. Technologic is from Daft Punk's new (and IMO not as good) new album - I wonder if Apple have a deal with some record companies for discounts in using their music in ads now...

I think that one works really well - the words make perfect sense - particularly the 'upgrade it' part!

that's a good point - being put in an ipod commercial basically *guarantees* the fact that your single will swiftly climb the itunes chart..

rockthecasbah

May 15, 2005, 11:06 AM

that's a good point - being put in an ipod commercial basically *guarantees* the fact that your single will swiftly climb the itunes chart..
hahahaha true. I wonder if the bands pay Apple to put them in the commercials :D . I don't like this song though, feel good inc. by the Gorillaz is way better. That also might be since I love Gorillaz and have heard the whole song.

runninmac

May 15, 2005, 11:22 AM

I just saw a iPod shuffle ad on tv :confused:. Whats with that? So are they going to have 3 different ads running all during the same time period?

Butler Trumpet

May 15, 2005, 11:36 AM

I would like to see apple go in a different direction for once... these ads are cool and all, but what does the iPod looke like? What can it do? you know... these are things that I bet some people (granted probably not many) are wondering or would like to see more. Maybe they could talk about why iTunes is like a bagillion times better than any other music service out there. My two cents :)

amac4me

May 15, 2005, 11:51 AM

Bring on the Mac Ad ... hopefully we see one soon, it's a long time coming!!!

obeygiant

May 15, 2005, 12:01 PM

Why don't they advertise their computers as much?

I see no reason why the new iMacs shouldn't be as popular. iPods aren't exactly cheap and are a hit.

i'd love to see the people dancing around with the iMac and the tower n stuff.

roller-imac commercial

obeygiant

May 15, 2005, 12:02 PM

~Shard~

May 15, 2005, 12:07 PM

i'd love to see the people dancing around with the iMac and the tower n stuff.

roller-imac commercial

Or you could have a bunch of people juggling Mac minis... :cool:

~Shard~

May 15, 2005, 12:10 PM

well they're not exactly selling the iPod. they are selling something more important, the lifestyle.

Yes, but they should point out to the public that the lifestyle doesn't have to just include iPods - it can include iMacs, iLife, OS X, etc. - there's more to it than just iPods!

corywoolf

May 15, 2005, 12:48 PM

The ipod adds are getting old, isn't apple innovative? I understand these adds have worked well because people can imagine themselves or someone else being that person. Apple is really beating this horse dead. Its pretty bad when your own following is getting sick of the adds. Keep advertising the iPod, but try to at least show a apple computer in the background in the adds. They should have professional DJs, Video editors, graphic artists, etc. commenting on the unique powerful line up, then have music artists wearing ipods on tour bus's and backstage. Then tie in some sort of connection to the common buyer. They should still keep it simple but focus on something else, besides bright colors flashing with houligans dancing in front of them.

All I have to say, is hello ipod navy (as in old navy adds)

scotty321

May 15, 2005, 12:50 PM

Folks, let's remember that even though some of you diehard Mac users may be over these silhoutette ads, much of the country is just starting to wake up & recognize the brand that Apple has created with these ads. THESE SILHOUETTE ADS HAVE ONLY BEEN RUNNING FOR A YEAR-AND-A-HALF!!! The first one was released on October 16th, 2003. THAT IS NOTHING IN THE WORLD OF ADVERTISING! In fact, it might be a mistake for Apple to EVER stop running these ads. This is the best way to cement these images & the iPod brand in front of non-Mac users' faces as long as possible. These silhouettes ARE the iPod, just as much as Coca-Cola's red-and-white logo is Coke. I mean, the very iPod box itself has these silhouettes on it. As a great example of why you would never want to stop an ad campaign, Maytag has never stopped running their ads about the Maytag repairman and it has become a collective part of our nation's consciousness. It's only been a year-and-a-half, folks! You should be more concerned if Apple STOPPED running these ads!! They NEED these ads to DISTINGUISH themselves from the competition! As soon as they stop running these ads, the iPod might drop from the public's consciousness.

jimsowden

May 15, 2005, 12:52 PM

Super Day old repost. But at least my thread got closed, and I get no credit for the submit.

~Shard~

May 15, 2005, 12:57 PM

Super Day old repost. But at least my thread got closed, and I get no credit for the submit.

Yeah, I got credit for the story submission. :p

esquared

May 15, 2005, 01:34 PM

WoofJoe

May 15, 2005, 02:00 PM

God I'm sick of these iPod ads. They were good for the first year but let's move on already.

Truth be told, I'm getting sick of iPod mania altogether. I'd much rather people be interested in Apple computers and software. Too much of a good thing, I guess. I know, I know...the iPod's been great for Apple, I'm not saying it hasn't.

Windows users are idiots, generally. I can't tell you how many of my slave-to-Windows family and friends need help using iTunes and the iPod. Just yesterday I gave my father-in-law a tutorial on how to create a playlist in iTunes. Most Windows users I know have about 150 songs on their 20GB iPods.

inkswamp

May 15, 2005, 02:04 PM

1. Daft Punks new album: They "boasted" it took them 6 weeks to make

Pink Floyd took 11 months to record The Wall which is pure brilliance from start to finish. IMO, Daft Punks need to take some lessons from the old timers. Put in the time guys. As your soul-killing music proves, there's no shortcut.

~Shard~

May 15, 2005, 02:15 PM

I didn't know that Alvin & the gang had branched into pop music. Not only a poor song, but for those who don't know Daft Punk, and that would be most of us, the song implies an almost Apple-written hypnotic mantra. No thanks.

Good point - I, too, feel that Daft Punk's latest offerings have been sub-par, at least when considering what they have the potential to do. Homework is still one of my favorite albums, and in my mind it truly showcases the duo as being not only musicians/DJs/mixers, but as being true "Audio Engineers". Let's hope they smarten up in the future.

MontyZ

May 15, 2005, 02:18 PM

Yes, but they should point out to the public that the lifestyle doesn't have to just include iPods - it can include iMacs, iLife, OS X, etc. - there's more to it than just iPods!
I think Apple plans to do that soon.

The iPod ads may have been around for a year or more, but, I still think they are effective. I mean, Ronald McDonald has been around for a LOT longer. The visual branding for iPod is so distinctive, they just want to get the most mileage out of their investment. They could probably use this for at least another year without it getting stale.

springdaddy

May 15, 2005, 02:23 PM

I'm telling you. Now that Apple has all this extra money to be throwing around, they need to advertise their Mac line of computers.

It baffles me as to why they haven't pushed this more...unless they are already in the process of doing this. They need some ads that will apeal to the average consumer and not the Apple crowd. The 'switch' ads were okay, but they only were effective with the prosumer crowd.

Windowlicker

May 15, 2005, 02:23 PM

I actually liked it quite a bit. The only thing that shouldn't have been there is the small clip located at 00:00:11-00:00:13. the same movement has been seen before on ipod ads.. obviously it's not exactly the same clip but still...

all in all, a good ad.

Toe

May 15, 2005, 02:27 PM

Apple has to continue advertising iPods as hard as possible. Ever seen an ad for McDonalds or Coke... or Microsoft for that matter? The leader gets taken down fast if they take a break. And music playing phones are becoming commonplace.

But I absolutely agree that Apple has to start advertising both Macs and Mac OS. I don't understand what they are thinking. Every time I show my Mac to someone, they say, "I had no idea... but those are really expensive, right?" Argh!

Howsabout a nice little clip of a Tiger taking down a bunch longhorn cattle? :D

Actually that would be a horrible ad, though Mac fans would be rotfltao. Something that highlights the ease of use, the immense capabilities, the lack of viruses, the amazing integrations, the tons of bundled software which effectively make Macs much cheaper than PCs... the list is so long, I can't understand why they aren't making any Mac ads.

LimeiBook86

May 15, 2005, 02:51 PM

Yeah, I got credit for the story submission. :p

That's just because you have that awesome avatar ;)

The Macintosh ads should be out soon, I have a feeling about this. iMac ads anyone? :D

~Shard~

May 15, 2005, 02:54 PM

That's just because you have that awesome avatar ;)

The Macintosh ads should be out soon, I have a feeling about this. iMac ads anyone? :D

Haha - thanks LimeBook, I always liked the timing of yours as well. ;) Yes, Harvey Birdman does rule - I can't wait until season 3 starts up in July!

And yes, iMac ads would be a welcome sight - let's hope Apple starts spending their advertising $$$ more effectively in the near future.

Deefuzz

May 15, 2005, 03:04 PM

I liked it! But I too would like to see some Mac advertisements thrown in as well!

bdkennedy1

May 15, 2005, 03:21 PM

Loved it. Best one yet.

Toe

May 15, 2005, 03:38 PM

Small (3.2MB) | Medium (7.1MB) | Large (8MB)

Hmmm... why would someone download Medium? With rollerskating (http://www.apple.com/ipod/ads/rollerskating/), the difference is even smaller. What up?

(And as far as I'm concerned, all of these ads seem identical. Different songs, different moves. Same ol' same ol'. Yawn. Then again, I think iPods are a complete waste of money, so I guess I'm not the target audience... :p )

swissmann

May 15, 2005, 04:29 PM

At what point do these ads get old? I guess when sales decline.

Apple Hobo

May 15, 2005, 04:34 PM

This Technologic song is incredibly annoying. blech...

Now why get rid of the iPod ads? iPods = $$$ and exposure for Apple. iPods get Apple in the news. iPods get people into Apple stores and Apple.com. Even if the ads annoy you, how is this a bad thing? It seems like I can't open a newspaper or magazine without reading something about Apple. Before the iPods, that was a rare event.

I would like to see more attention brought to OS X, iMacs and the Mac Mini. Even Microshaft is advertising their horrible WinXP. I would like to see ads like Apple used to do: show people how easy it is to work with the iLife apps on a Mac.

~Shard~

May 15, 2005, 04:39 PM

I would like to see more attention brought to OS X, iMacs and the Mac Mini. Even Microshaft is advertising their horrible WinXP. I would like to see ads like Apple used to do: show people how easy it is to work with the iLife apps on a Mac.

This would help me out a great deal since I always find myself explaining those very things to many Mac-curious friends/co-workers who come to me with questions. I have encountered so many of them that have pre-conceived notions, incorrect information, etc., and are truly impressed when I explain to them simple things like "Yes, you can run Office on a Mac". Come on Apple, release some new ads and help me out! ;) :cool:

Toe

May 15, 2005, 04:43 PM

Instead, I'll bet Apple is going to make an ad with dancing silhouettes of iMac G5s.

:D

~Shard~

May 15, 2005, 04:45 PM

Instead, I'll bet Apple is going to make an ad with dancing silhouettes of iMac G5s.

:D

Let me mention again my earlier suggestion of silhouettes juggling Mac minis... ;)

AndrewMT

May 15, 2005, 04:56 PM

plus, if anyone here watches the oc, this song was playing when marissa had the party at her house (the rager).

You are herby banned from posting on Macrumors

asif786

May 15, 2005, 05:02 PM

You are herby banned from posting on Macrumors

dude, it's not that bad! :p

polyesterlester

May 15, 2005, 05:27 PM

it's definitely him, the move where he comes up off of the floor is one of his signature moves. you can also identify him by the design on the side of his shoes throughout the ad.

also the dancing in this vid is all pretty much popping, and no locking. popping somehow got associated with locking and a lot of people call it "poplocking"

I'm glad it wasn't just me then! I also thought I recognized the shoes, but I wasn't going to mention it because I wasn't sure. Thanks for confirmation!

Butler Trumpet

May 15, 2005, 05:51 PM

Yes, but they should point out to the public that the lifestyle doesn't have to just include iPods - it can include iMacs, iLife, OS X, etc. - there's more to it than just iPods!

exaclty.... that is where I would like to see apple go.

corywoolf

May 15, 2005, 06:12 PM

Apple: Hey everyone, lets put all our eggs in one basket

add to it if you wish.

Amdahl

May 15, 2005, 06:17 PM

Apple tries to maintain a classy aura everywhere, except their TV ads. Ghetto crap 24x7.

~Shard~

May 15, 2005, 06:21 PM

Ghetto crap 24x7.

Daft Punk is ghetto crap? :confused: I'm not saying the tune is awesome, but I wouldn't classify it as "ghetto crap"...

Phobophobia

May 15, 2005, 08:28 PM

Apple tries to maintain a classy aura everywhere, except their TV ads. Ghetto crap 24x7.

It's what the public likes, and I love it. Just because Apple is classy doesn't mean they have to have a bunch of spoiled white kids and wasps dancing around in their ads.

polyesterlester

May 15, 2005, 08:40 PM

Apple tries to maintain a classy aura everywhere, except their TV ads. Ghetto crap 24x7.
Seriously, I don't understand what's so declassé about iPod ads. I think they exhibit an almost textbook definition of classy minimalism, and they do so in a way that's stylish and youthful and appeals to their target market. And they make you wanna shake it. I can't think of a classier ad that reaches the high school/college crowd.

Perhaps you were referring to the presence of beats and do-rags vs. woodwinds and neckties.

ijimk

May 16, 2005, 11:02 AM

I love the rollerskating ad! Gorillaz RULE! :D

revjay

May 16, 2005, 12:19 PM

After seeing the ad, I bought the song...
After buying the song, I've listened to it 12x
I think this song uses a very creative method to continue the uniqueness of Daft Punk but perserve the DP "sound"we have been hearing for years.
Apple is able to take this song and communicate through it, more than dancing silhouettes can say.

soulcapn

May 16, 2005, 06:36 PM

Anyone else notice in the 4th shot of the DP iPod ad, the shot on a green background that is just of the dancers legs, that there is no iPod in the shot.

Neither hand is holding an iPod, and there is no white ear bud wires.

Are there any other instances other than the U2 ad, of dancers without iPods?

I think this is an editing error.

S

asif786

May 16, 2005, 06:50 PM

Detlev

May 16, 2005, 07:16 PM

Did anyone else pick up on subliminal message throughout the ad....

"Upgrade it" seemed to be sung like 3 or 4 times throughout the song.

Conspiracy?

Subliminal? No. The lyrics are in your face. If you miss them then you're probably dead, but what about the rest of the lyrics? Something to the effect of "buy it… break it, fix it, crash it..."

Hmm, I must not be hip enough cause I'm thinkin' this was not a cool move to be puttin' this tune with a piece of hardware. So, what is the average life of an iPod? I was thinking of getting one.

cb911

May 17, 2005, 12:32 AM

my NEW favourite iPod ad! :D

love the dance moves in this one... much more exciting than the rollerskating... and i also love this music which also happens to be more computer oriented.

"trash it, change it, mail - upgrade it,
drag and drop it, zip - unzip it,
write it, cut it, paste it, save it,
plug it, play it, burn it, rip it"

:D

adamjay

May 17, 2005, 02:43 AM

it would seem that Apple is known by more people as the maker of the iPod than the maker of the Macintosh computer. the iPod has become its bread and butter.

i remember watching the iMac G5 Introduction Video.
"from the makers of iPod....."
What the???

Some day they'll capitalize on their iPod image recognition and translate that to powerful Macintosh marketting, i just wish that day would come sooner than later.

Tiger, iLife, iPod shuffles, and Mac Mini's would seem like something they'd want to advertise just as much as the iPods but it seems they are using the iPod as their core image (haha no pun but that worked!) from which to present to the couch slouching public. And well, it seems to be working.