pgwalsh
Dec 6, 2002, 10:38 AM
I think this is a great article. Here's a couple quotes. It's a good read.
http://www.wired.com/news/mac/0,2125,56575,00.html
"Apple really appeals to the humanistic side of people," Goldstein said. "The image of the brand, the heritage, the experience. It really spoke to who they were."To Mac users, Apple represents everything that Microsoft isn't. Apple innovates; Microsoft copies. Apple puts out solid products; Microsoft puts out buggy ones. Apple represents creativity and individuality; Microsoft represents business and conformity. Apple is the scrappy underdog; Microsoft the big, predatory monopoly.
Such is Mac users' derision, Microsoft is commonly referred to as Micro$oft, Microshaft or Micro****. Bill Gates, of course, is the antichrist. There's the common perception that Gates is in business for every penny he can get, while Apple exists to create great technology -- to change the world, in Steve Jobs' words. For Apple, turning a profit is secondary.
http://www.wired.com/news/mac/0,2125,56575,00.html
"Apple really appeals to the humanistic side of people," Goldstein said. "The image of the brand, the heritage, the experience. It really spoke to who they were."To Mac users, Apple represents everything that Microsoft isn't. Apple innovates; Microsoft copies. Apple puts out solid products; Microsoft puts out buggy ones. Apple represents creativity and individuality; Microsoft represents business and conformity. Apple is the scrappy underdog; Microsoft the big, predatory monopoly.
Such is Mac users' derision, Microsoft is commonly referred to as Micro$oft, Microshaft or Micro****. Bill Gates, of course, is the antichrist. There's the common perception that Gates is in business for every penny he can get, while Apple exists to create great technology -- to change the world, in Steve Jobs' words. For Apple, turning a profit is secondary.
