Final Cut Pro 6, Final Cut Extreme, Xserve RAID

[MacRumors]

http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com)

ThinkSecret reports (http://www.thinksecret.com/news/finalcut6.html) that Apple will be showing off some new products at the National Association of Broadcasters this year which takes place April 22-27, 2006 in Las Vegas.

According to the rumor site, the new products include Final Cut Pro 6, Final Cut Extreme and Xserve RAID Extreme.

Final Cut Pro 6 is said to include 5.1 surround sound editing, 1080/24p and 1080/30p DVCPROHD support. Even fewer details are available about Final Cut Extreme which is said to be "an extremely high end version of its video editing software" and is targeted at current Avid users. The new software will require the highest end hardware and be priced close to $10,000.

Also hinted at is a larger Cinema Display to support 4520x2540 resolution of an upcoming digital video camera.

[WildCowboy]

Also hinted at is a larger Cinema Display to support 4520x2540 resolution of an upcoming digital video camera.

Sign me up for that one...where's that credit card...

[yoak]

I´m glad that they are finaly taking Avid head on.

Then there will be no more excuses;)

[Dreadnought]

Sign me up for that one...where's that credit card...
Order one for me too! What kind of GPU do you need for that?

[combatcolin]

Steve Announces his "One More Thing"

....and intorducing, the Apple Wall...

Curtain goes up to reveal the back wall is one single monitor with a resolution of 120,000 * 98000.

137 Apple journalists pass out and require medical attention.
The rest just sit there and dribble.
And every Apple store manager present wonders how the **** there going to fit this one in the store window.

[sdhollman]

Final cut Xtreme! What the hell is it going to add to the mix?:confused:

[WildCowboy]

Some quick math on that display suggests that if the pixels are the same size as those on the 30-inch, this will be a 50-inch display.

You can only guess how much that will cost.

And as Dreadnought pointed out, how do you drive that thing?

[heels98]

This is great news for the industry, but especially for educators like myself, who teach video editing on Final Cut Pro/Express and can tell students a growing number of feature films are being cut on software using the same interface. If this holds true and Final Cut becomes even more prevalent in the professional industry, then...well, I just wish I was a student these days!

[pknz]

My god thats expensive. Not that I know much about this type of thing but all the numbers and letters thrown in make it sound pretty top of the line. 40" Screen? Go Apple.

[mithras]

XServe RAID Extreme? Hilarious. Why don't they just bump the specs on the baseline model? Or will this one have racing stripes?

[Mac_Freak]

XServe RAID Extreme? Hilarious. Why don't they just bump the specs on the baseline model? Or will this one have racing stripes?
Perhaps it will be Quad Core XServe :D

[Randall]

Does anybody have a link to the $10,000 torrent? Jeeze, I have been guilty of my share of software piracy back in college, but I would never have the cajones to even attempt something like that. :eek:

[zach]

Some quick math on that display suggests that if the pixels are the same size as those on the 30-inch, this will be a 50-inch display.

i got 53" :)

but yeah, seriously... how the hell could you drive a display like this? i guess the good result from it would be lowering the price of the 30"...

[bodeh6]

From Think Secret (http://www.thinksecret.com/news/finalcut6.html)

System requirement rumblings point to a Quad G5 with dual Nvidia QuadroFX graphics cards to work with 2K or 4K media

Com'on iGary, Get this monitor and system and make one hell of a Mac Setup

[Randall]

i got 53" :)

but yeah, seriously... how the hell could you drive a display like this? i guess the good result from it would be lowering the price of the 30"...SLI Graphics cards? You would definately need at least 2 cards to drive a beast like that. At least with current technology.

[pbrennen]

gahaha @ using "extreme" as a suffix.

[combatcolin]

Handy in this weather, the heat from a 50" er will warm the house alone!

:eek:

[cycocelica]

thats one hell of a display.

[Sunrunner]

Does anybody have a link to the $10,000 torrent? Jeeze, I have been guilty of my share of software piracy back in college, but I would never have the cajones to even attempt something like that. :eek:

It would likely require a proprietary PCI card or something similar to keep it out of the casual DLers grasp...

[Sunrunner]

Some quick math on that display suggests that if the pixels are the same size as those on the 30-inch, this will be a 50-inch display.

You can only guess how much that will cost.


Sounds like a good time for me to win the lottery... :rolleyes:

[WildCowboy]

i got 53" :)

but yeah, seriously... how the hell could you drive a display like this? i guess the good result from it would be lowering the price of the 30"...

Okay, so I was rounding...I actually get 51 inches. The 30-inch display is actually 29.7 inches, and the wonders of the the Pythagorean theorem give me 3019 pixels on the diagonal, or 101.6 pixels per inch.

For the new guy, I get almost 5185 pixels on the diagonal. If you don't round along the way, you get almost exactly 51 inches.

[nagromme]

"The new software will require the highest end hardware and be priced close to $10,000."

OR, $50 less for users of Final Cut Express :)

[Mac_Freak]

Is there a possibility that the new Display will have a smaller pixels. With that Apple could also release/enable the Resolution Independent GUI.

[TyleRomeo]

Some quick math on that display suggests that if the pixels are the same size as those on the 30-inch, this will be a 50-inch display.

You can only guess how much that will cost.

And as Dreadnought pointed out, how do you drive that thing?

A LOT OF MONEY. But this isn't for the average Joe consumer that wants a bigger screen. This is for viewing a 4K image. Name one monitor that can do that.

[odedia]

For anyone who wonders how they can drive that thing, just remember that the NVIDIA 6800 DDL was able to drive TWO 30" displays, for a total of 8 megamixels. this new resolution totals 11 megapixels, so an NVIDIA 7800 GTX with 512MB shouldn't have any trouble dealing with this thing.

[corywoolf]

:) :) :) :)

COOL! MAN!

I do motion graphics and always cut and edit with final cut. I love this!!!! I can't wait for after effects SE7EN!!!!! gonna blow my mind! YO YO YOnah plus final cut six! it's mt wet dream baby! render que will no longer exist! exept for when i dream about the good old days of avid. i need the acom baby!

whole man Cal ish for the fish in the pan i'm so excited!.

word to apple not pear.


:rolleyes:
Have you seen AE 7 yet, it has a much better interface, but it isn't anything revolutionary. Kind of a let down if you ask me.

[SiliconAddict]

A LARGER display? Are we talking larger then the 30" sweet lord! :eek:

[the silver fox]

My god thats expensive. Not that I know much about this type of thing but all the numbers and letters thrown in make it sound pretty top of the line. 40" Screen? Go Apple.

4K is native 35mm film 'resolution' (or at least what it gets scanned in at for editing purposes). Awesome stuff. Loooong render times.

I wish Apple would spend some of that $10,000 per seat (although I've heard $7000) on licensing some patent technologies from Avid. Basic functions like trimming are still not great in FCP. Speak to ANY Avid editor who does a lot of film and tv editing. The reason that some of the largest facilites around the world aren't switching to Mac is for that simple reason. Big shame.

[SiliconAddict]

Final cut Xtreme! What the hell is it going to add to the mix?:confused:


It will prep your movie for IMAX 3D! :D Now everyone can produce movies for IMAX!

[the silver fox]

Have you seen AE 7 yet, it has a much better interface, but it isn't anything revolutionary. Kind of a let down if you ask me.

It really isn't that much of an improvement. So it has stretchy palettes instead of a gazillion floating ones? Big dealio. Can we please have a Motion-like realtime preview engine instead? Not going to happen because they would have to maintain 2 totally different code bases. Not worth it for adobe, sadly.

[TyleRomeo]

Everyone should realize that is for high high end work. This is 16mm and 35 work. Viewing a 2K imagine is rediculous already on a 30 inch and a 50+ inch display is going to cost well over $5,000 as it should be. It's not playing Halo on it, it's for people with serious money that are doing serious film editing. YES you will need dual quatro cards in there. Yes you will need an Xserve Extreme attach to your quad. I wouldn't be surprised if the whole rig goes for $20,000. That is a steal compared to $100,000 set up with Avid. So everyone be happy for Apple and stop bitching about the prices. This most likely isn't for you.

[Mr. Anderson]

Ha, maybe we'll be seeing some octo-macs soon so they have something that can actually edit and render at 4520x2540.....:D

D

[SiliconAddict]

So everyone be happy for Apple and stop bitching about the prices. This most likely isn't for you.


Dude. Chill. People are bitching because at the thought of a screen larger then 30" sitting on their desk...and they can't get it.... http://www.pocketpcthoughts.com/forums/images/smiles/mecry.gif

:)

[Fabio_gsilva]

i got 53" :)

but yeah, seriously... how the hell could you drive a display like this? i guess the good result from it would be lowering the price of the 30"...


MOOONSTEERRRRRRR!!!

53":eek: :eek: :eek: :eek: :eek: :eek:

[longofest]

Good stuff, but honestly until they introduced the Quad i thought they were forgetting about their Pro's and getting a little Consumer-happy. I still kind of think that Apple is shifting away from the professional lineup, which is a shame. I got a quad, and love it. But Apple is still not updating their pro hardware enough to keep pace. I hope this changes with the Intel transition. After all, the specs for Final Cut Extreme do call for "high end" hardware.

[the silver fox]

A LOT OF MONEY. But this isn't for the average Joe consumer that wants a bigger screen. This is for viewing a 4K image. Name one monitor that can do that.

They are going after the Avid Nitris and adreniline with this. Most 4K systems use HD projectors for playback at the moment. This should be a lot more fun.

[Randall]

Dude. Chill. People are bitching because at the thought of a screen larger then 30" sitting on their desk...and they can't get it.... http://www.pocketpcthoughts.com/forums/images/smiles/mecry.gif

:)Sweet Lord... a 50" HD-LCD cinema display! There's gotta be a point where the display is so big that if you look at stuff in the corner you could really hurt your neck. :p

[TyleRomeo]

They are going after the Avid Nitris and adreniline with this. Most 4K systems use HD projectors for playback at the moment. This should be a lot more fun.

Yes, but how many projectors can actually display every last pixel of a 4K image. I don't know of any, pretty soon you'll be able to to that in your bedroom. That blows my mind. Go Apple.

[SiliconAddict]

Sweet Lord... a 50" HD-LCD cinema display! There's gotta be a point where the display is so big that if you look at stuff in the corner you could really hurt your neck. :p

Yah but think about getting 54 of these things along with the necessary computing power. You could make yourself your own personal holodeck. :D Imagine sitting in the middle of your screen saver. :eek:

[BlizzardBomb]

You can't just assume they'll keep the same amount of pixels per inch. If it's true I would guess at a 40" or 42".

[the silver fox]

Everyone should realize that is for high high end work. This is 16mm and 35 work. Viewing a 2K imagine is rediculous already on a 30 inch and a 50+ inch display is going to cost well over $5,000 as it should be. It's not playing Halo on it, it's for people with serious money that are doing serious film editing. YES you will need dual quatro cards in there. Yes you will need an Xserve Extreme attach to your quad. I wouldn't be surprised if the whole rig goes for $20,000. That is a steal compared to $100,000 set up with Avid. So everyone be happy for Apple and stop bitching about the prices. This most likely isn't for you.

Absolutely. Of course, because it's Apple, everyone wants it anyway. Even if they never use more than PhotoShop and a bit of FCP or AE.

This is purely for film work, the market that Apple has been trying to break into for a LONG time with the purchase of Nothing Real etc etc. Now that it has the ear of a few people like WETA, although they use Linux, not Mac, it should make the job a little easier.

Up until now, because FCP hasn't really been a serious contender in hi-end work (yes, yes, with some notable exceptions), big players like ILM wont get macs in studios as it costs them too much in IT support for both. Things like this might make people sit up and take notice.

[Randall]

You can't just assume they'll keep the same amount of pixels per inch. If it's true I would guess at a 40" or 42".Why not? there is already a disgusting amount of pixels per inch. They don't need more do they? I guess higher resolution on the same size display is a possibility.

[Randall]

Things like this might make people sit up and take notice. I'm trying to notice, but I can't seem to see anything past that 50" display in front of me. :p

[SLCentral]

For anyone who wonders how they can drive that thing, just remember that the NVIDIA 6800 DDL was able to drive TWO 30" displays, for a total of 8 megamixels. this new resolution totals 11 megapixels, so an NVIDIA 7800 GTX with 512MB shouldn't have any trouble dealing with this thing.

Sorry, but you're incorrect. The reason the 6800DDL can drive two 30" displays is because it has a Dual-Link DVI connector. I believe DDL maxes out at 2560x1600, meaning it can't go higher, because theres too much bandwith (though it may be higher then 2560x1600, there is a cap). THAT is the reason a special card is needed for the 30". It has really nothing to do with video memory.

[Peace]

This looks to be probably a 42"/50" HD display designed for the media room and not for your computer.Although someone will use it that way I'm sure!

With the specs for this stuff it makes me wonder just WHAT does Jobs have up his sleeve for MWSF?

WOW !!

[Porchland]

Some quick math on that display suggests that if the pixels are the same size as those on the 30-inch, this will be a 50-inch display.

You can only guess how much that will cost.

And as Dreadnought pointed out, how do you drive that thing?

Will be interesting to see if it becomes part of a consumer HDTV strategy to go with whatever Mac mini media center Apple has cooking. (Apple's 30-inch cinema HD, for example, is $2,500, which is comparable to Sony's 32-inch Bravia LCD HDTV ($2,700 at Best Buy).

Would it take much more than good marketing for Apple to let its display line loose on the TV market?

[shawnce]

A LARGER display? Are we talking larger then the 30" sweet lord! :eek:

If I had to bet I would say the "bigger" display will not be much larger then the current 30" display. Instead it will have more pixel packed into that form factor.

Mix in a little resolution independent UI (ala Mac OS X 10.5, or some point release of Mac OS X 10.4) and special case handling in Pro apps and you have a usable crisp looking UI with high resolution image/video display capabilities.

Personally I am not sure hardware yet exists for this, well not at any price point near consumer level... so if true this will be a very high-end professional package in the 10s of thousands range.

EDIT... Of course it also is a good possibility that this is a dedicated display (or internal/external projector) that Final Cut can utilize for playback with pixel correct resolution.

[TyleRomeo]

Absolutely. Of course, because it's Apple, everyone wants it anyway. Even if they never use more than PhotoShop and a bit of FCP or AE.

This is purely for film work, the market that Apple has been trying to break into for a LONG time with the purchase of Nothing Real etc etc. Now that it has the ear of a few people like WETA, although they use Linux, not Mac, it should make the job a little easier.

Up until now, because FCP hasn't really been a serious contender in hi-end work (yes, yes, with some notable exceptions), big players like ILM wont get macs in studios as it costs them too much in IT support for both. Things like this might make people sit up and take notice.

Couldn't agree more. Wait until Murch gets his hands on one of these systems.

[MacsRgr8]

My 23" seems like an iPod screen now....

:D

[Peace]

My 23" seems like an iPod screen now....

:D

Hey! You can download the latest Lost to it

[the silver fox]

Yes, but how many projectors can actually display every last pixel of a 4K image. I don't know of any, pretty soon you'll be able to to that in your bedroom. That blows my mind. Go Apple.

4K Projectors like the Sony SRX-R110 have been around since 2004. With any luck they will be less than $20,000 by now.

[hyperpasta]

Sorry, but you're incorrect. The reason the 6800DDL can drive two 30" displays is because it has a Dual-Link DVI connector. I believe DDL maxes out at 2560x1600, meaning it can't go higher, because theres too much bandwith (though it may be higher then 2560x1600, there is a cap). THAT is the reason a special card is needed for the 30". It has really nothing to do with video memory.

That reminds me of that new monitor standard Apple is championing... UDI, wasn't it? And didn't it support insanely high bandwidth monitors?

Hmmmmmm... we're on to something here. I would say that this WILL happen, but maybe not as soon as April.

[p0intblank]

Does this mean we won't be seeing any Cinema Display revisions next week? :(

[hyperpasta]

Does this mean we won't be seeing any Cinema Display revisions next week? :(

hahahahaha

Yeah, somehow I think that this won't stop Cinema Display revisions - this would just be added on.

That is, of course, assuming that Apple wants to revise its displays at all.

[p0intblank]

hahahahaha

Yeah, somehow I think that this won't stop Cinema Display revisions - this would just be added on.

That is, of course, assuming that Apple wants to revise its displays at all.

Well I hope they DO revise them... I've been wanting their 23" display for a little while, but I want the specs to be upped a little.

[TyleRomeo]

4K Projectors like the Sony SRX-R110 have been around since 2004. With any luck they will be less than $20,000 by now.

Ahh nice research silver fox but a 50 inch cinema display for even $10,000 would be a bargain considering that there isn't anything on the consumer TV market in CRT, LCD, or plasma that cant do much of anything above 1920x1080. This FCE rig would be something I think about after my dual g4 dies and I'll have clients interested in not only doing HD work but 2K or 4K blowups. Jim's RED camera isn't supposed to be out until late 2006 at the earliest. So I'm in no rush to jump on one these systems yet but I will be watching NAB.

Tyler

[the_ki]

Combine this rumor about a freaking humongous monitor with this piece (http://www.appleinsider.com/article.php?id=1426):For end users, UDI will provide a universal video connection from the computer host to the display, including PC and notebook monitors, HDTVs and projectors. For PC and monitor makers, UDI will offer easy integration with both discrete and integrated graphics controllers, letting manufacturers build computer platforms and all-digital LCD monitors that are lower in cost, easier to use and higher in bandwidth.Emphasis added. The article says the 1.0 spec should be ready by 2Q06. That's April.

Hmmmmmm... ;)

[plastique45]

HO-LY-SMOKE!!!!! :OOOO


Seriously, to me Final Cut Pro 5 is already a good enough cheap alternative to Avid Media Composer or Lightworks. Having a sub- $10,000 Avid/Lightworks killer that run son my new Dual Core PowerMac G5 will be just INCREDIBLE! :D WOW!

And I got 2 NAB passes already!

P.S. Anyone read that: "[....] to support 4520x2540 resolution of an upcoming 3rd party digital video camera.

Man, would that be a High-end, Viper-like camera to work on FCP Extreme, or a more afordable one supported in both Final Cut Pro?!

2006 will continue to prove Apple's leadership in the video editing field...

[the silver fox]

Ahh nice research silver fox but a 50 inch cinema display for even $10,000 would be a bargain considering that there isn't anything on the consumer TV market in CRT, LCD, or plasma that cant do much of anything above 1920x1080. This FCE rig would be something I think about after my dual g4 dies and I'll have clients interested in not only doing HD work but 2K or 4K blowups. Jim's RED camera isn't supposed to be out until late 2006 at the earliest. So I'm in no rush to jump on one these systems yet but I will be watching NAB.

Tyler

Not research, just what one of the Truelight systems I've used was hooked to one of those bad boys. They paid big dollar for that though.

Mmmmmm..... Truelight.

[jwdsail]

A LOT OF MONEY. But this isn't for the average Joe consumer that wants a bigger screen. This is for viewing a 4K image. Name one monitor that can do that.

Well..

It'd be a big huge thing that I couldn't possibly pick up by myself... Def. wouldn't want it on my lap...

It'd prob almost hurt to look at... (if you couldn't afford one ;-) )

It'd just sit there, looking untouchable...


I name this monitor, this one monitor...

Bubba the MOAD. (Mother of all Displays)

:-D

Well, my laptop is named Alyssa ;-)

[Performa]

http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com)

ThinkSecret reports (http://www.thinksecret.com/news/finalcut6.html) that Apple will be showing off some new products at the National Association of Broadcasters this year which takes place April 22-27, 2006 in Las Vegas.

According to the rumor site, the new products include Final Cut Pro 6, Final Cut Extreme and Xserve RAID Extreme.

Final Cut Pro 6 is said to include 5.1 surround sound editing, 1080/24p and 1080/30p DVCPROHD support. Even fewer details are available about Final Cut Extreme which is said to be "an extremely high end version of its video editing software" and is targeted at current Avid users. The new software will require the highest end hardware and be priced close to $10,000.

Also hinted at is a larger Cinema Display to support 4520x2540 resolution of an upcoming digital video camera.


I think I can feel the wind from all the excited "Propeller Heads" from here!
Maybe we should harness this wind power somehow?

[DaftUnion]

I'm buying it!







...after I win the lottery.

[leftbanke7]

"The new software will require the highest end hardware and be priced close to $10,000."

OR, $50 less for users of Final Cut Express :)

Very nice, very nice *standing ovation*

I vote this post of the week.

[ZorPrime]

[url=http://www.macrumors.com]
Final Cut Pro 6 is said to include 5.1 surround sound editing, 1080/24p and 1080/30p DVCPROHD support.

If true, it's nice to see high end, 1080, HD progressive scan editing features. :cool: I do wonder, where this leaves DVD Studio Pro...?

[maya]

With the specs for this stuff it makes me wonder just WHAT does Jobs have up his sleeve for MWSF?


A human arm, hopefully. ;)

But seriously though, I believe he is Darth Vader who uses the *cough*force*cough, I mean RDF on the audience. ;)

A 50+ LCD screen, can you imagine the size of the dock and menu bar. That thing will cause neck strain, and I do not even want to imagine the amount of heat output and electrical input required for that thing. That is a big screen tv people. I though the 30" was big, I cannot even imagine this thing on a desk. I want one. :D

Apple is trying to up Dell. :D

[Phat_Pat]

does it have to be a display?

what about a powerful projector?

or can they even go up to resolutions that high... i dunno

FCP 6 sounds nice but extreme sounds to hardcore:rolleyes:

[maya]

HO-LY-SMOKE!!!!! :OOOO


Seriously, to me Final Cut Pro 5 is already a good enough cheap alternative to Avid Media Composer or Lightworks. Having a sub- $10,000 Avid/Lightworks killer that run son my new Dual Core PowerMac G5 will be just INCREDIBLE! :D WOW!

And I got 2 NAB passes already!

P.S. Anyone read that: "[....] to support 4520x2540 resolution of an upcoming 3rd party digital video camera.

Man, would that be a High-end, Viper-like camera to work on FCP Extreme, or a more afordable one supported in both Final Cut Pro?!

2006 will continue to prove Apple's leadership in the video editing field...

FCP6 and FCExt, hmm I believe the differences will be 7.1 SS editing. Along with 1080p for streaming over AW and Internet. Along with some other goodies, such as true RT rendering with multiple 1080p imaging insert at full clarity playback. :)

And Maya3D integration. hoping. :)

[adamfilip]

jeeze thats big

here a comparison

http://www.filipowicz.ca/files/compare.jpg

the middle two are the 20 and 23" ACD's

[RAS admin]

This is good news. My 30" Cinema Display is too small to get any work done... :rolleyes:

[maya]

This is good news. My 30" Cinema Display is too small to get any work done... :rolleyes:


I can take it off your hands if you like. ;)

[Platform]

Wooo...they never stop do they :eek: :eek: :confused:

4k Quad and FCP 6/Ext :D

[LethalWolfe]

If true, it's nice to see high end, 1080, HD progressive scan editing features. :cool: I do wonder, where this leaves DVD Studio Pro...?

What do you mean? I'm sure DVD SP will get updated as needed as well.

I assume FC Extreme (btw, this whole "extreme" naming thing is getting a bit dated, and a bit gimmicky for pro gear, IMO) will be some sort of high end finishing/compositing NLE. Something to compete w/Avid's DS Nitris line maybe?


Lethal

[alfismoney]

Keep in mind, Arriflex has been making laser film etchers running at 4k for years and 2k/4k cameras were being tested while George Lucas was shouting his head off about our already obsolete consumer standard, 1080i. the prototypes were running for between $1m and $5m according to the rumor mills. The 'high price' on the RED really isn't that much different than a Panavision 35mm. You can't even buy those from the company, they're lease only, but the bodies are insured against theft and breakage for around 250k. this display and editing system might sound like overkill to some of you guys but film has been waiting for it for years.

the industry has been trying to deal with the bandwidth issues coming from uncompressed color in 4k (i believe the numbers i was reading three years ago were in the realm of 1.5 gigs a second) which certainly screams to the need for a much better storage solution than apple currently provides. don't forget people, Avid's Unity system runs closer to $100,000 for a basic setup and ran off of LVD SCSI last I checked. I guess one could always go out and buy a Smoke system for a cool $250k to get an off-the-shelf 4k editor, but even if you pinch your pennies and buy a Nitris these things aren't cheap.

Coming in with a full system, including hardware and software, for under $40k is a market killer. It's not a market killer I'll ever have in my home but the competition has certainly been living in fear of this moment for the last 2 years. My vote is Microsoft buys Avid within the next 18 months to bail them out of bankruptcy and prevent Apple from cornering the entire professional video market as Mac-only.

[maya]

What do you mean? I'm sure DVD SP will get updated as needed as well.

I assume FC Extreme (btw, this whole "extreme" naming thing is getting a bit dated, and a bit gimmicky for pro gear, IMO) will be some sort of high end finishing/compositing NLE. Something to compete w/Avid's DS Nitris line maybe?


Lethal

Apple might introduce a PowerMac Extreme, with this Final Cut Extreme. Its plausible, its Apple Computers. ;)

[LethalWolfe]

Apple might introduce a PowerMac Extreme, with this Final Cut Extreme. Its plausible, its Apple Computers. ;)

What about Airport MegaExtremeUltra that's faster than fiber so everything can be wireless. :D


Lethal

[TheMasin9]

i thought 30 was big, my god, what are we gonna have a 45 inch display or an apple plasma television. wow.

[maya]

What about Airport MegaExtremeUltra that's faster than fiber so everything can be wireless. :D


Lethal

That would be the iPod Extreme version. ;)

The mini, flea, nano, micro, pico, and invisa are all done by Steve Jobs. He is taking the reverse route now. :D

[maya]

i thought 30 was big, my god, what are we gonna have a 45 inch display or an apple plasma television. wow.

Well Dell has a 30" WS display now. So Apple has to stay in the lead on something hardware related. ;)

[virus1]

I´m glad that they are finaly taking Avid head on.

Then there will be no more excuses;)
hell ya..

fcp has always been a bit clunky... its ui needs a few tweaks, and speed and reliability is all it needs to be a serious competitor to avid.. my only real question is what exactly makes avid so expensive? fcp is only 1k, and the tweaks i just mentioned should come in fcp6, so how does apple possibly plan on filling 10k worth of software..

maybe the 10k actually comes with the hardware..

[virus1]

That would be the iPod Extreme version. ;)

The mini, nano, micro, pico, and invisa are all done by Steve Jobs. He is taking the reverse route now. :D
you forgot flea

[maya]

you forgot flea


Thanks, and its been adjusted. :)

[Mord]

two dual link dvi ports count push that res at a decent refresh rate.

[LethalWolfe]

hell ya..

fcp has always been a bit clunky... its ui needs a few tweaks, and speed and reliability is all it needs to be a serious competitor to avid.. my only real question is what exactly makes avid so expensive? fcp is only 1k, and the tweaks i just mentioned should come in fcp6, so how does apple possibly plan on filling 10k worth of software..

maybe the 10k actually comes with the hardware..

Clunky? Ever used an Avid's circa 1993 interface? And while Avid is still King of the Hill FCP is already a serious competitor and has been for a while. FCP really needs to focus on the nuts and bolts part of the program (media management, shared storage, multiple user environments, etc.,.). That's where people still feel largely more comfortable w/Avid. Speed & bells and whistles are good, but reliability is better. Waiting on a render sucks, but waiting on a repair sucks worse (especially if a client is in the room).

The difference in price is largely due to Avid's hardware and the Avid brand. But I suspect the "Avid name" has less than 5 years real leverage left. Economy of scale also factors into the price too. If you spend $10 million on R&D and have a target demographic of a few thousand potential users you have to price each unit higher than if your target demographic was a few million potential users.


Lethal

[virus1]

Clunky? Ever used an Avid's circa 1993 interface? And while Avid is still King of the Hill FCP is already a serious competitor and has been for a while.

The difference in price is largely due to Avid's hardware and the Avid brand. But I suspect the "Avid name" has less than 5 years real leverage left. Economy of scale also factors into the price too. If you spend $10 million on R&D and have a target demographic of a few thousand potential users you have to price each unit higher than if your target demographic was a few million potential users.


Lethal
no, i have never used avid, but i assume that with its prices, it is not clunky anymore. so what you are saying is that in order to make sure consumers don't buy it, they make it really expensive? then i just have to ask: why don't they want the consumers to buy it?

[dontmatter]

Sweet Lord... a 50" HD-LCD cinema display! There's gotta be a point where the display is so big that if you look at stuff in the corner you could really hurt your neck. :p

But no, really. This display seems problematic, be it 50 inches or 30 and insanely high resolution. Isn't it going to be a problem to have most of the information you recieve coming from your peripheral vision? How much can humans take in at once and process? What the hell kind of weight will this put on a system? I mean, the quad kinda knocked socks off, performance wise, but working with that many pixels in video content, it seems to me you'd need to build a mini-super computer to get anything done.

But, this really isn't my field. All I can say is, wow, that's mindboggling. 50 inch display, 10 grand software, quad with maxed ram and GPU... insane.

[Peace]

But no, really. This display seems problematic, be it 50 inches or 30 and insanely high resolution. Isn't it going to be a problem to have most of the information you recieve coming from your peripheral vision? How much can humans take in at once and process? What the hell kind of weight will this put on a system? I mean, the quad kinda knocked socks off, performance wise, but working with that many pixels in video content, it seems to me you'd need to build a mini-super computer to get anything done.

But, this really isn't my field. All I can say is, wow, that's mindboggling. 50 inch display, 10 grand software, quad with maxed ram and GPU... insane.

That is exactly why I believe this will be a livingroom Television.If you want to call it that..

[TyleRomeo]

it seems to me you'd need to build a mini-super computer to get anything done.



What do you call the Quad then?

[Mord]

a couple of years ago i was in the presence of a 4K projector, one on the first in the world in a video editing conference in sound leicester square it was in a word "kickass" the trouble was it required 8 powermacs to run the thing at 60Hz, still it was sweet.

[LethalWolfe]

no, i have never used avid, but i assume that with its prices, it is not clunky anymore. Nope, the main Avid lines basically use an interface designed back in the early '90's. It's been tweaked here and there, but it's still basically the same.


so what you are saying is that in order to make sure consumers don't buy it, they make it really expensive? then i just have to ask: why don't they want the consumers to buy it?
It's more expensive, partially, because it's a niche product w/a relatively small customer base (video/film pros).

Another reason for the price difference between Avid and FCP is, I believe, Apple has a very low mark up on it's pro software. They basically price the software so low that pro's can't not consider it as a option. The logic being, it might not be quite as good as Avid, but the cost savings greatly out ways the differences in software. Plus, if you want FCP you have to buy Apple hardware (where Apple has higher mark ups and makes it's money). Apple Software, IMO, is a loss leader for its hardware.


Lethal

[LethalWolfe]

But no, really. This display seems problematic, be it 50 inches or 30 and insanely high resolution. Isn't it going to be a problem to have most of the information you recieve coming from your peripheral vision? How much can humans take in at once and process? What the hell kind of weight will this put on a system? I mean, the quad kinda knocked socks off, performance wise, but working with that many pixels in video content, it seems to me you'd need to build a mini-super computer to get anything done.

But, this really isn't my field. All I can say is, wow, that's mindboggling. 50 inch display, 10 grand software, quad with maxed ram and GPU... insane.

It's definitely designed for a high end (most likely film post production) environment. A problem w/cutting films digitally has always been judging things on a tiny monitor and trying to imagine how they'll look on the big screen. But if you get a really big, really hi res monitor that becomes less of a problem and probably means fewer actual film screenings will be needed. Producers and studio people can just watch rough cuts on the 50" display that's being driven right from the Mac and Final Cut (thus saving time and money).


Lethal

[ajwitte]

A LOT OF MONEY. But this isn't for the average Joe consumer that wants a bigger screen. This is for viewing a 4K image. Name one monitor that can do that.

The IBM T221 comes close (though it's not quite as wide as this monitor is purported to be).

[generik]

Steve Announces his "One More Thing"

....and intorducing, the Apple Wall...

Curtain goes up to reveal the back wall is one single monitor with a resolution of 120,000 * 98000.

137 Apple journalists pass out and require medical attention.
The rest just sit there and dribble.
And every Apple store manager present wonders how the **** there going to fit this one in the store window.

Wow given Apple's recent QC that thing is guaranteed to have dead pixels right out of the box! :rolleyes:

[the silver fox]

Keep in mind, Arriflex has been making laser film etchers running at 4k for years and 2k/4k cameras were being tested while George Lucas was shouting his head off about our already obsolete consumer standard, 1080i. the prototypes were running for between $1m and $5m according to the rumor mills. The 'high price' on the RED really isn't that much different than a Panavision 35mm. You can't even buy those from the company, they're lease only, but the bodies are insured against theft and breakage for around 250k. this display and editing system might sound like overkill to some of you guys but film has been waiting for it for years.

the industry has been trying to deal with the bandwidth issues coming from uncompressed color in 4k (i believe the numbers i was reading three years ago were in the realm of 1.5 gigs a second) which certainly screams to the need for a much better storage solution than apple currently provides. don't forget people, Avid's Unity system runs closer to $100,000 for a basic setup and ran off of LVD SCSI last I checked. I guess one could always go out and buy a Smoke system for a cool $250k to get an off-the-shelf 4k editor, but even if you pinch your pennies and buy a Nitris these things aren't cheap.

Coming in with a full system, including hardware and software, for under $40k is a market killer. It's not a market killer I'll ever have in my home but the competition has certainly been living in fear of this moment for the last 2 years. My vote is Microsoft buys Avid within the next 18 months to bail them out of bankruptcy and prevent Apple from cornering the entire professional video market as Mac-only.

Possibly. Microsoft already owns a good bit of Avid stock 10+% I believe. Something they picked up in the deal where MS sold Softimage to Avid. Suckers.

[aafuss1]

I´m glad that they are finaly taking Avid head on.

Then there will be no more excuses;)
Me too-and I hope FCP6 will be Intel-ready. I'd like to see a new version of Logic Pro in addition.

[Peace]

Me too-and I hope FCP6 will be Intel-ready. I'd like to see a new version of Logic Pro in addition.

I can almost guarantee you FCP6 WILL be Intel-ready;)

[virus1]

Nope, the main Avid lines basically use an interface designed back in the early '90's. It's been tweaked here and there, but it's still basically the same.



It's more expensive, partially, because it's a niche product w/a relatively small customer base (video/film pros).

Another reason for the price difference between Avid and FCP is, I believe, Apple has a very low mark up on it's pro software. They basically price the software so low that pro's can't not consider it as a option. The logic being, it might not be quite as good as Avid, but the cost savings greatly out ways the differences in software. Plus, if you want FCP you have to buy Apple hardware (where Apple has higher mark ups and makes it's money). Apple Software, IMO, is a loss leader for its hardware.


Lethal
so pros buy expensive software because they can? even though software that is just as good will work?

so fcpXtreme will just be a normal fcp, faster, new ui, and a price that just tells prosumers to back off?

[the silver fox]

no, i have never used avid, but i assume that with its prices, it is not clunky anymore. so what you are saying is that in order to make sure consumers don't buy it, they make it really expensive? then i just have to ask: why don't they want the consumers to buy it?

With an increased user base, you have an exponential increase in the requirement for effective customer support. For a Pro product, trained engineers and CS are VERY hard to come by.

Notice how many more issues Apple has been having of late with its products. Imagine how many more CS staff they need than they did before iPods took off. And that is just questions like 'how do I reboot?'. Not the level of nonsense that occurs when video software/hardware goes wrong.

[Mac_Freak]

so pros buy expensive software because they can? even though software that is just as good will work?

so fcpXtreme will just be a normal fcp, faster, new ui, and a price that just tells prosumers to back off?

By saying Pros they also mean production studios - which can afford stuff like that, not individuals only. There is also a thing as campatibylity of software with other and they are talking about changing industry.

[LethalWolfe]

so pros buy expensive software because they can? even though software that is just as good will work? Some people do equate higher price w/higher worth, and Avid is still top dog in the market, but people buy what they buy for many reasons. And you also have to keep hardware costs in mind. The $999 cost of FCP doesn't include a machine to run it on nor an SD and/or HD I/O card. There are aspects where Avid is superior and there are aspects where FCP is superior. I'd say generally speaking FCP is 85% of what Avid is. Which means either program could accommodate most users equally well. But there's still that edge Avid has. Plus, how much money do you already have invested in Avid? For example, the company I work at has 12 Avid suites all running off of shared storage. Switching over to FCP just isn't an option for a number of reasons.


so fcpXtreme will just be a normal fcp, faster, new ui, and a price that just tells prosumers to back off?
FCP 6 and FC Extreme will be different apps aimed after different types of users. FCP 6 will obviously be be an update to FCP 5. FC Extreme will probably be a high end finishing/compositing NLE aimed at a piece of the video/film market that Apple hasn't gone after yet.


Lethal

[runninmac]

I just about craped my pants hearing that!!:eek:

Thats seems like one insane machine apples been developing!

[Mac_Freak]

I just about craped my pants hearing that!!:eek:

Thats seems like one insane machine apples been developing!
Intel switch was just for decoy then. :D

[virus1]

By saying Pros they also mean production studios - which can afford stuff like that, not individuals only. There is also a thing as campatibylity of software with other and they are talking about changing industry.
ya, when i said pros, i meant studios, not professional wedding videographers.Some people do equate higher price w/higher worth, and Avid is still top dog in the market, but people buy what they buy for many reasons. And you also have to keep hardware costs in mind. The $999 cost of FCP doesn't include a machine to run it on nor an SD and/or HD I/O card. There are aspects where Avid is superior and there are aspects where FCP is superior. I'd say generally speaking FCP is 85% of what Avid is. Which means either program could accommodate most users equally well. But there's still that edge Avid has. Plus, how much money do you already have invested in Avid? For example, the company I work at has 12 Avid suites all running off of shared storage. Switching over to FCP just isn't an option for a number of reasons.
true, but i expect apple knows it wil be a slow transition for equipment of those prices. they are not like ipods, where you can buy a new one as soon as it comes out and sell your old one for half the price.
FCP 6 and FC Extreme will be different apps aimed after different types of users. FCP 6 will obviously be be an update to FCP 5. FC Extreme will probably be a high end finishing/compositing NLE aimed at a piece of the video/film market that Apple hasn't gone after yet.so are you saying that with that huge price apple is likely to have some bundled hardwear? because that makes much more sense.

[THX1965]

hell ya..

fcp has always been a bit clunky... its ui needs a few tweaks, and speed and reliability is all it needs to be a serious competitor to avid.. my only real question is what exactly makes avid so expensive? fcp is only 1k, and the tweaks i just mentioned should come in fcp6, so how does apple possibly plan on filling 10k worth of software..

maybe the 10k actually comes with the hardware..

FCP already IS a serious competitor to AVID's Media Composer Family. The one big thing FCP can't do is sharing a single project file. I assume this shortcoming will be addressed in an upcoming version (maybe FCP 6 or 7).

FC Extreme will not go after the Media Composer market. It will be a high-end onlining and 4k film finishing system going after that market segment, which on the AVID side costs well over 100,000.

[cheekyspanky]

So you guys are trying to say my Mac mini won't be able to power this 50" beast..?

Damn you Mac mini :D

[cesar]

I just love this kind of old school rumors... : )

I wish that the GUI of Final Cut 6 is similar than the one of aperture...

[Apple Hobo]

Inspired by Pulp Fiction ;)

[Zoowatch]

there's no point selling bigger screens

when apple is still seeing many complains of smaller displays with glaring dead pixels and pinkish tint problems.

imagine that you buy a $10,000 monitor and discover that there're 5 stuck red pixels and 2 dead pixels in the middle and Apple says.. "sorry we do not consider that to be a defective display so we can't have your brand new giant display replaced"

[joemama]

That is exactly why I believe this will be a livingroom Television.If you want to call it that..

This will be it - new intel macs with Front Row hooked up to a new 42" monitor. The 10k system will be FCP extreme, new intel power mac as well as the new monitor.

I'm still waiting for a cheap 17".....there is always hope!

[Paul Sop]

The new cinema display is likely designed to deal 1:1 with the so far unreleased "Red Camera", a high end digital video camera company funded by Oakley. The Red company website is: http://www.red.com

"4520x2540 pixel resolution, Native; 60p, Native; S35 sized image single CMOS sensor, 24.5mmx13.5mm, native 16:9 image sensor; captures RAW 4:4:4 or 4:2:2, however you want it; uses standard 35mm PL mount film lenses, or their mount and lenses; records to their RED Flash based system, external hard drives, Blu-Ray, tape or any other capable format; shoots pretty much any frame rate you'd want."

Many discussions on it:
http://www.google.com/search?q=4520x2540+red+camera&start=0&ie=utf-8&oe=utf-8&client=firefox-a&rls=org.mozilla:en-US:official

My bet is that the imaging sensor is made by Dalsa.

[virus1]

FCP already IS a serious competitor to AVID's Media Composer Family. The one big thing FCP can't do is sharing a single project file. I assume this shortcoming will be addressed in an upcoming version (maybe FCP 6 or 7).

FC Extreme will not go after the Media Composer market. It will be a high-end onlining and 4k film finishing system going after that market segment, which on the AVID side costs well over 100,000.
first you say fcp already is a serious competitor. then you say fcp extreme will be a serious competitor. which is it?

[Zoowatch]

Well I hope they DO revise them... I've been wanting their 23" display for a little while, but I want the specs to be upped a little.

for the display, maybe Apple will
replace the 20" with a 21" display (therefore HD) for the same price
and replace 23" with 24" display (to match Dell's 24" monitor) for the same price

and keep 30" as it is....
all using the same alumminium design

[virus1]

The new cinema display is likely designed to deal 1:1 with the so far unreleased "Red Camera", a high end digital video camera company funded by Oakley. The Red company website is: http://www.red.com

"4520x2540 pixel resolution, Native; 60p, Native; S35 sized image single CMOS sensor, 24.5mmx13.5mm, native 16:9 image sensor; captures RAW 4:4:4 or 4:2:2, however you want it; uses standard 35mm PL mount film lenses, or their mount and lenses; records to their RED Flash based system, external hard drives, Blu-Ray, tape or any other capable format; shoots pretty much any frame rate you'd want."

Many discussions on it:
http://www.google.com/search?q=4520x2540+red+camera&start=0&ie=utf-8&oe=utf-8&client=firefox-a&rls=org.mozilla:en-US:official

My bet is that the imaging sensor is made by Dalsa.
thats just insane... no computer could handle its 60p at that res.. thier tagline is "We decided to skip several generations of evolution..." the issue is how nobody else made that decision, so red will just have to wait untill everybody agrees with it..

that is just about as high as the super HD cameras they used to make movies like star wars, right?

[macEfan]

http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com)

ThinkSecret reports (http://www.thinksecret.com/news/finalcut6.html) that Apple will be showing off some new products at the National Association of Broadcasters this year which takes place April 22-27, 2006 in Las Vegas.

According to the rumor site, the new products include Final Cut Pro 6, Final Cut Extreme and Xserve RAID Extreme.

Final Cut Pro 6 is said to include 5.1 surround sound editing, 1080/24p and 1080/30p DVCPROHD support. Even fewer details are available about Final Cut Extreme which is said to be "an extremely high end version of its video editing software" and is targeted at current Avid users. The new software will require the highest end hardware and be priced close to $10,000.

Also hinted at is a larger Cinema Display to support 4520x2540 resolution of an upcoming digital video camera.

crap $10,000 for a program :(
oh well i can't wait to see a new Cinema display(hopefully it will be 42"

[virus1]

Inspired by Pulp Fiction ;)
that humbles the hell out of the 30"

[Lacero]

oh well i can't wait to see a new Cinema display (hopefully it will be 42")
I'd figure either a 42" or 46". It doesn't make sense for Apple to release anything smaller than 42" since working with 1080P, the 30" Cinema Display doesn't cut it. The Quad G5s are considered entry-level. Time to upgrade all the equipment in my studio. :D

Here's to the Crazy Ones http://forums.macrumors.com/attachment.php?attachmentid=35452 (http://www.uriah.com/apple-qt/movies/think-different.mov)

[LethalWolfe]

first you say fcp already is a serious competitor. then you say fcp extreme will be a serious competitor. which is it?
There are different types of apps (and price tiers) in video/film post production software. Final Cut Pro and Final Cut Extreme (assuming it is a high end finishing/compositing app) would be targeted towards separate clients. Right now Apple doesn't have an app that competes w/Avid Symphony, Avid DS Nitris or Autodesk's Smoke (for example). Assuming FC Extreme is a high end finishing app it would compete w/said software.

FCP pro typically competes against products that cost 5 figures. FC Extreme (again, assuming it's a finishing app) would compete against products that cost 6 figures.


that is just about as high as the super HD cameras they used to make movies like star wars, right?

Lucas used the Sony F950 for Episode III (1080p24 @ 4:4:4 IIRC). The Sony is the most used HD camera for films so far, and it's also the lowest in terms of quality (compared to the Viper filmstream or Genesis). But it's the easiest to work with current so it gets used the most. Once things like the Viper mature (and their workflow matures) I'm sure they'll be used by big budget films and the Sony's will be used on lower budget films.

What's become the biggest concern is storage. Some of the cameras have data rates so high that they can't be recorded to tape so you have to record to a HDD. But we're talking about gigs per second so you have to have this huge HDD array connected to the camera wherever you go. Which won't be so bad for sound stages, but it is a royal PITA for location shoots. Once solid state memory packs big enough to handle the footage become common the cameras will start getting used more because the workflow will be much easier to deal with.


Lethal

[marathonIV]

As a student who bought FCP Studio as soon as I could, this is both a joyful and depressing time. I am really excited to see Apple pushing forward in HD editing but I hate being outdated in my software so soon. I can't afford to pay even the student upgrade for the software, or buy a new machine, if they are going to release a new version every year. I know it doesn't say when a release date is, but still I wish I could have gotten a little more life out of my product before the new version was announced. I want to stress I am not complaining, because I really think it's great to see them push forward FCP as a competitor to Avid (especially since the Avid editors I know tend to be somewhat arrogant). In the end though I know I will just be drooling over a new PowerMac and the new version of FCP, I just wish it was a little bit later.

[BlueRevolution]

It would likely require a proprietary PCI card or something similar to keep it out of the casual DLers grasp...

USB dongle.

and maybe the display will ship free with FCP Extreme :D

or the other way around... :eek:

[virus1]

There are different types of apps (and price tiers) in video/film post production software. Final Cut Pro and Final Cut Extreme (assuming it is a high end finishing/compositing app) would be targeted towards separate clients. Right now Apple doesn't have an app that competes w/Avid Symphony, Avid DS Nitris or Autodesk's Smoke (for example). Assuming FC Extreme is a high end finishing app it would compete w/said software.

FCP pro typically competes against products that cost 5 figures. FC Extreme (again, assuming it's a finishing app) would compete against products that cost 6 figures.
i suppose i am just a little confused as to avid's top systems.. what exactly do directors of big budget studio films refer to when they say "i cut it together on the avid at last minute". is "the avid" one of those nitris things with an xserve raid on it? is it something custom made? is it a pc with a nitris as a graphic aid w/ the high end avid software? it seems to get so confusing on thier site.

[iris_failsafe]

I think if indeed Apple plays this card, it could actually crack Avid's kingdom in the high end market. I guess this could seriously put Autodesk media and entertainment in trouble since I don't think it will stop at FC E.

Shake will be next and I bet it will start doing things in real time at ultra high res. If this actually happens AME (Discreet) could be crashed beyond recovery and Avid will probably end up being acquired by someone...

[thejadedmonkey]

It would likely require a proprietary PCI card or something similar to keep it out of the casual DLers grasp...

All that it needs is a new graphics card with the next gen DVI...I forget what it's called, but it can do stuff like that.

[bigandy]

i'm actually drooling. literally. all over my keyboard.

[Lacero]

I think if indeed Apple plays this card, it could actually crack Avid's kingdom in the high end market.
Apple needs to build a much more robust media management system than their failed effort with Media Manager on Final Cut Pro. No professional is going to work on Final Cut Extreme if MM is flakey as hell. It's like extolling the virtues of Aperture but forgetting to include a decent RAW converter.

Hopefully, they cleaned up their act and trickled down a proper media manager into FCP 6, if they've included one in Extreme.

Here's to the Crazy Ones http://forums.macrumors.com/attachment.php?attachmentid=35452 (http://www.uriah.com/apple-qt/movies/think-different.mov)

[LethalWolfe]

i suppose i am just a little confused as to avid's top systems.. what exactly do directors of big budget studio films refer to when they say "i cut it together on the avid at last minute". is "the avid" one of those nitris things with an xserve raid on it? is it something custom made? is it a pc with a nitris as a graphic aid w/ the high end avid software? it seems to get so confusing on thier site.

Most places use an offline and online editing process. What this means is footage is initially digitized at a lower res (kind like a "draft" res) to save space and cut down on render times (this is the off line phase). They'll probably use an Avid Adrenalines to edit the footage. And then later, once the final version of the product is approved, only the pieces of footage used are re-digitized at full resolution. This is the beginning of the online phase. They'll take that full res finished product to, let's say, an Avid Symphony and do final color correction, titles, renders, etc.,.
This is a pretty simplified example, but hopefully you get the idea. It can get kinda confusing because there is some overlap between programs.

FCP typically competes against software like the Adrenaline and FC Extreme (assuming it's a finishing app) would compete against software like the Symphony.


Lethal

[gugy]

I would buy a monitor like that on a heartbeat.
I recently purchased a 30" and I can't believe working on a smaller monitor.
I hope this new monitor will be in a $3,500 range. It's expensive but it is worth it. Professionals like me would appreciate any additional screen real estate.
I hope it's a 50". I would put on to replace my old Sony crt on the living room. Imagine seeing full HD res. Movies on that. Unbelievable!
:eek:

[LethalWolfe]

Apple needs to build a much more robust media management system than their failed effort with Media Manager on Final Cut Pro. No professional is going to work on Final Cut Extreme if MM is flakey as hell. It's like extolling the virtues of Aperture but forgetting to include a decent RAW converter.

Hopefully, they cleaned up their act and trickled down a proper media manager into FCP 6, if they've included one in Extreme.


Agreed. I've read though that their are fundamental problems w/the MM code that cause it to be referred to as the "Media Mangler" and w/o a complete rewrite of the app it won't get much better. Maybe FCP will get a ground up rewrite w/the x86 native version is released?


Lethal

[icloud]

Great software demands great hardware right?

http://img352.imageshack.us/img352/9202/imax2zj.jpg

[Lacero]

Great software demands great hardware right?
The new Apple Cinema Extreme Mt. Everest™ edition. Cable harness not included.

[shyataroo]

the resolution is so big that if you were to watch a 1080p Blu-Ray DVD you could acutally see the scan lines.

[icloud]

Well thats a relief

http://img215.imageshack.us/img215/59/imax21ep.jpg

[afields]

slightly off topic but, hopefully they'll be doing some major upgrades to logic pro soon...

[Choppaface]

first quad CPUs and now $10,000 video editing software? wow I wonder how much Apple is paying in marketing dollars to get this stuff out the door...

not that I'm one of those "if you cant do it with a 386 and vi..." kinda people, but seriously the manager who would throw 20-30 grand into an Apple workstation instead of simplifying the project or outsourcing the thing is nuts

[MacRonin]

first quad CPUs and now $10,000 video editing software? wow I wonder how much Apple is paying in marketing dollars to get this stuff out the door...

not that I'm one of those "if you cant do it with a 386 and vi..." kinda people, but seriously the manager who would throw 20-30 grand into an Apple workstation instead of simplifying the project or outsourcing the thing is nuts

How does one go about simplifying working at 4k...?!?

And if you outsource, where do you think the outsource would be getting their gear...?!?

For 4k work; the price is, indeed, right!

;^p

[stephenli]

great! please also announce a price drop for existing 30 inch!!! I finally realized that working space for my 23 inch is not enough....
$$$$$

[LethalWolfe]

first quad CPUs and now $10,000 video editing software? wow I wonder how much Apple is paying in marketing dollars to get this stuff out the door...

not that I'm one of those "if you cant do it with a 386 and vi..." kinda people, but seriously the manager who would throw 20-30 grand into an Apple workstation instead of simplifying the project or outsourcing the thing is nuts

Depending on the budget you have and your needs workstations in the video/film world easily go into 6 digits per machine. And that doesn't include things like audio monitors, video monitors, video scopes, decks, HDDs, racks, UPS, power conditioners, etc.,.

And, as MacRonin said, if you outsource it, that means someone had to have bought it. ;)

If FC Extreme is a finishing app it will really help round out the FCP workflow. You can offline in FCP and seamlessly online in FC Extreme. No more clunky workarounds to get your project into an Avid Symphony or anything.


Lethal

[virus1]

Most places use an offline and online editing process. What this means is footage is initially digitized at a lower res (kind like a "draft" res) to save space and cut down on render times (this is the off line phase). They'll probably use an Avid Adrenalines to edit the footage. And then later, once the final version of the product is approved, only the pieces of footage used are re-digitized at full resolution. This is the beginning of the online phase. They'll take that full res finished product to, let's say, an Avid Symphony and do final color correction, titles, renders, etc.,.
This is a pretty simplified example, but hopefully you get the idea. It can get kinda confusing because there is some overlap between programs.

FCP typically competes against software like the Adrenaline and FC Extreme (assuming it's a finishing app) would compete against software like the Symphony.


Lethal
that cleared it all up.. thanks

[Fukui]

Final cut Xtreme! What the hell is it going to add to the mix?:confused:
Holographic Editing.:eek:

[BlueRevolution]

great! please also announce a price drop for existing 30 inch!!! I finally realized that working space for my 23 inch is not enough....
$$$$$

either what we're talking about will be an upgrade to the 30" (possibly at the same size :eek: ) or the other monitors will get cheaper. I hope. because I'd pick up a 20" if it was a few hun cheaper.

edit: if you decide to get rid of your 23" give me a shout ;)

[LethalWolfe]

that cleared it all up.. thanks

No problem. :)


Lethal

[Mainyehc]

The new cinema display is likely designed to deal 1:1 with the so far unreleased "Red Camera", a high end digital video camera company funded by Oakley. The Red company website is: http://www.red.com

Anyone else noticed the prominent link to Apple.com on their links section? ;)

[Lacero]

Holographic Editing.:eek:
No, no, no. Final Cut Extreme (FCX) will allow complete non-linear editing of Zoe memory implants harvested from dead clients.

The rapid speed at which FCX can recall scenes can only be matched with the speed in which the editor is able to interface with FCX to allow for nearly limitless concurrent searches of the Zoe memory holographic storage 'life history datasets'. This new paradigm in 'effortless' editing is the major feature of Apple's Final Cut Extreme. Blazingly fast speed, superscalar architecture and precision media management means the editor is free from having to deal with the hardware, so they can focus on editing.

Sneak peak of the required hardware to run Final Cut Extreme:

38048Here's to the Crazy Ones http://forums.macrumors.com/attachment.php?attachmentid=37116 (http://www.uriah.com/apple-qt/movies/think-different.mov)

[iris_failsafe]

Now being a little bit serious I have seen a lot of companies replacing Avid systems for FCP (when dealing with standard SD content) and leaving the big machines well for the big stuff (namely HD Film) When you read at specialised forum they always compare how FCP is not Smoke or Avid Nitris Adrenaline. However the fact that they compare it means that FCP is actually getting to the point where is turning heads and projects to it (e.g.-Cold Mountain and Scrubs use FCP)

If indeed FCE turn out to be only 60% of what the rumours said and it only costs 10K (lets say 30K for a complete solution) and can do more or less the same as an HD Smoke or Nitris DS both Avid and Autodesk could be in serious trouble.

What I expect for FCE is: Realtime editing of uncompressed HD and Film footage. Surround sound editing. Realtime project sharing and seamless transition to Shake and Motion (just like switching from Photoshop to Image Ready) in conjunction with a SAN. I also expect to have Final Cut Extreme Studio with Shake expanding its 3d environment and start performing in real time.

[duklaprague]

Never mind all this high end stuff, but after seeing the new themes in iMovie, I'd love to see some more, perhaps more polished, themes in FCE, akin to the better themes in DVD SP.

that would see me upgrade my FCE and keep me happy!

Iain :D

[duklaprague]

except there's no actual mention of FCE here...

maybe next time..

Iain

[EuroMacpert]

From an unnamed source: This is what I have been told...

NAB 2007 is where RED One and Final Cut Extreme will both be launched.

"RED One is a 4k camera...Final Cut Extreme is a 4K editing solution...do the maths?" They have been working together (Apple worked on REDCODE for the RED One etc.) RED have had a promient link on apple.com.

Both are targeting the same users (low budget filmmakers), as well as trying to compete with established competion with more expensive and established products.

Final Cut Extreme will be a high-end editing/finishing system to compete with Avid Symphony. It will be hardware/software based in the same way as Symphony. And will have improved finishing, acquired from recent Apple purchases (colour correction etc). It (probably) won't include any monitors. It features additional space for PCI cards (encoding/decoding, HD-SDI in/out etc.)

It should be priced at around $10,000 ($9,999.99).

I am unsure, if there are upgrade options like it is buying a mac (different configuarations on the processor, hard disk, RAM, choice of cards) This may affect the price. As it is Apple, I would hazard a guess that there are. Pushing the price up further.

[twoodcc]

good news! looking more like this will be true (hopefully)

i wonder what it means about a new digital video camera?

[combatcolin]

great! please also announce a price drop for existing 30 inch!!! I finally realized that working space for my 23 inch is not enough....
$$$$$

Your joking right?

:eek:

I have a big boy Dell 24" and the f**cker is massive...:p

[LethalWolfe]

From an unnamed source: This is what I have been told...

NAB 2007 is where RED One and Final Cut Extreme will both be launched.

"RED One is a 4k camera...Final Cut Extreme is a 4K editing solution...do the maths?" They have been working together (Apple worked on REDCODE for the RED One etc.) RED have had a promient link on apple.com.

Both are targeting the same users (low budget filmmakers), as well as trying to compete with established competion with more expensive and established products.

Final Cut Extreme will be a high-end editing/finishing system to compete with Avid Symphony. It will be hardware/software based in the same way as Symphony. And will have improved finishing, acquired from recent Apple purchases (colour correction etc). It (probably) won't include any monitors. It features additional space for PCI cards (encoding/decoding, HD-SDI in/out etc.)

It should be priced at around $10,000 ($9,999.99).

I am unsure, if there are upgrade options like it is buying a mac (different configuarations on the processor, hard disk, RAM, choice of cards) This may affect the price. As it is Apple, I would hazard a guess that there are. Pushing the price up further.

Oh, oh, this is just too funny. You resurrected the "FCXtreme is coming!11!" thread from LAST YEAR instead of posting in the "FCXtreme is coming!11!!" from this year. I guess it really doesn't matter all that much. It's a recycle rumor from last year so we might as well recycle the thread about it from last year too.


Lethal

[EuroMacpert]

Oh, oh, this is just too funny. You resurrected the "FCXtreme is coming!11!" thread from LAST YEAR instead of posting in the "FCXtreme is coming!11!!" from this year. I guess it really doesn't matter all that much. It's a recycle rumor from last year so we might as well recycle the thread about it from last year too.


Lethal

ha ha, silly me. I just hope the guy wasn't yanking chain. Because its sounds to good to be true.