New Mac Ads

[Carson]

Anyone who is removing ilife clearly SHOULD NOT GET A MAC!!!! I do not have a single day go by where I am not using imovie, iphoto, itunes, garageband etc. All those apps are some of the best apps EVER MADE!

I run a dance company and a website to house dance videos. What would I do with out imovie to make my videos and post them online. Do you know how long it would take me and at how much cost to import then in final cut, cut them very simply and then export. You know how easy it is in imovie!!! Yeah, you don't get alot of features, but its a consumer product!!!

I make the music for my dance pieces. Think I would know how to use anything but garageband? I opened it up and right away I had my first song! People in the shows are amazing that I made the music. And I never took a lesson in my life.

I don't know, I'm not really into the iLife stuff eather. I could really care less about them. iTunes is the only one in my dock. Every thing else sits in my Application Folder unused. I use Final Cut Pro for my videos. Adobe lightRoom(for now) and Photoshop CS for my Photos, I used Dreamweaver and Flash for making web sites and Adium X for Chatting. Why should I use the lower end ones that were made for just to get people to switch. If you like them great. But there only 2% of the reasons you should own a Apple. They are little miniscule parts of a much bigger better system,.....(pssst.. osx......)
If you like them for what you do then great, but some of us don't need them. There not what makes owning a Mac.

[EricNau]

Curiously, the Apple ads page only works in Internet Explorer on my PC. A script hangs in FireFox and a black box with a film icon shows. Opera started playing the ad, then crashed. Guess I gotta get a mac, huh?? :)

EDIT: Great, even IE eventually crashed. Apple must be doing something funky on that page, or there's a problem with the current QuickTime.
It's even managed to crash Safari for me. Now that's embarrassing. :o

[rt_brained]

Well if Apple is trying to make fun of potential customers... then mission accomplished. Bravo.

What exactly is the point of slandering customers and competitors?
Clearly you've not benefitted from a basic law or logic & critical thinking class. The characters on the commercials represent the "assumed" personalities of a Mac and a PC "IF" they were actually human. And in your mind, if the PC machine is a dork, then the person who buys one must be as well—and that's slander. Wrong. Slander would be something like me telling everyone that you're a dillweed for thinking it's slander.

Its a lot like Pepsi and political ads, which dont exactly have the best reputation.
Pepsi? Political ads? Are those bastards pushing offshore cola drilling rigs again?

Anyone that knows about computers knows that Apple is just insulting peoples intelligence with these commercials, thats a pretty large chunk to offend.
To be honest, my intelligence is more large crumb than large chunk.

I could see a PC add countering this saying "Have fun playing iLife, iMovie, and iPhoto. Im going to go play Half Life 2, Battlefield 2, Elder Scrolls Oblivion, FEAR, Far Cry, Prince of Persia, etc etc etc"
Right. Touting a computer's ability to play all the latest games is a great way to sell it's ability to make you more productive.

The ad just fails in so many ways that they should be ashamed of themselves. Theyre trying to show that macs are for young users while pcs are for old people? If thats the case then dont try to pretend programs like iPhoto interest the younger generation. I mean c'mon, its iPhoto. The first thing I did when I started up a mac was remove the iTard programs and install real ones.
Are you're saying that iPhoto, iMovie, iDVD, et. al. are only used by retarded people, or are you saying that iLife = iTard? Because either remark is offensive and slanderous.

Give me a break Apple. Next time make a commercial that shows how much someone enjoys a mac, not a commercial that just makes mac zealots feel special about themselves. If Apple ever makes a commercial that shows people that professionals use Macs to work (without making fun of the millions of professionals who use PC's to work!), then I'd be happy.
Note to TBWA Chiat/Day: How about next time doing a montage of people all sitting on their asses in front of their Macs. Next, you cut to CU's of computer screens with moving cursors and programs at work. Then, back to people montage, this time, smiling and nodding. And at the end, two people high-five each other—the way people high-five when they get something accomplished. Fade to black screen, logo and "Got Mac?"

The enthusiast crowd is going to have a field day with this.
I had a little fun.

[gauchogolfer]

I don't know, I'm not really into the iLife stuff eather. I could really care less about them. iTunes is the only one in my dock. Every thing else sits in my Application Folder unused. I use Final Cut Pro for my videos. Adobe lightRoom(for now) and Photoshop CS for my Photos, I used Dreamweaver and Flash for making web sites and Adium X for Chatting. Why should I use the lower end ones that were made for just to get people to switch. If you like them great. But there only 2% of the reasons you should own a Apple. They are little miniscule parts of a much bigger better system,.....(pssst.. osx......)
If you like them for what you do then great, but some of us don't need them. There not what makes owning a Mac.

Here's the pricetag from the Apple.com store for your software alternatives above:
Final Cut Studio / Pro / Express: $1,299/ Unavailable / $299
Adobe Lightroom (beta is free), but Photoshop CS2 on Amazon: $589
CS2 Suite: Standard $879, Premium $1,199
Macromedia Studio 8: $949

So, you could buy the Final Cut Studio+CS2+Macromedia Studio for a whopping total of: $3,127 (with CS2 Standard).

I suppose I should tack on Logic too, to replace Garageband for the 'pro' users (that's another $999 for Logic Pro or $299 for Express).

Granted, you'd be getting a hell of a lot of software for that price, and a pro-level experience. BUT, that is obviously not the target audience for these ads. Instead of spending that kind of money, iLife comes free with new purchases, or $79 standalone. For me, the decision was easy. iLife WAS in fact a large reason I bought a Mac, to get the software I like and use on a daily basis, which is well integrated in the suite and with the OS.

BTW, how much of the $3,127 price tag for your software did you pay? I'm curious if there are cheaper alternatives out there that I'm overlooking.


Don't say piracy, dammit.

[Applespider]

So, you could buy the Final Cut Studio+CS2+Macromedia Studio for a whopping total of: $3,127 (with CS2 Standard).[/COLOR]

That was my thought. The Pro tools are great but even those of us who consider ourselves relatively well paid, don't just drop $3000 for apps we'd use only occasionally. They're called Pro apps for a reason. FCE I could justify and I was lucky enough to pick up a Mac copy of PS from work when they bought CS2 and switched it to a PC.

For casual use, the iApps are great. And it's that home user who wants an easy learning curve that they're aimed at.

[sushi]

come on, macs crash and hang just like PC's do).
No way! Macs never crash.

Macs just have indefinite thinking delays at times! :D

[steve_hill4]

No way! Macs never crash.

Macs just have indefinite thinking delays at times! :D
Most of my problems tend to come with third party apps. OS X rarely causes the problems.

Love the videos. We were watching them at work yesterday. Very amusing.

[sushi]

Most of my problems tend to come with third party apps. OS X rarely causes the problems.
Third party apps and Classic. Most of my crashes are Classic related.

One of these days I will become Classic free. But it will be a while.

As for stability between X and XP, I believe that X has the edge. However, both still crash occasionally.

[steve_hill4]

Third party apps and Classic. Most of my crashes are Classic related.

One of these days I will become Classic free. But it will be a while.

As for stability between X and XP, I believe that X has the edge. However, both still crash occasionally.
I often leave my computer on all day, (when sharing lossless audio), and so often I came home or woke up to find Windows had crashed and restarted. So far I have not once had this problem with my Mac.

Nice to know network reliability is the only thing to concern myself with.

[rdowns]

Its not just Apple, its everyone. Advertisers don't give a crap about you unless you're under 35 any more. The reason: generally over 35s have no disposable income and are already set in their ways with regards to buying patterns. Under 35s are easily led by "what's cool" and have money to burn.

Your marketing textbook needs a serious update. The baby boomer generation has more disposable income than any generation before it or any current generation.

[sushi]

Your marketing textbook needs a serious update. The baby boomer generation has more disposable income than any generation before it or any current generation.
Maybe they are taking into account that O35 tend to be less influenced by advertizing than U35?

Just my personal observation, but I know few of my friends in the O35 crowd who even care about anything fashion. The U35 on the other hand, seem much more interested to the point where it seems to affect their purchases.

[Squire]

Maybe they are taking into account that O35 tend to be less influenced by advertizing than U35?

Just my personal observation, but I know few of my friends in the O35 crowd who even care about anything fashion. The U35 on the other hand, seem much more interested to the point where it seems to affect their purchases.

If it's in fashion and good, I think a lot of 35+ people will hop on board. As I get older, I tend to care a lot more about quality and I'm a lot more willing to pay for that stuff. Maybe it's just me but I think older people (but not too old) tend to do a little more research before purchasing.

-Squire

[netdog]

I don't know, I'm not really into the iLife stuff eather. I could really care less about them. iTunes is the only one in my dock. Every thing else sits in my Application Folder unused. I use Final Cut Pro for my videos. Adobe lightRoom(for now) and Photoshop CS for my Photos, I used Dreamweaver and Flash for making web sites and Adium X for Chatting. Why should I use the lower end ones that were made for just to get people to switch. If you like them great. But there only 2% of the reasons you should own a Apple. They are little miniscule parts of a much bigger better system,.....(pssst.. osx......)
If you like them for what you do then great, but some of us don't need them. There not what makes owning a Mac.

I agree with you, but I also think that OS X is hard to sell in TV spots beyond the things that they have already addressed...like its minimal risk of infection by a virus or other trojan/worm. The nuances of an OS are subtle, and frankly, Windows XP may be a vulgar environment to work in, but it does work pretty well. Windows users bitch and moan all the time about XP and Office, but they don't generally seem to be ready to switch. Hopefully these ads will make them feel a little better about OS X, and plant a few seeds that will grow into trees over time.

[PCMacUser]

Most of my problems tend to come with third party apps. OS X rarely causes the problems.

Love the videos. We were watching them at work yesterday. Very amusing.
Sadly my iBook is crashing almost daily so those ads don't ring true to me. In fact the claim of no crashing just makes me cringe! (My crashes are occurring with built-in Bluetooth as well as 3rd party EyeTV 2).

[sushi]

If it's in fashion and good, I think a lot of 35+ people will hop on board. As I get older, I tend to care a lot more about quality and I'm a lot more willing to pay for that stuff. Maybe it's just me but I think older people (but not too old) tend to do a little more research before purchasing.
You said exactly what I was trying to say only much more clearly.

Quality becomes more important it seems.

[mccldwll]

Maybe already discussed here, but last night on "House" Mac commercial, and image of Imac, was immediately followed by Lexus commercial. If intentional, had a strong reinforcing of quality effect. If an accident, ......

[Squire]

You said exactly what I was trying to say only much more clearly.

Quality becomes more important it seems.

Thanks. :)

I kind of thought that's what you were getting at but I wasn't sure.

Prime example: Several years ago, I wanted to buy a Sony all-in-one home theatre package. I had been drawn in by the hype and the thing looked sort of cool. I held off and later, after I had become more of an educated consumer, I bought a more expensive but much, much better separate system. I had done my homework and knew that it was the system I really wanted.

One thing I really try to limit is my post-decisional dissonance when it comes to purchases. When I was younger, it didn't take me long to regret-- or at least second guess-- my buying decisions. Not so anymore.

To sort of bring things back on topic, the purchase of my Mac is definitely one of the best (product) buying decisions I've ever made.

-Squire

[boncellis]

The commercials are meant to cast a wide net, and while I found them funny I could understand how some people would think they're lame. I think Apple would do better to advertise specific products rather than the broad generalizations disseminated recently.

In any event, I still laugh at them. Apple doesn't need to cater to me, though.

[lonelemur90]

my personal favorite new ad is the restarting one, seeing as this has become my dell's new favorite hobby. :D

[NewSc2]

I think showing off Spotlight and the window rearrangement (sorry the name escapes me at the moment) would be much cooler than 2 people talking. Reminds me of the old commercials with Tony Hawk saying how cool a Mac was.

Yeah that's nice and all, but whenever I bring out my laptop and rearrange my windows (you know, that hot corner thing, damn i wish i remembered what it was) they start to "get" why OSX is cooler than Windows. Especially when I have like 20 videos playing, 8 websites open, IM, etc. and the comp doesn't lag one bit.

[AvSRoCkCO1067]

I think showing off Spotlight and the window rearrangement (sorry the name escapes me at the moment) would be much cooler than 2 people talking. Reminds me of the old commercials with Tony Hawk saying how cool a Mac was.

Yeah that's nice and all, but whenever I bring out my laptop and rearrange my windows (you know, that hot corner thing, damn i wish i remembered what it was) they start to "get" why OSX is cooler than Windows. Especially when I have like 20 videos playing, 8 websites open, IM, etc. and the comp doesn't lag one bit.

Expose

[iJon]

I think showing off Spotlight and the window rearrangement (sorry the name escapes me at the moment) would be much cooler than 2 people talking. Reminds me of the old commercials with Tony Hawk saying how cool a Mac was.
How is showing a 30 second clip of someone finding their favorite document real fast exciting? No one would be able to relate to that and Spotlight is hardly an incentive to go out and buy a Mac. Yeah it seems cooler when you whip out your laptop cause you have all the time in the world to say what you want and show people what you want.

When it comes to a 30 second commercial, Apple hit these right on the spot. I will say it over and over, people who are looking at switching to Macs are wanting to cause they are tired of the crashes, viruses, problems and anything else negative that Windows has. Spotlight, Expose, Dashboard are just icing on the cake once they consider a Mac.

jon

[Carson]

Here's the pricetag from the Apple.com store for your software alternatives above:
Final Cut Studio / Pro / Express: $1,299/ Unavailable / $299
Adobe Lightroom (beta is free), but Photoshop CS2 on Amazon: $589
CS2 Suite: Standard $879, Premium $1,199
Macromedia Studio 8: $949

So, you could buy the Final Cut Studio+CS2+Macromedia Studio for a whopping total of: $3,127 (with CS2 Standard).

I suppose I should tack on Logic too, to replace Garageband for the 'pro' users (that's another $999 for Logic Pro or $299 for Express).

Granted, you'd be getting a hell of a lot of software for that price, and a pro-level experience. BUT, that is obviously not the target audience for these ads. Instead of spending that kind of money, iLife comes free with new purchases, or $79 standalone. For me, the decision was easy. iLife WAS in fact a large reason I bought a Mac, to get the software I like and use on a daily basis, which is well integrated in the suite and with the OS.

BTW, how much of the $3,127 price tag for your software did you pay? I'm curious if there are cheaper alternatives out there that I'm overlooking.


Don't say piracy, dammit.

O I'm sorry, I failed to mention that I'm a student, so I get discounts.... O yea and my school has Apples. That means "free" software for me. hahaha

I never said the target audience was pro level I was just defending the fact that iLife isin't what makes owning an apple. iLife isn't bad, and if you like it and you use it then awsome. I just would rather use somthing else.

[Doctor Q]

Has it been pointed out that PC pronounces it eye-TUNES while Mac pronounces it EYE-tunes?

[winmacguy]

It seems that HP will be following Apple shortly in the 'cool' 'hip' advertising stakes.
http://www.businessweek.com/technology/content/may2006/tc20060504_772651.htm?campaign_id=rss_tech

[kingtj]

This point, I have to disagree with you on. There are some significant downsides to airing an ad with few or no words. For starters, a certain percentage of people with their TV on are not going to be sitting in front of it while commercials are airing. Rather, they're using the opportunity to go get something out of the kitchen, go to the bathroom, etc. If an ad doesn't have audio, it's totally lost on them.

Also, there are people out there simply listening to the audio portion of TV broadcasts. Some of these would be the legally blind population (who ironically, might be very good candidates for purchasing new iPods - especially with all of the eBooks available on them). Others are people who own radios that also pick up the audio from network TV stations. (They're not exactly common, but they exist. Radio Shack used to sell them, for example. People are sometimes seen using them to listen to sporting events while they're out and about.)



Plus, the ads have too many words. The iPod ads worked because there are no words. Cool people don't need to say it: show it. Show the energy.

[macmax77]

If you want to watch all of them , just watch the NBA playoffs tonite

[aryeh]

Very nice ads. Very cute ads. Very hip Apple ads. However, also very off the mark IMHO for one serious ommission. Every ad ought to end with:

"And now runs Windows XP as well as Apple's ground-breaking OSX."

The average guy on the street doesn't even know about this. Apple, cut the soft sell and use your advertising dollars wisely. No switch campagin will ever be as powerful as those few words above.

Aryeh :cool:
http://www.Har-Even.com

[zephead]

I think it would've been cool if the Mac guy was wearing a sleek all-white suit, and the PC guy should've been wearing the clothes the Mac guy is wearing in the ads now. It communicates the sense of Macs looking better than PCs.

[RyuMD]

funny how the pc guy reminds you of bill gates.

[Aeolius]

Sorry if this has been covered, already, but I finally figured out who the kid reminds me of. Brandon, the sci-fi geek in "Galaxy Quest". Same face. Same voice. Same actor?

edit: just visited imdb.com and apparently, it is him. Justin Long (http://www.imdb.com/name/nm0519043/)

[milatchi]

The WSJ ad just seems a little snobby to me.

[MarvinKM]

I'm sure existing Apple users like the ads--but I think it further alienates PC users. PC users like the iPod as much for its massive popularity and availability of third-party options, as for its design. PC users do not like iPods BECAUSE of iTunes. If anything, they're irked that it takes work to make the iPod work with other players--or to get other MP3 players cooperating with iTunes. Furthermore, I think they really miss the mark on what's included with a new Windows computer. Certainly more than a clock or calculator--anyone who's ever bought a new PC knows that. If anything, those computers come with TOO MUCH crap. If Apple wants people to take the switch seriously, at least paint an accurate picture. The only computer that comes without a load of (mostly unwelcome) software is a corporate one.

Most PC users get an iPod because its popular, readily available and well supported by third parties. Just like a PC.

[EricNau]

Hey, they finally changed the ad on the home page. Now it's the virus one.

Thank goodness. I was starting to get sick of the last one.

edit: looks like Apple is cycling through them now, if I keep hitting refresh I get a different ad each time.

[janstett]

I completely dissagree.

Generally, O-35s have long-since been at their careers. They have moved up the corporate ladders a lot further than when they started, with each rung increasing their income.

Typically, O-35s have been married by now and many are a two-income family. Personally, I just got married and went from a $55K income to $100,000 with my wife.

Generally, U-35s are still getting started in their careers, they're paying back student loans, still spending what little income on eating. Sure, certainly they're swayed to have "what's cool" because they're still buying into the notion that you have to HAVE what's cool in order to be cool. Maturity brings the knowledge that "cool" is simply being at peace with yourself.


There's something to this.

I think the catering to the under-35 market is an outgrowth of marketing to kids. Why market to kids at all, because they don't have any money. The answer is because they get their guilty parents to buy them things. Marketers learned this lesson a long time ago.

They're also aimed at the young-adult-still-living-at-home (an extension of the college student) who gets mom and dad to coddle them through life.

Frankly I have a lot more money now that I'm 37 than I ever did when I was 23.

There are two sides to the argument -- people over 35 are the ones with all the money, buying Porsches, summer homes, boats, etc. But young ones are more likely to be impulsive and irresponsible and get themselves in debt to get the cool toys.

On the subject of middle aged men buying Porsches, sometimes items appear to be marketed at youth when in fact they are marketing youth itself (buy this product and you'll be young and verile and the ladies will flock to you), or the corallary of the aging hipster trying to relive his Berkeley radical days, still sporting the pony tail with the new bald spot.

[Apple Shmapple]

These ads aren't fooling anyone.

When you charge the most for your product, it's SUPPOSED to be the best.

Creating commercials bragging about how great you are while ignoring the fact that you have to pay an exponentially high price for an incremental gain in quality (like all high end products) isn't nearly as effective as a simple Dell commercial that shows the public a middle-of-the-road PC that can fulfill 95% of the public's computing demands with a much more affordable price actually SHOWN in the ad.

I'd be willing to wager that more iPod commercials would do more to sell Apple computers than these ridiculous ads. Get a person used to the Apple name with something like the iPod and they're instantly much more likely to embrace other products from that same company - regardless of it's high prices.

[zephead]

It worked on me. :D

[lseven]

Curiously, the Apple ads page only works in Internet Explorer on my PC. A script hangs in FireFox and a black box with a film icon shows. Opera started playing the ad, then crashed. Guess I gotta get a mac, huh?? :)

I think it is a mistake to post these ads in a format that only Macs can use out of the box! If they are serious about getting PC users to switch, the ads should be able to be viewed on a PC!

Please don't say they can just get QuickTime. They shouldn't have to. And if they do, they will get the impression that Apple is no better than Real or all the other nasty companies out there that install software on Windows boxes that run by default, install themselves in the systray, etc.

[gauchogolfer]

These ads aren't fooling anyone.

When you charge the most for your product, it's SUPPOSED to be the best.

Creating commercials bragging about how great you are while ignoring the fact that you have to pay an exponentially high price for an incremental gain in quality (like all high end products) isn't nearly as effective as a simple Dell commercial that shows the public a middle-of-the-road PC that can fulfill 95% of the public's computing demands with a much more affordable price actually SHOWN in the ad.

I'd be willing to wager that more iPod commercials would do more to sell Apple computers than these ridiculous ads. Get a person used to the Apple name with something like the iPod and they're instantly much more likely to embrace other products from that same company - regardless of it's high prices.


Calling yellow, calling yellow, please deploy your FUDpatrol™ immediately. We have a situation.

[Chip NoVaMac]

Calling yellow, calling yellow, please deploy your FUDpatrol™ immediately. We have a situation.

LOL, but there is a point in their post; and I think Apple is addressing it in their new ads. The shame of it is that Boot Camp is in beta right now. But that is the genius behind the current ads, they lay the foundation for when Boot Camp is out of beat and in 10.5 fully fleshed out.

I may have said this before, but in the past this time of year is not the best for computer sales (to be honest my experience in computer sales is now almost 10+ years old).

[wrldwzrd89]

I know, I'm REALLY slow, I didn't see the Mac ads until now, which is not like me. I liked the Networking ad the best, and they all made me laugh!

[radian23]

The ads are now on CNN.com

[supremedesigner]

This is gonna be huge! It is now on new cnn website site. :rolleyes:

EDIT: sorry guys... PDF thing, slow thing. haha

[supremedesigner]

The ads are now on CNN.com

You beat me!!!! I was just few second behind you! But I provided the picture, you don't! haha :p

[Cohiba]

To be honest... I dont like them... cant explain exactly why, but they just arent that good to me... am I the only one? :eek:

[gloss]

They're also on cnet.com.

I don't think they're bad. A little snarky, but not bad. The networking one was cute.

[janstett]

My wife gets upset by the ads.

We have two Macs in the house -- a Mini, which SHE uses to surf the web, and my MacBook Pro. Along with half a dozen PCs.

She thinks the ads are too snarky and every time she sees a commercial she says the "PC people" (whoever they are) should retaliate with their own ads.

She also points out that having two guys standing around doesn't really tell you much about computers, and she was disturbed by the appearance of the partially-shaven "Mac" guy. I admit that look is bizarre -- is he a chemo-therapy patient, how do you get such uneven facial hair growth?

We saw the ad with the Japanese camera for the first time last night, and the GAY alarm went off when everybody is holding hands.

I agree that the ads are too conceptual -- you don't sell a Mercedes by having two people standing around pretending they are Mercedes. You show the damned car. Apple should be showing the Macs not doing conceptual performance art.

[contoursvt]

IMO the ads suck. I think any company which tried to put down something to get ahead really has nothing above to offer. If they can honestly show something in 30 seconds that would make someone say "I want that!" then you're doing good.

For right now, the ads would be targetting PC users who dont know how to use a computer and dont know any better because the ones that do can see past this crap and they find it annoying and childish.

[Georgeo]

Hey Folks,
Relax a bit!
Eat an Apple or something (funny eh!)
I personally love the adds..I sat around the day they were released on line with all my friends (I have alot). We watched them over and over. We lauhged so hard we cried a river of iTears. Love Love Love em! Remeber Steve Jobs is god and Bill Gates is satan. These commercials are of biblical importance!!! Its like Good vs Evil.. Down with the evil. The apples will rise!! Sweet Sweet Apples..they will come crashing through Windows and take over all the households of America and Beyond.
Yours Truly..
The original Applehead
Georgeo!!

[cherfizzle]

yes it was quite hilarious lol

[airkarol]

Simply amazing.

[Ugg]

O I'm sorry, I failed to mention that I'm a student, so I get discounts.... O yea and my school has Apples. That means "free" software for me. hahaha

I never said the target audience was pro level I was just defending the fact that iLife isin't what makes owning an apple. iLife isn't bad, and if you like it and you use it then awsome. I just would rather use somthing else.

Well, that makes a lot more sense. Since you in no way have to make decisions about how much things cost, your opinion has nothing to do with those of us who have to pay for things.

iLife is great for me. I've fumbled around with different web site creators and NVU is great but iWeb is extremely easy and integrates with all that other iApps just great and does exactly what I want it to do if not more. If I was a pro, sure, PRO Apps would of course be better but for me to spend more money on software than I did on my PB makes no sense whatsoever.

It'll be interesting to see what happens when you're faced with the choice of paying full price for all the apps you currently use or spending your money on something else...

[zephead]

Actually, I think I kinda spoiled it for myself because I watched the ads too much on the computer, so now when they come on on actual TV, it's like "ehh.."

:(

[poppe]

So friday the 12 of May I found myself at my girlfriends house watching some TV show her Dad was also watching in the same room.

SUDDENLY the Apple commercials came on. "What is he gonna think," i thought. I quickly remembered he is a "live for microsoft, die for microsoft" type of guy.

At first I felt deeply awkward because I thought perhaps he would make fun of the commercials.

But!! Her father did not speak up because he would not want to be that father who causes problems and makes his daughters boyfriend feel uncomfortable.

So why am I telling you all this?

Because it was awesome. A die hard Microsoft fan had to sit quitely watching a Mac commercial, while I laughed silently through my passive victory.

[blitzkrieg79]

As much as I like the overall Apple designs, I pretty much hate the new Apple TV campaign. To me they are boring, uninformative, not funny, don't have any catch phrases like when Dell had it's crackhead Steve and his "Dude You Got A Dell" line, it was stupid but at least people were talking and laughing about it.

These new Apple adds do not stand out and are pretty much forgetable, something that their products definately are not.

[Atlasland]

The real advertising push will come with the next rev of the PMs and the new sleeker iMac.

[werther]

I actually like the ads. When they first came out I went straight to the apple site and watched all of them a couple times.
However, I went to my girlfriend's parents house and upon seeing my beautiful powerbook her step-dad asked me what kind of laptop it was.
-a run down. this guy is a douchebag. I am not sure if he belongs to the demographic that apple is shooting for. He is a business man, works from home, sells insurance, knows everything, voted for bush, bought a jaguar and says he loves driving the jag cause people stare at him and say "whoa thats a jag" -when actually they are saying "look at that douche bag who bought a ford and paid for a jag.

-back to the subject...
...."what kind of laptop is that?"
-its a mac -yes its beautiful and dont touch it
he replies "oh so I have been hearing that macs are good for photos and stuff but pc's are much better for spreadsheets and other business matters"

his answer is straight off the freaking commercial (almost).
spreadsheets? if a computer can't do a friggin' spreadsheet I mean com'on.
I did not try to explain because such things are futile. He saw it on tv and tv has all the answers, tv is alway right -especially fox news.

If he is at all the market apple is shooting for then they missed their mark.

[Apple Shmapple]

Can anyone here point me in the direction of the "hot new digital camera from Japan" that is referenced in the latest commercial?

You know - the popular one that works with macs but for some reason was designed so it would be incompatible with 90% of the potential market?

These commercials have apparently moved into the realm of fanboy lies.

[gloss]

Can anyone here point me in the direction of the "hot new digital camera from Japan" that is referenced in the latest commercial?

You know - the popular one that works with macs but for some reason was designed so it would be incompatible with 90% of the potential market?

These commercials have apparently moved into the realm of fanboy lies.

Slight exaggeration, but in my experience Macs have been much friendlier with hardware than my PC. I've never had to bother with drivers, etc. Just plug and go.

I think that was the point.

However, I went to my girlfriend's parents house and upon seeing my beautiful powerbook her step-dad asked me what kind of laptop it was.
-a run down. this guy is a douchebag. I am not sure if he belongs to the demographic that apple is shooting for.

Remember: You marry the girl, you marry her family.

[Apple Shmapple]

Just plug and go.

Every digital camera made now, especially any fancy new high tech ones coming from Japan - are designed as plug and go for PC.

I'm curious as to why Apple has to fall back on myths and scare tactics in their ads. If this were an ad by Microsoft falsly attacking Apple, all of you would be calling for a lawsuit.

In the meantime, I'll wait for someone to post a link to that "fancy new popular digital camera from Japan" that won't work with PCs.

[wrldwzrd89]

Every digital camera made now, especially any fancy new high tech ones coming from Japan - are designed as plug and go for PC.

I'm curious as to why Apple has to fall back on myths and scare tactics in their ads. If this were an ad by Microsoft falsly attacking Apple, all of you would be calling for a lawsuit.

In the meantime, I'll wait for someone to post a link to that "fancy new popular digital camera from Japan" that won't work with PCs.
I'm almost positive that Apple's referring to cameras that require no driver installation to use. I have no experience with digital cameras on any platform, and I'm curious as to when and what started the driverless trend for digital cameras.

[Seasought]

Every digital camera made now, especially any fancy new high tech ones coming from Japan - are designed as plug and go for PC.


Have you tested "every digital camera...from Japan" on a PC to verify this? Do you have this information documented with verifiable sources? Of course not. The ad is, like the other poster mentioned, playing on the "ease of use feature" by using a situation common computer users can relate to.

I'm curious as to why Apple has to fall back on myths and scare tactics in their ads. If this were an ad by Microsoft falsly attacking Apple, all of you would be calling for a lawsuit.

I think you're taking the commercials too seriously, or you're just looking to pick a fight. Either are rather counter-productive.

[gloss]

Every digital camera made now, especially any fancy new high tech ones coming from Japan - are designed as plug and go for PC.

I'm curious as to why Apple has to fall back on myths and scare tactics in their ads. If this were an ad by Microsoft falsly attacking Apple, all of you would be calling for a lawsuit.

In the meantime, I'll wait for someone to post a link to that "fancy new popular digital camera from Japan" that won't work with PCs.

I sense anger in you.

Simplification. Generalization. They're designed to appeal more to the Mac-idiot, who knows nothing about the platform, or to people who have had it up to here with their PCs (they're out there too, you know).

Not to say that they're particularly spectacular, but I can understand the approach.

And keep in mind I'm hardly a Mac zealot. I've built my own gaming PC (twice) and use it constantly.

[Georgeo]

My wife gets upset by the ads.

We have two Macs in the house -- a Mini, which SHE uses to surf the web, and my MacBook Pro. Along with half a dozen PCs.

She thinks the ads are too snarky and every time she sees a commercial she says the "PC people" (whoever they are) should retaliate with their own ads.

She also points out that having two guys standing around doesn't really tell you much about computers, and she was disturbed by the appearance of the partially-shaven "Mac" guy. I admit that look is bizarre -- is he a chemo-therapy patient, how do you get such uneven facial hair growth?

We saw the ad with the Japanese camera for the first time last night, and the GAY alarm went off when everybody is holding hands.

I agree that the ads are too conceptual -- you don't sell a Mercedes by having two people standing around pretending they are Mercedes. You show the damned car. Apple should be showing the Macs not doing conceptual performance art.


Hold on, just a second there sporto.
I will defend these adds until the end of times. Until the world awakens and Apple rules the universe.
I dare the PC people to retaliate...us Appleheads will DESTROY them.
Besides computers are for guys, are they not?...must be like that.. No girls seem to be joining my eat an apple weekly Mac get together. Right now it's just me and all my friends (and I have alot).
How dare you Blasphemize the apple guy..he looks perfect....I am trying to grow my facial hair just like his. I like to call it the ifuzz.
You have a GAY alarm? wow, why? r u gay? Wanna join my MacClub
luv Georgeo

[Ugg]

I'm curious as to why Apple has to fall back on myths and scare tactics in their ads. If this were an ad by Microsoft falsly attacking Apple, all of you would be calling for a lawsuit.



You've made a good point, what possibly could MS attack Apple on? Their massively successful iPod/iTunes? Perhaps the pretty darned successful migration from Freescale to Intel? The fact that Office is one of MS' most profitable pieces of software?

Apple had some rough years but now they're riding high and MS is the one sinking. When's Vista due out? Oh, and I think it would be great if MS was to do a series of ads rebutting Apple's, but then that's all they ever do is play catch up, isn't it?

The commercials are a series of friendly jabs between two long term rivals/innovators/etc, etc, etc. Anyone who can't see the long term relationship between MS and Apple as depicted in these ads is way too serious and in need of a good hug.

[juanm]

Just plug and go.Every digital camera made now, especially any fancy new high tech ones coming from Japan - are designed as plug and go for PC.

I'm affraid I disagree...

I work with PC's all day (I'm a graphist on a tv sitcom and unfortunately, the computers we have are PC's). I've also worked in broadcast editing for some years (using high end broadcast editing workstation). And I'm still on PC at home (two laptops and a desktop). All of them (but two NT workstations) run on XP. Only in the last month I've had to install five or six printers (Lanier, HP, Epson), one webcam, two dsl routers, and one sound card. The only things that worked without a problem were the routers. And even if I don't consider myself an expert, as I do my living on those things, I actually have some knowledge about easy things like "plug and play" (makes me laugh) devices.

And the truth is, plug and play doesn't always work. Let alone when you have to install drivers from the manufacturer.

Juan

BTW, sorry for my English, it's even worse than my printer installing skills ;)

[Ugg]

My wife gets upset by the ads.

We have two Macs in the house -- a Mini, which SHE uses to surf the web, and my MacBook Pro. Along with half a dozen PCs.

She thinks the ads are too snarky and every time she sees a commercial she says the "PC people" (whoever they are) should retaliate with their own ads.

She also points out that having two guys standing around doesn't really tell you much about computers, and she was disturbed by the appearance of the partially-shaven "Mac" guy. I admit that look is bizarre -- is he a chemo-therapy patient, how do you get such uneven facial hair growth?

We saw the ad with the Japanese camera for the first time last night, and the GAY alarm went off when everybody is holding hands.

I agree that the ads are too conceptual -- you don't sell a Mercedes by having two people standing around pretending they are Mercedes. You show the damned car. Apple should be showing the Macs not doing conceptual performance art.

It's funny how people focus on the snarkiness and not on the fact that they make a point that Office works on Macs and that they can network just fine.

How old is your wife? The Mac guy "look" isn't that uncommon these days.

I'm gay and the holding hands bit was a little bit of a shocker to me even. It did reinforce the idea that Macs and PCs network and that they do it very well. Americans just don't do male to male contact and I can't imagine this playing well in Christian markets but maybe, just maybe, Apple is thumbing its nose at conservative Americans.

Apple has always been about concepts and innovation. The image of the stodgy bill gates look alike pc guy contrasted with the young seemingly hip Mac guy makes an extremely strong statement. Especially when the Mac guy starts talking in Japanese to the woman. I can't help but feel that that is an attempt to garner more share in the Japanese market, something that Apple has done poorly in.

Apple after all is about being different not conforming to mainstream America.

[Ugg]

Just plug and go.Every digital camera made now, especially any fancy new high tech ones coming from Japan - are designed as plug and go for PC.

I'm curious as to why Apple has to fall back on myths and scare tactics in their ads. If this were an ad by Microsoft falsly attacking Apple, all of you would be calling for a lawsuit.

In the meantime, I'll wait for someone to post a link to that "fancy new popular digital camera from Japan" that won't work with PCs.

I recently helped a friend setup a wireless router for his wife's PC. it was a nightmare compared to the setup of my Airport Express. AND, I've never had to load drivers for my mouse, mini DV cam, digicam, etc. My sister almost always has to on her XP PC.

[gloss]

It's annoying that my name gets put at the top of those posts even though they're not mine.

I'm enlightened, I swear.

[Doctor Q]

It's annoying that my name gets put at the top of those posts even though they're not mine.I believe we fixed that now in the posts above.

[Apple Shmapple]

Have you tested "every digital camera...from Japan" on a PC to verify this? Do you have this information documented with verifiable sources? Of course not. The ad is, like the other poster mentioned, playing on the "ease of use feature" by using a situation common computer users can relate to.



I think you're taking the commercials too seriously, or you're just looking to pick a fight. Either are rather counter-productive.

That's why I'm asking all of you - please provide a link to this mythical popular new digital camera that won't communicate with PCs, only Macs. Heck - maybe it's out there and I'm just not aware of it. Apple threw the fact that this device exists out there though, so don't try to string me up simply for calling them on the carpet for it.

But until someone provides that link, this is nothing more than an Apple scare tactic to try to mislead consumers into purchasing Macs because of some non-existant problem.

How am I trying to pick a fight for questioning the line of thinking in this ad?

Would all of you be "taking a commercial too seriously" if Microsoft told an out and out lie in an ad about Apple in an attempt to scare people away? Reading some of the replies here, I think heads would explode.

[Apple Shmapple]

I recently helped a friend setup a wireless router for his wife's PC. it was a nightmare compared to the setup of my Airport Express. AND, I've never had to load drivers for my mouse, mini DV cam, digicam, etc. My sister almost always has to on her XP PC.

The commercial doesn't talk about wireless routers, cheap mice or complicated DV cams - it talks about digital cameras. Has your sister ever encountered the problem of her PC not accepting the driver and being able to communicate with the camera? If so, lemme know the model/brand. I'm honestly curious if this unicorn/lochness monster/chupracabra actually exists. The whole idea that a company would release a digital camera that 90% of the market couldn't even use is ridiculous at best.

[gloss]

This example is a couple of years old, but in order to download photos from my Canon S50, I had to access them through TWAIN, via Photoshop, and save them one at a time to my hard drive.

Happily, my new A620 shows up as a removable drive, which makes life easier.

There, I gave you a model name. Shoo.

[MarvinKM]

I think it's fine that some hardware installs easier on a Mac--but I don't know that I'd spend too much time focusing on it. For every device that installs easier, there's a device that doesn't install, or is a difficult install, or requires a hack or 3rd party piece of software to work.

Look at the BlackBerry--a hugely popular device, that STILL doesn't have official Mac support. There are an increasing number of 3rd party apps that provide some functionality, but still no official support. Of course, RIM has done a good job of making it not require desktop sync with 4.x, but its still ridiculous that those types of common devices are still so poorly supported. Some things may be a pain to install on a PC--but at least the official drivers, software and support are out there to actually make it work.

Only thing I can think of like that on a PC is the early iPods, before iTunes on a PC. Of course, now it's tied to iTunes--and requires hacks to work with other media software.

I don't think I'd argue hardware or software support, if I was Apple. It's a lot better than it used to be, but you've still got limited options.

[cargoplex]

Has anyone else noticed that Apple appears to have pulled these new ads from their site? When you go to their homepage, you see a section along the bottom that says "Watch the new TV ads", but it vanishes once the page finishes loading. In addition, when you click the 'Get A Mac' link at the top of their site, you see the 'Mac' and 'PC' guy appear at the top of the page for a second, but then vanish once the page finishes loading!

Is there some damage control going on that we don't know about? Interesting to say the least...

[disdat]

Has anyone else noticed that Apple appears to have pulled these new ads from their site? When you go to their homepage, you see a section along the bottom that says "Watch the new TV ads", but it vanishes once the page finishes loading. In addition, when you click the 'Get A Mac' link at the top of their site, you see the 'Mac' and 'PC' guy appear at the top of the page for a second, but then vanish once the page finishes loading!

Must have been a glitch. I went to apple.com, and there was a link to the ads, clicked it, and it went to the ads movie page.

:)

[Doctor Q]

Is there some damage control going on that we don't know about? Interesting to say the least...I think you are just having web browser issues. Apple certainly hasn't hidden these ads. There's a "Get a Mac" tab on their tab bar which takes you to the apple.com/getamac (http://www.apple.com/getamac/) page all about the ads.

[bbrosemer]

Has anyone else noticed that Apple appears to have pulled these new ads from their site? When you go to their homepage, you see a section along the bottom that says "Watch the new TV ads", but it vanishes once the page finishes loading. In addition, when you click the 'Get A Mac' link at the top of their site, you see the 'Mac' and 'PC' guy appear at the top of the page for a second, but then vanish once the page finishes loading!

Is there some damage control going on that we don't know about? Interesting to say the least...

Clearly the problem is that you are running windows XP

[cargoplex]

Nevermind, it was a problem on my end. Looks like the Safari plugin Saft's 'Block Ad/Banners' preference was checked. Well, glad to know it works at least.

P.S. I am definitely not running XP. I'm proud owner of an iMac G5 & PowerBook G4. ;)

[janstett]

Slight exaggeration, but in my experience Macs have been much friendlier with hardware than my PC. I've never had to bother with drivers, etc. Just plug and go.


That's what they say in the commercials. My reality has been otherwise.

I have an M-Audio Transit USB, that needed a driver disk. The Mighty Mouse comes with a driver disk. I wouldn't claim driver support as an advantage anymore.

[Apple Shmapple]

That's what they say in the commercials. My reality has been otherwise.

I have an M-Audio Transit USB, that needed a driver disk. The Mighty Mouse comes with a driver disk. I wouldn't claim driver support as an advantage anymore.

Exactly. Which means that this particular commercial is nothing more than fear-mongering on the part of Apple.

As a previous poster had pointed out - the most popular cellular/email phone, the Blackberry, won't talk to a Mac unless there's a hack or third party support.

So in short, Apple lays claim to mythical new cameras from Japan while in reality it still doesn't have direct support for an industry leading device.

[Opcode]

They say PC which mean “Personal Computer” and if I’m not mistaken Mac is a PC. ;) If they are meaning Windows then they should say that and its version. Or if they mean Dell then say that.

I’m a photographer, web designer, graphic designer and more. I DON’T DO SPREADSHEATS!

I use Windows XP pro.
I don't get any viruses that I can't stop in their tracks.
My computer does not lockup. In fact my home built computer is faster then any dual processor G5 I've worked on and it cost me thousands less then a G5.
I can use iTunes and QuickTime and why not Mac uses so many Microsoft products.
I use all the same design tools Mac uses. Macromedia, Abode, Quark Xpress, etc.

I can go on..

If Apple was smart they would sell their OS to work on other PCs other than Mac. Oh but wait... then they can't sell you the computer as well and they would need to a lot of work on their OS to be able to use all that extra hardware that's on the market.

All I’m saying is that Mac is a Mac, buy it because you feel you need it. Apple needs to stop trashing me and my likes to keep old customers.

I like this video to combat the Archenemy Apple:
http://www.infopackets.com/dloads/using_a_mac.wmv

[EricNau]

I just saw the 'Network' commercial, but instead of an iMac at the end, it was a MacBook. :)

[octoberdeath]

my roommate is a die hard pc fan. he likes that he can go out and buy a laptop for $299. i tried telling him that you get what you pay for and all he did was go and put another $150 down on his eMachines to fix it after he crashed it by upgrading it. the power source wasn't strong enough and the mother board quite. so now he put in a $20 motherboard and none of the USB ports are supported and he has to either connnect to the internet or connect to the printer...but not both at the same time. and the internet only works 20% of the time... yet he still thinks its a better deal than a Mac Mini!!? go figure. anyway my point. we were watching some tv the other day and the apple commercial came on where they talk about networking. i immediately started laughing - looked over and he was stoned faced! i was like yo man thats some pretty funny stuff... he got up and walked away. i couldn't help but laugh some more. these new commercials are great.

[w_parietti22]

I just saw the 'Network' commercial, but instead of an iMac at the end, it was a MacBook. :)

Yeah, I just saw that too! :)

[shdwsclan]

Anyone notice that Apple is using misleading cheap shots to push their crummy OS.

Apple REALLY has NOTHING on pcs.

-----------------------------------------------------------------
Apple speaking japanese, that doesnt make any sense.
All cameras are made PnP spec, so the camera may be japanese, but it actually HAS to speak english, so all systems, including linux, will find it as a memory card reader.

PC users actually have class, but if they didnt, you can easily show an apple with a promise SATA controller card NOT DETECTED or an apple with a Sound Blaster NOT WORKING, or a non-intel network card NOT-DETECTED, and the commercial would probably continue for about 5 minutes for the hardware "languages" apple doesnt speak. Not to mention poor support for printers and foreign partitions unlike windows. Hell even win2k3 can read and write HFS and EXT partitions.

My redhat and win2k3 can see everything, but the MacOSX86 on the same machine will have many drivers missing.
--------------------------------------------------------------
Apples take on PC viruses.

A misconfigured PC will have its system setting easily accessible which is dangerous. Its like setting auto sudo.
Also, mac OSx is actually the least secure, sorry people. Even linux learned its lesson.
Windows is pretty time tested and thats why trojans and viruses are used to shake it. Since its widely used, patches usually come up pretty fast and win becomes more secure.
Linux is open, and since, its just as well ridden as windows because there are many people debugging it. The last buffer attack using gets overflow(yes i know gets is unsafe) had to be shorter and shorter which made taking control of the program harder and harder.

When compiled on mac osx, not so the case.
Both were on the same intel machines.

Also, when mac os crashes, it dies completely, and unless you have descent unix console experience, i suggest buying a new mac, or getting it replaced. Try relinking files in the dark in the console...Reinstalling it may not work, unless you format your drive. And you can forget about recovering data, unless you have a PC...or another mac.
------------------------------------------------------------------

Apple Networking.

Apple networking is pretty pathetic.
You have to do manual ip mounts.
On linux, i can actually access my windows network.
TCP/IP internet through a router is nothing new.
Hey apple, try sharing a printer on a windows or linux network....
------------------------------------------------------------------

Restarting
I havent restarted neither of my machines for a while, no need to. No problems....neither from linux or win2k3.
After 30days of uptime, due to human error in manufacturing and program, neither system is fast or stable after running a variety of apps. This is not that true on a server, since usually 1 set of apps is constantly running.
------------------------------------------------------------------

Better
All i have to say is....yeah right....
Windows and linux top that region too.
Windows has a massive app package.
Linux does too.
------------------------------------------------------------------

iLife
Mac just signed their death warrant with that cheap shot.
This has all to do with system bundling.
This commericial itself exposes apple as a monopoly, and even if i went to the supreme court with apple over this, i would win. It is called anti-trust.
Because they bundle software thats not free normally, they eliminate their competition. Windows learned this the hard way, because they used to bundle MS works with windows before they got sued bigtime.
I should really whip up a crummy office like program for mac, and take it to the supreme court....man....i can just smell the millions.

Also, iMovie and iDVD isnt that great. Especially when working with special cases like OGM and MKV files. Reauthoring dvds, and transfering DV from NTSC to PAL.

Vegas, Sound Forge, AVID metasync, AVID Newscutter, AVID Xpress, Adobe Premier, Adobe Encore, DVD Architect, cinelerra, lives...etc....

Iweb, its just frontpage withod 90% of the useful features.

Thought the price is much less, than any of the programs combined, but thats probably because of the large missing piece of features.

But you get what you pay for....with apple....its sometimes much less...
--------------------------------------------------------

Wall Street Journal.
Anyone is business is definetely stupid, and needs a shiny interface and an easy to use computer.
Apple is just perpetuating a negative american stereotype, where americans are regarded as stupid.
Anyways, my friend used to be in EE, and now he's in business because he flunked out. Guess what....he uses macs....and im still in computer science, even though we programmed for macs and we were in the same systems programming class.

----------------------------------------------------------------

THE FOLLOWING ARE FROM THE APPLE WEB SITE AND HAVE BEEN DEBUNKED BY ME.

All those reasons you never bought a Mac? Not true anymore.
1. Know iTunes? You know the Mac.
You’ll recognize features like library collection, playlist arrangement, and instant search in many Mac programs. So you’re something of a Mac expert already. More
---> Actually thats not true. Mac is actually BSD, so you should get familiar with linux/unix.

2. You can take it with you.
A Mac can open most of your files with the right software. Most popular applications for Mac and PC use the same file formats, making it simple to exchange documents with coworkers or move existing files from a PC to a Mac. More
---> Actually, not all files work. More work on a linux distro like SUSE, debian, or redhat. For example, illustrator, from my experience, is not cross compatible.

3. Yes, Macs run Microsoft Office.
Microsoft Office for Mac OS X gives you Word, PowerPoint, and Excel, all with familiar features and the same shortcut commands. And when you need to use it for collaborative work, Office for Mac connects to Microsoft Exchange servers. More
----> Actually, Entourage is a poor remake of Outlook. And MacOffice has less features than the same version available for MS.
Apple is actually stupid for poking at this on the commericial, because MS could easily stop production of mac office and its APIs for intergration into iWork.

4. No, Macs aren’t slow.
The latest Intel Core Duo processors put other chips to shame. And a Mac just loves that second core, since Mac OS X has known about multiple processors from the start. Try burning a DVD while watching a TV show on iTunes. More
--> Actually they are, when compared to windows or linux. Yes, its the MACH microkernel in there again. Lazy programming and a cheap solution to make the system stable...
Also, FYI, IBM rigged their processor to cheat through benching programs to give false benchmark results.

5. No, you don’t have to buy new stuff.
Your printer, camera, keyboard, and mouse will work with a Mac. PCs and Macs can usually share peripherals if they connect via USB, FireWire, or Bluetooth, three industry standards built into every new Mac. More
--> Well actually, you do. If you printer has LPT, or you have a serial interface device. Not to mention SCSI peripheral card for high end scanners....and the list actually goes on. For the most part, you really can move anything older or more legacy to a mac because it just doesnt support it. Basically, it doesnt support anything thats modern and cold pluggable.
Not to mention even USB scanners.....Did i mention HD capture cards.....im not talking about HDTV tuners either....
Basically, if you dont know how to port BSD drivers, or linux drivers to BSD and then to MAC, your pretty much gonna have to buy a bunch of new hardware. Not to mention software for PDAs such as "the missing link".
Most comps come with firewire, usb2.0 and gigabit ethernet. Bluetooth is sometimes included, but many people never use it, because apple doesnt have the drivers for the device on the bluetooth in the first place...


6. Yes, you can even run Windows.
So you have to run just that one thing, or maybe your office requires it. Now that the Mac has an Intel chip, you can configure your Mac to run Windows — in some cases even faster than on a PC. More

Big woop, why dont you tell the public how a regualr pc can run mac os.
My older comp, a p4 2.0 on rambus is detected as a dual core 3.2 during the optimization test with quartz enabled...
Pear Pc can also run it. Why settle for mac, with WINE you dont have to see windows....ever if you run linux....


As you can see, many of these are just mis-information provided to the unsuspecting public by apple.
And the guy in the commericial is a real douche.
Apple is really pushing it, because MS could just as easily ban apple from using ms-developed protocols and completely cripple mac os...

[PJJames]

I just saw the one with the Macbook! Too cool!

[hpzine]

ya I was flipping threw the channels and saw the ending of one of the ads but there was a macbook at the end... do they have new ads now?

[dejo]

ya I was flipping threw the channels and saw the ending of one of the ads but there was a macbook at the end... do they have new ads now?

Not new ads, just a new ending, with a MacBook where the iMac used to be.

[maestro55]

I have been seeing these ads for awhile, but haven't commented on them yet. I think they are very funny and they target the right group (switchers). Hopefully it was money well spent for Apple, I wonder if this will be another record money making year for Apple.

[ncook06]

Slight exaggeration, but in my experience Macs have been much friendlier with hardware than my PC. I've never had to bother with drivers, etc. Just plug and go.

They say everything works, but the two digital cameras my family owns (one Konica Minolta, one Kodak) aren't supported.

You just have to buy everything based on what OS X supports. Kind of a pain, but not that bad.

[ncook06]

Not new ads, just a new ending, with a MacBook where the iMac used to be.

Which is probably a wonderful idea. I don't know how many people realize how thin an iMac is or that there's actually an entire computer in there, so it might not shock people the way it should. On the other hand, a Macbook isn't that impressive, but it should grab more switchers due to the power for the price value.

[Multimedia]

ya I was flipping threw the channels and saw the ending of one of the ads but there was a macbook at the end... do they have new ads now?If you have a High Definition TV or EyeTV 500 system, you will note that Apple runs High Definition versions on HD TV Shows. Last night on 24's conclusion they ran one where the PC keeps crashing and rebooting after which Mac says he'll go get IT followed by the White MacBook with the Apple logo and the word "Mac" on it. Boy that MacBook sure looks like a work of art with that invisible magnetic latch. :)

[AbigailWilliams]

apple always amazes me that they can pull off polar opposite commercials and they both work.

the new "Mac vs PC" commercials follow the "less is more" technique.. just two guys talking back and forth. and still gets their point across without flashy graphics, compositing or any of the sort. everytime i see the Mac vs PC commercials i always crack a smile. just because its so true. and whoever posted that long pointless post.. go somewhere else where they care.. this place is for Mac users.. not haters.

the new "Wolfmother" commercials + iPod commercials in general get the point across too. i don't know if its to grab younger attention to make it seem like they're more fun, sexy and exciting-- but it works (although sales have been down). when someone begins to watch an iPod commercial and notices the snapping white cords coming from someones ears... automatically.. "iPod" and its most likely the most recognizable ad campaign since "where's the beef" (i'm sure.)

[janstett]

Last night on 24's conclusion they ran one where the PC keeps crashing and rebooting after which Mac says he'll go get IT followed by the White MacBook with the Apple logo and the word "Mac" on it.

Yeah, ironically when that commercial came on my MacBook was infinitely hung up in the shutdown process for the SMC firmware update that was just released. Minutes earlier it had rebooted itself in the middle of running iSquint to do some iPod video conversions. All I can say is :rolleyes: Apple.

[Apple Shmapple]

They say everything works, but the two digital cameras my family owns (one Konica Minolta, one Kodak) aren't supported.

You just have to buy everything based on what OS X supports. Kind of a pain, but not that bad.

More proof of the scare tactics and hate mongering on Apple's part.

It's amazing how a basic marketing strategy can suck in so many people.

[Iverieli]

They say PC which mean “Personal Computer” and if I’m not mistaken Mac is a PC. ;) If they are meaning Windows then they should say that and its version. Or if they mean Dell then say that.

I’m a photographer, web designer, graphic designer and more. I DON’T DO SPREADSHEATS!

I use Windows XP pro.
I don't get any viruses that I can't stop in their tracks.
My computer does not lockup. In fact my home built computer is faster then any dual processor G5 I've worked on and it cost me thousands less then a G5.
I can use iTunes and QuickTime and why not Mac uses so many Microsoft products.
I use all the same design tools Mac uses. Macromedia, Abode, Quark Xpress, etc.

I can go on..

If Apple was smart they would sell their OS to work on other PCs other than Mac. Oh but wait... then they can't sell you the computer as well and they would need to a lot of work on their OS to be able to use all that extra hardware that's on the market.

All I’m saying is that Mac is a Mac, buy it because you feel you need it. Apple needs to stop trashing me and my likes to keep old customers.

I like this video to combat the Archenemy Apple:
http://www.infopackets.com/dloads/using_a_mac.wmv


Professionals never using PC's meant Design and etc. and if you thought your PC is better then enjoy with your crap and leave us... :D

[gloss]

More proof of the scare tactics and hate mongering on Apple's part.

It's amazing how a basic marketing strategy can suck in so many people.

That's why it's considered a 'basic' marketing strategy. It works.

[netdog]

They say PC which mean “Personal Computer” and if I’m not mistaken Mac is a PC. ;) If they are meaning Windows then they should say that and its version. Or if they mean Dell then say that.

I’m a photographer, web designer, graphic designer and more. I DON’T DO SPREADSHEATS!

I use Windows XP pro.
I don't get any viruses that I can't stop in their tracks.
My computer does not lockup. In fact my home built computer is faster then any dual processor G5 I've worked on and it cost me thousands less then a G5.
I can use iTunes and QuickTime and why not Mac uses so many Microsoft products.
I use all the same design tools Mac uses. Macromedia, Abode, Quark Xpress, etc.

I can go on..

If Apple was smart they would sell their OS to work on other PCs other than Mac. Oh but wait... then they can't sell you the computer as well and they would need to a lot of work on their OS to be able to use all that extra hardware that's on the market.

All I’m saying is that Mac is a Mac, buy it because you feel you need it. Apple needs to stop trashing me and my likes to keep old customers.

I like this video to combat the Archenemy Apple:
http://www.infopackets.com/dloads/using_a_mac.wmv

I tend to agree that trashing PCs isn't the answer. I am a switcher since the introduction of the new Intel iMac and I love working on my Mac, but PCs work just fine and there is a lot of rubbish said about Windows that just isn't true. I prefer my Mac, and that is what I now do my work on, but that doesn't mean I have to hate Windows.

Windows works fine. I just prefer the way that my Mac works. Simple as that.

[Kidman13]

Exactly, I mean come on people the Computer Market is big enough for EVERYONE!!!

I'm personally going to buy a Macbook as a laptop but my Desktop will be a windows PC.

[floriflee]

Personally, if I had the $$ to fork out on any computer I'd get a Unix machine. Shweet!

There are purposes and places for all the various types of machines. Do I like the ads? Meh. I think they're mediocre--maybe half a laugh/smile the first time I saw one. I thought their Ad campaign where they had all the various types of users stand up and explain their experiences with PC and then their experience with a Mac was better.

[janstett]

Personally, if I had the $$ to fork out on any computer I'd get a Unix machine. Shweet!

If you have a Mac, you already have BSD Unix. :)

[gamer2k]

The ads don't float my boat. Pretty uninspired IMO.

[celebrian23]

I'm going to sound like a moron, but I actually don't understand these ads. After I saw it on tv, I was just like "what?". I also think the "we're superior" method isn't a great one.

[Apple Shmapple]

I'm going to sound like a moron, but I actually don't understand these ads. After I saw it on tv, I was just like "what?". I also think the "we're superior" method isn't a great one.

You mean you aren't a fan of scare tactics and blatant lying (new digital cameras being incompatible with PCs)??

How dare you, sir.

[Squire]

You mean you aren't a fan of scare tactics and blatant lying (new digital cameras being incompatible with PCs)??

How dare you, sir.

I have 2 digital cameras. If I plug either one of them into my mac, the camera model is correctly identified and the pictures transfer to iPhoto. No need for any install CDs. Not so on my PC. How is highlighting that aspect of the computer/system lying? (Or am I doing something wrong on my XP machine?)

-Squire

[Apple Shmapple]

I have 2 digital cameras. If I plug either one of them into my mac, the camera model is correctly identified and the pictures transfer to iPhoto. No need for any install CDs. Not so on my PC. How is highlighting that aspect of the computer/system lying? (Or am I doing something wrong on my XP machine?)

-Squire

The commercial is explicit in saying that NEW cameras from Japan don't talk to PCs but do to Macs. Pffffshhhh.

You gotta be kidding me. XP doesn't need drivers for cameras either.

Nobody in their right mind is producing a digicam in this day and age that doesn't talk to 85% of the market they are targeting. It would be insanity.

Stop promoting scare tactics and poorly thought through urban legends.

[Apple Shmapple]

Last night I ran into an unbelievable problem with my iTunes. It started out giving me the dreaded "!" symbol next to a song that hasn't changed folders. When I remapped it (to where it was in the first place), it moved the "!" to the song immediately underneath it, regardless of the artist or albumn. I ended up with duplicates of my entire 22 gig library.

It's ridiculous that iTunes doesn't recognize when it's duping an entire library and, I dunno, maybe throw out a little nag box asking if that's what the user really wants to do. I thought these commercials were showcasing "ease of use". Actual practice is proving iTunes is no better or worse than other MP3 management tools. They all have idiosyncracies.

Maybe in one of those scare tactic Apple commercials where the hipster young dude is standing next to the stuffy, bald older guy representing a PC - they can make the commercial end by having the hipster duplicate himself 3 times spontaniously, then when he tries to talk, no words come out because the map to his voicebox has mysteriously dissapeared, forcing another duplication in an attempt to find a version of the hipster that actually talks.

:D

[Switcher2001]

I noticed that too. They seem to be saying the Mac can't do business as well as a PC which is TOTALLY FALSE advertising. :D

I thought it was stupid that Apple would rehash the old "PCs are good for business, Macs are good for graphics" talking point. I would have been a Mac person from the start (1995) if it weren't for the fact that computer salesmen steered me toward a PC since I wasn't planning on editing a lot of graphics but was more interested in word processing, e-mail, and the Internet. "You should see what this guy can do with a spreadsheet" the young, hip guy says... nonsense. But I guess you have to hook in to people's stereotypes to get their attention.

[Squire]

The commercial is explicit in saying that NEW cameras from Japan don't talk to PCs but do to Macs. Pffffshhhh.

You gotta be kidding me. XP doesn't need drivers for cameras either.

Nobody in their right mind is producing a digicam in this day and age that doesn't talk to 85% of the market they are targeting. It would be insanity.

Stop promoting scare tactics and poorly thought through urban legends.

Wow, you're right! Some Windows photo/scanner program popped up. Impressive. I guess old habits (figuring that drivers are necessary on Windows) die hard. How about in previous versions of Windows? Last I checked, XP made up only 38% of Windows users (as of June of last year). Is it the same in 2000? Win 98? Are drivers necessary for 62% of Windows machines or not?

-Squire

<edit> Careful with the word "explicit" there. The commercial simply implies that it is easier for a new Japanese camera to communicate with a Mac than a PC.

[hpzine]

They have a new apple ad! didn't catch the first part of it but the PC guy is sitting in a brown box and the mac is sitting in a white box. The only part I heard was someting about the PC has more parts of him in other boxes

[nagromme]

http://looprumors.com/index.php?new-mac-ads-surfacing

Today, new ads have surfaced along the same lines. The ads profile Macs that are 'Fun stuff' work 'Awesome out of the box' and 'Macs do Windows, too.'

Wow, Apple "promoting" Windows on TV? :eek:

But it's a great move if they are: Boot Camp will win massive numbers of users AWAY from Windows I'm sure. The PC owners I know ALL seem to be at least considering a future Mac, for running both--including some who would never have even considered a Mac before, simply because you're "supposed" to use what everyone uses (Windows).

[Cooknn]

The 'Fun Stuff' ad just aired in Hi-Def during the NBA Finals on ABC. Sweet :) Hardly anyone is doing Hi-Def commercials yet. Before too long it should become the norm and not the exception...

[WyLLyM]

Hey Everyone, I just watched 2 news ads at Cnet, while reading a blog.

I'm not sure if Apple makes just little ads to post to the net or
not, but I haven't seen these before.

The first is Pc trying to break out of the screen, to get needed drivers
for Vista.

The Second is Pc, hiding from just beyond the screen, whispering
about virus' and spyware that follows you home.

Like I said, I'm not sure if they are new or not, but I have yet too have
seen either of them. And they aren't posted onto apples site yet.

[twoodcc]

Hey Everyone, I just watched 2 news ads at Cnet, while reading a blog.

I'm not sure if Apple makes just little ads to post to the net or
not, but I haven't seen these before.

The first is Pc trying to break out of the screen, to get needed drivers
for Vista.

The Second is Pc, hiding from just beyond the screen, whispering
about virus' and spyware that follows you home.

Like I said, I'm not sure if they are new or not, but I have yet too have
seen either of them. And they aren't posted onto apples site yet.

bringing back an old thread, ain't ya?

[pilotError]

bringing back an old thread, ain't ya?

There was another thread here this morning that disappeared.

I've seen three new Mac Ad's, two of which appear to be internet only. They were all on Wired.com

All three bash Vista openly.

1st was an ad with PC bumping up against the wall saying he's gotta get outta here. He needs new drivers and how bad the Vista upgrade was... then finally bumps out and ends up on the other side, confusing Mac.

2nd ad was PC peeking in from the side and sneeking around. Another attempt at saying how the virus' follow him around, and he thinks he'll go and run another virus sweep. The ad ends with text "145,000 virus. Not on a Mac"

3rd ad complained about something or other... Sorry, I have CRS, and it really wasn't worth looking it up again! LOL

**Update - OK, for the lazy - PC complains about upgrading to Vista, now he can't run some of his software. It rename it, moved it, etc...

[dman8950]

Has anyone seen the new ad where PC spins a wheel gameshow style? In the center of the wheel it says vista, and when he spins PC says "Come on, daddy needs an upgrade" or something. At the end, the wheel stops on "Lose a Turn". I only saw it once, and forgot what channel it was on. I'll be looking for it some more, but it was pretty funny.

[DMann]

Has anyone seen the new ad where PC spins a wheel gameshow style? In the center of the wheel it says vista, and when he spins PC says "Come on, daddy needs an upgrade" or something. At the end, the wheel stops on "Lose a Turn". I only saw it once, and forgot what channel it was on. I'll be looking for it some more, but it was pretty funny.

We'll definitely look out for that on YouTube. Vista sure does seem to be taking a pretty sizable hit these days.....

[Luis Ortega]

Another security focused version is described as follows:
The new Mac ad shows two guys standing next to each other in front of a white background. One starts to sneeze and claims he has a virus, he warns the other Man to be careful, the man replies "Oh it's ok I'm a Mac" and they talk back and forth, the man with the tissue sneezing identifies himself as a PC. The infected man sneezes a bit while they chat, then he says "I think I'm going to crash" and falls down. The Mac man stays there and says "Whoops...there yah go."

You know what worries me is that ads mocking PC types are likely to be insulting to some PC hackers who might start to take more notice of Apple in retaliation. If you suddenly get lots of hackers turning their malevolent attention on the Apple OS, I suspect that the Mac would start to suffer from the same problems that Windows suffers from security attacks.

[frankiec]

Personally, if I had the $$ to fork out on any computer I'd get a Unix machine. Shweet!

What does that mean? You want a Sun? ... How is "a Unix machine" different from a Mac?

UNIX History (http://www.levenez.com/unix/)
Wikipedia: Unix: Branding (http://en.wikipedia.org/wiki/Unix#Branding)