View Full Version : Wii Marketing
gloss
Nov 13, 2006, 01:30 PM
Saw this on Google News and thought you guys would be interested, since there seems to be a marked opinion here that Nintendo's not pushing the console hard enough.
Enjoy (http://www.tgdaily.com/2006/11/13/nintendo_wii_marketing/).
Abulia
Nov 13, 2006, 02:04 PM
Only if by "hard enough" you mean "not at all." ;)
This is good news and about...damn...time. Sell me, Nintendo! :D
jdechko
Nov 13, 2006, 02:30 PM
According to Kotaku, Nintendo will begin rolling out the ads in NA on Wednesday.
http://kotaku.com/gaming/wii/wii-gets-200-million-marketing-push-214266.php
As you said, Abulia, it's about time.
Dagless
Nov 13, 2006, 02:37 PM
Saw my first Wii advert earlier today. E4, just before Hollyoaks. They've extremely simple, looks like they're playing the ol' Orange-styled advert. Don't explain everything, isn't cryptic etc. The same as the Japanese advert. Just shows the controller coming closer to the screen with a delicate feminine voice saying something like "what is it?" "this is Wii".
Let the action commence :)
I don't see what the "about time" is about though... Do you guys not get DS adverts? Loads on here. Though now they've gone down to game-only adverts.
jdechko
Nov 13, 2006, 02:56 PM
I don't see what the "about time" is about though... Do you guys not get DS adverts? Loads on here. Though now they've gone down to game-only adverts.
Well, I only have standard TV here (no cable or anything, just the basic network tv) and I've yet to see a single ad for a Wii. I think I've seen one commercial for Super Monkey Ball, and that's it: the Wii comes out in 5 and a half days. I live in the Atlanta area, one of the larger metros in the US, so it's not like they're just gonna skip here.
Abulia
Nov 13, 2006, 03:35 PM
Well, I only have standard TV here (no cable or anything, just the basic network tv) and I've yet to see a single ad for a Wii. I think I've seen one commercial for Super Monkey Ball, and that's it: the Wii comes out in 5 and a half days. I live in the Atlanta area, one of the larger metros in the US, so it's not like they're just gonna skip here.
Ditto.
I can't remember the last time I saw a Nintendo (non-DS) ad for, well, anything. Certainly nothing on the Wii.
eva01
Nov 13, 2006, 03:42 PM
Saw a Wii commercial yesterday actually
patmort02
Nov 13, 2006, 04:07 PM
Ya it is kind of a shame. For such a revolutionary device you would think they would push it harder. I have to explain to most of my friends what it actually does differently than the other consoles. Oh well...i'll be picking one up regardless.
Dagless
Nov 13, 2006, 04:17 PM
What exactly have they done wrong? The 360 is the only machine I've seen that has advertised 3-4 weeks before the systems launch. Gamecube? at launch. PS2? launch, then strangely about 2-3 years later. N64? PS1? At the most (barring the 360 and including the Xbox 1) adverts start between 1 week prior to launch or the launch. The Press, on the other hand, bang on about systems months in advance. 360 adverts being cryptic as hell mind. I don't think any have subliminally said "buy me!".
Interestingly there was an article in PCW today talking about the Wii. Everything they said was positive but because it was a preview they didn't give it a rating. This is the same magazine that banged on about how the PSP will destroy the DS, yet ironically under "Christmas gift ideas" they said "get a DS Lite" :D . not important. but it exists nonetheless.
Abulia
Nov 13, 2006, 04:40 PM
Funny you should mention that as USA Today last Thursday had a full-page spread on the upcoming Holiday season and the new gaming consoles. This is USA Today, a major newspaper read by millions daily.
They had three pictures -- one of each console -- with a little blurb above that said "What should you do?" (Source (http://www.usatoday.com/tech/gaming/2006-11-09-console-cover_x.htm))
(PS3 Picture)
A. Wait in line maybe for days for a PlayStation 3, and probably end up empty-handed.
(Wii Picture)
B. Wait in a shorter line for a Wii, pocket the change and maybe be disappointed.
(360 Picture)
C. With a swipe of a credit card, go home with a well-stocked Xbox 360.
The Wii needs some marketing behind it badly. People know what a PS3 is. They've no idea Nintendo still makes gaming consoles for the home.
Dagless
Nov 13, 2006, 04:45 PM
Eep, sounds like Nintendo have a struggle in US and A (:D ) where they effectively have Europe (UK at least) on a plate.
Same for Microsoft too I suppose. They need to do something big with the 360 over the Christmas period. All it will have is the Wii and DS for competition. Cummon MS :D
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