Rafael Perini
Mar 18, 2002, 11:57 AM
Interesting thoughts:
*90 to 95% of worlds computer uses PC based machines.
1) 80 to 85% of Non PC related advertisement that shows a computer (desktop or Laptop) uses a Machintosh. Usually not showing the Apple brand.
2) 60 to 70% of movies, when the computer plays a major or important role, the computer is an Apple one.
3) 50 - 60% of non PC related advertisement that shows a computer video caption shows it on a Mac (usually OS9) window instead of the PC one.
Well, the numbers might not be exactly those, but I believe that is pretty close to that. I know that everybody might notice how often we seen the little apple in the big/small screen. I wonder the following things:
1) What is the role for this "passive" advertisement (there is a special name for this, please help me...). Do Apple gives (lends) the computer to those advertisement? Even when not showing the brand? I know that they probably uses Macs because they are prettier, cooler etc, right? Not because 5% of market uses them
2) Regarding movies: Does Apple need to pay anything to be "casted"? Or its justs a preference because of the cosmetic look again?
3) Screen capture mac: Why we seen this a lot? Is it because the media guys (producers, and all the staff that works with advertisment) uses mac instead of PC?
Well, I appeciate some light in this matter and some examples from different advertisemnts/movies etc from all over the world.
Rafael
*90 to 95% of worlds computer uses PC based machines.
1) 80 to 85% of Non PC related advertisement that shows a computer (desktop or Laptop) uses a Machintosh. Usually not showing the Apple brand.
2) 60 to 70% of movies, when the computer plays a major or important role, the computer is an Apple one.
3) 50 - 60% of non PC related advertisement that shows a computer video caption shows it on a Mac (usually OS9) window instead of the PC one.
Well, the numbers might not be exactly those, but I believe that is pretty close to that. I know that everybody might notice how often we seen the little apple in the big/small screen. I wonder the following things:
1) What is the role for this "passive" advertisement (there is a special name for this, please help me...). Do Apple gives (lends) the computer to those advertisement? Even when not showing the brand? I know that they probably uses Macs because they are prettier, cooler etc, right? Not because 5% of market uses them
2) Regarding movies: Does Apple need to pay anything to be "casted"? Or its justs a preference because of the cosmetic look again?
3) Screen capture mac: Why we seen this a lot? Is it because the media guys (producers, and all the staff that works with advertisment) uses mac instead of PC?
Well, I appeciate some light in this matter and some examples from different advertisemnts/movies etc from all over the world.
Rafael
