Even if you think the "switch" ads sucked...

[LethalWolfe]

... you have to have noticed the increased amount of testimonial<sp?> ads and ads/promo's using an "infinite white" background that have cropped up sense the switch ads first aired. At least in the US I've noticed a lot of "switch influenced" ads on TV.

Just a casual observation.


Lethal

[tazo]

Originally posted by LethalWolfe
... you have to have noticed the increased amount of testimonial<sp?> ads and ads/promo's using an "infinite white" background that have cropped up sense the switch ads first aired. At least in the US I've noticed a lot of "switch influenced" ads on TV.

Just a casual observation.


Lethal

its like jobs said in the keynote. you know an ad campaign is going well when people begin to parody it :)

[jbomber]

yeah, seriously! i saw an ad for some damn camera with Val kilmer, and I swore it was an apple ad up until the point when he starts talking about the camera. it was a total rip-off.

[janey]

highest form of flattery is imitation :rolleyes: :p
i've seen many ads with all white backgrounds i keep thinking they're apple ads :p

[shadowfax]

the switcher campaign is everything you could ask for from an ad--for the advertiser: it's cheap, it's simple, and it's easy to get your point across.

and it's great to make fun of.