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View Full Version : Marketing Brilliance




Matthew Yohe
Sep 5, 2007, 11:13 PM
Many many users tell the story of how they were wronged today by Apple's marketing choices, but not one has any follow through. This post is directed at the crazy ones. Literally.

You seem to think pretty highly of yourself. Sitting there, taking credit for creating such an iPhone "buzz" in the market. Don't you think the brilliant marketing campaign had something to do with it? You may have helped create a relatively small buzz amongst your peers before it was sold, but your few influential demos of the iPhone are of almost zero significance in the grand scheme. Apple had people lined up at their stores on the day it went on sale. You had nothing to do with that. I influenced people to buy the device as well, but do I actually say I created a "buzz"? No, I'm not that self-serving.

I'm almost embarrassed to ask this but: did you skip out on microeconomics? I mean, I'm embarrassed because you seem like a smart guy. So maybe you slept through the class when the definition of "caveat emptor" was laid out. Let the buyer beware? Does that ring a bell? I'm also assuming you were sick when the class discussed supply and demand? I only think this because you don't seem to realize that today's relaxing of the price perfectly exemplifies how supply and demand works.

The other topic you seem to be hung up on is Apple's loyalty to it's customer. I love Apple, but I don't see how their frequent littering of my email inbox with reminders of their new products attests to their loyalty as a company to me. Where are you getting this perceived loyalty from? That said, a question arises: How did Apple's price drop today change their loyalty to you the buyer? Doesn't this price drop make Apple more loyal to the entire customer market?

Some of you are going to get your credit card company to help right this "wrong" and try to make a merchant's life "miserable". You want to sic American Express on Apple? Apple already has in place people that deal with annoyances like you, and can you tell me what happens to the cost of having to hire that department? It gets figured into the products you buy from Apple! So we're all paying for Apple to have a line of defense against you and your ilk. Thanks for helping out the consumer, buddy!

It's obvious that you are set in your ways and I'm not going to convince you otherwise, but what Apple did today was open the door to many more people who otherwise would not be able to afford the iPhone. Think of it. Many more people will start to enjoy this wonderful handheld device.

What a wonderful day for the consumer.