New iPod Ads - Now and Later?

[MacRumors]

Apple posted (http://www.apple.com/ipod/ads/) two different versions of the Hip Hop iPod Ad (http://www.macrumors.com/pages/2003/10/20031009004039.shtml) which debuted on Wednesday.

The two new ads are simply shorter (15 second) and longer (45 second) versions of the previous (30 second) advertisement.

Meanwhile, one whisper tells us to pay attention to one of the next episodes of Friends (http://www.nbc.com/Friends/index.html) for the next iPod ad... which is described as a bit more rockin'.

[mproud]

Shame they're all the same...

I'm hoping Apple gets some new ads for the iTMS when it hits PCs next week.

[The Tuck]

I love the new iPod Ads. They're just so "rockin'"!

[MrMacMan]

Ah cool, I like them.

choices for ads...

Waiting for the new iTunes and Windows iTMS.

[stoid]

I think that this is just the beginning.

Apple is going to rock the windows world, and five years from now I'll be able to say that I knew that Apple was gonna kick-ass way-back-when!

[chewbaccapits]

At this point its hard to watch that show.....ughhh....But I'll be tuned...

[Dippo]

Haven't seen them on TV yet, but they look nice

[Freg3000]

Yeah, I can picture a rock ad. But where do they go from there? Don't get me wrong, two versions of the same ad isn't bad, but you can't have 4 people jumped around listening to Bach or Kenny G. :D

Maybe Britney....

[maxterpiece]

Originally posted by Freg3000
Yeah, I can picture a rock ad. But where do they go from there? Don't get me wrong, two versions of the same ad isn't bad, but you can't have 4 people jumped around listening to Bach or Kenny G. :D

Maybe Britney....

On the contrary I think that that would be hilarious - particularly if it was kenny g doing the jumping around.

[VicMacs]

to have a fat guy dancing with an ipod...

[Potus]

I thought the adds were ok. But I've seen the long one twice tonight and it's growing on me. Very cool.

[huckleup]

Originally posted by Freg3000
Yeah, I can picture a rock ad. But where do they go from there? Don't get me wrong, two versions of the same ad isn't bad, but you can't have 4 people jumped around listening to Bach or Kenny G. :D


Huh? There's no reason they couldn't do a similiar ad where someone is listening to Bach and conducting 'air baton'. I think that would be a great ad. All kinds of music evokes emotion and animation in its listeners, not just rock and hip-hop.

[xone]

These ads are frickin' awesome! Can't wait for more. And when this campaign starts to get stale. they'll come out with something even cooler (I hope.) Look at the past year.

[cb911]

cool. a longer version is always good. :D

and i'm guessing that the 'watch Friends for the next ad...' doesn't apply to Australia? :( i might have actually watched it for once...

can't wait for a more 'rockin' ad!! :D

[bnemesis]

Star Wars kid + iPod + lots of dancing....

'Nuff said!


...Oh, and hamsters! Cant forget the hamsters!
Hamsters! Dancing with iPods!

*washes his pills down with ice water and steps back into his padded room*

[nlz]

... but these adds highlight the biggest flaw the iPod still has: the cable!

To be truly perfect, they should get rid of the cable and connect the remote and the earplugs via bluetooth (I mean: no cables at all!). All the necessary BT profiles exist, put them to some good use!

Then again, there is nothing to be said against Apple commercials, they can always use more public awareness. :D

Just my 2cents...

[HasanDaddy]

great ads! cool stuff

and btw --- bluetooth is way too slow

however - wifi isn't

next generation iPods = WiFi with Wireless transferring

[Jesus on OSX]

Originally posted by huckleup Huh? There's no reason they couldn't do a similiar ad where someone is listening to Bach and conducting 'air baton'. I think that would be a great ad. All kinds of music evokes emotion and animation in its listeners, not just rock and hip-hop.

You sir, do not understand marketing. Just like websites, you have to capture the attention of the audience within the first 5-7 seconds or the channel is flipped.

Population suffers from ADD. No one is going to stick around and watch some Bach-inspired commericals during pop-culture shows, considering every single ad out there aims to deliver as much adrenaline as possible in a 30-second timeframe.

You snooze, you lose. Black Eyed Peas style Hip-Hop is a perfect candidate for the background music because a) it's catchy b) it's clear c) it's meaningless. Rather than provoking redundant thoughts in consumers, it aims to shift to focus on the product that's being conveyed. "Shake your booty" is something that you don't need to process in your brain consciously. It all happens on motor skill basis. Combine that with the visual aspect of the commercial and you have a killer mix. It would be quite a challenge to figure out this formula with mainstream rock, but my hunch is they're going to try anyway. Good luck to apple with trying to find a good mainstream rock band to fit the above context.

As much as I'd like to see Blind Guardian, Cradle of Filth, Black Label Society, Dillinger Escape Plan or Opeth in iPod commercials, they won't work no matter what. System of a Down has many catchy riffs which would satisfy the soundtrack, but they're too anti-establishment to be put on there. I just hope the "rock" version does not feature those ****** boy-"bands" such as Good Charlotte, Trapt or Limp Bizkit.

And the classical music does not work during primetime. Wagner is great, but too Hitler-oriented :p

[Potus]

Originally posted by Jesus on OSX
You sir, do not understand marketing. Just like websites, you have to capture the attention of the audience within the first 5-7 seconds or the channel is flipped.

Population suffers from ADD. No one is going to stick around and watch some Bach-inspired commericals during pop-culture shows, considering every single ad out there aims to deliver as much adrenaline as possible in a 30-second timeframe.

You snooze, you lose. Black Eyed Peas style Hip-Hop is a perfect candidate for the background music because a) it's catchy b) it's clear c) it's meaningless. Rather than provoking redundant thoughts in consumers, it aims to shift to focus on the product that's being conveyed. "Shake your booty" is something that you don't need to process in your brain consciously. It all happens on motor skill basis. Combine that with the visual aspect of the commercial and you have a killer mix...
Excellent analysis. I agree completely.

[MrMacMan]

Originally posted by nlz
... but these adds highlight the biggest flaw the iPod still has: the cable!

To be truly perfect, they should get rid of the cable and connect the remote and the earplugs via bluetooth (I mean: no cables at all!). All the necessary BT profiles exist, put them to some good use!

Then again, there is nothing to be said against Apple commercials, they can always use more public awareness. :D

Just my 2cents...

Err, how many Plays out there are Bluetooth?

I thought that was too slow for a transfer *to* the iPod so I imagine for a song it still would be too slow.

[blueBomber]

hopefully, itunes and ipod becoming popular with Windows users, makes our jobs easier as "Apple Acolytes", trying to convert whoever crosses our path;)

[blueBomber]

Originally posted by MrMacman
Err, how many Plays out there are Bluetooth?

I thought that was too slow for a transfer *to* the iPod so I imagine for a song it still would be too slow.

the new Nokia N-gage has a wireless headset that works over bluetooth, not just for voice, but for the games as well. So the technology must work, but I personally think the old wired earbuds are the way to go. If you break them, they are easy to replace with ones from anywhere.

[silvergunuk]

I think it's one of the best adverts apples done in a long time, it really does appeal to me and probably most of the kids out there becuse of the huge hip hop market over there in the US. But on Friends? They could have put it on a good sitcom...then again theyre just after as much coverage as possible.

[MacFan25]

My guess is the ad on Friends is going to be for iTunes for Windows. Since Thursday is the rumored day for the launch of iTunes Windows.

Just my $.02. :)

[VicMacs]

then youd have to put little batteries on the headphones ...just wouldnt be good for dancing... and jumping... and imagine the cost of these headphones... yikes... it would raise the price of the ipod... which isnt very cheap imho....

ipods for 200 would sell like hotcakes!

get with it apple!

[bennetsaysargh]

they need to come out with many different songs, and no good charolette! argh!
i like them, and the song has been stuck in my head since god knows when. anyway, don't want to have to watch frieds., i hate that show. not to mention they were supposed to end it how long ago;)

[topicolo]

Bring on the Windows iTMS!!! I'm dying to download it for my winxp machine!

[Potus]

Originally posted by VicMacs
then youd have to put little batteries on the headphones ...just wouldnt be good for dancing... and jumping... and imagine the cost of these headphones... yikes... it would raise the price of the ipod... which isnt very cheap imho....

ipods for 200 would sell like hotcakes!

get with it apple!

Older version iPods are available for that price or less.

[melican]

If iPod headphones used Bluetooth, what would happen if you walked by someone else using an iPod?

Does Bluetooth have different channels (frequencies)?

[bennetsaysargh]

Originally posted by melican
If iPod headphones used Bluetooth, what would happen if you walked by someone else using an iPod?

Does Bluetooth have different channels (frequencies)?

that's what the wireless keyboards and mice do. ADH technology.. ADH stands for adoptive frequency hopping.

Originally posted by Potus
Older version iPods are available for that price or less.

yes, but not a lot of people that aren't mac people know where to get them, and ant the newer versions.

[revenuee]

Originally posted by VicMacs
then youd have to put little batteries on the headphones ...just wouldnt be good for dancing... and jumping... and imagine the cost of these headphones... yikes... it would raise the price of the ipod... which isnt very cheap imho....

ipods for 200 would sell like hotcakes!

get with it apple!

If they brought back the 5 Gig and priced it under $200, say in the $140 - 170 range, i could easily, as i think much many more people, could justify the purchase although even at 200 would be pretty sweet.

The new 10 gig costs 439 CND, with taxes thats over 500, i can't justify that for something that just plays music

[cesar]

I would like some iPod TV adds with Pearl Jam ...

[cc bcc]

ultracool!

[slowtreme]

The COG differance between a 5gig and a 10 or 15 gig drive is almost nothing. They are all single platter drives. There is no way to have a 5gig iPod be 1/2 the cost of a 10/15gig when there is nothing different between the two. When you but an iPod, the bulk of the unit is not disk space.

[revenuee]

Originally posted by slowtreme
The COG differance between a 5gig and a 10 or 15 gig drive is almost nothing. They are all single platter drives. There is no way to have a 5gig iPod be 1/2 the cost of a 10/15gig when there is nothing different between the two. When you but an iPod, the bulk of the unit is not disk space.

sigh....dare to dream

[srobert]

Since the Ad came out, the song started showing on the "Today's Top Songs" list on the ITMS.

[huckleup]

Originally posted by Jesus on OSX
You sir, do not understand marketing. Just like websites, you have to capture the attention of the audience within the first 5-7 seconds or the channel is flipped.
[...]
And the classical music does not work during primetime. Wagner is great ...

Oooh, you speak with such 'authority'. You obviously know everything about marketing!

You're speaking of 15-30 year olds as if they are the entire popluation or the only ones that buy anything. And that 'pop-culture' shows are the only ones on TV. Granted, that's a big group, (and probably represent the majority of the readers of this web site) but believe it or not there are other people out there that listen to music and can afford an iPod, and that upon hearing "Shake your booty" would be flipping to the next channel as fast as their 'aged' fingers could press the 'clicker'. There's plenty of music other than Hip-Hop that can grab people's attention. You might want to check out this link (http://www.npd.com/press/releases/press_030605.htm) that indicates that 45% of music buyers are into 'mature music'. And remember that Yo-Yo Ma is one of Apple's 'switchers', so apparently they think there are some sales to made in the demographic that he represents.

[dongmin]

do you guys remember the very first iPod ad? My, how far we've come.

[notEven]

Originally posted by Jesus on OSX
You sir, do not understand marketing. Just like websites, you have to capture the attention of the audience within the first 5-7 seconds or the channel is flipped.

Population suffers from ADD. No one is going to stick around and watch some Bach-inspired commericals during pop-culture shows, considering every single ad out there aims to deliver as much adrenaline as possible in a 30-second timeframe.

You snooze, you lose. Black Eyed Peas style Hip-Hop is a perfect candidate for the background music because a) it's catchy b) it's clear c) it's meaningless. Rather than provoking redundant thoughts in consumers, it aims to shift to focus on the product that's being conveyed. "Shake your booty" is something that you don't need to process in your brain consciously. It all happens on motor skill basis. Combine that with the visual aspect of the commercial and you have a killer mix. It would be quite a challenge to figure out this formula with mainstream rock, but my hunch is they're going to try anyway. Good luck to apple with trying to find a good mainstream rock band to fit the above context.

As much as I'd like to see Blind Guardian, Cradle of Filth, Black Label Society, Dillinger Escape Plan or Opeth in iPod commercials, they won't work no matter what. System of a Down has many catchy riffs which would satisfy the soundtrack, but they're too anti-establishment to be put on there. I just hope the "rock" version does not feature those ****** boy-"bands" such as Good Charlotte, Trapt or Limp Bizkit.

And the classical music does not work during primetime. Wagner is great, but too Hitler-oriented :p

Couldn't dissagree with you more. I think its way more a matter of presentation and how this product will make you feel. The VW Cabrio ad a couple of years ago that had "Pink Moon" by Nick Drake was anything but "rockin" but did generate a lot of memories and overall good feelings (for me anyway) - and it was so subtle and mellow. Probably one of my all time favorite commercials.

I don't think a music player commercial absolutely needs to be high intesity at all. What I think it should be is "different" and "relative." Relative in that they don't lock themselves into one genre... they need to relate to different tastes, but the commercials need to be different, yet repetitive, so theres instant recognition over time. That way it starts to form an identity.

Anyway, my two cents.

[nlz]

Originally posted by MrMacman
I thought that was too slow for a transfer *to* the iPod so I imagine for a song it still would be too slow.

You're not entirely wrong, BUT bluetooth is about half as fast as raw CD-quality audio. So, there are solutions:

Advanced Audio Distribution Profile (https://www.bluetooth.org/docman2/ViewCategory.php?group_id=53&category_id=1023)

stereo headphone reference design (http://www.impulsesoft.com/)

And BT is supposed to be low-cost (compared to WiFi), so the headset could probably be produced for something like 10-20$. Of course the price tag would be raised a little, but think about the extra freedom! It's always been such a hassle untangling wires and avoiding them getting caught on the doorknob or something...

I actually envision some sort of elastic arc that goes from ear to ear around the back of your neck and carries the rechargeables and BT chipset at the back, were they are least cumbersome.

[rickvanr]

Originally posted by nlz
... but these adds highlight the biggest flaw the iPod still has: the cable!

i agree the wireless headphones would be cool, but imagine how quickly ud lose wireless ear buds... they would have to make some ear muff style head phones, which would cost more..

[Freg3000]

Originally posted by notEven
Couldn't dissagree with you more. I think its way more a matter of presentation and how this product will make you feel. The VW Cabrio ad a couple of years ago that had "Pink Moon" by Nick Drake was anything but "rockin" but did generate a lot of memories and overall good feelings (for me anyway) - and it was so subtle and mellow. Probably one of my all time favorite commercials.

I don't think a music player commercial absolutely needs to be high intesity at all. What I think it should be is "different" and "relative." Relative in that they don't lock themselves into one genre... they need to relate to different tastes, but the commercials need to be different, yet repetitive, so theres instant recognition over time. That way it starts to form an identity.

Anyway, my two cents.

Sure something not satisfying the "ADD culture" can work, but not in this situation. My first point was perhaps not clearly expressed. It makes sense to have people jumping/dancing/going crazy to a fast, hip song. Rap/Rock/Pop can do that. A Kenny G saxophone solo, simply can't (in this type of setting). You don't run around an dance to Kenny G, you sit and relax. And how attention grabbing would that be? 4 silhouettes sitting on a couch nodding there head. Doesn't work. It's the same thing with classical music.

Just my opinion. :)

[hariya]

Originally posted by rickvanr
i agree the wireless headphones would be cool, but imagine how quickly ud lose wireless ear buds... they would have to make some ear muff style head phones, which would cost more..

I totally agree with that. If you really REALLY want wireless connectivity to your ipod, get an itrip and one of those fm headband radios I see all the time.

I dont think bluetooth is ever necessary on the ipod.

Even now, I find the wired remote insufficient (to look up info) when my ipod is stuffed in my backpack. I cant imagine rummaging through my bag everytime I need to advance a song or pause it.

If ever a bluetooth solution came for the ipod, it will look like the itrip/radio combo I suggested above and you can do that right now.

[blueBomber]

Originally posted by Freg3000
...You don't run around an dance to Kenny G, you sit and relax.

I spend alot of time feeling sick to my stomach when Kenny G. songs are on:D

[Phil Of Mac]

Originally posted by VicMacs
then youd have to put little batteries on the headphones ...just wouldnt be good for dancing... and jumping... and imagine the cost of these headphones... yikes... it would raise the price of the ipod... which isnt very cheap imho....

ipods for 200 would sell like hotcakes!

get with it apple!

Would they sell twice as much as iPods for 400?

No?

THEN NO PROFIT!

:D

Remember that Volkswagen ad where we saw a guy lip-syncing and dancing in his car, and then his friend came and opened the door to get in, and "Mr. Roboto" was on full blast? Apple should do something like that! Maybe not...

[savar]

Originally posted by huckleup
Huh? There's no reason they couldn't do a similiar ad where someone is listening to Bach and conducting 'air baton'. I think that would be a great ad. All kinds of music evokes emotion and animation in its listeners, not just rock and hip-hop.

They need to avoid coming across as snooty, especially since most people already think Apples are much more expensive.

*However* I think the above commercial, if somebody was lost in the moment of listening to the music and looked very enthusiastic, would be a great statement. I love rock music and hip hop, but sometimes nothing compares to classical music.

[Potus]

Saying this ad is good is not the equivalent of saying the music in the ad is the only kind of music or the iPod won't appeal to a variety or music lovers or classical musid is bad. It's an ad campaign. That's all. It cannot appeal to everyone and isn't intended to.
Just as the New Beetle/iPod commercial appeals to a niche market, so do these ads. I listen to all kinds of music and have it and spoken word on my iPod. And I bet most people do too.

[Dahl]

Originally posted by rickvanr
i agree the wireless headphones would be cool, but imagine how quickly ud lose wireless ear buds... they would have to make some ear muff style head phones, which would cost more.. I don't know how they can do it, but they should have a "finder" button on iPods, you can press if you lose the headphones and they'll ring, just like the cordless phones feature. TV set should have the same thing for when you lose the remote, just press a button on the set and the remote responds.
I don't know how iPod can use this because of it's size, but they would be going from cool to ubercool in no time.

[nlz]

Originally posted by Dahl
I don't know how they can do it, but they should have a "finder" button on iPods, you can press if you lose the headphones and they'll ring, just like the cordless phones feature.

They would have to be quite LOUD to be found... Just imagine the kid that comes up with the great prank of pushing the "find" button while you've got those plugs in your ears. Ouch! :D :D

[Dahl]

Originally posted by nlz
They would have to be quite LOUD to be found... Just imagine the kid that comes up with the great prank of pushing the "find" button while you've got those plugs in your ears. Ouch! :D :D
I can see that, but what about, if the function ONLY works when the headphones are disconnected from the iPod. What's when you need the feature and the pranks are then useless. :)

[Phil Of Mac]

If the button to make the headphones beep is on the iPod, the only person who has the iPod while you're wearing the earphones is you, i.e. no pranks :)

[coolsoldier]

Originally posted by Dahl
I can see that, but what about, if the function ONLY works when the headphones are disconnected from the iPod. What's when you need the feature and the pranks are then useless. :)

If the wireless headphones are disconnected from the iPod (i.e. not wirelessly connected), then how do you propose to have the iPod page them?

;)

[inkswamp]

Am I the only one who thinks these new ads are cheesy and the music blows chunks? How about some ads with actual music instead of slice-n-diced beats with the usual helping of samples... boooorrrrriiinngggggg... :o

[reedm007]

Originally posted by inkswamp
Am I the only one who thinks these new ads are cheesy and the music blows chunks? How about some ads with actual music instead of slice-n-diced beats with the usual helping of samples... boooorrrrriiinngggggg... :o

Yep, you're the only one. In the whole wide world. Every single person on Earth besides you thinks these ads rock, including all Rio employees, Dell employees, and Napster employees.

Heh -- I find it too funny how picky people are about music. That's by no means the music I would listen to, but I love the ads and thank GOODNESS Apple finally started to create ads with people besides caucasians. (sure, sure, there have always been a few, but within the last year or two, things have gotten *much* better on that front)

At any rate, like it or not, these ads will appeal to a population (mainly particular age group) that is so often left out of Apple's advertising campaigns. The Eagles just don't cut it wih 18-25y.o.s :)

[Dahl]

Originally posted by coolsoldier
If the wireless headphones are disconnected from the iPod (i.e. not wirelessly connected), then how do you propose to have the iPod page them?

;)
Doh... You're right.
:D

The new iPod ads... They are ok, but I think they could come up with something smarter, hipper or more fun.
Then again, Apple likes their ads to be cheap, so they have to be creative with their slim budget.

[tsb2rxn]

I could go for a Beethoven or Mozart ad with a guy doing an 'air batton'. I would definitely describe some of their music as 'rockin' :D

[Phil Of Mac]

TECHNO!

[Potus]

Originally posted by Dahl
Doh... You're right.
:D

The new iPod ads... They are ok, but I think they could come up with something smarter, hipper or more fun.
Then again, Apple likes their ads to be cheap, so they have to be creative with their slim budget.

Please submit your ideas with graphics proposal, script and cost estimate to Apple or their advertizing agency. I'm sure they would jump on the chance to improve their campaign.

[stingerman]

At the Apple Soho NY store I saw a few new Ads that I had never seen before for the iPod. They were part of a Quicktime movie loop that was played while I was waiting for the next seminar to start. The Ads were new to me. However, what was of note was the title of the Quicktime file in which these commercials were included: "Pre-Panther. "

Evidently, we should expect a new marketing campaign to begin right after Panther is released. Kind of obvious, but thought I'd chime in.

[Dahl]

Originally posted by Potus
Please submit your ideas with graphics proposal, script and cost estimate to Apple or their advertizing agency. I'm sure they would jump on the chance to improve their campaig.
Just because I think they can do better doesn't mean I have any current ideas. ( but give me a week :D )
They have the campaign they want, but that doesn't mean it couldn't be better. Apple commericals have long been statements commericals, which is fine. They air for a very short time and have a good afterlife online. But they could make some fun commericals, where they really show the strength of OS X and the iLife apps. I think Apple get many more new customers from word of mouth, than they do from their ads.

[wdlove]

Today I noticed iPod banner ads on 2 different MBTA Buses. One was purple and one had a green background. It was at the Forest Hills Station that I noticed the ads! The bus that I got on for my ride home had the ad wiith the green background! :)

[billyboy]

There's a belly laugh ad playing on British TV at the moment - a sextagenarian showband playing a very slow version of the Stranglers' song Peaches. Maybe the younger audience doesnt get it, and right now I cant even think what the ad is trying to promote, but maybe to accompany the iPod ad, a rousing hooked on classics philarmonic rendition of some happening hip hop tune would appeal across the generations.

I dont even know what the current iPod ad is about by the way, but I just got a good mark at uni for some natty marketing slogans that I conjured out of nowhere, so I feel I am qualified to stick my pennyworth in. :D

[sinclairZX81]

"Barbara Coulon, vice president of trends at Youth Intelligence, a New York trend-forecasting firm, said the iPod is mainly responsible for Apple's high profile among young people. Still, though many trend watchers cite Apple as hot (or cool, depending on how you look at it), the company doesn't appear on all the indexes of cool. For example, Lucian James' American Brandstand, a weekly list of product "shout-outs" in the Billboard Hot 100, makes no mention of Apple, Macs or iPods, according to Wired.


"Apple hasn't shown up in Brandstand because it's too nerdy," James said. "Cell phones are cool, iPods are too niche. They also don't seem to have the hip-hop appeal that is a prerequisite to get into the Billboard chart"


hence the new ads. case closed.
everyone who isn't a hick knows its all about the hip-hop.

[huckleup]

Originally posted by sinclairZX81
"Barbara Coulon, vice president of trends at Youth Intelligence, a New York trend-forecasting firm, said the iPod is mainly responsible for Apple's high profile among young people. Still, though many trend watchers cite Apple as hot (or cool, depending on how you look at it), the company doesn't appear on all the indexes of cool. For example, Lucian James' American Brandstand, a weekly list of product "shout-outs" in the Billboard Hot 100, makes no mention of Apple, Macs or iPods, according to Wired.


"Apple hasn't shown up in Brandstand because it's too nerdy," James said. "Cell phones are cool, iPods are too niche. They also don't seem to have the hip-hop appeal that is a prerequisite to get into the Billboard chart"


hence the new ads. case closed.
everyone who isn't a hick knows its all about the hip-hop.

That list is of brand names mentioned in songs, not about brands recognized by producers or consumers of those songs. You can be sure that all the bands in the top 100 know about Apple, the iTMS and probably most of them have iPods.

Maybe they haven't made a song with 'Apple' or 'iPod' in the lyrics for fear of being sued by Apple.

[Phil Of Mac]

But 50 Cent does use an iPod in his "P.I.M.P." video.

[MacAficionado]

I was driving here today, I'm in Miami, and saw an ad on a bus stop for the iPod. The black silhouette with the magenta background. I found it odd, but there it was!

[ColoJohnBoy]

Originally posted by tsb2rxn
I could go for a Beethoven or Mozart ad with a guy doing an 'air batton'. I would definitely describe some of their music as 'rockin' :D

Maybe they could do an ad to promote the audio books. They could have the silhouette of a stoner passed out on the floor, listening to Gene Simmons' autobiography, ocassionally shooting his hand up in the air displaying the "devil" sign.

[Dahl]

I don't think it would be a bad idea to have a little print campaign for the audio books, think about all the ( older ? ) people who have the $ for ITM and iPods but couldn't care less about 50 cent or P. Diddy.