Apple and Pepsi Giving Away 100 Million Songs

[MacRumors]

Steve Jobs said during his speech today, that Apple's goal was to reach 100 Million downloads in the iTunes Music Store by April of 2004.

Beyond the AOL partnership and iTunes for Windows, Steve revealed another partnership that will easily help Apple reach that goal.

Apple and Pepsi are giving away 100 Million Free Songs (http://www.apple.com/pr/library/2003/oct/16pepsi.html) starting on February 1, 2004. 100 million winning codes will be written on caps of 20ounce and 1 Liter bottles of Pepsi, Diet Pepsi, and Sierra Mist.

The Pepsi iTunes promo will kick off with a Superbowl Advertisement, finally bringing Apple's name back to that advertising event.

[alset]

Something tells me I'll be buying a lot of Pepsi, even though I prefer Coke.

Dan

[bertagert]

Give me 10 songs and I'll be happy:D

[Freg3000]

Too bad this couldn't happen immediately. i wonder why. February is a long time away. :(

But this is only a minor disappointment on this great day!

[TimDaddy]

Great! I am a fan of Pepsi products, I just wish they'd included Mountain Dew. I drink far more Mountain Dew than Pepsi. I'm getting tired of winning a free 20 oz Dew all the time. :( To tell you the truth, I miss the days when you could drink a pop without having to remember to look under the lid, but hell, this is big time exposure for iTMS. Go Apple@

[Rocketman]

Let's talk REVENUE

Apple did about $380m on laptops domestically and about $440m (top of head not exact) on powermacs.

Apple just announced iTunes for windows (the other 90-95% of the market that already made Apple the #1 music distributor worldwide.

Apple just announced a partnership with Pepsi on promotion and Pepsi runs ALOT of ads on Radio, TV, display print, reytail POP, on product packaging and others like appearances. Apple just cinched huge promotional, mindshare and product awareness to the offline masses.

Apple just annnounced access to AOL's entire customer base INCLUDING their payment methods.

If this does not drive Apple stock up, nothing will!

Rocketman

[ImAlwaysRight]

Originally posted by alset
Something tells me I'll be buying a lot of Pepsi, even though I prefer Coke.
I prefer Coke also. I sure hope this promotion includes Mountain Dew.

[Mr. Anderson]

Damn, 100 Million songs.....I wonder how much that's actually going to cost pepsi and Apple.....

But I don't think there will be a problem getting people to drink pepsi....;)

I might have to start looking for the ones my friends don't use (I don't drink soda in general).

D

[Timothy]

Steve Jobs has worked this music plan perfectly. This is all coming together for Apple, and this promotion is going to be killer.

Kudos to Apple...

[kuyu]

can we say TRUMP CARD. This is apples big play. They are the only pc manufacturer besideds dell that can turn a profit. I can definately see Jobs "media company" plan working out great. It's just too bad that us mac heads will still have to listen to peecee zealots drone on about the "inferiority" of apple's. To those zealots I say "keep your lemon, I'll take the apple."

[Molson]

I was wondering why the Pepsi promo doesn't start until February and I think the SuperBowl ad is just a smoke screen.

I think that the reason for the delay is the lack of international rights for the iTunes music store. I wonder whether this promo will be worldwide, or at least in Canada and Europe as well.

So with a bit of hand waving, I'm anticipating the international iTunes Music Store will definitely be done by February 1st, which agrees with Steve Jobs comments the other week. So Pepsi drinkers outside the states will be able to benefit as well!

[DeusOmnis]

Steve Jobs, I love you.

Apple wants a monopoly on online music.... holy crap.

[MOM]

So I guess selling 100 million songs in the first year isn't going to be that tough if they are giving 100 million songs away. Obvoiusly, they won't all be redeemed, but I think many will.

Doe the SuperBowl ad thing have anything to do with LoopRumors superbowl ad rumor?

[chewbaccapits]

Damn..I'm going to ruin my teeth with all that pepsi.....Might as well use the buck for the store..

[eyelikeart]

"100 Million Dollars"...er...Songs... :D

That's a lot of free downloads. Apple is making some HUGE strides lately, partnering up with AOL alone is gonna hopefully do some serious things for them.

[applemacdude]

I'm really looking forward to seeing that superbowl commercial

[ColoJohnBoy]

Thank god for Costco, you know? I'll just go in and buy a few palettes of Pepsi :D:D:D Well, Diet. That way I don't keel over from a stroke. Wait....

[Hawthorne]

Simply brilliant. I'm not a Pepsi drinker, but they've been targeting the youth demo for years. This is a match made in marketing heaven.

[MrMacMan]

Awww...

Pepsi...

Why no Coke?

:(

Aw well, we all know this is gonna be rigged.

They 'Give away 100 Million' and there are only really 10 Million Bottles with them being winning... and fewer acually are gonna download the songs... ect.

:rolleyes:

[Java]

I don't mind either. However, this will push me to drink Pepsi rather than Coke come Feb.

Smart marketing ploy on Apple's part. Like we are ever going to see another music company team up with a corporate giant (I could just see it, Napster and Meow Mix).

[Dahl]

Originally posted by alset
Something tells me I'll be buying a lot of Pepsi, even though I prefer Coke.

Dan

I prefer Coke too, but I'll buy Pepsi while it goes on.
It's very few campaigns, that can change the way I buy products, but this will do it. Just like I buy a ton of Kelloggs to get the American Airlines miles from the boxes.

Originally posted by applemacdude
I'm really looking forward to seeing that superbowl commercial
I was thinking that too.
In another thread about iPods I was saying that Apple should have some commericals that are a bit more fun, hipper or that just have a storyline.
Maybe we'll see some great commercials from them, I hope so.
The superbowl commercials always have to outdo each other and we all know how Apple likes bragging rights, so they probably have something awesome up their sleeve.

[GeeYouEye]

Hehe... last time Apple and Pepsi had anything to do with each other, the former was trying to steal the latter's CEO.

I wonder what the superbowl ad will be...

[Toppa G's]

It could be that Pepsi previously was in contracts (promotions for different sports things, etc.) for the near future. I noticed the Dew products are carrying a new promo now. So could be they had another promotion barring the iTMS one from starting immediately.

[acj]

I think this sucks. Now Apple is in on ruining our youth's teeth. Buy stock in dentistry.

I wonder how many of the 100 mil will be redeemed?

[Toppa G's]

The Pepsi bottle has an apple on it! It MUST be good for you..:D

[Mercury]

Ohmygod. I like Coke more than Pepsi, but my campus is a Pepsi-only campus, and this almost makes it worth it...

I have a feeling I'm going to be getting a lot of my friends to give me their caps.

Originally posted by Mr. Anderson
Damn, 100 Million songs.....I wonder how much that's actually going to cost pepsi and Apple.....

D

Seriously, though, at the most, 100 million dollars. Which isn't that much, really, when compared to the amount of advertising that they'll put into this campaign. And really, since even if half were redeemed, it'd be amazing, say 50 million. And I imagine that Apple is probably waving their part of the profit, so it won't really be a buck per song that Pepsi and Apple have to pay (unless Apple is paying themselves), it'll be less.

[sososowhat]

Did I not read in Arn's transcript that the 100 million goal was Excluding the freebies?

My guess: off the 100M winning bottlecaps, there will be about 5M actually cashed in. 10M would be extraordinary.

The big win here is in the advertising/exposure and assocation between two hip names. Or is Pepsi hip? It was 20 years ago, but I don't follow this stuff much now.

There will also be some # of those 5M or 10M that wouldn't otherwise ever have visited the iTMS. Bringing 1M people that experience would be a huge win. It would also be easy to track what their future buying pattern becomes - one time only or customer for life?

[sososowhat]

One more thing: what's Apple paying for this????

Do they share the marketing budget with Pepsi?

Does Pepsi share the cost of the songs downloaded?

[jouster]

Heh, I KNEW that something good would eventually come out of preferring Pepsi!

[Nicky G]

All I know is, when the Pepsi offer goes live, I am going to be bumming Pepsi caps from bums on the street! LOL!

[centauratlas]

This is what I am going to send my Mac friends - this is a perfect viral marketing strategy for Apple:

If you are looking for a great present for this year's holiday season, why not send your PC friends a gift certificate from the iTunes Music Store?

What are the benefits? Your PC friends get a taste of what they've been missing on the Mac and it helps Apple, which ultimately helps you with better software and more support!

So send a $10 or more gift certificate.

Just click on the "Music Store" source in iTunes and then select "Gift Certificates"

[pyrotoaster]

Damn. Great promotion, but I hate Pepsi and Sierra Mist so much not even the promise of free iTMS songs can get me to drink them.

Nothing like a good Superbowl Ad, but something tells me that this won't be Apple's only Superbowl Ad this year... ;)
Originally posted by GeeYouEye
Hehe... last time Apple and Pepsi had anything to do with each other, the former was trying to steal the latter's CEO.
"Do you want to sell sugar water to kids all your life or do you want to have a chance to change the world?"
Personally, I wish he had kept selling sugar water.

[Blinky Blink]

Here's hopin' we get to pick which tunes we want...

:o __Congratulations, you won another copy of some god awful Britney song! :o

[whooleytoo]

Originally posted by Mercury
Seriously, though, at the most, 100 million dollars. Which isn't that much, really, when compared to the amount of advertising that they'll put into this campaign. And really, since even if half were redeemed, it'd be amazing, say 50 million.

Yes, but how many extra downloads of iTunes by people just to get the free song(s)?

[kryten2000]

Works out for me since most of my friend drink pepsi and have no
intrest in itunes. More tunes for me. I'll probably switch to Pepsi from Coke myself.It's a brilliant marketing campaign. The AOL
deal can't hurt either. It looks lie we should be seeing some big things from Apple. This is good news espically on the annoucement of 4 new critical flaws in the windows os.Makes me more excited for Panther next week
;)

[pyrotoaster]

Originally posted by Mercury
Seriously, though, at the most, 100 million dollars. Which isn't that much, really, when compared to the amount of advertising that they'll put into this campaign.
You're right. A major company like Pepsi has millions upon millions of dollars to spend on advertising. I suspect we'll see quite a few ads for this outside the Superbowl, too.

[etoiles]

Originally posted by Nicky G
All I know is, when the Pepsi offer goes live, I am going to be bumming Pepsi caps from bums on the street! LOL!

hehe, they are pretty street-market savvy, you know. They'll sell them to you for $0.50...

[greenstork]

Originally posted by kuyu
can we say TRUMP CARD. This is apples big play. They are the only pc manufacturer besideds dell that can turn a profit. I can definately see Jobs "media company" plan working out great. It's just too bad that us mac heads will still have to listen to peecee zealots drone on about the "inferiority" of apple's. To those zealots I say "keep your lemon, I'll take the apple."

I find your post ironic. You denounce PC "zealots" when in fact, you are acting as a Mac "zealot". The problem that you are addressing is this whole us/them mentality, which you proliferate in this post.

Please understand that I come to this site every day, I love Macs, but I can't stand zealots on either side of the fence. It's usually a sign of being uninformed, or simply immature.

Flame away.

[greenstork]

Originally posted by Rocketman
Let's talk REVENUE

Apple did about $380m on laptops domestically and about $440m (top of head not exact) on powermacs.

Apple just announced iTunes for windows (the other 90-95% of the market that already made Apple the #1 music distributor worldwide.

Apple just announced a partnership with Pepsi on promotion and Pepsi runs ALOT of ads on Radio, TV, display print, reytail POP, on product packaging and others like appearances. Apple just cinched huge promotional, mindshare and product awareness to the offline masses.

Apple just annnounced access to AOL's entire customer base INCLUDING their payment methods.

If this does not drive Apple stock up, nothing will!

Rocketman

Apple will most certainly make more revenue, with tons more expenses.
This advertising campaign is costing hundreds of millions. They are foresaking profits now to gain market share. Perhaps, in the future, they will gain Mac converts. It is no doubt a big risk but the revenue from the Music Store should mitigate some of that risk. Ultimately, they want to sell more computers and iPods, this is their bread and butter.

This is probably why the stock tanked today. The stock market does not like risk.

[Macmaniac]

The Pepsi deal is sheer marketing genius by Apple, once a person buys one song, they will be hooked and they will want to buy more, so Apple sells and additional 10 songs per cap redeemed, they will make a killing if each cap redeemer buys more then one song.
Heh and after they buy 500 songs they wonder how do I listen to all this..... iPod
Sales are gonna be sweettt:cool: :D ;) :D :)

[sabroson]

I just downloaded iTunes on a PC I have laying around with Windows 2000 and it seems to be very buggy.

I saw the Windows Bar showing on top of the Apple's "hacked" steel bar, part of the iTunes store stays visible after clicking library, the Visualization did not clear the window but remanants of iTunes stayed displayed with the Visualization on top...

Its terrible!! I HOPE APPLE FIXES THIS SOON as this is the image Windows users will get about Apple. Better yet, I hope it is my stupid computer that is faulty!

Viva la MAC !!!

[Titian]

I have been reading this thread with great interest but there is something I don't understand:

what / who is Pepsi?

[Ballresin]

I think it is really neat that I'll be able to walk into the local Pronto and see the Apple logo. :)

Besides that...I think a lot of people will consider switching that never would have before, just by having this experience and having the Apple logo shoved in their face every time they buy a Pepsi in February or March.

[Rocketman]

Originally posted by pyrotoaster
Damn. Great promotion, but I hate Pepsi and Sierra Mist so much not even the promise of free iTMS songs can get me to drink them.


Pour the rotgut down the gutter. As long as you BUY it, that'a all Pepsi cares about. Consider it an Apple Accessory.

Or walk around with a pocketfull of losing caps and trade with disintrersted drinkers.

Rocketman

[blueflame]

i just found this on CNN.com, look what it says, really makes Microsoft sound even worse than it is ( or is is) heh, mabye it is that bad:
http://www.cnn.com/2003/TECH/internet/10/16/microsoft.security.ap/index.html


the whole dame page just is bad stuff. lol
Andreas

[Silver]

So why not Dew? Its a PepsiCo product, and the only one I drink. :confused:

I can't stand the taste of cola, and Serria Mist lacks the caffine I crave.

I feel gipped, no new iTunes for me. <sniffle>

[network23]

Heh! Apple should plan to release new products/software/updates whenever the media is awash with Microsoft security holes/blunders/monopolistic practices. Seeing good stuff about Apple while reading bad things about Microsoft can't be bad!

[mrsebastian]

like many, my first thought was i like coke, not pepsi, and will this promo include mountain dew!? after the buzz faded slightly i considered the fact that itunes songs and a bottle of your favorite soda cost about the same. so unless you're already a soda fiend, your not really getting much of a deal (ah, the magic of marketing!).

in any case i'm happy as a clam apple has been able to pull off all this amazing stuff. once itunes goes international there'll be nothing to stop us!

[Dippo]

At least my dad likes Sierra Mist. I guess I will make sure he buys lots of it so that I can get the caps.

I can't stand Pepsi, but I can down some Dew, but they wouldn't include it in the promotion...why?

EDIT: After reading all of the posts...Is there ANYONE here that likes Pepsi?

[simply258]

Originally posted by Titian
I have been reading this thread with great interest but there is something I don't understand:

what / who is Pepsi?

are you serious ?

[blueflame]

Definitely a coke fan!!!

[DeusOmnis]

Originally posted by Freg3000
Too bad this couldn't happen immediately. i wonder why. February is a long time away. :(

But this is only a minor disappointment on this great day!

For this to be a good deal for pepsi there needs to be at least a decent user base for iTunes. That way pepsi sees increased sales too.

[MOM]

Originally posted by Titian
I have been reading this thread with great interest but there is something I don't understand:

what / who is Pepsi?

Man, you need to come out of the mountains now and then. Ever heard of Coke? Yes, well Pepsi is the other brown sugar water.

[VicMacs]

i wont switch to pepsi!!!!

but i will drink more of them

winitunes!! i thought id never see the day.....

[jamesatzones]

So, Apple and Pepsi are giving away 100 million songs. That is one of the greatest marketing strategies ever, think, everytime you win a song you will go online and find a few, hense you will buy probably 3 or 4 songs or an album. Now assuming that only 1/3 of the winners go online and claim their song, that equals to over the 100 million songs, all paid for. This is awesome, Steve Jobs had a master plan several years ago and we are just now starting to glimpse his vision... With AOL and Pepsi Apple is hitting some prime target markets... Buy Apple stock!!!

[KCK]

Originally posted by Dippo
At least my dad likes Sierra Mist. I guess I will make sure he buys lots of it so that I can get the caps.

I can't stand Pepsi, but I can down some Dew, but they wouldn't include it in the promotion...why?

EDIT: After reading all of the posts...Is there ANYONE here that likes Pepsi?

Hey I'm a Pepsi fan. When ever I get the chance I always choose Pepsi over Coke

[beefcake]

I like the taste of them both, though it is rare that both are available in the same location, and when they both are I take whatever is cheaper or closer.

[cb911]

yes!! :D

i love Pepsi!! just hope the offer is available in Australia...

[Hugin777]

Originally posted by Dippo
After reading all of the posts...Is there ANYONE here that likes Pepsi?

When I drink Coke my teeth always feels rough. I think Coke contains more acid than Pepsi. I even heard of a mechanic who used Coke for degreasing purposes :)

I also like the taste of Pepsi better, although I like the image of Coke much better than the image of Pepsi. Santa Claus versus Pepsi Pop Stars ? :rolleyes:

[jettredmont]

Originally posted by sabroson
I just downloaded iTunes on a PC I have laying around with Windows 2000 and it seems to be very buggy.

I saw the Windows Bar showing on top of the Apple's "hacked" steel bar, part of the iTunes store stays visible after clicking library, the Visualization did not clear the window but remanants of iTunes stayed displayed with the Visualization on top...

Its terrible!! I HOPE APPLE FIXES THIS SOON as this is the image Windows users will get about Apple. Better yet, I hope it is my stupid computer that is faulty!

Viva la MAC !!!

This sounds like your video driver has problems, or potentially your overall Windows installation.

I have seen no drawing problems whatsoever on my Win2k box.

BTW, the "hacked" steel bar is done through a standard API in Windows. If it's not working on your box that is a sure-fire indication that your Windows installation has internal problems.

Try running MusicMatch, WinAmp, or any other non-standard controls app and you should see the same effects.

[greenstork]

Next thing you know, we're going to see commercials with some stoned teenager on a white background telling people about how she switched from Coke to Pepsi.

[mrsebastian]

Originally posted by greenstork
Next thing you know, we're going to see commercials with some stoned teenager on a white background telling people about how she switched from Coke to Pepsi.

lol, that's freakin hysterical!

[rdowns]

Originally posted by Dippo
At least my dad likes Sierra Mist. I guess I will make sure he buys lots of it so that I can get the caps.

I can't stand Pepsi, but I can down some Dew, but they wouldn't include it in the promotion...why?

EDIT: After reading all of the posts...Is there ANYONE here that likes Pepsi?

More of a Coke man myself but I'm really excited to try the new Pepsi G5.

(edit:typo)

[rdowns]

Originally posted by jettredmont
This sounds like your video driver has problems, or potentially your overall Windows installation.

I have seen no drawing problems whatsoever on my Win2k box.

BTW, the "hacked" steel bar is done through a standard API in Windows. If it's not working on your box that is a sure-fire indication that your Windows installation has internal problems.

Try running MusicMatch, WinAmp, or any other non-standard controls app and you should see the same effects.

More likely, make sure you have all 4 Win2K service patches installed.

[xDANx]

Originally posted by Dahl
I prefer Coke too, but I'll buy Pepsi while it goes on.
It's very few campaigns, that can change the way I buy products, but this will do it.

everyone keeps saying that this is a great marketing coup for apple and then mentions how they'll stop drinking coke and buy pepsi instead. sounds more like a great marketing coup for pepsi (with obvious side benefits for apple). i guess maybe these forums aren't the most unbiased sample statistically...but still.

[xDANx]

Originally posted by Hugin777
When I drink Coke my teeth always feels rough. I think Coke contains more acid than Pepsi. I even heard of a mechanic who used Coke for degreasing purposes :)

if i remember my high school chemistry correctly, coke has a pH value of around 3...which makes it only 1000 times less acidic than hydrochloric acid. cleaning engine parts should be a snap... :rolleyes:

[Doctor Q]

Maybe Apple should give away a coupon for a free bottle of Pepsi with every n'th iTunes download. Let's see, they don't want to have to mail you the coupon, so they'd give you a PDF file. But they'd have to use DRM on the coupon so you could only redeem it once. Hmmm, I guess I'll have to think about this a bit more before I make a pitch to Apple and Pepsi. :)

By the way, in my taste bud ranking, Dr Pepper > Coke > Pepsi > Diet Dr Pepper > Diet Pepsi > Diet Coke.

[punter]

wow I too prefer coke to pepsi, but like mountain dew. I never realised there was such a deomographic of people like that.

Great work apple/pepsi. I think apple would GIVE away a free song (with no pepsi help) just to introduce a pc user to the store. Now they're giving them a free song, with all the promotional help of pepsi!

I'm so excited about this I think I'll have to move to america AND switch to pepsi just to take advantage of it :p

[Phil Of Mac]

Originally posted by Titian
I have been reading this thread with great interest but there is something I don't understand:

what / who is Pepsi?

Pepsi is a brand of soft drink that competes with Coca-Cola.

Originally posted by xDANx
if i remember my high school chemistry correctly, coke has a pH value of around 3...which makes it only 1000 times less acidic than hydrochloric acid. cleaning engine parts should be a snap... :rolleyes:

Coca-Cola itself would stick to the engine parts and make them quite sticky, which would be a bad thing.

[Rocketman]

Originally posted by jamesatzones
So, Apple and Pepsi are giving away 100 million songs. That is one of the greatest marketing strategies ever, think, everytime you win a song you will go online and find a few, hense you will buy probably 3 or 4 songs or an album. Now assuming that only 1/3 of the winners go online and claim their song, that equals to over the 100 million songs, all paid for. This is awesome, Steve Jobs had a master plan several years ago and we are just now starting to glimpse his vision... With AOL and Pepsi Apple is hitting some prime target markets... Buy Apple stock!!!

It starts when insiders "knew" Oct 1, 2003 it was definite.

http://www.v-serv.com/-upload/AAPL.big.chart.10-16-03.gif

[delton05]

All froth and bubble...I think the whole thing will go flat. If you all can put aside your refound thirst for market improvement, if not world domination, you'll realise that Apple/Pepsi is a bad combination that will ultimately leave a very bad taste in the mouth.

Both companies are 'also rans', both way behind the way the world chooses to go in computers and cola drinks.

No wonder AAPL is down...Why didn't Apple allign their promotion with a winner????

An 'Apple' a day won't help whilst you're all gulping down Pepsi.

I'm surprised, and very relieved, that SJ didn't sign a deal with some tobacco company/s ... still to come, I suppose ... maybe then a breath freshener company.

This is an unhealthy move by Apple ... YUK YUK YUK

[Phil Of Mac]

Pepsi isn't far behind Coke, and besides, it's nothing like tobacco companies. Soft drinks are just as healthy as anything these days!

[Frozone]

Hmm, seems i'm one of the few that likes Pepsi. This is good because my Grandpa buys about 10 to 20 2 Liter bottles of coke a week because he has a lot of company, and because I mainly buy Mountain Dew, but Moutain Dew won't be on the promotional so i'll just start buying Pepsi.

[Macco]

Originally posted by Macrumors
Steve Jobs said during his speech today, that Apple's goal was to reach 100 Million downloads in the iTunes Music Store by April of 2004.

Apple and Pepsi are giving away 100 Million Free Songs (http://www.apple.com/pr/library/2003/oct/16pepsi.html) starting on February 1, 2004.


I dunno this doesn't really seem fair...

[lmalave]

Originally posted by KCK
Hey I'm a Pepsi fan. When ever I get the chance I always choose Pepsi over Coke

I'll pick Diet Pepsi over Diet Coke when it's available, so it's great for me. I see myself buying Diet Pepsi by the case...

[kylos]

As far as colas go, I prefer RC above coke and Pepsi.

But since I'm a mountain dew addict, like so many others have already said, I sure hope this promotion is for MD as well.

And where this promotion will be profitable is if a lot of people download iTunes to get their free tunes and then buy more once introduced to iTunes. So you people who plan on getting all the caps from their friends would benefit apple much more by getting their friends to download iTunes and spend money.

[digitalbiker]

My entire family tree is addicted to Pepsi. I drink about a 6-pack of diet pepsi every day. Woo-hoo bring on the free tunes!

This is great!

[alia]

Both my boyfriend and I are Pepsi and Diet Pepsi drinkers respectively. He's been on a Pepsi Twist kick for the last year or so, but I'll have to make him switch back to regular during Feb and March. :)

Alia

[LimeLite]

Guys, this 100 Million give away isn't really going to help the 100 Million downloads goal all that much. First off, the campaign doesn't start until Feb. 1st, which is only a month and a half away from the the end of the goal year. They aren't giving them all away in the first month. Plus, not sure if they'll count this in the 100 million goal.

Also, in terms of the cost to Apple and Pepsi, Apple may have just given up it's share of the .99 cents. That means each song ends up being roughly .50 cents for Pepsi. The exposure is probably enough for Apple. Free ads made by pepsi, and people downloading free songs encouraging them to buy more.

[pyrotoaster]

Originally posted by greenstork
Next thing you know, we're going to see commercials with some stoned teenager on a white background telling people about how she switched from Coke to Pepsi.
"And then it was like, uh 'psshh!'... and then it was... flat."

[cubist]

Originally posted by GeeYouEye
Hehe... last time Apple and Pepsi had anything to do with each other, the former was trying to steal the latter's CEO.

I wonder what the superbowl ad will be...

:D LOL What a great post! Maybe John Sculley will reprise Bob Dole's Pepsi ad!

[Phil Of Mac]

I bet what Steve's really doing is trying to taunt Sculley.

[Digidesign]

Interesting side note:

I installed iTunes on my PC tonight, and when I tried to access the music store, it said "unable to access music store, there is not enough memory available. There was an error in the music store. Please try again later."

Not sure if this is an error with windoze or with the store being flooded?? Hope it's the latter because it's probably more the first :)

[Doctor Q]

So what's the smallest/cheapest bottle of Pepsi that qualifies for this deal?

[iElvis]

I have no problems with iTunes or browseing the store on my PC. :D My PC has a 433MHz celeron but apple's requirments are a 500 MHz Pentium class processor or better. I also just formatted and reinstalled XP the other day. So maybe that helps. (no buggy OS yet). :rolleyes: :rolleyes:

[jaison13]

i'll be having my students give up their caps to me. i should get about 1000 caps a month. could be lots of songs.

yiippppeeeee!!!!!!!!

[Prom1]

Sorry for the test had some troubles with this identity.

Guess we won't know which size bottles will qualify until Feb.1/04; my guess is 600ml.

[Doctor Q]

I found the answer here (http://maccentral.macworld.com/news/2003/10/17/analysts/): 20 ounce and 1 liter bottles of Pepsi, Diet Pepsi and Sierra Mist.

[FuzzyBallz]

Feb/2004? That's way too long to wait. Good thing I'm a Pepsi drinker. Coke = yuck.

[1macker1]

LOL..the price of a 20oz bottle of pepsi = 1.09, the price of a song on iTMS= .99.


Originally posted by Doctor Q
I found the answer here (http://maccentral.macworld.com/news/2003/10/17/analysts/): 20 ounce and 1 liter bottles of Pepsi, Diet Pepsi and Sierra Mist.

[Phil Of Mac]

Originally posted by 1macker1
LOL..the price of a 20oz bottle of pepsi = 1.09, the price of a song on iTMS= .99.

But you get a Pepsi with the deal too!

:D

[Doctor Q]

Originally posted by 1macker1
the price of a 20oz bottle of pepsi = 1.09, the price of a song on iTMS= .99. Since one in three bottles is a winner, you are getting, on average, 33 cents worth of music free with each Pepsi bottle.

[IndyGopher]

I have to wonder where you people are buying your Pepsi.. the price of a 20oz bottle here is about 50cents if you buy them in 6 packs

[IndyGopher]

Originally posted by LimeLite
Guys, this 100 Million give away isn't really going to help the 100 Million downloads goal all that much. First off, the campaign doesn't start until Feb. 1st, which is only a month and a half away from the the end of the goal year. They aren't giving them all away in the first month. Plus, not sure if they'll count this in the 100 million goal.

I don't know about it counting towards their goal, but the entire giveaway is only 60 days.. so it would be over well before the April 28 deadline.

[pyrotoaster]

Originally posted by Phil Of Mac
But you get a Pepsi with the deal too!
Ugh. That's like adding insult to injury. ;)
Also posted by Phil Of Mac
I bet what Steve's really doing is trying to taunt Sculley.
I hope so.
In retrospect, Steve never should have brought Sculley over. As CEO, Sculley fired Steve and then slowly pushed Apple into the dark ages of Sculley/Spindler/Amelio.

[LimeLite]

Originally posted by IndyGopher
I don't know about it counting towards their goal, but the entire giveaway is only 60 days.. so it would be over well before the April 28 deadline.
I didn't realize that it was over only 60 days. Wow. But I doubt it will count as songs *sold*. Songs *downloaded*, sure, but not sold.

[Phil Of Mac]

Originally posted by pyrotoaster
In retrospect, Steve never should have brought Sculley over. As CEO, Sculley fired Steve and then slowly pushed Apple into the dark ages of Sculley/Spindler/Amelio.

True, but Sculley was a good, or at least an OK CEO to start with. And Steve had to have been gotten rid of at that time, unless you wanted the Mac to eternally lack both a fan and a hard drive. Either that, or we would have had a debacle like the NeXT Cube on our hands. Steve needed to get fired and he needed to screw up a couple times at NeXT before he became the CEO he is today.

[pyrotoaster]

Originally posted by Phil Of Mac
True, but Sculley was a good, or at least an OK CEO to start with. And Steve had to have been gotten rid of at that time, unless you wanted the Mac to eternally lack both a fan and a hard drive. Either that, or we would have had a debacle like the NeXT Cube on our hands. Steve needed to get fired and he needed to screw up a couple times at NeXT before he became the CEO he is today.
Yes, you're right about Steve's unusual ideas for Apple back in the 80's. But if Sculley hadn't become Apple's CEO, someone else probably would have. True, it could have been someone worse, but it also might have been someone better.

That said, near the end of his reign Sculley really started to push Apple in all the wrong directions. He wasn't as bad as Spindler or (shudder) Amelio, but he certainly paved the way for their mistakes and bad ideas.

[Phil Of Mac]

Originally posted by pyrotoaster
Yes, you're right about Steve's unusual ideas for Apple back in the 80's. But if Sculley hadn't become Apple's CEO, someone else probably would have. True, it could have been someone worse, but it also might have been someone better.

That said, near the end of his reign Sculley really started to push Apple in all the wrong directions. He wasn't as bad as Spindler or (shudder) Amelio, but he certainly paved the way for their mistakes and bad ideas.

Sculley had a few good, but mismanaged, ideas, like the Newton. Also, Sculley pretty much burned out. He was a talented CEO and became a second Steve in ways, but he did it for *ten years*, and that's more than he could handle. Of course, Steve's been at it now for five years, but he's shown no signs of slipping up. Let's hope Steve can keep it going.