NSCoder
Oct 24, 2001, 01:08 AM
I'm under the assumption that everyone here is a fan of Apple and wants them to keep in business (actually their competitors need them to stay in business to...so they have someone to steal ideas from).
Anyway, here's how I see it...
1. Apple needs a $399 reason to get non-apple people into the stores this christmas and start building new loyalties. They will probably sell a few iMac and iBooks to people who first-timers along with those who want the whole package with iTunes syncronization etc. Even people just browsing in the store will get the real Apple story by visiting a store instead of the idiotic bait-and-switch at CompUSA.
2. Everybody loves music and there doesn't seem to be any real "love" for a brand of MP3 player....especially now when Apple just kicked everyone else's ass. The portable mp3 player market was really moving slow (innovation wise) and Apple siezed the opportunity.
3. Apple needs to own a category. Unfortunately, people have worked too hard at learning Grafitti to ditch their Palm Pilots for another PDA. While "we" would love an Apple PDA, the market isn't ready yet.
4. The iPod has lots of screen real estate and could double as a PDA or organizer evenutally. With a drive that big, it could do lots of things. What's the OS driving that thing? A device version of Darwin. Makes you say hmmmm?
Anyway, here's how I see it...
1. Apple needs a $399 reason to get non-apple people into the stores this christmas and start building new loyalties. They will probably sell a few iMac and iBooks to people who first-timers along with those who want the whole package with iTunes syncronization etc. Even people just browsing in the store will get the real Apple story by visiting a store instead of the idiotic bait-and-switch at CompUSA.
2. Everybody loves music and there doesn't seem to be any real "love" for a brand of MP3 player....especially now when Apple just kicked everyone else's ass. The portable mp3 player market was really moving slow (innovation wise) and Apple siezed the opportunity.
3. Apple needs to own a category. Unfortunately, people have worked too hard at learning Grafitti to ditch their Palm Pilots for another PDA. While "we" would love an Apple PDA, the market isn't ready yet.
4. The iPod has lots of screen real estate and could double as a PDA or organizer evenutally. With a drive that big, it could do lots of things. What's the OS driving that thing? A device version of Darwin. Makes you say hmmmm?
