Microsoft Xbox Strategy and Marketing Executive to Join Apple? [Archive]

MacRumors

Apr 30, 2009, 04:44 PM

http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com/2009/04/30/microsoft-xbox-strategy-and-marketing-executive-to-join-apple/)

MCV reports (http://www.mcvuk.com/news/34129/Xboxs-Teversham-joins-Apple) that Richard Teversham, Microsoft's senior director of business, insights and strategy for Xbox, is departing the company to take a position at Apple. Teversham reportedly will take on an "education-related" role in Apple's European office. Focused on EMEA (Europe, the Middle East and Africa), Teversham had been at Microsoft for the past 15 years and worked on business aspects of Xbox since its launch in 2002.Teversham had worked at Microsoft for over 15 years. He held the role of Xbox director for platform and marketing between 2005 and 2007 before becoming strategy boss.

A Microsoft spokesperson told MCV this week: "We can confirm that Richard Teversham, director of business, insights and strategy, has taken a new opportunity outside of Microsoft. A process is underway for recruiting his replacement."While Teversham's role at Apple remains unclear, the addition of a significant player in Microsoft's international strategy and marketing for Xbox suggests the possibility of Apple further increasing its efforts in the gaming industry. In particular, Apple has been positioning the iPod touch as a gaming platform in much of its promotional material.

Article Link: Microsoft Xbox Strategy and Marketing Executive to Join Apple? (http://www.macrumors.com/2009/04/30/microsoft-xbox-strategy-and-marketing-executive-to-join-apple/)

the kid 05

Apr 30, 2009, 05:10 PM

:apple:box coming to living rooms near you in 2011.

The Samurai

Apr 30, 2009, 05:13 PM

lol

Apple going for the kill

Kilamite

Apr 30, 2009, 05:19 PM

I suppose we better start taking Apple seriously when there is implications that they are eyeing up the game's industry.

Apple is expanding rapidly these days, and in 5-10 years it wouldn't surprise me if Apple overtook Microsoft in market share and dominated in the computer world. One piece at a time, it is like a giant jigsaw puzzle. Hiring so many key players in the game.

jaw04005

Apr 30, 2009, 05:33 PM

Let's hope this isn't the guy that came up with the "Red Ring of Death" repair strategy (instead of halting production, we will just fix them when they break).

On a serious note, good for Apple for recruiting what appears to be some top talent. Ten or eleven years ago this probally wouldn't have happened. They were losing talent left and right.

fleshman03

Apr 30, 2009, 05:38 PM

Is Apple trying to relive the 1990's? I know we have a democratic President, but damn...

Pippin
(http://en.wikipedia.org/wiki/Bandai_Pippin)http://upload.wikimedia.org/wikipedia/commons/8/8f/Pippinfront.jpg

Newton (http://en.wikipedia.org/wiki/MessagePad) (See 10" tablet rumors.)
http://upload.wikimedia.org/wikipedia/commons/a/a5/Apple_Newton_MP100.jpg

williedigital

Apr 30, 2009, 05:56 PM

alexbates

Apr 30, 2009, 05:57 PM

Now I can see Apple going a long way with gaming. What the next generation iPod Touch and iPhone need now is more memory and an even better graphics card. I can't wait to see what happens in the future.

Kilamite

Apr 30, 2009, 06:00 PM

ipoppy

Apr 30, 2009, 06:01 PM

This new guy is "Like a rat deserting a sinking ship" here to be honest. Tat how I see it:D

Mousse

Apr 30, 2009, 06:05 PM

I suppose we better start taking Apple seriously when there is implications that they are eyeing up the game's industry.

Um...no. Remember Pippin?:rolleyes: Unless this suit has a lot of pull with game developers, I see this going nowhere. Most iPhone/iPod Touch games I've seen leave much to be desired.

neiltc13

Apr 30, 2009, 06:07 PM

This new guy is "Like a rat deserting a sinking ship" here to be honest. Tat how I see it:D

Absolute nonsense.

Apple hiring an executive from the company it copied to generate the App Store idea? Hmmmm..

Remember, Microsoft did XNA before Apple did App Store.

Goona

Apr 30, 2009, 06:09 PM

Absolute nonsense.

Apple hiring an executive from the company it copied to generate the App Store idea? Hmmmm..

Remember, Microsoft did XNA before Apple did App Store.

So Apple copied the App store from Microsoft, that's something new. :rolleyes:

VanMac

Apr 30, 2009, 06:10 PM

:apple:box for sure.
I actually have an xbox, and have been pretty happy with it.

FightTheFuture

Apr 30, 2009, 06:11 PM

Eyedn

Apr 30, 2009, 06:12 PM

Absolute nonsense.

Apple hiring an executive from the company it copied to generate the App Store idea? Hmmmm..

Remember, Microsoft did XNA before Apple did App Store.

Um, yeah because they are soo similar...

Charliekid21

Apr 30, 2009, 06:15 PM

neiltc im sorry, I don't post here often. But for the past few months on posts I read comments on I always see you bitching about apple. Why are you on MACRUMORS if you obviously hate Apple? I am sure there are websites that you can bitch about Apple as much as you'd like but it gets anoying as **** here.

Also I hope if Apple makes another gaming system that they could keep the Apple feel to it. Make it like a cover flow basis but give it power. Almost like an apple T.V. but greater.

knightlie

Apr 30, 2009, 06:24 PM

Um...no. Remember Pippin?:rolleyes: Unless this suit has a lot of pull with game developers, I see this going nowhere. Most iPhone/iPod Touch games I've seen leave much to be desired.

Compared to what? A PS3 running Call of Duty 17 or something?

And I wish people would drop the lame Pippin references, they're getting boring.

knightlie

Apr 30, 2009, 06:28 PM

Absolute nonsense.

Apple hiring an executive from the company it copied to generate the App Store idea? Hmmmm..

Remember, Microsoft did XNA before Apple did App Store.

So what? They're different things.

Kilamite

Apr 30, 2009, 06:32 PM

SiriusExcelsior

Apr 30, 2009, 06:35 PM

Haha at least Microsoft didn't try to pull a non-compete.. :D

Me thinks Apple just wants to get rid of the "Mac gamer's don't exist" label :rolleyes: (even if it is on the iPod)

Xian Zhu Xuande

Apr 30, 2009, 06:36 PM

Apple hiring an executive from the company it copied to generate the App Store idea? Hmmmm..

Remember, Microsoft did XNA before Apple did App Store.
You might as well whine about how Apple stole the whole 'store' concept from Amazon. Or complain that iTunes is a rip-off of Windows Media Player or something equally nonsensical. Or that Apple is copying other companies by making a smartphone. You're missing the ingredient that makes products like the iPhone, iTunes, and the App Store so successful, and you're also overgeneralizing to the point that your argument doesn't hold water anyway.

OasisNYK

Apr 30, 2009, 06:45 PM

twoodcc

Apr 30, 2009, 06:56 PM

wow. apple is just taking people from everywhere! but hey, more power to them. looking forward to seeing what becomes of it

brunt

Apr 30, 2009, 07:08 PM

I certainly hope Apple is planning more than just using the ipod as a gaming platform - the ipod is not a good gaming device imho but I guess I fall into the hardcore console loving crowd. The touch screen just deosnt do it for me, I prefer my wii mote, gameboy, PS3 controller, or xbox controller.

The thing about the Wii-mote is its Bluetooth, and so is the iphone... If apple gave the iphone a HD out... you could use the iphone as the console, and have 4 (or more) gamepads connected to it.

Just imagine having wii quality graphics (thanks to the AMD guys and PA Semi) on a device you can take anywhere, and also use as a portable games console/phone.

Apple could use this new gaming market as leverage, to get huge game companies like EA (and dare I say Crytek), to make AAA PC games work for Mac OS X.

glockenSquish

Apr 30, 2009, 07:13 PM

http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com/2009/04/30/microsoft-xbox-strategy-and-marketing-executive-to-join-apple/)

MCV reports that Richard Teversham, Microsoft's senior director of business, insights and strategy for Xbox, is departing the company to take a position at Apple. Teversham reportedly will take on an "education-related" role in Apple's European office. Focused on EMEA (Europe, the Middle East and Africa), Teversham had been at Microsoft for the past 15 years and worked on business aspects of Xbox since its launch in 2002. While Teversham's role at Apple remains unclear...

So... former Microsoft "senior director of business, insights and strategy" of 15 years is assuming an "education-related" role at Apple? Anyone else smell a ploy?

On the optimistic side, it's a compliment to Apple.

macduke

Apr 30, 2009, 07:21 PM

The thing about the Wii-mote is its Bluetooth, and so is the iphone... If apple gave the iphone a HD out... you could use the iphone as the console, and have 4 (or more) gamepads connected to it.

Just imagine having wii quality graphics (thanks to the AMD guys and PA Semi) on a device you could take anywhere (and also use as a portable games console).

As well as this apple could use this new gaming market to get huge game producers like EA (and dare I say Crytek)... To make their PC games also work within Mac OS x.

The newest version of the processor found in the iPhone (I can't remember...I think Samsung? It was on Apple Insider) supposedly supports 720p video output. Rumors also suggest that custom PA-SEMI acquisition designed chips won't be available until next year so that's out of the question for now. This combined with the rumors about the iPhone universal video cable (with HD and SD in one) and the fact that the developers of MotoChaser were able to implement a secret API to output the game onto a TV screen, and I think its fairly likely that the next iPhone will be able to play games on the tv.

Think about it. The iPhone docked to the TV and plugged in. The 3.0 SDK allows bluetooth and usb accessories. The Wii Mote uses bluetooth. Other bluetooth controllers could also work. You could just pack your console in your pocket. The graphics should be close to the quality of the Wii. It would be amazing!!

brunt

Apr 30, 2009, 07:22 PM

Is Apple trying to relive the 1990's? I know we have a democratic President, but damn...

Pippin
(http://en.wikipedia.org/wiki/Bandai_Pippin)http://upload.wikimedia.org/wikipedia/commons/8/8f/Pippinfront.jpg

I want a Pipin almost as Much as a TAM... a Newton would be fun as well... I am a big sukka for vintage mac goodies. Its unfair that the only thing I can ever afford is the Newton. (If anyone out there has a TAM they want to give to me let me know)

In 7 years time, apple might sell the FAM...lmao to celebrate their fortieth anniversary.

Who said Pipin chat was lame?

brunt

Apr 30, 2009, 07:28 PM

The newest version of the processor found in the iPhone (I can't remember...I think Samsung? It was on Apple Insider) supposedly supports 720p video output. Rumors also suggest that custom PA-SEMI acquisition designed chips won't be available until next year so that's out of the question for now. This combined with the rumors about the iPhone universal video cable (with HD and SD in one) and the fact that the developers of MotoChaser were able to implement a secret API to output the game onto a TV screen, and I think its fairly likely that the next iPhone will be able to play games on the tv.

Think about it. The iPhone docked to the TV and plugged in. The 3.0 SDK allows bluetooth and usb accessories. The Wii Mote uses bluetooth. Other bluetooth controllers could also work. You could just pack your console in your pocket. The graphics should be close to the quality of the Wii. It would be amazing!!

I think your right... But also their might not be a need for any extra BluT controls. You would just need 1 iphone pluged into the TV, and a controler app installed on other peoples iphones.

This might sound silly but I noticed at least 12 iphones on the dinning room table, while I was sitting around with family and friends the other day.

Shunnabunich

Apr 30, 2009, 07:36 PM

Just curious: where are you guys getting the impression that Mr. Teversham will have anything to do with Mac gaming in his new job? Apple has made it extremely — painfully — clear that games on the Mac are, at the very best, coldly tolerated. The iPhone/iPod touch platform is apparently where they do want games, so perhaps he'll have some role in helping out in that area. Mac gaming is dead as a doornail (to the point where the only new non-indie games coming out for OS X are actually still Windows-only, thanks to Cider and the like) because Apple has clearly and consistently said "no" to game developers for as long as they've had game developers to say "no" to. I sure as heck don't understand their reasoning (I don't see how it would hurt the platform's image, that's for sure), but their actions, and lack thereof, over the last decade-and-more speak for themselves. Sorry if that sounds bitter or anything, but...y'know, just saying.

BMWFan

Apr 30, 2009, 07:39 PM

It must really piss off Apple fanboys seeing MS having so much success with the Xbox360 in such a short period of time they've entered the gaming market. The fanboys should stick to their PS3s. :D

PeterQC

Apr 30, 2009, 07:39 PM

xhambonex

Apr 30, 2009, 07:46 PM

Or doesn't it seem like video games are going into a downturn? I see the "gamer" crowd still into them, but young people don't seem as drawn to them as in the past. The whole industry seems sort of old fashioned to my eyes.

Not to laugh but you should check out the numbers:

1. Wii - 10,224,400
2. Nintendo DS - 9,951,500
3. Xbox 360 - 4,735,200
4. PlayStation Portable - 3,829,300
5. PlayStation 3 - 3,685,000
6. PlayStation 2 - 2,106,100*

Thats for 2008. Notice the DS, handheld gaming, pushing almost 10 million units. That is a market the mobile OS X could get into. They already sell lots of units as is, but if they made it output video and have a BT controller or anything like that, then you would have something special. Now it would take awhile to get bigger dev names, but really they just need to prove the hardware can handle it, and how many people would turn down selling games for an apple device. That market is huge as well.

What this Xbox guy will do, I don't know. The 360 has had pretty good success and they run similar to Apple in terms of App Store (XBL marketplace), netflix (iTunes/ATV), those type of things. Just similar structures around the products.

dohardthings

Apr 30, 2009, 07:46 PM

Yes apple and the patriots are both stocking up keep up the good work

donlphi

Apr 30, 2009, 07:52 PM

Compared to what? A PS3 running Call of Duty 17 or something?

And I wish people would drop the lame Pippin references, they're getting boring.

Lighten up, grumpy-grumpertons. I thought Pippin was a great reference, not to mention, it was only brought up 2 times before you got bored. You either have a very low threshold for boring things or an eXtremely eXiting life. :D

But since we're talking about Pippin, in Apple's defense, they were a completely different company in 1994. Steve wasn't there. The company paired up with Bandai. I know what you are thinking... WHO IS BANDAI???

Anyway... I would welcome another competitor to the video game industry. Now that the concept of having an exclusive game for one system is almost unheard of these days, with the exception of a handful of titles, it really doesn't make a difference which system you buy.

I like the idea of my AppleTV having a little more function. Whether it be a DVR for cable, a video game system, or just a web device for my TV, I think there is definitely potential.

IMHO I think there is a market being overlooked by Sony, Microsoft, and Nintendo. As family friendly as the Wii is, it's not a very convenient system to use if you just want to relax and play a game. Let's be honest, sometimes we just want to chill and play a casual game - like board games without hundreds of pieces to pick up and put away. On the other side of the spectrum, you have PS3 and XBOX 360. I totally understand there is a lot of development and production that goes into a video game, but I just can't see paying $50 for a blu-ray disk that has Monopoly on it. I would love to play it, but that seems a bit extreme.

PeterQC

Apr 30, 2009, 07:55 PM

Think about it. The iPhone docked to the TV and plugged in. The 3.0 SDK allows bluetooth and usb accessories. The Wii Mote uses bluetooth. Other bluetooth controllers could also work. You could just pack your console in your pocket. The graphics should be close to the quality of the Wii. It would be amazing!!

It will never happen with the current hardware. Even if it has literally ten times the CPU power of the DS, it isn't optimized. That's the way someone can make a console games with vastly inferior hardware look somewhat like a computer game after 4 years since it cames out, and still be able to display it at 60FPS at 1080p/720p (excluding the Wii).

lord patton

Apr 30, 2009, 07:57 PM

In other news, Wall Street analysts are predicting 0.0% unemployment for the current quarter, as Apple has apparently hired everyone.

overcast

Apr 30, 2009, 08:34 PM

Or doesn't it seem like video games are going into a downturn? I see the "gamer" crowd still into them, but young people don't seem as drawn to them as in the past. The whole industry seems sort of old fashioned to my eyes.

Is that a joke? The gaming industry is bigger than the movie industry.

http://arstechnica.com/gaming/news/2008/06/gaming-expected-to-be-a-68-billion-business-by-2012.ars

Frisco

Apr 30, 2009, 08:58 PM

Is that a joke? The gaming industry is bigger than the movie industry.

http://arstechnica.com/gaming/news/2008/06/gaming-expected-to-be-a-68-billion-business-by-2012.ars

That's true and Apple wants a piece of the gaming market pie.

BMWFan

Apr 30, 2009, 09:01 PM

That's true and Apple wants a piece of the gaming market pie.

Apple being a me-too company. How times change.

the vj

Apr 30, 2009, 09:05 PM

Apple hiring great people, specially because Apple will push your imagination and will make your product work, what else an engineer would want?

Then, Apple may be going in to gaming but if it does it as well as the iPhone just imagine how revolutionary gaming will be! how many phone companies made fun of Apple when the iPhone came out?

The Nintendo Wii broke many paradigmas regarding interface. Things need to be re invented rather than going around the same things over and over again.

I believe everything is good, Apple will give a big surprise to everyone, not only Apple fans.

Regarding taking over Microsoft? I do not thing so, MS moves in areas Apple just do not care like banking, manofacturing and the military, those are MS big shares but the fun is on the Apple side.

Pugpuppydude

Apr 30, 2009, 09:05 PM

Apple is becoming an empire of genius.

maxijazz

Apr 30, 2009, 09:08 PM

I think this is about portable/mobile online gaming.
The new guy fits perfect, he knows how to make not much exciting hardware desired aka Xbox and XboxLive.

hummerdude23

Apr 30, 2009, 09:44 PM

I enjoy fieldrunners as much as the next guy - but apple should remain honest with their iphone/iPod touch platform. Unless they really beef up the specs for the devs to create profoundly beautiful and intuitive software - it'll remain an mp3 player that can run simple games.

Have you played Assassins Creed, watched the trailer for Terminator Salvation, or seen the screens for Need for Speed Undercover??? The graphics are almost as good as the PSP!!! True, they'll always be some control issues as the Touch Screen will never be the same as physical buttons the DS and PSP have. But developers have shone that they can put forth pretty impressive games that are in no way "simple"

lord patton

Apr 30, 2009, 10:08 PM

True, they'll always be some control issues as the Touch Screen will never be the same as physical buttons the DS and PSP have.

Yes, but that limitation is coming to end. iPhone OS 3.0 will allow third party peripherals via the dock connector.

It will be interesting to see what hardware comes out for games, and how easily the varied products work with a variety of games. It could be a standards nightmare for awhile. You wouldn't want every Dev requiring a different "d-pad" adapter.

winmacguy

Apr 30, 2009, 10:26 PM

JesterJJZ

Apr 30, 2009, 10:45 PM

GameCube -> Ati GPU (no specific name)

Wasn't Flipper or something?

Stately

Apr 30, 2009, 10:55 PM

wow. apple is just taking people from everywhere! but hey, more power to them. looking forward to seeing what becomes of it

Yeah, very unusual, but like you said I'm looking forward to the outcome. I can't wait to see what they dish out at WWDC ! :D

designgeek

Apr 30, 2009, 10:56 PM

Between this thread and the one about chip development I truly think apple is trying to take over the world.

Stately

Apr 30, 2009, 11:00 PM

That's true and Apple wants a piece of the gaming market pie.

If it was another company, I would wholeheartedly agree with you. It's Apple though, so I think it really is more them, having the desire to make devices complete i.e. devices that can literally be our life in our hand. I think what you mention about wanting in on the gaming world is somewhat a secondary desire as far as what you say they want in for. Ya know? Either way, I am not mad lol. Go Apple. :D

Stately

Apr 30, 2009, 11:01 PM

Between this thread and the one about chip development I truly think apple is trying to take over the world.

That's right Pinky, it's what we do everyday. :D Phone towers are next . . ;)

SandynJosh

Apr 30, 2009, 11:10 PM

http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com/2009/04/30/microsoft-xbox-strategy-and-marketing-executive-to-join-apple/)

Teversham reportedly will take on an "education-related" role in Apple's European office. Focused on EMEA (Europe, the Middle East and Africa)...

Newspeak for he will be separated from the graphics group for a year to work off his old employer's non-compete agreement.

[url=http://www.macrumors.com/2009/04/30/microsoft-xbox-strategy-and-marketing-executive-to-join-apple/]http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.mcvuk.com/news/34129/Xboxs-Teversham-joins-Apple)

Teversham had been at Microsoft for the past 15 years and worked on business aspects of Xbox since its launch in 2002.While Teversham's role at Apple remains unclear, the addition of a significant player in Microsoft's international strategy and marketing for Xbox suggests the possibility of Apple further increasing its efforts in the gaming industry. In particular, Apple has been positioning the iPod touch as a gaming platform in much of its promotional material

Meanwhile Steve Ballmer is working on his monkey dance and oblivious to what this all means in the long haul.

SandynJosh

Apr 30, 2009, 11:40 PM

Um...no. Remember Pippin?:rolleyes: Unless this suit has a lot of pull with game developers, I see this going nowhere. Most iPhone/iPod Touch games I've seen leave much to be desired.

I guess I have to ask you, "Compared to what?"

If you consider that the iPhone and iTouch games are so highly desirable that they comprise the bulk of all app store downloads, then while they may not be as feature-rich as a dedicated game box, they do entertain people who have a few minutes to spare or are in need of some diversion.

The dedicated game boxes do games really well and are for a niche market that is focused on gaming. The iPhone and iTouch both do a wealth of other things really well, and do games better then most (if not all) competitor hand-held games. Furthermore, with more titles available than any other game machine, one's possibilities to enjoy diversion with the iPhone or iTouch is endless.

Now, say Apple were to add a larger game surface along with all the other non-game applications and the user were to be able to tap into the full app store library, and suddenly there could be a full-blown competitor to the existing game boxes gobbling up the gamer dollars like corn in a hen house.

rowanmwilliams

Apr 30, 2009, 11:43 PM

What if he designed an actual game app for the iPhone that you had to open to access all the games you have dl'ed. As it is now it just seems to sloppy and all over the place haveing each game seperate. Imagine having each album you buy have it's own title on the springboard, horrible. If this device is going to be marketed as a gameing device I want lots of games but having them placed all over the springboard it's not going to happen.

Picture a icon like iPod app but with a controller on it, then each game title is seperated just like music. Artist, genera, faves with the ability for cover flow. And an iPod live section to dl games and add ons and iPod live friends etc. This would be awesome, in my opponion.

LagunaSol

Apr 30, 2009, 11:46 PM

SandynJosh

Apr 30, 2009, 11:59 PM

It must really piss off Apple fanboys seeing MS having so much success with the Xbox360 in such a short period of time they've entered the gaming market. The fanboys should stick to their PS3s. :D

"Short period of time?"
"Short period of time?"
"Short period of time?"

What are you smoking? It is Apple that has came out of nowhere to be a force in the handheld game market in a much shorter period of time than MS has been in the dedicated game box market.

MS is of much more concern to Sony and Nintendo who are the Xboxe's competitors, not Apple.

ezekielrage_99

May 1, 2009, 12:20 AM

iBox game console?

Cool :cool:

LagunaSol

May 1, 2009, 12:51 AM

It must really piss off Apple fanboys seeing MS having so much success with the Xbox360 in such a short period of time they've entered the gaming market.

BWA HA HA HA HA!

You mean bleeding money like a stuck pig while repairing/replacing 30% (at least) of their gaming hardware due to an epic failure rate (my brother is on his 3rd - and he's one of the lucky ones)? And to add insult to injury, ending up getting pwned by "lowly" Nintendo in the Mother of All Console Wars?

BWA HA HA HA HA!

If that's success, I'd hate to see failure.

What a Ballmer-licking tool.

the kid 05

May 1, 2009, 03:27 AM

layte

May 1, 2009, 03:40 AM

What are you smoking? It is Apple that has came out of nowhere to be a force in the handheld game market in a much shorter period of time than MS has been in the dedicated game box market.

A force compared to whom? Nintendo own the portable gaming market, 100M DS sales and still rapidly rising. While even the PSP has sales of over 50M units and that is considered a failure in the face of the Nintendo portable behemoth. Total iPhone and Touch sales pale compared to either of those numbers, plus you have to keep in mind that only a fraction of those owners will even be using the device as a serious gaming platform.

A much more likely situation is that Apple are looking to design their own low power/high performance mobile device chipsets. The benefits being silicon exactly designed for the tasks Apple have in mind and security via obscurity (if nobody outside Apple knows about the chips, good luck unlocking it).

djgamble

May 1, 2009, 04:12 AM

Saladinos

May 1, 2009, 05:19 AM

Apple is unlikely to be moving in to the games console arena itself. However, gaming is important to Apple, and the games market is one you have to play. There is lots of competition between platforms to get the best games. That requires lots of industry knowledge and good business skills. Microsoft walked in to an industry where all developers were loyal to Sony and took it, getting exclusive content on massive PS titles like Grand Theft Auto. That's a pretty spectacular feat.

As the mobile market heats up, gaming is going to be key. It's already the biggest market on the AppStore. This indicates that it is an important feature of a mobile platform. If Apple wants to keep the momentum with their platform, they're going to have to employ the same skills: bringing in console developers to get established IPs on their platform, getting platform exclusivity, and developing the platform to help game developers create better games than they can on, say, the Pre. Microsoft know how to do that because they did it to Sony.

Looking beyond the iPod Touch and iPhone, the Mac has fairly poor games support, and it's a much-touted reason for switchers being hesitant to move to the Mac. This was in part due to poor hardware support, but that has now improved: Both AMD and NVidia are releasing new chips for the Mac and every Mac now has a GPU capable of running games like COD4. Part of the reason for the Mac's dearth of games is DirectX, and that's something Apple are combating with OpenCL and improvements to the OpenGL spec. The iPhone uses OpenGL, as will most mobile platforms. This would hopefully attract more developers to the Mac as they would already have a team of people competent with OpenGL. Still, Apple's strategy here is a little weak. I'd like to see them taking more of a leadership role in pushing new OpenGL updates as frequently as Microsoft updates DirectX.

Saladinos

May 1, 2009, 05:22 AM

A force compared to whom? Nintendo own the portable gaming market, 100M DS sales and still rapidly rising. While even the PSP has sales of over 50M units and that is considered a failure in the face of the Nintendo portable behemoth. Total iPhone and Touch sales pale compared to either of those numbers, plus you have to keep in mind that only a fraction of those owners will even be using the device as a serious gaming platform.

A much more likely situation is that Apple are looking to design their own low power/high performance mobile device chipsets. The benefits being silicon exactly designed for the tasks Apple have in mind and security via obscurity (if nobody outside Apple knows about the chips, good luck unlocking it).

DS release: late 2004
PSP release: later 2004
iPhone release: mid 2007
iPod Touch release: mid/late 2007

See the problem with comparing unit sales? And actually, Total iPT+iPhone = 37M units, which does not pale in comparison to either of those numbers. They have 75% of Sony's PSP sales and a third (33%) of Nintendo's. All things considered, that's pretty thumping good. And actually, lots of those people will use the device as a gaming platform, considering that the most popular category on the AppStore is games.

jemo07

May 1, 2009, 05:38 AM

Apple will be bring out a new device with Music, HD Movies, Apps like in iPhone/iPod, and on top of that, it geared to compete directly against the PSPs and DSs of the world. So what Apple bets is that with the AppStore/iTunes, they have build a global distribution that ravels all alternatives. Look at Amazon, they are trying to compete but the buy and direct instal into the device is what keeps everyone glued to this format. When you look at small time developers selling hundreds of thousands shortly after the development phase was completes, heck there is nothing out there that can deliver this. Apple delivers a platform to develop for, they invest on all the marketing of the product, they give you a delivery solution for global distribution... and Apple takes a cut from all sales on that platform.... BRILLIANT!!! :eek::cool:
Will they move to the console arena, it´s hard to say since this new device with high end graphics for games will not be limited at one per household (considering they glue AppleTV in there to motivate sales) and there is much more to be made if there are Apps/Games in the 20-30$ range vs the 40-90$ range for a console. Heck Apple will make a killing selling these devices at a premium. somewhere in the 400-600$ range (lost of mem) compared to the lower volume lower margin console market that is in the 300-500$ range . Now all Apple has to do is make the darn thing, add a 3G modem, and buy Skype and all my occurrences will match Apples strategies. :D:rolleyes:

jemo07

May 1, 2009, 05:40 AM

I forgot to add that it´s allso a nice way for Apple to entice first generation iPod touch user to upgrade! ;)

MOFS

May 1, 2009, 06:22 AM

This seems more of a move towards a DS rival than one for 360. An iPod touch/ iPhone with a good selection of games available for it (not just the ones available for it now: think of Guitar Hero with a little controller, or Sega classics eg Sonics with a mini d-pad) would position itself well. I for one don't want to carry a load of cartridges/ discs on a plane or train, but one handheld with the games built in makes sense - especially if it can browse the net and play music within the same device.

EDIT: A simple move for Apple to accelerate this process would be to produce a series of simple iPhone/ iPod Touch games controllers on release eg a d-pad with 6 buttons in a SNES-style set-up. This would effectively create a standard control system that most developers (if not all) would be willing to conform to. After that they can licence the standard ("created for iPhone/ iPod Touch"), immediately avoiding any confusion.

BMWFan

May 1, 2009, 06:26 AM

BWA HA HA HA HA!

You mean bleeding money like a stuck pig while repairing/replacing 30% (at least) of their gaming hardware due to an epic failure rate (my brother is on his 3rd - and he's one of the lucky ones)? And to add insult to injury, ending up getting pwned by "lowly" Nintendo in the Mother of All Console Wars?

BWA HA HA HA HA!

If that's success, I'd hate to see failure.

What a Ballmer-licking tool.

They've recently started making profit. And it just goes to show how wonderful and innovative the package is that people with multiple hardware failures still go back to the Xbox360.

Wii is nothing but a gimmick. Xbox360 is superior.

layte

May 1, 2009, 06:29 AM

DS release: late 2004
PSP release: later 2004
iPhone release: mid 2007
iPod Touch release: mid/late 2007

See the problem with comparing unit sales? And actually, Total iPT+iPhone = 37M units, which does not pale in comparison to either of those numbers. They have 75% of Sony's PSP sales and a third (33%) of Nintendo's. All things considered, that's pretty thumping good. And actually, lots of those people will use the device as a gaming platform, considering that the most popular category on the AppStore is games.
So they have a third of the sales of a dedicated portable gaming device, and even then only a small fraction of those users will be using their iPhone/Touch for gaming beyond a 5 minute diversion while waiting for a train or bus. I would say, as far as on the go gaming fares, that does indeed pale in comparison. Also as good as touch and tilt controls are, for a large number of popular gaming genres, they just do not work as well as physical pads+buttons or a combination of both.

The App Store platform devices are wonderful and inventive pieces of kit, but to suddenly think they will be able to challenge the likes of Nintendo (over 250 Million portable consoles sold) for the portable gaming crown on the basis of them hiring a guy who worked in the Red Ring of Death department for MS and few guys who's products got humped by Intel or Nvidia is stretching things.

In my opinion I think Apple are happy with the market they have created for themselves a market which will continue to grow separate from the more mainstream portable gaming scene, and to attempt a turf war against such established names would not be the wisest choice of actions.

Prekesh

May 1, 2009, 06:59 AM

what has this got to do with Apple wanting a part of the gaming market? honestly. He only marketed the Xbox, he didn't design it or whatever. the same marketing skills could be put into any product with the right information.

NT1440

May 1, 2009, 07:04 AM

They've recently started making profit. And it just goes to show how wonderful and innovative the package is that people with multiple hardware failures still go back to the Xbox360.

Wii is nothing but a gimmick. Xbox360 is superior.

I only have a 360 because of Halo 3 and other games. Also, how is MS new to the gaming market? You do remember there was the first xbox right???

Careful with your last statement there, your bias is showing.

BMWFan

May 1, 2009, 07:14 AM

NT1440

May 1, 2009, 07:19 AM

Compared to the history of Sony and Nintendo, they're certainly new.

As for you buying an Xbox, you didn't just buy it for games, you bought it for the superior and INNOVATIVE online user experience as well.

I bought it solely to play halo 3. Theres nothing innovative about an online multiplayer shoot um up/

As for the underlined, why is it that all of your over reaching statements require some sort of qualifier before they are valid?

"blah blah blah blah blah IF you take into consideration X" It just makes for weak points.

Lastaria

May 1, 2009, 07:31 AM

Sounds like a positive thing for Apple and an indicator of it continuing to expand.

MOFS

May 1, 2009, 07:41 AM

They've recently started making profit. And it just goes to show how wonderful and innovative the package is that people with multiple hardware failures still go back to the Xbox360.

Wii is nothing but a gimmick. Xbox360 is superior.

The Wii is a "gimmick" that has sold more consoles than Sony and Microsoft in this generation. What Nintendo has realised (and what it appears Apple is trying to capitalise on) is that there are more people who don't want to spend hours in front of a console (but still like playing games) then there are who do prefer that approach. Nintendo have done it by appealing to an older generation, and to women more than any other in history. Apple are clearly aiming the iPod Touch in particular towards those who want to play casually - not immerse themselves for hours in the latest £40 experience.

tbealmear

May 1, 2009, 10:08 AM

Lighten up, grumpy-grumpertons....

Haha. Grumpy-grumpertons. That's a good one.

neiltc13

May 1, 2009, 10:29 AM

Um, yeah because they are soo similar...

They are very similar. Microsoft came up with the idea of providing free tools to developers in order to see them making software for their device. The software is sold on a digital store where the company which makes the game gets a regular payment after Microsoft takes its cut.

When the App Store "idea" came along I thought it was pretty funny to see Apple copying Microsoft yet again. Sure, they've done a better job probably because the applications on iPhone are more diverse and the consumers have more disposable income, but the concept itself originated with Microsoft.

LagunaSol

May 1, 2009, 10:33 AM

I thought it was pretty funny to see Apple copying Microsoft yet again.

BWA HA HA HA HA HA!!!

What more need be said?

DELLsFan

May 1, 2009, 11:58 AM

Huzzah! Now what we need is for more software gaming companies to publish more games compatible with the Mac. Don't just stop at the iPod Touch and iPhone.

Besides, I've seen the way kids (and adults alike) handle and use their Nintendo DS' and XBOX and PS3 controllers. :eek: My precious is too valuable for that sort of abuse.

:apple:

diemos

May 1, 2009, 12:00 PM

People still play games on mac/pc? Just get a console, its much better experience, well except for fps games and strategy games.

w00master

May 1, 2009, 01:58 PM

BWA HA HA HA HA HA!!!

What more need be said?

Actually, I found his arguments quite valid. You do know that everyone copies from each other. In the example of the XNA store, Apple definitely got some ideas from the XNA store.

w00master

SandynJosh

May 1, 2009, 02:08 PM

When the App Store "idea" came along I thought it was pretty funny to see Apple copying Microsoft yet again. Sure, they've done a better job probably because the applications on iPhone are more diverse and the consumers have more disposable income, but the concept itself originated with Microsoft.

Your statements are murky as to what "concept" you feel MS came up with that Apple copied. Software has been sold via online sites since shareware days.

The difference between the two is like saying Sam Wall ripped off the ideas of a corner grocery to build Wallmart. What Sam Wall, Ray Kroc and Apple did was take a lot of existing ideas and juxtaposition them together in such a way that something totally new and successful came of it.

Mousse

May 1, 2009, 02:17 PM

I guess I have to ask you, "Compared to what?"

If you consider that the iPhone and iTouch games are so highly desirable that they comprise the bulk of all app store downloads, then while they may not be as feature-rich as a dedicated game box, they do entertain people who have a few minutes to spare or are in need of some diversion.

I the iPhone games stacks up well compared to games on other phones. Heck they squash games on other phone. But compared to the polished offerings on the PSP or Gameboy, those games are seriously lacking. Games that have simple premises or require simple controls works well (ie. puzzle games, racing games, side scrolling platform games) works well enough. But games that require more multiple input or complex controls, the come up short. Metal Gear Solid was recently added to the App Store. It pails in comparison to the PSP versions, mainly due to the lack of complex controls offered by the iPhone.

The other reason they don't compare well with dedicated gaming platforms is because, as you stated, those games are designed for short game plays. Until there's a quality RPG on the iPhone, I'll never consider it a serious gaming machine.

t0mat0

May 1, 2009, 02:21 PM

First, we've seen an IBM employed going for Apple. Then an AMD. Then an Microsoft.

Looking at it:

IBM -> PowerPC CPU

Multiples variants of PPC are used by ALL current console, and even last-generation consoles. The guy obliviously know something about how to optimize an CPU for a gaming console.
Wii -> Broadway http://en.wikipedia.org/wiki/Broadway_(microprocessor)
GameCube -> Gekko http://en.wikipedia.org/wiki/Gekko_(microprocessor)
Xbox 360 -> Xenon http://en.wikipedia.org/wiki/Xenon_(processor)
PlayStation 3 -> Cell http://en.wikipedia.org/wiki/Cell_(microprocessor)

AMD -> Ati > Ati GPUs

Once again, GPUs used by consoles.
Wii -> Hollywood http://en.wikipedia.org/wiki/Hollywood_(graphics_chip)
GameCube -> Ati GPU (no specific name)
Xbox 360 -> Xenos http://en.wikipedia.org/wiki/Xenos_(graphics_chip)

Microsoft -> Xbox

So yeah, pretty explicit. From a pessimist view, it could just be coincidences.

Like the thinking - linking this to another thread - Apple's looking at SoC. We've heard about ARM, PA Semi, a whole host of people being brought in. We've got OpenCL -
What's to stop Apple doing what they do with Intel (not use the normal chipset, get custom/early chips, package them how they want etc)
and do this with Nvidia for example?
From low power tech, through to higher power good performance per watt multicore tech - with the GPU CPU waters muddying, ARM's power rising, the bringing in of GPU power to the OS - it makes sense to have personnel from these fields. Through getting more GPU on board - it brings in the possibility of better gaming on the back of it, be it mobile or desk/laptop.

Think Tegra, but with Apple's help, in 2010 perhaps.

Saladinos

May 1, 2009, 02:44 PM

So they have a third of the sales of a dedicated portable gaming device, and even then only a small fraction of those users will be using their iPhone/Touch for gaming beyond a 5 minute diversion while waiting for a train or bus. I would say, as far as on the go gaming fares, that does indeed pale in comparison. Also as good as touch and tilt controls are, for a large number of popular gaming genres, they just do not work as well as physical pads+buttons or a combination of both.

The App Store platform devices are wonderful and inventive pieces of kit, but to suddenly think they will be able to challenge the likes of Nintendo (over 250 Million portable consoles sold) for the portable gaming crown on the basis of them hiring a guy who worked in the Red Ring of Death department for MS and few guys who's products got humped by Intel or Nvidia is stretching things.

In my opinion I think Apple are happy with the market they have created for themselves a market which will continue to grow separate from the more mainstream portable gaming scene, and to attempt a turf war against such established names would not be the wisest choice of actions.

The DS has been on the market for 54 months. 100M in 54 months makes 1.8M per month.
The iPhone platform has been on the market for 23 months. 37M in 23 months makes 1.6M per month.

If we scale the iPhone's selling rate to equal the amount of time the DS has been on sale (which is bad practice, but gives us an approximate figure), Apple would have sold nearly 87M units. That does not pale in comparison.

Let's not forget either that the iPhone/iPT's selling rates have been increasing as new hardware is released each year. By the time Apple hits the 54 months stage, there's a good chance they will have surpassed the 100M mark.

Again, you should note that games are the most popular category on the AppStore, so there aren't "a fraction of people" playing games on them. Gaming is an extremely popular activity on these devices, especially since some games are free, unlike on the NDS.

layte

May 1, 2009, 05:05 PM

The DS has been on the market for 54 months. 100M in 54 months makes 1.8M per month.
The iPhone platform has been on the market for 23 months. 37M in 23 months makes 1.6M per month.

If we scale the iPhone's selling rate to equal the amount of time the DS has been on sale (which is bad practice, but gives us an approximate figure), Apple would have sold nearly 87M units. That does not pale in comparison.

Let's not forget either that the iPhone/iPT's selling rates have been increasing as new hardware is released each year. By the time Apple hits the 54 months stage, there's a good chance they will have surpassed the 100M mark.

Again, you should note that games are the most popular category on the AppStore, so there aren't "a fraction of people" playing games on them. Gaming is an extremely popular activity on these devices, especially since some games are free, unlike on the NDS.

100M people bought a device to play games, people buying the iPhone/Touch are buying a phone/MP3 Player with features such as internet access and gaming as a nice addition but hardly the primary reason for buying the device. Children, Adults, Pensioners buy Nintendo handheld devices. People who have no interest in fancy phones and before the DS no interest in gaming. They buy them to play games (usually Nintendo games), and games alone. Not to make telephone calls or browse the internet. The iPhone/Touch will always have a market, but as I said it will be a separate one to the traditional space occupied by Nintendo and Sony. (all in my opinion of course but I would imagine the number of people using Apple's devices as a serious gaming platform does indeed pale next to Nintendo, and even Sony's hardware)

dan83193

May 1, 2009, 07:44 PM

The reason that apple is hiring all of these major leaders in other companies is because Steve Jobs is not in good health, and they want to be set up ok when he leaves.

Goona

May 1, 2009, 08:11 PM

Goona

May 1, 2009, 08:12 PM

Goona

May 1, 2009, 08:14 PM

A force compared to whom? Nintendo own the portable gaming market, 100M DS sales and still rapidly rising. While even the PSP has sales of over 50M units and that is considered a failure in the face of the Nintendo portable behemoth. Total iPhone and Touch sales pale compared to either of those numbers, plus you have to keep in mind that only a fraction of those owners will even be using the device as a serious gaming platform.

A much more likely situation is that Apple are looking to design their own low power/high performance mobile device chipsets. The benefits being silicon exactly designed for the tasks Apple have in mind and security via obscurity (if nobody outside Apple knows about the chips, good luck unlocking it).

You know iphone and ipod touch have been out less than 2 years but have sold over 37 million devices, by the time 2 years is up, they will be at 50 million plus. How long have the DS and PSP been out, iphone/ touch will overtake them soon.

NT1440

May 1, 2009, 08:14 PM

The reason that apple is hiring all of these major leaders in other companies is because Steve Jobs is not in good health, and they want to be set up ok when he leaves.

Because steve jobs in in charge of chips and marketing right now?:confused:

These guys wont be leading apple, just working there.

jemo07

May 1, 2009, 08:15 PM

Damn so now losing billions of dollars and coming in second every console race is a success, lol. :rolleyes:

Considering that now the "new" economy dictates the NOT loosing ALL your Billions IS a success :D

Saladinos

May 1, 2009, 08:15 PM

100M people bought a device to play games, people buying the iPhone/Touch are buying a phone/MP3 Player with features such as internet access and gaming as a nice addition but hardly the primary reason for buying the device. Children, Adults, Pensioners buy Nintendo handheld devices. People who have no interest in fancy phones and before the DS no interest in gaming. They buy them to play games (usually Nintendo games), and games alone. Not to make telephone calls or browse the internet. The iPhone/Touch will always have a market, but as I said it will be a separate one to the traditional space occupied by Nintendo and Sony. (all in my opinion of course but I would imagine the number of people using Apple's devices as a serious gaming platform does indeed pale next to Nintendo, and even Sony's hardware)

The point is that as games consoles such as the PSP and DS become more media focussed, devices that were previously media focussed (such as iPods) move in to gaming. Apple are advertising the gaming aspect of the IPT, and this move indicates that they are going to move even further in that direction and really push the gaming features of the IPT.

As it is right now, I would imagine the average IPT customer buys their device as an iPod/MID and treats the fact that it can play games as an additional feature. My interpretation is that Apple are moving to bring in a new type of customer in addition to them - the type of customer who is out to buy a gaming device, and treats the iPod and MID sides of the product as additional features.

I think there's a high probability they will succeed. AppStore sales figures suggest that it is an effective way of distributing games and can be highly profitable, and Apple have added new features in 3.0 to allow for episodic content - unlike any other mobile gaming platform. These factors should lead to strong publisher and developer support.

Nintendo were in a desperate state before the Wii and DS, and despite those products being phenomenal sellers, I worry about their long-term strategy. They haven't shown much competence in audio/video or digital distribution yet, whilst Apple have, and have shown competence in innovative control systems (which is Nintendo's philosophy). This could lead Apple's products having a competitive edge, despite Nintendo's established IP.

Goona

May 1, 2009, 08:17 PM

BWA HA HA HA HA HA!!!

What more need be said?

Muahahahaha, that was a good laugh. :D

BMWFan

May 1, 2009, 09:48 PM

Yes keep on claiming they're losing money. They're recently started making profit. It's not different to Apple spending so much on Macs and going nowhere vs PCs. Success is has more than the monetary aspect. They've built a strong brand. Xbox360 has dedicated fansites and blogs just like Apple. They have a very strong fanbase just like Apple.

layte

May 2, 2009, 05:02 AM

The point is that as games consoles such as the PSP and DS become more media focussed, devices that were previously media focussed (such as iPods) move in to gaming. Apple are advertising the gaming aspect of the IPT, and this move indicates that they are going to move even further in that direction and really push the gaming features of the IPT.

As it is right now, I would imagine the average IPT customer buys their device as an iPod/MID and treats the fact that it can play games as an additional feature. My interpretation is that Apple are moving to bring in a new type of customer in addition to them - the type of customer who is out to buy a gaming device, and treats the iPod and MID sides of the product as additional features.

I think there's a high probability they will succeed. AppStore sales figures suggest that it is an effective way of distributing games and can be highly profitable, and Apple have added new features in 3.0 to allow for episodic content - unlike any other mobile gaming platform. These factors should lead to strong publisher and developer support.

Nintendo were in a desperate state before the Wii and DS, and despite those products being phenomenal sellers, I worry about their long-term strategy. They haven't shown much competence in audio/video or digital distribution yet, whilst Apple have, and have shown competence in innovative control systems (which is Nintendo's philosophy). This could lead Apple's products having a competitive edge, despite Nintendo's established IP.

I still do not agree with that, and I do not want to spend more time repeating what I have already said but in a slightly different manner. Basically if Apple really intend to compete directly with the DS/PSP (which I do not think they do) they will be up against the most popular games company of all time. Nine of the top ten selling console titles ever were made by Nintendo, they have an incredible fanbase which is probably even more loyal than some of the fanatics I see here posting nothing but GO APPLE/Death to M$/dance monkey boy dance. I do not think Apple want or even need that fight as both types of device can exist without competing with each other in a meaningful fashion.

Anyway I'll sign off for now. I am glad I got a reasoned debate,, when I first made my post I feared it would get backlash from some of the more fanatical Apple followers.

Saladinos

May 2, 2009, 06:52 AM

I still do not agree with that, and I do not want to spend more time repeating what I have already said but in a slightly different manner. Basically if Apple really intend to compete directly with the DS/PSP (which I do not think they do) they will be up against the most popular games company of all time. Nine of the top ten selling console titles ever were made by Nintendo, they have an incredible fanbase which is probably even more loyal than some of the fanatics I see here posting nothing but GO APPLE/Death to M$/dance monkey boy dance. I do not think Apple want or even need that fight as both types of device can exist without competing with each other in a meaningful fashion.

Anyway I'll sign off for now. I am glad I got a reasoned debate,, when I first made my post I feared it would get backlash from some of the more fanatical Apple followers.

I'm certainly not a fanatical Apple follower. I'm doing a masters in nanotechnology, so I'm interested in where the industry is going and in companies that are expanding their hardware efforts that I could make a difference working for. I also study financial accounting and corporate finance and dabble in the stock market, so I'm interested in the financial future of these companies. The idea is that I understand the financial position of these companies more than most who understand the technology, and understand the technology more than most who understand the financial position of the company. My opinion is that Apple will be able to break through, although I certainly respect that Nintendo is formidable opposition.

Nice discussing it with you :)

MH01

May 2, 2009, 11:04 AM

Damn so now losing billions of dollars and coming in second every console race is a success, lol. :rolleyes:

They actually did exceptionally well to crack a market that had two main players in it and was dominated by Sony. If you are going pay anyone out, pay out sony, how they managed to loose the huge market share and come in third. Nintendo rocked the Market with the Wii but Microsoft can consider their entry into the console market to be a success, yes it cost them, but they choose to enter at a time where Sony dominated the scene. 2nd is damn good.

Apple will not be entering the console market, what they will be trying to do is push gaming on the portables (iphone, itouch). Though good luck with that, the Nintendo DSi is 10x the gaming device that an iphone is, I do not care if you can get an external controller post 3.0, the last thing people are going to want is to carry a controller around with thier portable gaming device.

If Apple were to try to crack the console market, it will be a good reality check for them.

MH01

May 2, 2009, 11:13 AM

BWA HA HA HA HA!

You mean bleeding money like a stuck pig while repairing/replacing 30% (at least) of their gaming hardware due to an epic failure rate (my brother is on his 3rd - and he's one of the lucky ones)? And to add insult to injury, ending up getting pwned by "lowly" Nintendo in the Mother of All Console Wars?

BWA HA HA HA HA!

If that's success, I'd hate to see failure.

What a Ballmer-licking tool.

Heard of Sony??

Failure = PS3, from complete domination of the console market to completly getting it wrong with the PS3. Not every kid has $$$$$. In comes cheap Wii that cleans up.

You do realise that apple did not dominate the MP3 market after 2 generations of the Ipod.......

Saladinos

May 2, 2009, 08:56 PM

They actually did exceptionally well to crack a market that had two main players in it and was dominated by Sony. If you are going pay anyone out, pay out sony, how they managed to loose the huge market share and come in third. Nintendo rocked the Market with the Wii but Microsoft can consider their entry into the console market to be a success, yes it cost them, but they choose to enter at a time where Sony dominated the scene. 2nd is damn good.

Apple will not be entering the console market, what they will be trying to do is push gaming on the portables (iphone, itouch). Though good luck with that, the Nintendo DSi is 10x the gaming device that an iphone is, I do not care if you can get an external controller post 3.0, the last thing people are going to want is to carry a controller around with thier portable gaming device.

If Apple were to try to crack the console market, it will be a good reality check for them.

I agree. I'm a PS3 owner myself, but I applaud Microsoft on how well they've entered the Market. They broke in to the industry well. Since it appears Apple is trying to do the same, it makes sense to hire the guys that let MS do it. On the business side of the industry, MS have done extremely well.

naman34

May 3, 2009, 06:54 AM

People still play games on mac/pc? Just get a console, its much better experience, well except for fps games and strategy games.

well there are some shooters as well that work much better on a computer..... aiming with an analog stick is just not as much fun as a mouse!

macshill

May 3, 2009, 10:26 AM

From one monopoly to another?

http://i39.tinypic.com/2rhkxeb.jpg

Goona

May 3, 2009, 12:21 PM

They actually did exceptionally well to crack a market that had two main players in it and was dominated by Sony. If you are going pay anyone out, pay out sony, how they managed to loose the huge market share and come in third. Nintendo rocked the Market with the Wii but Microsoft can consider their entry into the console market to be a success, yes it cost them, but they choose to enter at a time where Sony dominated the scene. 2nd is damn good.

Apple will not be entering the console market, what they will be trying to do is push gaming on the portables (iphone, itouch). Though good luck with that, the Nintendo DSi is 10x the gaming device that an iphone is, I do not care if you can get an external controller post 3.0, the last thing people are going to want is to carry a controller around with thier portable gaming device.

If Apple were to try to crack the console market, it will be a good reality check for them.Keep thinking the iPhone is not a gaming device, by the time you realize it will be too late.

As for your bolded part, many have said the same thing about other markets Apple has entered to. Like I said before if Apple was to 6 billion into a market and lose money for many years, they would also be on top in no short time.

BoyBach

May 3, 2009, 12:59 PM

Teversham is a marketing and strategy chap. Just because his previous role was looking after Xbox doesn't necessarily mean that his future role at Apple will be game related.

NT1440

May 3, 2009, 01:00 PM

You do realise that apple did not dominate the MP3 market after 2 generations of the Ipod.......

Exactly, the ipod didnt really take off until it was PC compatible.

SandynJosh

May 3, 2009, 03:20 PM

Exactly, the ipod didnt really take off until it was PC compatible.

May I have some of what you are smoking?

Rodimus Prime

May 3, 2009, 03:29 PM

May I have some of what you are smoking?

The iPod was a joke item until it worked with PC plan and simple. It was a nitch item that people though it is kind of nice but did not care because they could not use it.

gregorsamsa

May 6, 2009, 07:56 AM

It must really piss off Apple fanboys seeing MS having so much success with the Xbox360 in such a short period of time they've entered the gaming market. The fanboys should stick to their PS3s. :D

Considering many people own both Macs & X360's... :rolleyes: As for that minority of so-called "Apple fanboys", quite the contrary. I imagine they've been ROLF for all the years MS has been losing billions on the entire Xbox franchise, not to mention displaying woeful QC (supposedly at one point a 33% failure rate). Quite the opposite of Apple's quality products & general success in every sense of the word. ;)