View Full Version : Apple not first to "Think Different"

Apr 29, 2004, 01:24 PM
I was watching an old episode of the TV show "Sliders" today on the SciFi channel. In it they group lands on a world where creativity is banned. Signs around all say "Think Alike". At the end of the episode one of the main characters admonishes the people to "Think Different". I thought, wow, someone on the writing staff must be an Apple fan.

Or psychic.

Turns out the episode aired on Sept. 17, 1999 (link (http://www.earthprime.com/\episode/episode.asp?ID=81)). Apple didn't launch the Think Different campaign until Sept. 29th (link (http://www.apple.com/pr/library/1997/q4/970929.pr.rel.adcampaign.html)), 12 days later, and even longer one can assume since the episode was actually written and filmed.

Apr 29, 2004, 02:16 PM

You added the links yourself, didn't you? Did you read them?

Apple launched its ad 1997 and that Sliders episode aired 1999.