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View Full Version : Microsoft's latest ad: iTunes and the iPod are crazy expensive




gibbz
May 11, 2009, 08:37 PM
I guess Microsoft is remaining on the offensive against Apple. A new ad tells people that they should use Zune Pass since it is much cheaper than the iPod/iTunes solution.

The story is linked here (http://arstechnica.com/microsoft/news/2009/05/microsofts-next-apple-price-attack-zune-pass-vs-itunes.ars)

Video of ad is here (http://www.youtube.com/watch?v=N_ExogURaeI)



adrianblaine
May 11, 2009, 08:41 PM
too bad mine gets full with video and doesn't have room for $30,000 worth of music...

Eidorian
May 11, 2009, 08:43 PM
I wonder where getting CDs from the library falls under.

NT1440
May 11, 2009, 08:43 PM
Does the zune software even work with ipods? No.

Edit: i should clear up this statement. It seems like theyre accepting that ipods are the standard in the mp3 market, are they just after itunes with this???

Eidorian
May 11, 2009, 08:45 PM
Does the zune software even work with ipods? No.

Edit: i should clear up this statement. It seems like theyre accepting that ipods are the standard in the mp3 market, are they just after itunes with this???I think having the Zune Software under OS X is a first step.

sammich
May 11, 2009, 08:45 PM
Time to break out audiohijack...14-day free pass to unlimited music :D

EDIT: wuh...iTunes is bloated? The Zune software is 130mB??

Scarlet Fever
May 11, 2009, 08:46 PM
From my understanding, as soon as you stop paying, you no longer have the rights to play the music you downloaded. You're effectively renting it.

Even though I don't use the iTunes store too much (i'm more of a CD kinda guy), I'd much rather pay per song/album than pay per month.

gibbz
May 11, 2009, 08:47 PM
Does the zune software even work with ipods? No.

Edit: i should clear up this statement. It seems like theyre accepting that ipods are the standard in the mp3 market, are they just after itunes with this???

This must be their strategy. Saying, "Ok the iPod is great, but it is expensive to load with music using iTunes. Our Zune Pass is much cheaper. If you agree, just grab a Zune from us and there you go."

mlemonds
May 11, 2009, 08:47 PM
From my understanding, as soon as you stop paying, you no longer have the rights to play the music you downloaded. You're effectively renting it.

you are correct

PolySciSurfer
May 11, 2009, 11:49 PM
Renting music? Hell no, I'd rather use iTunes and actually own it for life.

Chundles
May 12, 2009, 12:28 AM
You know what, I wouldn't really mind this option with iTunes. It would certainly get me listening to new music more often.

Keeping ten tracks a month on the plan is good too, $360 over three years and getting to keep 360 tracks is cool.

Problem is, remember "Plays For Sure"? What happens if the Zune falls over? Does everything disappear like before?

Riverbird
May 12, 2009, 12:54 AM
This makes just about as much sense to me as the "Macs are to cool for their customers" thing. Which doesn't make sense at all.

Really, I might have wanted a Zune if it worked with Macintosh. But even with all the Zunes extra features like the radio that iPod Classic doesn't come with out of the box, I would rather pay 2.49 for 120 GB storage and an all metal music player then pay 2.49 for 120 GB of storage and a half metal half plastic case. But that's just me. And are the Zunes all metal now?

I would rather pay money and own a song on iTunes rather than rent them.

And for me, click wheel > trackpad

Tom B.
May 12, 2009, 02:50 AM
I prefer the combination of iTunes, Amazon MP3, and Spotify. Especially as there is an app store version of Spotify in develoment.

cycomiko
May 12, 2009, 03:08 AM
I wonder where getting CDs from the library falls under.

Copyright infringement?

WeegieMac
May 12, 2009, 04:48 PM
Microsoft are really getting pathetic now, and they're quickly losing track of a lot of facts in the process.

Steve Ballmer can claim he's not worried about Apple all he wants, but the truth is far clearer.

The majority of peoples iPod/iTunes music is made up from their existing CD library or CD's borrowed from friends/relatives, regardless of the legal standpoint.

jw2002
May 13, 2009, 11:02 PM
I see lots of zunes in store displays. I rarely see someone actually using a zune though. Judging from the latest M$ ad campaign, I think it is going to stay that way.

Teej guy
May 14, 2009, 01:02 AM
Oh please, I have more than 120GB of legit music ripped from CDs I own (let alone the stuff I've downloaded) and I have NOT spent $30,000. They also don't account for the quality of the files (but seriously, what MP3 player company does these days...or ever)

I love Windows 7, I'm not a Microsoft hater. This ad is ridiculous.

coronel mustard
May 14, 2009, 01:48 AM
I prefer the combination of iTunes, Amazon MP3, and Spotify. Especially as there is an app store version of Spotify in develoment.

I like the sound of that- Spotify is a great application- try checking out play.com as well for mp3s

As for a microsoft- it's a cheap shot really- they have picked the largest capacity ipod and assumed that the user has no music and then fills up their whole ipod from purchases from the itunes store. They seem to forget...

-there are other smaller capacity ipods
-users don't just download from the itunes store (cheaper alternatives)
-People already have music (CD collection etc)

If it is true that, you have to keep paying the subscription fee to keep the music with a Zune pass, then ultimately that will be more expensive- $14.99 a month or a few $0.99 a month, using itunes...

slothrob
May 14, 2009, 08:34 AM
Keeping ten tracks a month on the plan is good too, $360 over three years and getting to keep 360 tracks is cool.
Or you could buy 1 CD a month for $14.99 (or less), and have about 540 tracks after 3 years. And the music will be better quality.

There are a lot of great free podcasts and internet radio stations for hearing new music and deciding what CDs to buy next, without paying a subscription fee.

Like a lot of people mentioned, I already own hundreds of CDs, so my iPods are half filled before I even hit the iTunes store. Again, without paying a subscription fee.

Edit: I'm clearly biased against subscription services. I really hate the idea of paying another monthly fee, with little to show for it down the line.

Consultant
May 14, 2009, 09:38 AM
This article exposes the holes in the MS story
http://www.appleinsider.com/articles/09/05/12/microsoft_launches_assault_on_apples_ipod_tax.html

With cd clubs the average cost of a cd is under $5 each.

gnasher729
May 14, 2009, 11:07 AM
This article exposes the holes in the MS story
http://www.appleinsider.com/articles/09/05/12/microsoft_launches_assault_on_apples_ipod_tax.html

With cd clubs the average cost of a cd is under $5 each.

The whole story is garbage anyway.

If you bought a CD player for $20, how many CDs would you have to buy to "fill it"? Enough to fill your living room? If you have a bigger living room, do you have to buy twice as many? What about the hidden cost of a Terabyte drive; I can buy an external Terabyte drive for around 100 pound, even if I use it to store DVDs ripped with Handbrake, I need to buy about thousand DVDs, costing me around 10,000.

And if you want to buy enough music to fill your iPod, here is a tip that will save you $27,000: Instead of ripping your CDs with AAC, 128 kbit, why not rip as AIFF at full 1411 kbit/sec, so your average song is about 45 Megabyte. Please send me five percent of the money I saved you with this tip.

iEvolution
May 16, 2009, 03:24 PM
I think the subscription based service is nice, I use it all the time..and for someone like me that once a song gets old I never go back to it it makes perfect sense. Plus the 10 free song thing is good for songs that don't run under the zune pass [which is few and far between].

The only downside to me is perhaps future record label changes will stop some of my tracks from working, and the lack of a clean interface/selection in the Zune Marketplace. For the most part I can find what I'm looking for.

I also use iTunes Store, but I'm feeling pretty shafted being a early DRM adapter I have well over 750 songs that are still protected and apple wants to charge me 300-ish to upgrade my library to DRM free, while someone else can just get the song for a $1.

I still use iTunes and my iPods but I'm not willing to pay $300-ish for my files to be upgraded nor am I willing to pay $1.29. The subscription works fine for people like me.

All that being said, The ad is ridiculously stupid they could have approached it much more intelligently than they did.

t0mat0
May 16, 2009, 03:28 PM
What Microsoft needs badly is a shaman. They need somebody who is situated physically within their culture, but outside it spiritually. This isn't a person who hates Microsoft, but it's a person who can actually see it. I can do this for you. Give me a hut in your parking lot. I will eat mushrooms, roll around in your cafeteria, and tell you the Goddamned truth.

http://www.penny-arcade.com/images/2009/20090515.jpg

dukebound85
May 16, 2009, 03:31 PM
what perverse logic this ad runs on

videos, photos, apps, songs, emails, yea.........

not to mention libraries on cd's

to assume people only get their music from the itms is stupid

what a dumb ad

Sesshi
May 16, 2009, 04:11 PM
I wonder where getting CDs from the library falls under.

:D

------------

The ad isn't that dumb. The majority of the predictable negative responses in this and other related threads are.

This article exposes the holes in the MS story
http://www.appleinsider.com/articles/09/05/12/microsoft_launches_assault_on_apples_ipod_tax.html

With cd clubs the average cost of a cd is under $5 each.

More Appleinsider nonsense - written by drooling fanboys, for drooling fanboys. Seriously, the fact that anyone links to any of their 'articles' is indicative of their total reasoning deficiency.

The permanent keep tracks can be downloaded in MP3 format if available. Like iTunes but a bit later to the table, Zune is transitioning to a DRM-free format for purchased tracks.

What it boils down to is simple: Assuming you buy at least ten bucks worth of tracks a month, for an effective 5 bucks a month you can download anything you like onto your player, without the hassle of torrenting, borrowing / ripping CD's, being stuck with PC-based streaming, etc - unlimited preview in other words, and you can elect to buy only after you haven't got sick of the song after a few plays.

If you like a track, you pay for it like iTunes. You don't need to join Zune Pass to use a Zune - you can buy tracks a la carte just like iTunes. Given the disposable nature of a lot of music, why not have a subscription model alternative?

I would give my eye teeth for iTunes to have this. Or for Zune to be available in Europe.

:rolleyes:

Cynicalone
May 16, 2009, 04:40 PM
I buy very little from the iTunes store, but at least what I buy is mine. Subscription services have never made any sense to me. Why would I pay for music I don't actually own? :confused:

Now when/if the day comes when we can get music in CD quality from the iTunes Store I'll be more than happy to buy my music online. Till then I'll just get the occasional single.

Insulin Junkie
May 18, 2009, 01:00 AM
How cute of them to assume that everyone buys their music.

If I was Microsoft, I'd focus more on critiquing the iPod's audio output quality. I know it does most people, but I find it terrible, even when compared to the zune. I have both devices and zune definitely wins on sound quality. My opinion only.

Michael CM1
May 18, 2009, 11:09 AM
Copyright infringement?

Not if you own a couple hundred CDs from the pre-MP3 days like almost all of us on here do.

Brightneon
May 21, 2009, 05:25 PM
come on!
if I hate something is subscriptions. like WOW, LOTRO and now this zune thing. with subscriptions, they keep you anchored to them. you want your music? keep paying. you fill your ipod with 30,000 dollars, but in order to hear your music with zune, you need to pay, and pay, and pay.
it's the microsoft market: you want cooler things? pay
like wit the 360: paying to play online. come on!

Winni
May 21, 2009, 05:43 PM
it's the microsoft market: you want cooler things? pay!

Apple does exactly the same thing, but strangely enough, when Cupertino does it, it obviously is okay for you.

Es ist eben nie das Selbe, wenn zwei das Gleiche tun.

MyDesktopBroke
May 21, 2009, 06:17 PM
I think he meant that he doesn't like having to pay indefinitely to use a service. With iTunes it's a one time deal, but with Zune subscription you have to keep paying and download 15 new songs a month, or you start losing money, and if you stop paying, you loose all the songs you had.

Most people will have the music they love on CDs already, and seriously, I doubt that there are 15 worth while new songs coming out every month to make people want to download. Plus, most people I know only download off iTunes when they receive a gift card.

alphaod
May 30, 2009, 11:46 AM
Not if you own a couple hundred CDs from the pre-MP3 days like almost all of us on here do.

Yeah but it was in reference to taking CDs from the public library ;)

RetepNamenots
May 30, 2009, 12:09 PM
In the UK, due to our ancient and outdated laws, it is technically illegal to rip CDs to your computer, or something like an iPod. So in this context they're right, the only way you can fill up your iPod *legally* is to download everything from iTunes or Amazon.

Porco
May 30, 2009, 12:39 PM
In the UK, due to our ancient and outdated laws, it is technically illegal to rip CDs to your computer, or something like an iPod. So in this context they're right, the only way you can fill up your iPod *legally* is to download everything from iTunes or Amazon.

You are of course, 'techincally' correct (although I believe a law change on this is has been under consideration for a while). If we are being 'technical' and ignoring what actually happens in real life though, everyone who buys an iPod could fill it up purely with content like free promotional MP3s, podcasts and self-created music from Garageband/logic etc, that cost absolutely nothing at all.

The *only* context in which Microsoft are really correct though, is in their made-up world where the only content you use on your iPod are in the form of purchased tracks downloaded from the iTunes Store and you go out of your way to purposefully fill the iPod's capacity, neither of which is in any way a necessity.

Their argument is a completely flawed one that ignores the reality of the situation. All they have to do is describe the benefits of an all-you-can-eat service (which would be fine), but they've just made themselves look stupid and they didn't have to. They would be better actually praising the iPod then saying 'here's something like the iPod but better because you can download lots of music legitimately for much less money' rather than 'An iPod costs you $30,000!!!' because the former sounds enticing, whereas the latter just sounds crazy, even if it can be 'technically' true in extremely unlikely circumstances.