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View Full Version : Your Opinions on the "Rebranding"




tayloralmond
Jun 10, 2009, 12:40 AM
Starting my rant in 3...2...1..

First of all, I'm not too happy with Apple's re-branding of the unibody MacBooks to add the "Pro." I think that integrated graphics don't provide "Pro" performance. Secondly, I am glad that Apple came out with an integrated graphics based 15 inch Macbook Pro, but I believe that it should be called just a 15 inch MacBook. This re-branding must be causing a lot of confusion for consumers because now the only "MacBook" is the 3 year old WhiteBook. What do you guys think about the re-branding. Is it going to be good or bad for Apple?



NewMacbookPlz
Jun 10, 2009, 12:43 AM
It won't make much difference in sales IMO...

It's just a model name, as pro hasn't meant a whole lot for a while...there are tons of threads on this already dude.

TwinCities Dan
Jun 10, 2009, 12:45 AM
It wouldn't have been such a big deal if the didn't already release alum. MBs. It would have been easier to distinguish MBs = Plastic, MBPs = Alum, but oh well, the unibody is where Apple wants to go.

At the end of the day, it's still just a name.

TheSpecialist08
Jun 10, 2009, 12:48 AM
Well, having so many "pro" based computers and only one consumer computer might turn some people off, but I think it was a smart move. I think by making the macbook that we all know and love a "pro," it might make the whole pro line a little less intimidating to some. The name change was definitely made to change the way people think about the macbook. As I see it, these aluminum macbooks are just as powerful as last years (before the new aluminum unibody) macbook pros. I find it funny that when I brought this UMB home, my roommate (who owns a MBP) said, might as well call it a macbook pro!

Quillz
Jun 10, 2009, 12:51 AM
I don't think your typical Mac user will care one way or the other. They only bought a Mac in the first place because it's perceived as the hipster thing to do.

TwinCities Dan
Jun 10, 2009, 12:53 AM
I don't think your typical Mac user will care one way or the other. They only bought a Mac in the first place because it's perceived as the hipster thing to do.

Seriously? FAIL! :rolleyes:

Jhanson09
Jun 10, 2009, 12:54 AM
i would be willing to bet the new 13" 2.53 GHZ 4gb ram MBP becomes there best selling unit very quickly.

tayloralmond
Jun 10, 2009, 12:55 AM
I don't think your typical Mac user will care one way or the other. They only bought a Mac in the first place because it's perceived as the hipster thing to do.

Sadly enough, I know this is totally true. I love that Apple is growing in popularity, but we're starting to reach a point where owning a Mac isn't "thinking different" anymore. I've always liked the idea of owning a Mac because it's nice to not always meet the status quo (ie Windows)...maybe I'm alone on this one...but oh well.

Quillz
Jun 10, 2009, 12:55 AM
Seriously? FAIL! :rolleyes:
Most people start off buying iPods and then eventually buy Macs because all their friends have one. Apple's entire culture is based on being cool, hip and popular.

Some buy Macs because they like them. Others buy them because it's simply the cool thing to do. That and Microsoft bashing.

TwinCities Dan
Jun 10, 2009, 12:57 AM
Most people start off buying iPods and then eventually buy Macs because all their friends have one. Apple's entire culture is based on being cool, hip and popular.

Some buy Macs because they like them. Others buy them because it's simply the cool thing to do. That and Microsoft bashing.

Hmmm...

Well, you know what they say about stereo-typing... ;)

Nobita
Jun 10, 2009, 01:12 AM
Most people start off buying iPods and then eventually buy Macs because all their friends have one. Apple's entire culture is based on being cool, hip and popular.

Some buy Macs because they like them. Others buy them because it's simply the cool thing to do. That and Microsoft bashing.

For many people it might be true, but there are other people who buy macs because they know that it'll last for 5 years, and they need to do graphics/programming/photo editing/etc on a mac which they can't do very well (sometimes) in pc's.

Quillz
Jun 10, 2009, 01:16 AM
For many people it might be true, but there are other people who buy macs because they know that it'll last for 5 years, and they need to do graphics/programming/photo editing/etc on a mac which they can't do very well (sometimes) in pc's.
Absolutely. But I don't think there's any denying that a lot of new customers using Macs today are only using them because their friends have them and they find the commercials appealing.

That's not a bad thing, by the way. It's a good way to attract new customers.

chaosbunny
Jun 10, 2009, 01:29 AM
As I see it, these aluminum macbooks are just as powerful as last years (before the new aluminum unibody) macbook pros.

Just as long as you don't run any applications that use the gpu. ;)


I don't really care, but imho it would have been better to drop the "pro" name from the 15" and 17" models and just make one macbook line.

conch575
Jun 10, 2009, 03:57 AM
People will go running around now telling all their friends that they have Pro machines, but when in actual fact, they're just the same MacBooks that everyone else has?

torbjoern
Jun 10, 2009, 04:53 AM
People will go running around now telling all their friends that they have Pro machines, but when in actual fact, they're just the same MacBooks that everyone else has?

What do you mean? The UMBs are the best MBs ever made.

Ivan P
Jun 10, 2009, 05:00 AM
Most people start off buying iPods and then eventually buy Macs because all their friends have one. Apple's entire culture is based on being cool, hip and popular.

Some buy Macs because they like them. Others buy them because it's simply the cool thing to do. That and Microsoft bashing.

I don't know anyone else that owns a Mac, I remembered using one that ran System 8 many years ago at school, and out of interest one day a few years ago, went onto Apple's website. That's the moment I became really interested in Macs - I just wanted to try something different, and they looked so elegant. I got my first iPod a few months later, it was a birthday present because my parents realised I was getting sick of having to haul CDs around on trips (and I looove my music :p)

Buuuut, I'm not really trying to argue, I'm letting you off because of the "most" at the start of your post...the most important word ;)

zw-gator
Jun 10, 2009, 08:37 AM
There are other things “pro” users do besides heavy graphics applications.

Excel anyone? Audio producers? Photography?

In fact, the only users who need a lot of graphics performance are the ones who game or do intensive CAD type work….in which case, why are you buying a 13” laptop?

puffnstuff
Jun 10, 2009, 09:11 AM
I think it's a good thing if you think about why they may have done it.

Also I do not know why people make it seem as if it's the same old macbooks except they tack "pro" on it there are a lot of differences between the mb and mbp

12" Powerbook users have been begging for years for the return of a smaller pb/mbp finally it came.

k2spitfire88
Jun 10, 2009, 09:46 AM
snip
I find it funny that when I brought this UMB home, my roommate (who owns a MBP) said, might as well call it a macbook pro!

haha, My roommate said the exact same thing! I thought so as well, cause it is basically a pro without the pro name. Collector's Edition for life! lol

Ol3s
Jun 10, 2009, 10:03 AM
The problem i think will appear is people buying this UMBP 13" thinking it is a super powerful computer (like the other UMBPs), and then be disappointed with the inferior power to that of an UMBP.

jhsfosho
Jun 10, 2009, 10:45 AM
I too could see that the 2.53 Ghz 13'' Macbook Pro becomes Apple's top selling computer. I always thought that the uMB's were basically a pro anyway. The only difference between the 2.4 Ghz 13'' and the 15'' was the jump in price. Now they lowered the difference in price and made the line up much better. Now you can get a 15'' for well under $2000.

I was watching a Microsoft laptop hunters commercial where the girl was looking for a laptop but ruled out the apple because her budget was $1700. She ended up buying a $1000 dell. If she had waited she could have bought the 15" MBP, which is what she actually wanted.

rdowns
Jun 10, 2009, 11:01 AM
Who cares? It's only a name.

crackbookpro
Jun 10, 2009, 11:16 AM
It wouldn't have been such a big deal if the didn't already release alum. MBs. It would have been easier to distinguish MBs = Plastic, MBPs = Alum, but oh well, the unibody is where Apple wants to go.

At the end of the day, it's still just a name.

you hit the nail on the head...it would not be a big deal if they didn't release alu uni MBs. For me, I don't know if my alu uni MB is a 'stupid' collectors item as some say, or an extinct model. I see the potential in resale of some Apple enthusiast wanting 'my so called Collectors Edition uni MB,' but for me I am upset. Mainly because, what happens if something fails. They discontinued the model, so where does that leave me. I had a BlackBook fail on me(early 09), so they couldn't give me a new one because there was none left(discontinued), so they gave me a uni MB. That was nice, Apple's policy is to either replace your defective model, or giving you something better if they do not have your previous version in stock. That is a great policy, it really is. I got something better...but I still want consitency with the products, so I can make decisions now based on future predictions from people like Apple who use to be somewhat consistent....

Apple has lost me. I truly do not know what is coming next, and if anyone says they know full circle of what Apple is doing next, you must be Steve Jobs :p

But overall, like you said, it's still just a name...

CrackBookPro:cool:

NoSmokingBandit
Jun 10, 2009, 11:19 AM
Understanding that "Pro" is just a marketing term, i am quite pleased with the rebranding. More features, less money. What sane person would complain about that?

Apple Ink
Jun 10, 2009, 11:23 AM
Couldn't care less really!

andiwm2003
Jun 10, 2009, 11:35 AM
rebranding is ok with me. not that i really care how they call their notebooks. powerbook was a crappy name and i still loved my PB.

as for the 13"MBP it will depend on screen quality. if that is great it's a MBP for me. if not it's consumer grade but still a great notebook. i wish there was a matte option but it seems the antiglare foils are quite good.

the other features are there: fast CPU, fast enough GPU, DVD, FW800, USB2.0.

only things missing are 7200rpm HD's but that can be done aftermarket and expresscard slot. expresscard slot is really the only thing that pro's might miss.

techfreak85
Jun 10, 2009, 11:37 AM
they should just kill the white one and have all laptops be "macbook".

Ol3s
Jun 10, 2009, 11:39 AM
they should just kill the white one and have all laptops be "macbook".

+1. My exact thought

instaxgirl
Jun 10, 2009, 11:41 AM
12" Powerbook users have been begging for years for the return of a smaller pb/mbp finally it came.

That was my first thought, 13" MBP = new 12" PowerBook

I don't really care about the rebranding, just do SOMETHING to the plastic MacBook. I wouldn't care about it being an old design except every one of the things I've seen outside a display cabinet has been cracked to pieces.

molala
Jun 10, 2009, 11:55 AM
Doesn't really matter to me. I've used Macs for fifteen years and I've bought portables based on the spec, not whether it was marketed as pro or consumer. I have a friend who is so proud of her "pro" MBP but she can't even tell firewire from ethernet from display port. Clearly, there are real pros and people who just buy into any gimmick.

Demosthenes X
Jun 10, 2009, 12:47 PM
There are other things “pro” users do besides heavy graphics applications.

Excel anyone? Audio producers? Photography?

In fact, the only users who need a lot of graphics performance are the ones who game or do intensive CAD type work….in which case, why are you buying a 13” laptop?

THANK YOU!

I am so sick of this "it has integrated graphics, it's not a 'Pro' machine" argument. The fact is, there are plenty of professional applications that do not require discrete graphics. In fact, I'll wager most of what professionals are buying a notebook for do not. MacBooks are very popular for audio production - no need for high-end graphics there. Video editing? Nope, not unless you're doing lots of Colour or Motion work. Statistical software? Nope.

Integrated vs. Discrete graphics is a complete non-starter. It hardly makes or breaks a "Pro" machine. :rolleyes:

Eidorian
Jun 10, 2009, 12:48 PM
The same way I feel about nVidia's rebranding of their GPUs. It's a joke.

crackbookpro
Jun 10, 2009, 01:06 PM
Understanding that "Pro" is just a marketing term, i am quite pleased with the rebranding. More features, less money. What sane person would complain about that?

None, you're the man! :rolleyes: - But, your post/statement is insanely broad...which makes it a moot point...

your statement makes sense for the MBP, but not for the MB... :(

CrackBookPro:cool:

P.S. NoSmokingBandit, if you explain a little more on what you are talking about then I will get back to you with a better answer...goodluck.

crackbookpro
Jun 10, 2009, 01:09 PM
they should just kill the white one and have all laptops be "macbook".

at this time....that makes the most sense.

CrackBookPro:cool:

heatmiser
Jun 10, 2009, 01:24 PM
It's the most amusing thing Apple has done since the MBA.

NoSmokingBandit
Jun 10, 2009, 03:47 PM
None, you're the man! :rolleyes: - But, your post/statement is insanely broad...which makes it a moot point...

your statement makes sense for the MBP, but not for the MB... :(

CrackBookPro:cool:

P.S. NoSmokingBandit, if you explain a little more on what you are talking about then I will get back to you with a better answer...goodluck.

The added a cool stuff to the 13" unibody like the battery and backlit KB, and then lowered the price. Some people will get fussy because their 17" uMBP is now in the same class as the 13"uMBP, but the "Pro" really doesnt mean anything, it all boils down to specs. I dont care if the called the 13" "macbook crackwhore" (ok, maybe i'd care a little) because its got the features of a Pro with the cost of a non-pro, so i dont see why some people are complaining unless they really are the elitist *******s the public views all mac users as.

puffnstuff
Jun 10, 2009, 04:27 PM
It doesn't make sense to kill the whitebook because clearly they are up to something and they are stalling. They must be close to releasing it since they went ahead with the rebranding.

courboy
Jun 10, 2009, 04:43 PM
It doesn't make sense to kill the whitebook because clearly they are up to something and they are stalling. They must be close to releasing it since they went ahead with the rebranding.

Exactly, they must be doing something with the macbook range. I do think it's rather strange though, to keep the white macbook as it's chunky etc compared to most modern computers. But the unibody (unless made of plastic) is not taken by the pro range.

I only joined the Mac scene recently and got the 2.4ghz UMB with the display etc, and not it's already of out date, grrrr. I did think at the time there must be a demand for a smaller pro macbook, in fact it's the reason I chose this over the MBP - portability.