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Doctor Q
Jul 7, 2009, 03:14 PM
A friend of mine asked what word to use to describe her business promo (a few minutes long) made in Flash. She doesn't want to call it an ad (accurate, but a negative connotation) or a Flash animation (accurate, but too technical). I suggested promo or video. Someone else suggested movie. How appropriate or inappropriate would those words be to let people know there's a new __________ they are invited to watch?

Here's the type of Flash animation I'm talking about: fancy sample (http://www.a4flash.com/show-case/demo-gallery/Infinity8/intro.swf), simple sample (http://web.uvic.ca/akeller/pw406/rf_flash_ads/rats.html).

I know there's no absolutely right or absolutely wrong answer for this type of question, but I could use some opinions about the noun that would convey the right idea. Thanks!



PlaceofDis
Jul 7, 2009, 03:17 PM
i would think promo video would be best from what you're describing.

CortexRock
Jul 7, 2009, 03:43 PM
How about 'showcase'? :)

Unspoken Demise
Jul 7, 2009, 03:44 PM
"Promo" or as above stated, "showcase."

Perhaps a lovely "expose"? :cool:

skunk
Jul 7, 2009, 03:46 PM
Short promotional movie.

Doctor Q
Jul 7, 2009, 03:57 PM
"Ad" and "promo" seem like synonyms, yet somehow there's less of a negative stereotype with "promo".

PlaceofDis
Jul 7, 2009, 04:48 PM
"Ad" and "promo" seem like synonyms, yet somehow there's less of a negative stereotype with "promo".

ad/advertisement carries the notion of trying to sell someone something, promotional carries with it the sense of informing someone about something - hence the two different connotations with them. they are synonyms, yet they have their own nuances.

Doctor Q
Jul 7, 2009, 04:55 PM
Thanks, everyone. I will recommend "promo".