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View Full Version : Sci Fi becomes SyFy & changes it's look...




Andrew K.
Jul 9, 2009, 05:08 PM
So the Sci-Fi channel has finally become SyFy, I'm sure most of you know the reason name change is that you can't trademark a genre. SO they went with y's and dropped the silent c. I don't think it's that bad as some have said, I actually like the symmetry it presents in the over all appearance.

http://i34.photobucket.com/albums/d122/plasticfrog/syfy_logo-thumb-550x400.jpg

As for the Design, I think it's excellent. Regular viewers might perceive it as boring but coupled with the deep purple " Imagine Greater " slogan, the off white letters look great with the effects given. I like the depth and the dark shadows, I think it looks much better than the glossy glass look that's being overused right now. I especially like the glow the the top right of the logo gives off reflecting from the typeface to the background.

The Design was done by Proud Creative go HERE (http://www.proudcreative.com/pr_syfy_01.html) to check out there site


They also designed the show spot holders like this one. The colors are simple and bold which I like also.

http://i34.photobucket.com/albums/d122/plasticfrog/syfy_01_03.jpg


Also check out the stunning Video spots at the bottom of their site, I like the first one the best. So what do you guys think of it?

Also post the first video on my site ( link in my sig )



Cabbit
Jul 9, 2009, 06:20 PM
i would have went with SyFi as that is how you would pronounce Scifi

JNB
Jul 9, 2009, 06:45 PM
Lipstick on a pig…

Cabbit
Jul 9, 2009, 06:57 PM
Lipstick on a pig…
Well if the us sci fi channel is anything like the uk one i have to agree, there has been no sci fi on the sci fi channel in 5 years here. We get angel and buffy and some crappy horror movies.

Teh Don Ditty
Jul 9, 2009, 06:59 PM
HATE IT

They lostt all their fun "if" commercials.

gkarris
Jul 9, 2009, 07:09 PM
see-fee channel? :confused:

Bring on ECW... :eek:

:rolleyes:

ezekielrage_99
Jul 9, 2009, 07:15 PM
Lipstick on a pig…

Brand Paradigm Shifting... If it didn't work for Coke, nab, David Jones or KFC why would someone think it would be a good idea to screw around with an established entity...

Bad idea I can see this go > SciFi > SyFy > Scifi

Andrew K.
Jul 9, 2009, 08:48 PM
Brand Paradigm Shifting... If it didn't work for Coke, nab, David Jones or KFC why would someone think it would be a good idea to screw around with an established entity...

Bad idea I can see this go > SciFi > SyFy > Scifi

I do agree with the lipstick on pig stuff, I think they really needed BattleStar to stay on at their own expense plus other shows like it.

I see your point of it going back to SciFi but the whole reason they changed it was due to the fact they couldn't trademark, maybe they'll realize it won't matter and go back, but I still like this DESIGN better.

Teh Don Ditty
Jul 9, 2009, 08:51 PM
^They're hoping that Caprica will be their next BSG. I did enjoy the 2 hour teaser bit. It could honestly go either way as this will definitely be more plot/drama based than BSG.

I'm not a designer by any stretch of the imagination, but the logo is clean and simple. Not sure I dig the font so much though.

My 2¢

spillproof
Jul 9, 2009, 08:55 PM
i would have went with SyFi as that is how you would pronounce Scifi

Dido. For some reason I want to pronounce SyFy as "sci fry"

Teh Don Ditty
Jul 9, 2009, 09:02 PM
Dido. For some reason I want to pronounce SyFy as "sci fry"

Science Friction?

Giggity.

Andrew K.
Jul 9, 2009, 09:11 PM
^They're hoping that Caprica will be their next BSG. I did enjoy the 2 hour teaser bit. It could honestly go either way as this will definitely be more plot/drama based than BSG.

I'm not a designer by any stretch of the imagination, but the logo is clean and simple. Not sure I dig the font so much though.

My 2¢

Caprica was definitely AWESOME! :D

Teh Don Ditty
Jul 9, 2009, 09:27 PM
Caprica was definitely AWESOME! :D

And I definitely can't wait until 2010 for it to start.

I just can't get past Dr. Greystone because all I see is Lance from Pulp Fiction :D

Designer Dale
Jul 9, 2009, 09:53 PM
I haven't watched Sci Fi since they canceled the original Farscape. I really loved it then, and it was my Friday night wind-down after a long week at work.

Since this is Design and Graphics, I don't care for the new logo much. It is too industrial and the color choice is bland. As for the movie display at the designers website, I think the whole concept is a bad ides. Sci Fi is based in Australia where house spiders kill people for real and they make a movie of it?

Dale

+1 for this one. Anyone remember the Y2K New Years ads? Emails from the far future telling us we would be OK. Loved it.

Andrew K.
Jul 9, 2009, 10:00 PM
Here is a rendering I did in Ai and Ps of the new style with the old spelling.

I know not as good as the original I'm still learning, couldn't get the main text shadow right.

WHAT DO YOU GUYS THINK?

http://i34.photobucket.com/albums/d122/plasticfrog/SciFi-1.jpg

Teh Don Ditty
Jul 9, 2009, 10:04 PM
I haven't watched Sci Fi since they canceled the original Farscape. I really loved it then, and it was my Friday night wind-down after a long week at work.

Since this is Design and Graphics, I don't care for the new logo much. It is too industrial and the color choice is bland. As for the movie display at the designers website, I think the whole concept is a bad ides. Sci Fi is based in Australia where house spiders kill people for real and they make a movie of it?

Dale

+1 for this one. Anyone remember the Y2K New Years ads? Emails from the far future telling us we would be OK. Loved it.

I truly loved that logo. It wasn't, in your face, if you will. The font choice was better too.

Decrepit
Jul 9, 2009, 11:26 PM
The SciFi channel's demise is a key reason I didn't get cable or a dish when I moved to a new state.

It used to be a top 5 channel. Then 10. Then, once a month or so. And then every so often, I'd look to see if I even *recognized* anything they were showing.

So sad.

This new name/logo is just a continuation of that trend. Science Fiction. Two big words, each with many implications, together they were magic. Now? Syfy. Just keep dumbing it down please.

LGS3
Jul 10, 2009, 06:30 AM
Personally, I think the logo and the name change are long over due. If they can follow through with the same quality in their programming that the new logo provokes, then I'm all for it.

But then again, right now my favorite show on there is Eureka, I mean BSG was a good show, but I think, just like many shows, it ran its course and it was time to move on finally. Now, if they can re-invigorate their current programming schedule (maybe upping their production budgets) with the same efforts that went into this rebranding, then I say "hell yeah!"

Cabbit
Jul 10, 2009, 08:26 AM
Personally, I think the logo and the name change are long over due. If they can follow through with the same quality in their programming that the new logo provokes, then I'm all for it.

But then again, right now my favorite show on there is Eureka, I mean BSG was a good show, but I think, just like many shows, it ran its course and it was time to move on finally. Now, if they can re-invigorate their current programming schedule (maybe upping their production budgets) with the same efforts that went into this rebranding, then I say "hell yeah!"

Dono what your us SyFy channel is like but if it is anything like ours how about some Sci Fi programs and not buffy, angel, horror movies. Or is this re branding so they can buy more cheep non sci fi programs.

Sun Baked
Jul 10, 2009, 08:27 AM
I want to know who is going to be replacing Degree as the sponsor.

joepunk
Jul 10, 2009, 10:45 AM
I don't really have that much of a problem with the new logo/name. It's not that bad and will probably grow on most of us. But, I still don't like the fact that the channel has non-syfy shows such as ECW, Scare Tactics and Estate of Panic or whatever.

FoxyKaye
Jul 10, 2009, 12:41 PM
I know one of the reasons they're doing this is because "SciFi" can't be trademarked, or copyrighted or something important like that in the same way you can't for "blue" - hence Blutooth, Blu-Ray, etc.

But seriously, do they think re-branding is going to save the channel? I feel like it has kind of lost its way - some of their original movies are great, a lot are OK, some are horrible. Likewise, they seem to be jumping more on the cheaper to make reality series train, and in general unwilling to spend the kind of money they used to on licensing rights to cool stuff and getting experienced directors/producers in for their series.

I don't think today's Syfy would have made the Dune movies that SciFi did a few years back, nor do I think it would take a chance on a series like Farscape. Maybe it's a sign of the times, or the economy, or simple greed or the fact that the channel has changed owners several times throughout its history, but it seems like SciFi is getting past its prime and in need of an intervention.

gkarris
Jul 10, 2009, 01:10 PM
Remember - things went downhill when NBC purchased the network.

Back in the Science Fiction days, it was owned by USA Networks (also a great network).

USA Had:
Monk
Dead Zone
Peacemakers
Other cool series (can't remember them all)
USA Network Movies

SciFi had:
Farscape
Stargate SG-1

The networks had of course "Law & Order" and "CSI: Yet in another city" and "Hospital Series" and reality shows. People were flocking to the cable/dish networks. I heard that even Producers were flocking to those stations as they didn't stand a chance in trying to introduce something new/cool on the major 3.

Well, if you can't beat 'em, BUY THEM...

NBC/Universal bought USA Networks.

The first thing they did was cancel Farscape at the end of season 4 (even though it was made clear that the show would run only 5 total).

They then told Stargate, if they wanted to continue, to get rid of one of the major characters (Dr. Jackson) and put a new face in (that's a whole other story).

They cancelled a bunch of great shows on USA Network as well...

Then, it's all downhill from there.

Now we get reality shows and ECW... :eek:

I don't know why See Fee even bothers with Stargate - you can get that on iTunes instead...

Eidorian
Jul 10, 2009, 01:10 PM
At least it still has Gundam 00.

Andrew K.
Jul 10, 2009, 05:52 PM
Just saw Warehouse 13! Is was actually pretty good can't wait for Eureka tonight :) I also saw the another animation intro with purple liquid, really cool. I guess I'm the only one who likes the rebranding :D

gkarris
Jul 10, 2009, 06:01 PM
Just saw Warehouse 13! Is was actually pretty good can't wait for Eureka tonight :) I also saw the another animation intro with purple liquid, really cool. I guess I'm the only one who likes the rebranding :D

Was wondering about Warehouse 13...

Just downloaded the Pilot in HD from iTunes - for FREE... :eek:

:D

Andrew K.
Jul 10, 2009, 08:13 PM
Was wondering about Warehouse 13...

Just downloaded the Pilot in HD from iTunes - for FREE... :eek:

:D

:D me too! but my download of the HD took FOREVER!!! Did yours?

Padraic
Jul 11, 2009, 01:22 AM
Warehouse 13 looks great so far! I downloaded it for free also... and again... and iTunes is in the process of downloading it again! :confused:

Andrew K.
Jul 12, 2009, 01:01 AM
Warehouse 13 looks great so far! I downloaded it for free also... and again... and iTunes is in the process of downloading it again! :confused:

WHOA! that's weird

Padraic
Jul 12, 2009, 11:46 AM
WHOA! that's weird

No kidding... The third one is still in the queu I just moved it to the bottom. I'm d/l'ing some other stuff in the meantime, I'm on a 1mb connection so it takes awhile... :eek:

LGS3
Jul 13, 2009, 06:44 AM
Dono what your us SyFy channel is like but if it is anything like ours how about some Sci Fi programs and not buffy, angel, horror movies. Or is this re branding so they can buy more cheep non sci fi programs.

Well, I just meant that if they spend the amount of money that they did for this re-branding on their new shows, then it should be a good move.
And yes, during the daytime, the U.S. does play some older shows, but coming this fall, with their new line up, it should be interesting. I mean it can't get any worst can it? Hopefully :).

joepunk
Aug 17, 2009, 09:51 AM
Warehouse 13 looks great so far! I downloaded it for free also... and again... and iTunes is in the process of downloading it again! :confused:

I've had that happen a couple of times too. Most recently with Torchwood: Children of Earth freebie a few weeks ago.

stainlessliquid
Aug 17, 2009, 01:30 PM
The name SyFy is dumb, what does it mean? Why did they change it? I originally thought the brand change was going to reflect how they werent just sci fi anymore.

The logo isnt anything special at all. Looks good but its just another run of the mill text logo. They probably spent thousands and thousands of dollars for it. The whole corporate identity is nice, the logo just isnt anything special or creative.

Eidorian
Aug 17, 2009, 01:32 PM
Monster is coming to SyFy. (http://www.animenewsnetwork.com/news/2009-08-17/syfy-ani-monday-block-lists-monster-series) :3

BlackiBook
Aug 17, 2009, 01:37 PM
I stopped watching the SciFi (wait I mean SyFy?!?) channel because of all the horrible made for TV movies they are playing now! They must have a $10,000 budget!

Eidorian
Aug 17, 2009, 01:39 PM
I stopped watching the SciFi (wait I mean SyFy?!?) channel because of all the horrible made of TV movies they are playing now! They must have a $10,000 budget!The Saturday night Sci-Fi B movie gets enough eyes to be worth it.

Teh Don Ditty
Aug 17, 2009, 01:41 PM
I stopped watching the SciFi (wait I mean SyFy?!?) channel because of all the horrible made of TV movies they are playing now! They must have a $10,000 budget!

They blew their wad on Battlestar.

Now Warehouse 13, which is meh. Caprica is gonna have a ton of money thrown at it too.

BlackiBook
Aug 17, 2009, 01:41 PM
The Saturday night Sci-Fi B movie gets enough eyes to be worth it.

You are probably right... They do suck but even then I sometimes get sucked in!

stainlessliquid
Aug 17, 2009, 03:12 PM
I stopped watching the SciFi (wait I mean SyFy?!?) channel because of all the horrible made for TV movies they are playing now! They must have a $10,000 budget!

They always did B movies. I remember several years ago the last time I had "full" cable they were the old B movies from the 70's and 80's which were really bad. They were big on LEXX back then too, which might have started their venture into trying to make their own British style sci-fi shows.

The biggest difference between old and new is probably the amount of TV shows, they used to have very little TV shows and were almost exclusively movies, now they have a lot of TV shows.

THX1139
Aug 17, 2009, 03:38 PM
If you are going to go to all that trouble to rebrand yourself, you might as well brand according to the actual content. The "scifi" channel doesn't have that much science fiction on it. It's more about horror or fantasy than science fiction. They should call it something like "Imagination Channel" or whatever...

I love science fiction, especially the old "B" stuff from the 50s and 60s, or the classics like Alien(s) or The Thing. The syfy channel has very few if any of those types of shows so I never got into watching that channel. I think they are blowing a big opportunity by rebranding themselves into something they really don't represent. As for the logo? What does it have to do with SyFy? I like the visual style, but it fails to capture the essence of what they show on their network. If you look at it and think "BattleStar Galactica" do you see a connection? I don't.

BlackiBook
Aug 17, 2009, 04:24 PM
They always did B movies. I remember several years ago the last time I had "full" cable they were the old B movies from the 70's and 80's which were really bad. They were big on LEXX back then too, which might have started their venture into trying to make their own British style sci-fi shows.

The biggest difference between old and new is probably the amount of TV shows, they used to have very little TV shows and were almost exclusively movies, now they have a lot of TV shows.

That is true, but the B movies used to be B+ movies, now they are at level C... haha I used to enjoy those movies but now it just seems they have run out of ideas and will make a movie about anything that pops in their heads!

SyFy worker: Man the UPS guy scared me this morning when he rang my doorbell...

2 weeks later

New on the SyFy channel "KILLER MUTANT DELIVERY MAN!!!!!"

partyBoy
Jan 24, 2010, 12:42 PM
I'm an advertising major and i think it sucks.First I think they should have made their logo abit more techie looking but they went with a more softer modern look and maybe that look was the designer taste****Rule number 4*** in design never put your taste on designs but go with the company theme.It looks like if it would have been better for a martha steward show and they should not have changed the spelling of the channel that causes confusion,not everyone will get it at first.

THX1139
Jan 24, 2010, 01:11 PM
I'm an advertising major and i think it sucks.First I think they should have made their logo abit more techie looking but they went with a more softer modern look and maybe that look was the designer taste****Rule number 4*** in design never put your taste on designs but go with the company theme.It looks like if it would have been better for a martha steward show and they should not have changed the spelling of the channel that causes confusion,not everyone will get it at first.

Old news, old thread.

partyBoy
Jan 24, 2010, 01:24 PM
Mid 2009 is not that old.

Gav2k
Jan 24, 2010, 01:25 PM
Six months to old. To many people and newbies bumping old posts he last few weeks

thesmall
Jan 27, 2010, 01:12 PM
changing name doesnt matter.. the thing that matter the most is that they shud not play with there TRP and quality...