Apple Releases New 'Get a Mac', iPod Touch, and iPod Nano Ads

[MacRumors]

http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com/2009/09/11/apple-releases-new-get-a-mac-ipod-touch-and-ipod-nano-ads/)

Apple this week has launched three new television commercials, including one new "Get a Mac" ad featuring Justin Long and John Hodgman in their usual roles, one highlighting the gaming focus (http://www.macrumors.com/2009/09/09/apples-focus-on-games-madden-nfl-2010-nova-assassins-creed-riddim-ribbon/) of the iPod touch, and a third showing off the video capabilities of the new iPod nano (http://www.macrumors.com/2009/09/09/apple-updates-entire-ipod-family-bringing-capacity-and-performance-bumps-to-ipod-touch-and-video-camera-to-ipod-nano/).

The newest "Get a Mac" commercial, entitled PC Innovation Lab and posted yesterday to Apple's ad gallery (http://www.apple.com/getamac/ads/), highlights several of Apple's technological innovations, including MagSafe power connectors and extended-life batteries. In contrast, Hodgman's "PC" character introduces several new tongue-in-cheek PC innovations, which include an "air-cushioned enclosure" and a "new, extremely long cord".


http://images.macrumors.com/article/2009/09/11/100411-pc_innovation_lab.jpg

The other two commercials, introduced during Apple's "It's Only Rock and Roll" media event on Wednesday, have also been posted to their respective ad galleries. Apple's Next Level Fun (http://www.apple.com/ipodtouch/gallery/ads/) commercial highlights gaming on the iPod touch by displaying a series of games, including several multiplayer scenarios, in quick succession. The new iPod nano commercial, entitled Nano Shoots Color (http://www.apple.com/ipodnano/gallery/ads/), shows off the new device's video camera capabilities while also demonstrating the wide variety of available color options.

Article Link: Apple Releases New 'Get a Mac', iPod Touch, and iPod Nano Ads (http://www.macrumors.com/2009/09/11/apple-releases-new-get-a-mac-ipod-touch-and-ipod-nano-ads/)

[Kilamite]

MagSafe has been around since 2006, and Apple has only just now decided it's a good enough selling point to put in an ad..?!

[alent1234]

i like my iphone, but i doubt i'll buy a Mac unless the hardware is a bit more powerful

and Apple needs to stop releasing beta products. with SL they probably set a record of the fastest service pack release after a product release. They probably had the update in development and released SL just for sales.

And same with the iphone. ITunes 9 and 3.1 which should have been the shipping firmware were probably in development when the 3GS shipped and they released it as is to ship it in June

[Lesser Evets]

These ads are extremely funny... in how they upset people and make them critical.

[numediaman]

i like my iphone, but i doubt i'll buy a Mac unless the hardware is a bit more powerful

Not surprising coming from a "newbie". You also write on your last post "i like my iphone, but it doesn't make me want to go out and pay a premium for a Mac" -- are you a paid poster?

Good luck running Snow Leopard on your PC.

[wonderbread57]

plaayyyyyyyyyed. Apple needs to innovate in the marketing department and stop going with the same trite routine.

[4D4M]

i like my iphone, but i doubt i'll buy a Mac unless the hardware is a bit more powerful

and Apple needs to stop releasing beta products. with SL they probably set a record of the fastest service pack release after a product release. They probably had the update in development and released SL just for sales.

And same with the iphone. ITunes 9 and 3.1 which should have been the shipping firmware were probably in development when the 3GS shipped and they released it as is to ship it in June

My astroturfer detector is going nuts... Microsoft needs to train their minions better than this.

[blondepianist]

:D They finally made another Get a Mac that doesn't mention viruses! MagSafe is definitely a great little detail - shows how much Apple pays attention to the small stuff. I've tripped over the cord a few times in the years that I've had my MacBook, and MagSafe works great!

i like my iphone, but i doubt i'll buy a Mac unless the hardware is a bit more powerful

and Apple needs to stop releasing beta products. with SL they probably set a record of the fastest service pack release after a product release. They probably had the update in development and released SL just for sales.

And same with the iphone. ITunes 9 and 3.1 which should have been the shipping firmware were probably in development when the 3GS shipped and they released it as is to ship it in June

Well, I've never seen a product that did ship bug-free. Any computer science class will tell you that maintenance updates are a normal part of the software development cycle. Snow Leopard was hardly a beta.. it's definitely better than Leopard and none of the bugs were critical (just Flash was.. odd). Kudos to Apple for getting 10.6.1 out the door so fast.

And hardware? You know you can get a Mac Pro configured with as much as two 2.93Ghz Quad-Core Xeon processors, 32GB of 1066MHz DDR3 processors, right? What are you doing that requires more than that?

[Target362]

These ads are extremely funny... in how they upset people and make them critical.

hate to break it to you kid, but most of the world wants to SEE the product in action, not be talk to by a guy whos still a virgin and another who had too many big macs.

The point of an ad is to SELL the item, not be entertained. If you want entertainment watch late night TV

[EagerDragon]

i like my iphone, but i doubt i'll buy a Mac unless the hardware is a bit more powerful

and Apple needs to stop releasing beta products. with SL they probably set a record of the fastest service pack release after a product release. They probably had the update in development and released SL just for sales.

And same with the iphone. ITunes 9 and 3.1 which should have been the shipping firmware were probably in development when the 3GS shipped and they released it as is to ship it in June

You seem to be commenting on a product that you do not have (Mac & SL), can you tell us what makes you an expert on these products?

When you state power you probably refering to the ability to run GAMES at maximum speed. Macs are for more than computer games, and with the changes made by SL for the support of multiple cores and GPU's it makes the Macs pretty powerful and allow each application to use many more than 4 Gigs of Memory. The number of third party application running in 64 bit mode is rapidly increasing and the 32 bit versions are still around in the mean time.

Power is not just measured in FPS.

[Small White Car]

MagSafe has been around since 2006, and Apple has only just now decided it's a good enough selling point to put in an ad..?!

They were in an ad then. The one with PC in a leg cast and wheelchair.

The point of an ad is to SELL the item, not be entertained. If you want entertainment watch late night TV

Mmm hmmm...

[raremage]

hate to break it to you kid, but most of the world wants to SEE the product in action, not be talk to by a guy whos still a virgin and another who had too many big macs.

The point of an ad is to SELL the item, not be entertained. If you want entertainment watch late night TV

Sometimes this is true, but it depends. You could be building, enhancing, or emphasizing brand. You could be raising awareness about yourself, or your competition. You could be communicating some message regardless of specific product. You could be trying to sell a specific item or items. Or you could be trying to demo a specific product or service.

In this case, the Get A Mac ads accomplish all of these except the last one.

Having said that, I find most of the ads clever but I can take or leave this one.

[walnuts]

And hardware? You know you can get a Mac Pro configured with as much as two 2.93Ghz Quad-Core Xeon processors, 32GB of 1066MHz DDR3 processors, right? What are you doing that requires more than that?

I agree generally, but the poster probably meant for the price. It is undisputed that there is a hole in apple's line. You can't buy a decently priced desktop machine with consumer quality desktop internals. You are stuck between an iMac, which is reasonably priced for an all-in-one but takes a performance hit due to its laptop internals, and a Mac Pro which uses server-grade processors that are prohibitively expensive for a home user.

[AdeFowler]

Lame and tiresome in my 'umble opinion. Some of the comments and snipes in Wednesday's keynote also came across as smug and ill-advised. I think it's time to move on.

[Michael73]

MagSafe has been around since 2006, and Apple has only just now decided it's a good enough selling point to put in an ad..?!

NOPE! Try looking at one of the very first ads from 2006 called Accident. Apple is starting to repeat itself.

Am I the only one who thinks the Justin Long / John Hodgman ads are getting a little long in the tooth?

Don't get me wrong, they're cute and instantly recognizable but they've been going since 2006. The only thing that old in Apple's line-up is their 30" Cinema display which badly needs a refresh too. :rolleyes:

[emulator]

MagSafe has been around since 2006, and Apple has only just now decided it's a good enough selling point to put in an ad..?!
these ads never focused on what the apple machines/software have but what the PCs (funny, apple computers are personal computers as well) do not have. that's what makes this campaign long, boring and irrelevant.

[Small White Car]

these ads never focused on what the apple machines/software have but what the PCs (funny, apple computers are personal computers as well) do not have. that's what makes this campaign long, boring and irrelevant.


So I guess you missed the first one they did about mag-safe.
And the one they did about Time Machine.
And the one about camera drivers.
And the one about the Genius Bar.
And the one about built in iSight cameras.
And...

...well, let's just admit it. You really haven't watched very many of these, have you?

[freediverdude]

I saw the Get a Mac one last night on ABC, I think during Grey's Anatomy. It's really cute. Especially when Justin says "PC, it's bubble wrap", hehe.

[Target362]

Mmm hmmm...

still. dont try to change the subject. I know quite a bit about this stuff and trust me even that alone doesnt sell gicho

get to school the buss is waiting

[Stampyhead]

Does anyone know what that first game is in the Next Level Fun video?

[Takeo]

Ummm... how about a link?

[Small White Car]

still. dont try to change the subject. I know quite a bit about this stuff and trust me even that alone doesnt sell gicho


So your point is that the Gecko ads and the Mac/PC ads are a waste of money? (I'm guessing here since you refuse to explain anything fully.) Do I have that right?

[pohl]

When Hodgman raisied his glass and said "Cheers...to innovation", it brought me back to the MS v DoJ days, when "innovation" referred to cutting off the oxygen supply of the nascent internet browser industry by integrating Windows and Internet Explorer.

They seemed to be in such a strong position back then, having delegated hardware production to other companies that resold their operating system. Now it's looking more like their achilles heel, since those companies have "raced to the bottom" and don't have the margins for actual innovation on the hardware side - and, meanwhile, Microsoft isn't in a position to do much about it, since they willingly gave that half of the industry away to others.

[coolfactor]

hate to break it to you kid, but most of the world wants to SEE the product in action, not be talk to by a guy whos still a virgin and another who had too many big macs.

The point of an ad is to SELL the item, not be entertained. If you want entertainment watch late night TV

It's important to back up your factual posts with.... facts. Where's the numbers that "most" people want to see the product in action?

For some proof that the ads to indeed work, just walk into any Apple Store.

[kahu]

It's too bad Apple spends so much money on these ads for a guy like Long who mumbles his lines so badly you can't understand what he's saying. The "h'lomamac" is bad enough, but listen to the garbled string of words toward the end, while Hodgman's lines are delivered crisply and professionally...If the director of the ads was a computer, it would be a PC for sure.

[flooce]

I miss adds on the advantages of OS X.
Like Screenshot would be easy to do... Mac guy takes a Pic with a polaroid (or other) and puts it in an envelope, PC guy makes a picture with an old camera, puts it on a canvas (MS Paint) crops it there, makes a copy of it in a copy machine and then puts in an envelope.
well you see, i am not a marketing person, but I am sure one can bring across the easy-to-use-factor better.

[mr.steevo]

They seemed to be in such a strong position back then, having delegated hardware production to other companies that resold their operating system. Now it's looking more like their achilles heel, since those companies have "raced to the bottom" and don't have the margins for actual innovation on the hardware side - and, meanwhile, Microsoft isn't in a position to do much about it, since they willingly gave that half of the industry away to others.

Good point. I hadn't thought about it, really, but that does have some merit as to why the PC side has been sliding downward with profits while Apple continues to make gains in leaps.

s.

[Konstanty]

Am I the only one around here who wonders why every time Apple releases a new TV ad it's treated like a real news item?

[Bjohnson33]

The point of an ad is to SELL the item, not be entertained. If you want entertainment watch late night TV

Isn't it possible to sell an item while being entertaining? Who would want to watch ads that aren't entertaining in the least?

[MICMAC247]

hate to break it to you kid, but most of the world wants to SEE the product in action, not be talk to by a guy whos still a virgin and another who had too many big macs.

The point of an ad is to SELL the item, not be entertained. If you want entertainment watch late night TV

I respectfully disagree with you here. The point of an ad is to gather interest or create a "buzz" around a specific product or brand. You see marketing strategy like this all the time. A lot of commercials you see on TV go even a step further and are completely irrelevant to the product until their logo get's slapped on the screen at the very end.

To effectively market something, you have to create interest, and feel that Apple is doing this very effectively with these "get a mac ads". You have a recognizable actor (Justin Long) who has appeared in several movies targeted at 18-24 year olds, some whitty humor, and just enough talk about the products to spark some interest.

Maybe these commercials make you say "hey I'm going to go check that out!" Or maybe they don't. However, it must be effective because the numbers don't lie. Apple has a very loyal consumer base, and that's reflected in their increasing sales numbers (even during a recession) since these ads were launched.

And the goal is to get these people into their stores where they can "SEE" the products, and let their sales team there do the rest of the work.

[cnymike]

It's almost pitiful that Apple is poking fun at "PC". The iPod Nano's video capability aren't HD. Since when is standard definition video cutting edge? And FM radio? I've got an MPIO mp3 player that's 5 years old with FM.

Maybe Apple will really boggle our minds with an AM radio upgrade in the next revision.

Oh, one more thing... how about adding something really useful to the iPod Touch, like a camera that also does video recording. Now that's not really cutting edge either, but it would at least add something really useful to the touch.

[Bjohnson33]

It's too bad Apple spends so much money on these ads for a guy like Long who mumbles his lines so badly you can't understand what he's saying. The "h'lomamac" is bad enough, but listen to the garbled string of words toward the end, while Hodgman's lines are delivered crisply and professionally...If the director of the ads was a computer, it would be a PC for sure.

I've never had a problem understanding what Mac says. He speaks pretty casually, but I think that's the point - to make him seem laid back and cool, as opposed to PC, who is supposed to be very professional and business-like.

[*LTD*]

hate to break it to you kid, but most of the world wants to SEE the product in action, not be talk to by a guy whos still a virgin and another who had too many big macs.

The point of an ad is to SELL the item, not be entertained. If you want entertainment watch late night TV

WRONG. Don't be so obtuse and literal. Think in the abstract. Think in terms of everyday people. Don't think in terms of the geek/tech-head who hangs out on Mac forums on the ass-end of the net and can quote each feature of the product like they've designed it themselves. The average person doesn't want to hear any of that. Instead, for example, show me how I'll feel while using this product.

Entertainment IS selling. Often a simple image - without the actual product shown, is selling. Apple and anyone else usually only has a precious few seconds to get the viewer's attention, and a good bit of humour, a simple message, and a very CLEAR message, is all it takes. These ads have won numerous awards, and given the sharp rise in marketshare for Macs since 2006 (and domination of mindshare), they're working. The very notion of contrasting Apple with PC (and thus attempting to demean Windows/PCs) IS selling. You've got only a few seconds to get someone's attention. Apple does it wih humour, interesting personalities (the tech world's Odd Couple), and a quick contrast between Macs and generic PCs.

The world IS seeing the product in action. Justin Long is one product, and John Hodgman is the other. One of them appears to be having much more fun, far fewer headaches, and looks generally more clever than the other one. One = bliss and an easy experience, while the other = headaches for various reasons. Each Get a Mac ad has a particular focus. Sometimes it's viruses, other times it's ease of use. But each time, PC is on the losing end. That's the whole point. No need to go into details, just hammer home a simple message and hopefully get a chuckle out of the viewer, and more importantly, create brand familiarity, or rather, distinct associations between the brand and the alleged quality of experience.

Done. That's all it takes.

[coolfactor]

It's too bad Apple spends so much money on these ads for a guy like Long who mumbles his lines so badly you can't understand what he's saying. The "h'lomamac" is bad enough, but listen to the garbled string of words toward the end, while Hodgman's lines are delivered crisply and professionally...If the director of the ads was a computer, it would be a PC for sure.

Yah, this was an ad where they tried to cram too much stuff in.

[4D4M]

hate to break it to you kid, but most of the world wants to SEE the product in action, not be talk to by a guy whos still a virgin and another who had too many big macs.

The point of an ad is to SELL the item, not be entertained. If you want entertainment watch late night TV

Are you serious? Do yourself a favour, don't apply for a job in advertising any time soon!

[CPD_1]

still. dont try to change the subject. I know quite a bit about this stuff and trust me even that alone doesnt sell gicho

get to school the buss is waiting

Yeah, you sure know your stuff. Too bad the company is spelled "Geico" not "gicho". Get to school yourself.

[Chimpy]

I find these funny (in no small part because Hodges and Long are both funny) but it's time for a new campaign.

[Detlev]

Can someone list the games, in order, that are being played on the Touch?

[tk421]

The point of an ad is to SELL the item, not be entertained. If you want entertainment watch late night TV

Have you seen very many ads in the last 20 years or so? ;)

[Play Ultimate]

hate to break it to you kid, but most of the world wants to SEE the product in action, not be talk to by a guy whos still a virgin and another who had too many big macs.

The point of an ad is to SELL the item, not be entertained. If you want entertainment watch late night TV

Be sure to remind everybody of that on Super Bowl Sunday. :rolleyes:

[twoodcc]

the new getamac ad isn't that great to me. but i do like the nano ad

[Target362]

Those who are sceaming at me stop. How old are you? 15?

[alent1234]

:D They finally made another Get a Mac that doesn't mention viruses! MagSafe is definitely a great little detail - shows how much Apple pays attention to the small stuff. I've tripped over the cord a few times in the years that I've had my MacBook, and MagSafe works great!



Well, I've never seen a product that did ship bug-free. Any computer science class will tell you that maintenance updates are a normal part of the software development cycle. Snow Leopard was hardly a beta.. it's definitely better than Leopard and none of the bugs were critical (just Flash was.. odd). Kudos to Apple for getting 10.6.1 out the door so fast.

And hardware? You know you can get a Mac Pro configured with as much as two 2.93Ghz Quad-Core Xeon processors, 32GB of 1066MHz DDR3 processors, right? What are you doing that requires more than that?

all the Mac fanboys say that it's worth the money because it just works and there are no bugs on it. when it's true and when i can boot into a full 64bit kernel without tapping the keyboard i'll look at buying one

[NightwalkerUK]

Hmmm, im going to go against the grain here being a long time Mac user but being in the UK means we don't get to see these adverts and to be fair its probably a good thing as they wouldn't really sell many machines over this side of the pond.

Given how innovative Apple generally are with their products and how design/style is paramount these adverts really don't portray that at all.

Its probably the difference in advertising styles between the UK and the USA that really stands out to me.

[djellison]

I've tripped over the cord a few times in the years that I've had my MacBook, and MagSafe works great!


The only time it might have been useful for me - it just didn't work - it took the laptop off the desk. And as I've mentioned elsewhere - 3 laptops with Magsafe PSU's - and every single PSU has given me problems.

Another stereotype building ******** laden ad from Apple.

Woo.
:rolleyes:

[4D4M]

Those who are sceaming at me stop. How old are you? 15?

You're confusing screaming with LAUGHING!

[4D4M]

Hmmm, im going to go against the grain here being a long time Mac user but being in the UK means we don't get to see these adverts and to be fair its probably a good thing as they wouldn't really sell many machines over this side of the pond.

Given how innovative Apple generally are with their products and how design/style is paramount these adverts really don't portray that at all.

Its probably the difference in advertising styles between the UK and the USA that really stands out to me.

Might explain why only a few of them got translated into the Mitchell and Webb versions.

Not that we're any more sophisticated over here - look at the success of "Compare The Meerkat"!

[Mazda 3s]

These commercials are getting oohhhhh so tired and boring. What Apple really needs to do is hire:

http://i27.tinypic.com/1199d77.jpg

:D

[Detlev]

These commercials are getting oohhhhh so tired and boring. What Apple really needs to do is hire:

http://i27.tinypic.com/1199d77.jpg

:D

For the uninitiated, who is it?

[4D4M]

all the Mac fanboys say that it's worth the money because it just works and there are no bugs on it. when it's true and when i can boot into a full 64bit kernel without tapping the keyboard i'll look at buying one

I've never heard anyone say there are "no bugs" in OS X. Any OS is (quite rightly) a constantly evolving work in progress, so you'll be waiting a long time if you're holding out for all the bugs to be squashed.

[nagromme]

and Apple needs to stop releasing beta products. with SL they probably set a record of the fastest service pack release after a product release.

Ah yes. The slower an update comes out, the better :D The secret of Microsoft's success :o

[Mazda 3s]

Ah yes. The slower an update comes out, the better :D The secret of Microsoft's success :o

Microsoft releases security updates/bugfixes on the second Tuesday of every month...

[nagromme]

hate to break it to you kid, but most of the world wants to SEE the product in action, not be talk to by a guy whos still a virgin and another who had too many big macs.

The point of an ad is to SELL the item, not be entertained. If you want entertainment watch late night TV

Exactly. Entertaining general messages and positive impressions are not enough--people need to understand the DETAILS of why a Mac is better. That's why these ads are so great: they get people to go to Apple Stores and apple.com, which can demonstrate the details as no TV ad ever could. It's almost as though the ads are just one part of a larger marketing strategy which is working well.

Microsoft releases security updates/bugfixes on the second Tuesday of every month...

Ah--then they're no better than Apple after all :( Frequent and prompt attention to fixes means a bad product, according to some :p

[NT1440]

MagSafe has been around since 2006, and Apple has only just now decided it's a good enough selling point to put in an ad..?!

I can't believe they haven't been pushing all the little innovations harder.

Magsafe, multitouch (glass so it never gets that worn down feeling), the battery, etc

[Target362]

I've never heard anyone say there are "no bugs" in OS X. Any OS is (quite rightly) a constantly evolving work in progress, so you'll be waiting a long time if you're holding out for all the bugs to be squashed.

as a mac and Pc user my self I have to agree with you.

plus if macs were soooooooooooo perfect then why the need for the latest bug fix? I thought macs were perfect and had no bugs

[4D4M]

plus if macs were soooooooooooo perfect then why the need for the latest bug fix? I thought macs were perfect and had no bugs

I refer you to my last post. The one you quoted. :rolleyes:

[TuffLuffJimmy]

For the uninitiated, who is it?

Don Draper. From Mad Men.
The greatest fictitious ad man in the world. ever.

[mgclayton]

It's almost pitiful that Apple is poking fun at "PC". The iPod Nano's video capability aren't HD. Since when is standard definition video cutting edge? And FM radio? I've got an MPIO mp3 player that's 5 years old with FM.


Well for a start, standard definition video in such a small and thin package IS new, especially in a fully functional iPod.
Also, that old FM radio of yours won't pause a live feed or tag songs in iTunes for you will it?

OK, Apple are not the only innovative company in the world, but I think most would agree that they're right up there with the best. Game changing in fact! That's what people do seem to say in all the polls I've seen.

[Doctor Q]

"Nano Shoots Color" - is that a "real" (i.e., commercially released) song?

[maxijazz]

I agree generally, but the poster probably meant for the price. It is undisputed that there is a hole in apple's line. You can't buy a decently priced desktop machine with consumer quality desktop internals. You are stuck between an iMac, which is reasonably priced for an all-in-one but takes a performance hit due to its laptop internals, and a Mac Pro which uses server-grade processors that are prohibitively expensive for a home user.

You are right about the hole existence.
The Apple's problem is how to fill the hole and don't get killed by.
So far they don't know and safely do not try...

[lewchenko]

I just cant see how this new ad (innovation) would make someone considering a new computer purchase want an apple machine rather than a PC.

I personally think the whole campaign is just lame now... and that microsoft's laptop hunters commercials were much better (ok.. MS didnt exactly tell the truth... but the message that each ad chose to focus on came across loud and clear to tech-noobs and the campaign was deemed a success when their brand was re-tested for value)

Apple really needs to take its head out of its ass... it believes it is more special than it really is. I love their products... but their advertising sucks.

[*LTD*]

and that microsoft's laptop hunters commercials were much better

Except that they were complete failures, and actually seemed to have helped Apple sell more Macs. All those commercials really did is lock MS into bargain-bin status and confirm the Mac's desirability.

[StuBeck]

I just cant see how this new ad (innovation) would make someone considering a new computer purchase want an apple machine rather than a PC.

I personally think the whole campaign is just lame now... and that microsoft's laptop hunters commercials were much better (ok.. MS didnt exactly tell the truth... but the message that each ad chose to focus on came across loud and clear to tech-noobs and the campaign was deemed a success when their brand was re-tested for value)

Apple really needs to take its head out of its ass... it believes it is more special than it really is. I love their products... but their advertising sucks.

They do need a new advertising campaign. For those who want a Mac, they've already been swayed by the previous ads. For those who don't, they're just getting more annoyed.

Microsoft's campaign did work really well because it highlighted the cost issue during a massive economic downturn. Yes, you get more if you spend more on a Mac, but that wasn't the point of them.

And both have mistruths in them, they're ads (the guy saying he showed his pilot the weather on his iphone (which is always wrong for me) and they took off was RIDICULOUS) and not meant to be 100% truthful.

I think if they changed things up and did something different, it would be a lot more effective. At this point they're pandering to fanboys, I know a lot of people who just ignore them when they are on tv.

[StuBeck]

Except that they were complete failures, and actually seemed to have helped Apple sell more Macs. All those commercials really did is lock MS into bargain-bin status and confirm the Mac's desirability.

MS can't be locked into bargain-bin status because they don't sell computers. The ads were effective, http://www.tuaw.com/2009/05/20/brandindex-microsofts-ads-effective/.

[*LTD*]

MS can't be locked into bargain-bin status because they don't sell computers. The ads were effective, http://www.tuaw.com/2009/05/20/brandindex-microsofts-ads-effective/.

MS has lost control of the Premium market. If the average consumer has $1000+ to spend on computer, chances are it won't be a PC. Apple rules the Premium segment, especially when it comes to notebooks. This is a major problem for MS' image, especially in terms of mindshare.

The Premium end of the market pyramid is near or at the top. It's much more narrow, but the consumer approaches tech (and other products) from an entirely different perspective (often not on price), with difference epxectations that Apple happens to cater to. Ideally, you WANT to rule the Premium end. It's these customers that build your brand, that make it desirable, and that will pay top dollar for what you provide. This is what has Microsoft acting so defensive: Windows still has overwhelming unit sale market share, but it is now almost entirely at the low end of the market.

Yep, some thought the ads were effective. In May. Then the Apple Factor set in around June/July, along with MS' abysmal quarterly showing, along with Apple's record Mac sales . . . in a recession, no less.

Everyone NOW is unanimous in their agreement that The Laptop Hunters ad campaign was another MS dud. Except some of us already realized this back in May.

"Not cool enough to be a Mac person", as stated in those ads, is both a compliment to Apple and the dismissal of MS' user base as cheap losers. And that's exactly what MS did: make their user base look like cheap losers sifting through the bargain bin because they had failed financially and socially. Not exactly an attractive image! And really, it ended up achieveing nothing other than record Mac sales and more uncomfortable questions for Ballmer (in a room full of Macs, no less.)

[Bubba Satori]

Except that they were complete failures, and actually seemed to have helped Apple sell more Macs. All those commercials really did is lock MS into bargain-bin status and confirm the Mac's desirability.


They didn't fail to force Apple to lower the price of their laptops. I wish MS would run some desktop ads.

Apple's latest ads are rapidly reach the point of diminishing returns. Stale to only to the most determined cultist.

[Lesser Evets]

hate to break it to you kid, but most of the world wants to SEE the product in action, not be talk to by a guy whos still a virgin and another who had too many big macs.

The point of an ad is to SELL the item, not be entertained. If you want entertainment watch late night TV

HAHAHA! See what I mean?

It's funny how you had to impose your view of what advertising should be onto a successful campaign. It's hilarious.

[*LTD*]

They didn't fail to force Apple to lower the price of their laptops. I wish MS would run some desktop ads.


Yes. Because that's what MS wanted. To spend hundreds of millions of dollars to help Apple sell more Macs.

Desktop ads? For what? To burn money on? The desktop market is dying. It's all about notebooks, portables, and mobile power now.




Apple's latest ads are rapidly reach the point of diminishing returns.

Except you'd never know it, judging by Apple's astounding success during a recession.

[drakeshipway]

hate to break it to you kid, but most of the world wants to SEE the product in action, not be talk to by a guy whos still a virgin and another who had too many big macs.

The point of an ad is to SELL the item, not be entertained. If you want entertainment watch late night TV

Pretty sure "Mac" is doing Drew Barrymore.

[*LTD*]

Pretty sure "Mac" is doing Drew Barrymore.

Image is everything. ;)

[drakeshipway]

"Nano Shoots Color" - is that a "real" (i.e., commercially released) song?

The song is here: iTunes link (http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?i=310756862&id=310756811&s=143441)
Bourgeois Shangri-La by Miss Li

[mattwolfmatt]

hate to break it to you kid, but most of the world wants to SEE the product in action, not be talk to by a guy whos still a virgin and another who had too many big macs.

The point of an ad is to SELL the item, not be entertained. If you want entertainment watch late night TV

Have you seen apples profit numbers? I think the ads are working, and when they see they're not as effective, they'll change them. Obviously they run lots of tests. I have a feeling the target audience ISN'T macrumors members.

[zonesey]

"I'm a Megan" :D

[mattwolfmatt]

They didn't fail to force Apple to lower the price of their laptops. I wish MS would run some desktop ads.

Apple's latest ads are rapidly reach the point of diminishing returns. Stale to only to the most determined cultist.

Stale except the the most determined cultist? You have 1700 posts in 18 months! Some would call you a cultist! Again, I have a feeling macrumors members aren't the target audience. It seems stale to us because we go to macrumors.com everyday to see what the news is. To the average person, it must be working. Look at the profit numbers (in a recession.)

[alent1234]

Stale except the the most determined cultist? You have 1700 posts in 18 months! Some would call you a cultist! Again, I have a feeling macrumors members aren't the target audience. It seems stale to us because we go to macrumors.com everyday to see what the news is. To the average person, it must be working. Look at the profit numbers (in a recession.)

look at Microsoft's profits 2000 - 2002. along with RIM and a few other companies. Apple is not the only company that grows profits at double digit rates in a recession. if it wasn't for the iphone then apple would be barely breaking even or losing money since the ipod market is saturated

[mattwolfmatt]

i like my iphone, but i doubt i'll buy a Mac unless the hardware is a bit more powerful

and Apple needs to stop releasing beta products. with SL they probably set a record of the fastest service pack release after a product release. They probably had the update in development and released SL just for sales.

And same with the iphone. ITunes 9 and 3.1 which should have been the shipping firmware were probably in development when the 3GS shipped and they released it as is to ship it in June

i like my iphone, but i doubt i'll buy a Mac unless the hardware is a bit more powerfulAnd same with the iphone. ITunes 9 and 3.1 which should have been the shipping firmware were probably in development when the 3GS shipped and they released it as is to ship it in June

Hey gotorightway123, have you met alent1234? Are you the same person? Or are you being paid by the same company? ;)

[alent1234]

Exactly. Entertaining general messages and positive impressions are not enough--people need to understand the DETAILS of why a Mac is better. That's why these ads are so great: they get people to go to Apple Stores and apple.com, which can demonstrate the details as no TV ad ever could. It's almost as though the ads are just one part of a larger marketing strategy which is working well.



Ah--then they're no better than Apple after all :( Frequent and prompt attention to fixes means a bad product, according to some :p

MS will release hotfixes at a few MB each as it fixes issues. there is no way that 10.6.1 was coded and tested after release. Apple had to know about the bugs in the GM version and released it anyway for whatever reason.

[xIGmanIx]

so why is this front page news? To be, i care less about the adds that Apple does, it doesn't sway my opinion either way, but i am just one person.

[*LTD*]

look at Microsoft's profits 2000 - 2002. along with RIM and a few other companies. Apple is not the only company that grows profits at double digit rates in a recession. if it wasn't for the iphone then apple would be barely breaking even or losing money since the ipod market is saturated

Apple commands a premium price for Macs. People are ponying up a lot of money for Macs in a recession, and last quarter Apple set a new record for Mac sales. Apple's profits are always big news for these reasons. A company that is half the size of MS, but with already more cash on hand. It's ne thing to sell on volume in a recession, but an entirely different feat to keep selling on margin and succeed.

[xIGmanIx]

I can't believe they haven't been pushing all the little innovations harder.

Magsafe, multitouch (glass so it never gets that worn down feeling), the battery, etc

multitouch is not an apple innovation, might be a part of their product, but not their innovation.

[TuffLuffJimmy]

Hey gotorightway123, have you met alent1234? Are you the same person? Or are you being paid by the same company? ;)

Copy pasta?

[Bubba Satori]

Yes. Because that's what MS wanted. To spend hundreds of millions of dollars to help Apple sell more Macs.

Desktop ads? For what? To burn money on? The desktop market is dying. It's all about notebooks, portables, and mobile power now.




Except you'd never know it, judging by Apple's astounding success during a recession.


Pride goeth before a fall.

Apple is coasting. Computers are a low priority behind phones and music players. Embarrassing, worthless media "events", computers and peripherals that don't get updated for ages, no products for many categories, no desktops, no quadcore, lousy base configuration for the single $2,400MacPro 3GB/GT130:rolleyes:, removing firewire & expresscard....blah blah.

I sell Macs and used to have all the ads available to play on the 24" iMac display. PC customers loved them. That was then, this is now. After the problems with Leopard, Nvidia 8800 video cards, lousy wifi on the aluminum macs, cracking macbooks, yellow tinted lcds on the iMirrors, crap time capsules, malfunctioning magsafes I pulled them.

[*LTD*]

multitouch is not an apple innovation, might be a part of their product, but not their innovation.

Might as well be. Apple's the only one that implemented it into something remotely usable and desirable. Makes no real difference who dreamed it up in the first place.

[Bubba Satori]

Apple commands a premium price for Macs. People are ponying up a lot of money for Macs in a recession, and last quarter Apple set a new record for Mac sales. Apple's profits are always big news for these reasons. A company that is half the size of MS, but with already more cash on hand. It's ne thing to sell on volume in a recession, but an entirely different feat to keep selling on margin and succeed.


Wait, are you saying they are more expensive ? :eek:

Yeah customers must get a warm feeling when a company with $30 billion in the bank starts charging them for a remote.

Makes no real difference who dreamed it up in the first place.

Sound like a MS attitude. I bet it makes a difference to the person or company that invented it.

[alent1234]

Might as well be. Apple's the only one that implemented it into something remotely usable and desirable. Makes no real difference who dreamed it up in the first place.

didn't they use Microsoft's Surface to organize security for the last SuperBowl?

[xIGmanIx]

Might as well be. Apple's the only one that implemented it into something remotely usable and desirable. Makes no real difference who dreamed it up in the first place.

again, thats why we have the ability to tell the difference between execution = apple and innovation = not apple on multitouch. "Might as well be" isn't really an argument for the discussion. See earlier post, i could care less what apple puts in their adds, i am more concerned with what they are putting in their hardware and products. Apple didn't innovate copy and paste, but they advertised it as an innovation to their iphone, doesn't make sense to me, but marketing continues to be apples forte.

[*LTD*]

Pride goeth before a fall.

Apple is coasting. Computers are a low priority behind phones and music players. Embarrassing, worthless media "events", computers and peripherals that don't get updated for ages, no products for many categories, no desktops, no quadcore, lousy base configuration for the single $2,400MacPro 3GB/GT130:rolleyes:, removing firewire & expresscard....blah blah.

I sell Macs and used to have all the ads available to play on the 24" iMac display. PC customers loved them. That was then, this is now. After the problems with Leopard, Nvidia 8800 video cards, lousy wifi on the aluminum macs, cracking macbooks, yellow tinted lcds on the iMirrors, crap time capsules, malfunctioning magsafes I pulled them.

Again, your Macrumors mindset is in no way reflected by the market at large.

Apple just updated their notebook line in June and they remain as popular as ever. Survey after survey, poll after poll, year afer year, they remain among the most coveted tech items in the industry. Period. Not bad for "coasting." But to people like you, all the doom and gloom is right around he corner. But never happens. Why are you and others like you wrong all the time? Why is that? Is it because you're wilfully blind?

"Worthless media events"? One iPod event that didn't push out a camera, and now all Apple's recent media events are worthless? Too funny. I suppose the recent iPhone even and the January event before that were also worthless? Hmmm . . . seems to have worked out just fine for Apple. Record sales all around, continued innovations with the 3GS, best Macbooks ever. We can go on and on, but I'm afraid you'll just drown in a sea of positive Apple news. It just doesn't stop.

The reality is simple, you're in the minority and you can't stand it.

[NT1440]

Might as well be. Apple's the only one that implemented it into something remotely usable and desirable. Makes no real difference who dreamed it up in the first place.

Thats what i meant. Apple was the first to use the technology in an intuitive and enjoyable experience, to me thats innovation.

They may not be the first, but they are the first to do it right.

[*LTD*]

Sound like a MS attitude. I bet it makes a difference to the person or company that invented it.

None of my concern. And sure as hell isn't the consumer's concern. The real issue is what's the technology in question is doing now, and in what, and implemented by whom.

[xIGmanIx]

Thats what i meant. Apple was the first to use the technology in an intuitive and enjoyable experience, to me thats innovation.

They may not be the first, but they are the first to do it right.

See MMS, copy and paste, exchange, backups, syncing, calendar limitations, landscape issues on the iphone for its initial release. I get it being a pro mac site, but lets not ignore the glaring omissions and not be dazzled by a mag safe adapter.

[Beric]

It sure seems like Apple is going all the way with the whole "the Touch is a gaming device" idea, like it or not.

[NT1440]

See MMS, copy and paste, exchange, backups, syncing, calendar limitations, landscape issues on the iphone for its initial release. I get it being a pro mac site, but lets not ignore the glaring omissions and not be dazzled by a mag safe adapter.

Your laptop does mms? :confused:

Apple does put innovative features into its products, other limitations does not make them any less innovative.

[Bubba Satori]

Again, your Macrumors mindset is in no way reflected by the market at large.

Apple just updated their notebook line in June and they remain as popular as ever. Survey after survey, poll after poll, year afer year, they remain among the most coveted tech items in the industry. Period. Not bad for "coasting." But to people like you, all the doom and gloom is right around he corner. But never happens. Why are you and others like you wrong all the time? Why is that? Is it because you're wilfully blind?

"Worthless media events"? One iPod event that didn't push out a camera, and now all Apple's recent media events are worthless? Too funny. I suppose the recent iPhone even and the January event before that were also worthless? Hmmm . . . seems to have worked out just fine for Apple. Record sales all around, continued innovations with the 3GS, best Macbooks ever. We can go on and on, but I'm afraid you'll just drown in a sea of positive Apple news. It just doesn't stop.

The reality is simple, you're in the minority and you can't stand it.

You don't seem to "get it". I don't have to stand anything. I sell this stuff. I'm giving my opinion, which despite your high opinion of yourself, is just as valid as yours. I don't care what you think is in the minority.

"Drown is a sea of positive news"? What are you smoking? My department sells more Macs than the Apple store up the street and my customers don't have to wait two weeks to see a genius.

Didn't know arrogance and smugness led to derangement. But that's the perception many have of some cultists who think Apple is infallible. Get some help. :D

[xIGmanIx]

Your laptop does mms? :confused:

Apple does put innovative features into its products, other limitations does not make them any less innovative.

See below where i say iphone. The point is, don't clame common place items as innovation (Magsafe is just an adapter, C&P on the phone FINALLY!) when people had other features that they would like to see changes to IE Blu Ray in all products, matte or glossy at same cost, different read better video cards in lineups. bringing to light that you implemented an innovation already available doesn't make me want to buy your product

Originally Posted by xIGmanIx View Post
See MMS, copy and paste, exchange, backups, syncing, calendar limitations, landscape issues on the iphone for its initial release. I get it being a pro mac site, but lets not ignore the glaring omissions and not be dazzled by a mag safe adapter.

[NT1440]

Yes, magsafe is no innovation :rolleyes:

I've had to replace 3 power jacks on PC's so far because people trip over them, every time I wonder when the hell other companies are going to implement something similar.

You may think other faults outweigh these innovations, but they ARE innovative.

[alent1234]

there is a company called witricity or something like that that is going to allow devices to charge through the air without any wires. supposedly Dell and HP are testing it now

and i doubt Apple actually designed Magsafe. Almost everything inside their products is designed by someone else and Apple just puts it together into a product.

[Beric]

Yes, magsafe is no innovation :rolleyes:

I've had to replace 3 power jacks on PC's so far because people trip over them, every time I wonder when the hell other companies are going to implement something similar.

You may think other faults outweigh these innovations, but they ARE innovative.

I definitely agree magsafe is useful. It's saved my laptop several times, both from younger siblings and myself.

[Bubba Satori]

Yes, magsafe is no innovation :rolleyes:

I've had to replace 3 power jacks on PC's so far because people trip over them, every time I wonder when the hell other companies are going to implement something similar.

You may think other faults outweigh these innovations, but they ARE innovative.

No problem with magsafes. Can people be so naive ?

http://appleoverload.com/wp-content/uploads/2009/05/60c320133eire2cw2.jpg

[*LTD*]

You don't seem to "get it". I don't have to stand anything. I sell this stuff. I'm giving my opinion, which despite your high opinion of yourself, is just as valid as yours. I don't care what you think is in the minority.

"Drown is a sea of positive news"? What are you smoking? My department sells more Macs than the Apple store up the street and my customers don't have to wait two weeks to see a genius.

Didn't know arrogance and smugness led to derangement. But that's the perception many have of some cultists who think Apple is infallible. Get some help. :D

You're certainly entitled to your opinion. Even if you're living in some alternate reality where up is down and left is right.

Apple isn't infallibe. But nearly everything they've touched has turned to gold. For a few years now. If you don't think it's right to be overly-fond of Apple, that's one thing. If you want to play at being objective simply to fuflill social expectations on tech sites, that's one thing as well. But to not aknowledge what Apple has achieved, and more recently despite economic circumstances, and continues to achieve, is altogether ludicrous.

We all get that you like to be the resident voice of dissent around here, but there is such a thing as losing touch with reality. It's right up there with Apple "cultists."

[Bubba Satori]

You're certainly entitled to your opinion. Even if you're living in some alternate reality where up is down and left is right.

Apple isn't infallibe. But nearly everything they've touched has turned to gold. For a few years now. If you don't think it's right to be overly-fond of Apple, that's one thing. If you want to play at being objective simply to fuflill social expectations on tech sites, that's one thing as well. But to not aknowledge what Apple has achieved, and more recently despite economic circumstances, and continues to achieve, is altogether ludicrous.

We all get that you like to be the resident voice of dissent around here, but there is such a thing as losing touch with reality. It's right up there with Apple "cultists."


I'm not the resident anything. I didn't check my brain at the counter and put on a reality distortion field when I started selling Macs three years ago and start claiming that Apple is infallible.

Apple's success has been part of my success. But I refuse to be a head in the sand fanboi who thinks Apple can do no wrong.

On non computer forums I evangelize Apples at every opportunity.

http://www.advrider.com/forums/showthread.php?t=505098

You're barking up the wrong tree labeling me as "a voice of dissent". That dog won't hunt. Put your troll card away or wave it at somebody else. If you want, the last word is yours.

[randomusername]

While these Mac vs PC ads have felt tired for a while, at least they're finally advertising the features of a MacBook (I hope there are some software ones soon) and making me chuckle a little instead of you'd find in a Apple fanboy vs MS fanboy forum flamewar.

[compuguy1088]

I agree generally, but the poster probably meant for the price. It is undisputed that there is a hole in apple's line. You can't buy a decently priced desktop machine with consumer quality desktop internals. You are stuck between an iMac, which is reasonably priced for an all-in-one but takes a performance hit due to its laptop internals, and a Mac Pro which uses server-grade processors that are prohibitively expensive for a home user.

This is why I have both a gaming/desktop pc, and a MacBook Pro (SR 07').

[leomac08]

i haven't seen the ipod touch and ipod nano commercials yet, in the USA... on TV.:rolleyes:

[polaris20]

i like my iphone, but i doubt i'll buy a Mac unless the hardware is a bit more powerful

and Apple needs to stop releasing beta products. with SL they probably set a record of the fastest service pack release after a product release. They probably had the update in development and released SL just for sales.

And same with the iphone. ITunes 9 and 3.1 which should have been the shipping firmware were probably in development when the 3GS shipped and they released it as is to ship it in June

ROFL come on dude, are you serious? Microsoft never releases stuff before it's ready, right? Windows 7 might be the very first OS from MS EVER that is actually ready at first release, unlike ever version previous that pretty much requires waiting until SP1 for it to work right. This isn't Apple fanboyism either; no corporate IT in their right mind migrates to a new MS OS until after SP1.

[1283956]

i would like to work for apple too,

*LTD*, can you tell me where can i apply and how much do apple pay you per post?

[1283956]

ROFL come on dude, are you serious? Microsoft never releases stuff before it's ready, right? Windows 7 might be the very first OS from MS EVER that is actually ready at first release, unlike ever version previous that pretty much requires waiting until SP1 for it to work right. This isn't Apple fanboyism either; no corporate IT in their right mind migrates to a new MS OS until after SP1.

win 7 rtm is much better than vista, been using for a month, the find all drivers feature worked seamlessly and a little slower than xp - much faster than vista

i dun get why apple does mac vs pc's
shouldn't it be osx vs windows?
b/c macs are not the only computer with osx ... and i'm sure macs are personal computers too, unless theres something i've never came upon

[pieman02]

No problem with magsafes. Can people be so naive ?

http://appleoverload.com/wp-content/uploads/2009/05/60c320133eire2cw2.jpg

Good job there was an out-of-warranty recall a year ago for that... hey look it was the first hit on google just like your image likely was...

http://apcmag.com/apple_announces_magsafe_recall.htm

[Lexster]

As an aside to the internicene warfare going on in this thread ;) , Does anyone recognise the flashy orange watch that the first guy in the Nano ad is wearing? What kind is it and where can I get one?

Yes, I do want to be in the next TV ad too so maybe the watch will help:D

[BongoBanger]

The ad's a bit better because it focuses on the good things Apple have done to a larger degree.

[SeattleMoose]

Just click on its handle and look at all the "positive" posts

Sad that the MS/PC crowd has to resort to paid "assassins" to spew their venom.

I guess when you are a member of an empire in decline one becomes...desperate.

I live in Seattle and have friends who work at MS (yes I know...). Believe me, it IS happening.

[BongoBanger]

Just click on its handle and look at all the "positive" posts

Sad that the MS/PC crowd has to resort to paid "assassins" to spew their venom.

I guess when you are a member of an empire in decline one becomes...desperate.

I live in Seattle and have friends who work at MS (yes I know...). Believe me, it IS happening.

What?

[scroto]

OK Apple we get it , you hate MS. I'm really starting to hate Apple because of these stupid ads.

[*LTD*]

OK Apple we get it , you hate MS. I'm really starting to hate Apple because of these stupid ads.

Apparently there are plenty of people that can identify with Apple's sentiments.

[RazHyena]

The ad's a bit better because it focuses on the good things Apple have done to a larger degree.

Yeah, a dude in bubble wrap really explains why a Mac is better...



These ads are lame. Apple needs to show people how a mac works, do side by side comparisons with comparable PC machines and explain, in detail, the distinct advantages the Mac machine has.

[TuffLuffJimmy]

Yeah, a dude in bubble wrap really explains why a Mac is better...



These ads are lame. Apple needs to show people how a mac works, do side by side comparisons with comparable PC machines and explain, in detail, the distinct advantages the Mac machine has.

Which are? Macs and PCs can be pretty much even these days. Neither has a distinct advantage over the other.

[*LTD*]

Which are? Macs and PCs can be pretty much even these days. Neither has a distinct advantage over the other.

There is no distinct advantage to using a Mac (running OS X)?

[TuffLuffJimmy]

There is no distinct advantage to using a Mac (running OS X)?

Can you think of one? I can't.

[*LTD*]

Can you think of one? I can't.



Massive Windows virus with mystery payload continues to spread rapidly; Macintosh unaffected - January 26, 2009
Massive Windows virus continues rapid spread, also affects Vista, Windows 7; Macintosh unaffected - January 21, 2009
Windows PC worm infection numbers skyrocket; Macintosh unaffected - January 19, 2009
Dangerous new sleeper virus exposes millions of Windows PCs to hijack; Macintosh unaffected - January 16, 2009
Zero-day attack targets all versions of Internet Explorer; Mac users unaffected - December 12, 2008
Windows worm loose on International Space Station; Mac-using astronauts unaffected - August 27, 2008
Microsoft inflicts Internet Explorer 8 Beta; Mac users unaffected - March 05, 2008
Gathering ‘Storm’ superworm poses grave threat to Windows PCs; Apple Macs unaffected - October 19, 2007
Windows virus cripples Florida newspaper; Mac-based publishers unaffected - March 02, 2007
Insidious Windows virus threatens business networks worldwide; Macintosh unaffected - March 01, 2007
Windows ‘Storm Worm’ rages across globe; Apple Macintosh unaffected - January 19, 2007
Sony, Gracenote sound alarm over Microsoft flaw; Macintosh unaffected - September 19, 2006
PowerPoint zero-day attack compromises data in infected Windows PCs; Mac OS X unaffected - July 21, 2006
Windows PC users infected with worm face loss of all Microsoft, Adobe files; Mac users unaffected - January 31, 2006
Microsoft Windows’ Zero-Day WMF flaw threats widespread; Macintosh unaffected - December 29, 2005
Microsoft Windows virus spreads rapidly; Apple Macintosh unaffected - November 28, 2005
Windows users fall victim to huge ID theft ring, 50 banks in danger; Apple Mac users unaffected - August 25, 2005
Quickly spreading Microsoft Windows worm affects CNN, ABC, NY Times; Apple Macintosh unaffected - August 16, 2005
‘Zotob’ worm rapidly infects Microsoft Windows; Macintosh unaffected - August 15, 2005
16-percent of computer users are unaffected by viruses, malware because they use Apple Macs - June 15, 2005
Microsoft warns of critical Windows flaws; unaffected Mac users just continue working - June 15, 2005
Michael Jackson suicide spam hides Windows virus; Macintosh unaffected - June 10, 2005
Windows Sober.p poised to attack this Monday; Macintosh unaffected - May 21, 2005
Microsoft Windows Sober.P worm shows ‘epidemic’ spread; Macintosh unaffected - May 03, 2005
Anzae/Inzae worm affects all Windows versions after 3.1; Macintosh unaffected - December 28, 2004
Windows Mydoom worm variant spreading in the wild; Macintosh unaffected - November 09, 2004
Windows XP worm speaks to users as it deletes their files; Macintosh unaffected - September 13, 2004
Millions of Windows PC’s hijacked by hackers, turned into zombies; Macintosh unaffected - September 08, 2004
Windows ‘Zindos’ virus spreads, attacks Microsoft.com; Macintosh unaffected - July 29, 2004
New Windows Bagle virus variants spread; Macintosh unaffected - July 16, 2004
Windows Lovegate worm variant renders computers useless; Macintosh unaffected - July 08, 2004
Windows Scob virus collects passwords, financial data; Macintosh unaffected - July 05, 2004
Windows ‘Scob’ virus designed to steal financial data, passwords; Macintosh unaffected - June 26, 2004
Windows users warned of infectious Web sites that take over computers; Mac users unaffected - June 25, 2004
Windows Korgo virus ‘aggressively stealing’ credit card numbers; Macintosh unaffected - June 04, 2004
First Windows 64-bit virus appears; Macintosh unaffected - May 27, 2004
Windows Wallon virus wipes out Microsoft Media Player on infected PCs; Macintosh unaffected - May 12, 2004
Windows Sasser worm mutates, knocks out banks, EC; Macintosh unaffected - May 04, 2004
Windows Sasser worm severely disrupts UK coastguard; Mac users remain unaffected - May 04, 2004
Windows Sasser net worm spreading rapidly; Macintosh unaffected - May 03, 2004
Sen. Edward Kennedy’s Apple Mac-based office totally unaffected by viruses - March 22, 2004
Five new Windows Bagle virus variants break nasty new ground; Macintosh unaffected - March 19, 2004
Windows worm, virus outbreaks intensify; Macintosh unaffected - March 03, 2004
Destructive MyDoom.F virus deletes Windows users’ files; Macintosh unaffected - March 01, 2004
Netsky-D Windows worm spreading; Macintosh unaffected - March 01, 2004
Windows users suffer five new Bagle worm variants; Macintosh unaffected - March 01, 2004
New MyDoom Windows worm deletes random files; Macintosh unaffected - February 25, 2004
Windows NetSky e-mail worm spreading; Macintosh unaffected - February 18, 2004
Windows virus ‘Bagle.B’ spreading; Macintosh unaffected - February 17, 2004
‘Doomjuice’ worm emerges, targets Microsoft; Macintosh unaffected - February 10, 2004
New version of Mydoom Windows virus appears, attacks Microsoft; Macintosh unaffected - January 28, 2004
Latest Windows virus ‘MyDoom’ sets new infection records worldwide; Macintosh unaffected - January 27, 2004
‘MyDoom’ Windows virus spreads rapidly; Macintosh unaffected - January 26, 2004
New Windows worm spreading ‘hard and fast’ worldwide; Macintosh unaffected - January 19, 2004
Florida students patch 360 PCs in marathon session due to Blaster virus; their Macs unaffected - October 01, 2003
Pennsylvania school district’s PCs infected with virus; their Macs unaffected - October 01, 2003
New ‘Swen worm’ masquerades as Windows Security Update; Macintosh unaffected - September 19, 2003
University of Illinois still patching all Windows machines; Macintosh unaffected - September 05, 2003
Montana school district’s Windows computers offline due to worm; Macintosh computers unaffected - September 03, 2003
A tale of two school systems: Windows schools crippled while Mac schools unaffected - August 21, 2003
SoBig virus variant rapidly inflecting Windows machines; Macintosh unaffected - August 19, 2003
Windows Blaster worm to attack Microsoft on Saturday; Macintosh unaffected - August 13, 2003
MBlast Worm spreads through flaw in Windows; Macintosh unaffected - August 11, 2003
Hackers hijack Windows PCs for porn serving; Macintosh unaffected - July 11, 2003
Palyh Worm strikes Windows users worldwide; Macintosh unaffected - May 19, 2003
Microsoft bug exposes millions to attack; Macintosh unaffected - November 20, 2002

[TuffLuffJimmy]

*snip*

Any of that affect a current Windows machine running the latest version of Windows 7?

[*LTD*]

Any of that affect a current Windows machine running the latest version of Windows 7?

We won't know until Windows 7 is in full circulation. Then give it about a year and we'll see. Windows 7 is unreleased software.

OS X still provides the safest computing experience, bar none. For nearly nine years and counting.

There. I thought of one. The most obvious one, that you missed for some reason, despite the fact that you're a member of an Apple fan site with well over 1,000 posts.

[TuffLuffJimmy]

We won't know until Windows 7 is in full circulation. Then give it about a year and we'll see.

OS X still provides the safest computing experience, bar none. For nearly nine years and counting.

There. I thought of one. The most obvious one, that you missed for some reason, despite the fact that you're a member of an Apple fan site with well over 1,000 posts.

No. malware is not a distinct advantage. Considering malware exists on all platforms. It's just more prominent on Windows.

And don't sell me short, I've wasted almost 6,000 posts on this forum. ;)

[*LTD*]

No. malware is not a distinct advantage. Considering malware exists on all platforms. It's just more prominent on Windows.

And don't sell me short, I've wasted almost 6,000 posts on this forum. ;)

100,000+ vs. around two trojans that don't do much (in nearly nine years.)

Not quite the even ballgame you think it is.

It also rains in the Atacama desert.

Once a year.

[TuffLuffJimmy]

100,000+ vs. around two trojans that don't do much (in nearly nine years.)

Not quite the even ballgame you think it is.

It also rains in the Atacama desert.

Once a year.

I see your point entirely and that is a very strong argument. But RazHyena was asking to show the OS and its distinct advantages. We already have a few "PCs get viruses" ads. What would be the distinct advantages you could show off in a commercial?

[*LTD*]

I see your point entirely and that is a very strong argument. But RazHyena was asking to show the OS and its distinct advantages. We already have a few "PCs get viruses" ads. What would be the distinct advantages you could show off in a commercial?

You don't need to show off any more than what has been shown since 2006. And I think RazHyena has the wrong idea about effective marketing, to be honest, but he's entitled to an opinion, even if it's ill-informed.

All it takes is to drive home any simple, clear message, short of straying into libel or slander territory.

Further, *distinct advantages* is an incredibly nebulous term. To the average user, the Get A Mac ads *are* showing distinct advantages. In the broadest sense, Mac guy seems to be having a lot of fun, enjoying an easy experience. PC guy gets all the headaches and frustration. Seems simple and clear enough. That's all that is needed.

It doesn't make sense to ask Apple to change something that is working as it should.

[CQd44]

I use PCs and don't get malware. According to that poster, macs would have no advantage over my PCs.

[TuffLuffJimmy]

I use PCs and don't get malware. According to that poster, macs would have no advantage over my PCs.

Yes. No indistinct end all be all advantage. :confused: They're just computers.

And no, it's not that YOU don't get malware, it's that you're smart enough about how you use your computer that you don't put yourself in a situation where you're likely to get a bug.

[*LTD*]

I use PCs and don't get malware.

How can you be sure?

[Kludge420]

These ads are extremely funny... in how they upset people and make them critical.

And that is why they are the one really, really dumb thing that Apple does.

I always found these ads insulting. I can't help but think other PC users feel the same. There are PC users that might actually want to be Mac users but you don't get new customers by insulting them.

These ads actually kept me from being a Mac user for years. I wish they had used more friendly ads so I would have learned how awesome Macs are sooner and not have wasted 3 times as much buying and upgrading PCs.

You could argue that I should have learned about Macs, and you are correct, but if you were walking through the mall, looking to buy a new computer, and Apple employees stood outside the Apple store yelling, "Hey you're fat and stupid, come buy a Mac! Come on you big dummy. I bet you use a PC, what an idiot. Come on in you big retard! You MUST be stupid if you don't come get a Mac, moron." Would you buy an Apple? Or would you turn the other way and run, not walk, to your nearest big box store. Then seeing how much cheaper a PC is, think to yourself, "Wow those Apple guys are a bunch of A-holes."

I know I did. Till I understood the differences and that's what Apple should be selling. The experiance of using a Mac is beyond compare. Things work and they work well. They are impeccably designed with the user in mind.

Yes they cost more but in 3 years you can actually sell them for 50% of what you bought them for where a 3 year old PC isn't worth anything.

PC's are great game machines simply because that's where the market is. My Mac Mini outperforms my quadcore PC when doing anything graphical and it cost one quarter of what my PC cost counting all the upgrades I've done over the last year. Hell my PC still can't play Hulu at 480p without stuttering while the Mini does it without breaking a sweat. Plus it's a 1000 times more quite, uses 1/4 of the electricity, and my girlfriend can actually use it too!

And THAT is the kind of story Apple ads should be telling. Not, "If you are a PC you are a dumb fat guy. If you are a Mac you are a retarded hipster dork."

Meh, I'm none of those, I'm a creator, an artist. So stop trying to shove me into your boxes in your ads Apple. Your products are the best out there so stop acting like you have an inferiority complex.

Wow, that was a long tirade. Let's hear it for medical marijuana.

[*LTD*]

And that is why they are the one really, really dumb thing that Apple does.



The ONE dumb thing? That's right, Apple does everything else right marketing wise, except their ads. LOL.

And in spite of their terrible ads, which apparently hurt their image, they're experiencing record Mac sales. In a recession. And a historic increase in market share since 2006, outpacing the rest of industry several years running. Folks with $1000+ to spend, are not only not insulted, they're lining up to the counter.

It would be dumb if they didn't work.

[TuffLuffJimmy]

*snip*
:confused:
:eek:
:mad:
:rolleyes:
:p
You spelled "experience" wrong.



I think the ads communicate well to the culture they're aiming for. Today's hipster (http://www.youtube.com/watch?v=kAO4EVMlpwM)
I think that's pretty effective. Today's hipster does seem to have an "I'm better than you" complex.

[*LTD*]

:confused:
:eek:
:mad:
:rolleyes:
:p
You spelled "experience" wrong.



I think the ads communicate well to the culture their (they're) aiming for. Today's hipster (http://www.youtube.com/watch?v=kAO4EVMlpwM)
I think that's pretty effective. Today's hipster does seem to have an "I'm better than you" complex.

And more interesting, sophisticated, and liberal.

http://www.pcworld.com/article/141473/mac_people_more_open_liberal_than_pc_users.html

And smarter, with higher incomes.

http://news.cnet.com/2100-1040-943519.html

http://www.macnewsworld.com/story/35130.html



Now that we're making generalizations . . . ;)

[CPD_1]

Can you think of one? I can't.

Out of the box Exchange Support (probably the most recent distinct advantage). That costs extra on the windows side of things.

While it may not be for everyone, Quick View saves me an immense amount of time. I understand it varies from user to user on how useful a feature it is, but when you have fifty students all turning in assignments through email and all of those assignments have fairly similar names, it makes it far easier to quickly figure out which student it belongs and then change the name without having to load up a word processor.

That's two, but I understand if you only want to accept the first.

[ericinboston]

plaayyyyyyyyyed. Apple needs to innovate in the marketing department and stop going with the same trite routine.

Dude you beat me to the punch...

I like the commercials but they are the same old ones...mostly about Windows' presumed-horrific security. zzzzzzzzzzz Why don't you tell me storing batteries in my fridge makes them last 800% longer.

Realistically, unless you visit porn sites or Warez sites or "free screensaver" sites on a weekly basis, your machine won't be attacked/hacked. Not to mention that you can buy McAfee or Norton antivirus software suites (as well as including firewall and other above-average security measures like ) for $29 that will COVER 3 MACHINES.

I'm sure some here will reply "well, why do you have to pay for that extra stuff?!"...and my response will be "if you can't afford $29 (realistically $10 per machine) for peace of mind, you're a fool". Most cars do NOT come with a security system. Ditto for homes. Security software has been around for over a decade for Windows...if you run Windows on the net 24x7 with absolutely no security measures, that's your own risk (and believe it or not, I do it quite a lot with testing I do at my job and have run security-free systems for months on the net without a single issue)...ditto for having a car without plunking down $100 for a basic security system...I'm sure it will be fine for a long time if you live in the burbs or always have it in your garage or whatever...but eventually, if you leave it outside and exposed 24x7, it will probably be attacked...AND LIKELY WHEN YOU ARE AT A SKETCHY SECTION OF TOWN.

If Windows security was so bad, why hasn't Mac or Linux or something else taken off like wildfire? If Windows' security is so bad, why hasn't MS been hit by a class-action suit? The reality is that unless you are a bozo and out surfing for nasty and pirated stuff, you're almost never going to be victim of spyware or viruses. I've owned Macs and pcs since 1991 (before that it was MS DOS and Apple //e with ProDos)...pre-internet-boom I got a few viruses on both Apple and PC platforms. Since 1995, mainly using Windows, I've had 2 spyware hits and 1 virus. That's 14 years folks...and out of all 3 time, NEVER did I need to format my drive and cry my eyes out like Fanboys claim. Yes, there are times when that happens...but far far from the norm. And ya know what?...even though I'm a techie and should have known better, all 3 were MY FAULT by purposely clicking on web link or running a .exe that I trusted...and ALL 3 came from the internet.

But back to the point...the Apple commercials are getting really old. Sure, they're a tad funny still, but all they do is knock Windows security or ATTEMPT to knock Windows' ease-of-use/efficiency. zzzzzzzzzzzzzzzzzzzz And my reply to that is...Windows has been very mainstream since 1995...90% mainstream I might add. Macs are nice...and maybe they are a BIT easier to use...but most people find the pcs just dandy. 90% of people I should add. When Apple starts to combat price, realistic ease-of-use, and basically reassuring the buyer that the Mac is not a system that .001% of the humans on this planet own, yes, Macs may start to break into some serious marketshare.

I like the Macs...don't get me wrong...and I've been an Apple fan (not a Fanboy) since the late 70s.

Apple did a fantastic job ripping Vista...but these commercials are out of gas. Find something new before John needs a walker.

-Eric

[*LTD*]

Out of the box Exchange Support (probably the most recent distinct advantage). That costs extra on the windows side of things.

While it may not be for everyone, Quick View saves me an immense amount of time. I understand it varies from user to user on how useful a feature it is, but when you have fifty students all turning in assignments through email and all of those assignments have fairly similar names, it makes it far easier to quickly figure out which student it belongs and then change the name without having to load up a word processor.

That's two, but I understand if you only want to accept the first.


Don't forget User Experience. Hard to quantify, hard to pin down exactly. But it's there. And Apple has it in spades. And people are willing to pay quite a bit to get it. In a recession.

It's gestalt.

The question was rather silly, anyway. We've got an entire segment of the market that is willing to pay more for a Mac running OS X, despite knowing that PCs are cheaper. There are obviously some distinct advantages if users are making a conscious choice to pay more (assuming they can afford to - plenty of people want Macs but can't afford the cost of entry), despite the pervasiveneess and low cost of a Windows PC.

Not being able to name ONE distinct advantage doesn't reflect an actual inability to name one distinct advantage. It reflects something else entirely. I'll leave that up to others to figure out what that is.

[*LTD*]

Dude you beat me to the punch...

I like the commercials but they are the same old ones...mostly about Windows' presumed-horrific security. zzzzzzzzzzz Why don't you tell me storing batteries in my fridge makes them last 800% longer.

Realistically, unless you visit porn sites or Warez sites or "free screensaver" sites on a weekly basis, your machine won't be attacked/hacked. Not to mention that you can buy McAfee or Norton antivirus software suites (as well as including firewall and other above-average security measures like ) for $29 that will COVER 3 MACHINES.

I'm sure some here will reply "well, why do you have to pay for that extra stuff?!"...and my response will be "if you can't afford $29 (realistically $10 per machine) for peace of mind, you're a fool". Most cars do NOT come with a security system. Ditto for homes. Security software has been around for over a decade for Windows...if you run Windows on the net 24x7 with absolutely no security measures, that's your own risk (and believe it or not, I do it quite a lot with testing I do at my job and have run security-free systems for months on the net without a single issue)...ditto for having a car without plunking down $100 for a basic security system...I'm sure it will be fine for a long time if you live in the burbs or always have it in your garage or whatever...but eventually, if you leave it outside and exposed 24x7, it will probably be attacked...AND LIKELY WHEN YOU ARE AT A SKETCHY SECTION OF TOWN.

If Windows security was so bad, why hasn't Mac or Linux or something else taken off like wildfire? If Windows' security is so bad, why hasn't MS been hit by a class-action suit? The reality is that unless you are a bozo and out surfing for nasty and pirated stuff, you're almost never going to be victim of spyware or viruses. I've owned Macs and pcs since 1991 (before that it was MS DOS and Apple //e with ProDos)...pre-internet-boom I got a few viruses on both Apple and PC platforms. Since 1995, mainly using Windows, I've had 2 spyware hits and 1 virus. That's 14 years folks...and out of all 3 time, NEVER did I need to format my drive and cry my eyes out like Fanboys claim. Yes, there are times when that happens...but far far from the norm. And ya know what?...even though I'm a techie and should have known better, all 3 were MY FAULT by purposely clicking on web link or running a .exe that I trusted...and ALL 3 came from the internet.

But back to the point...the Apple commercials are getting really old. Sure, they're a tad funny still, but all they do is knock Windows security or ATTEMPT to knock Windows' ease-of-use/efficiency. And my reply to that is...Windows has been very mainstream since 1995...90% mainstream I might add. Macs are nice...and maybe they are a BIT easier to use...but most people find the pcs just dandy. 90% of people I should add. When Apple starts to combat price, realistic ease-of-use, and basically reassuring the buyer that the Mac is not a system that .001% of the humans on this planet own, yes, Macs may start to break into some serious marketshare.

I like the Macs...don't get me wrong...and I've been an Apple fan (not a Fanboy) since the late 70s.

Apple did a fantastic job ripping Vista...but these commercials are out of gas. Find something new before John needs a walker.

-Eric

Not everyone can afford a Mac. Apple products (Macs, in this case) are the most desirable out there. MS' Laptop Hunters ads implied this (quite plainly), much to MS' chagrin in June and July. But they cost. Which is kind of a barrier to them "taking off" with the $600 Dell crowd.

Apple sells a closed system, with an OS that is deliberately NOT licensed to everyone and their dog, and which is priced as a Premium product, effectively locking out a large portion of the market - not by accident.

Which explains why Apple has a lock on on the $1000+ notebook (from physical stores) share of the market.

The market isn't one big market. It has segments to it. It's a pyramid. You've got bottom-end, mid-level, and Premium, if those terms help you to understand the principle that the market is made up of divisions. Apple functions and makes an absolute killing at the Premium end. It doesn't want to compete at the low end, and shuns a good portion of the mid end as well.

Apple, as a matter of course and by design, will have lower market share overall. As stated by Jobs, Cook et al, they choose to lock themselves out of certain segments of the market. And this strategy has paid off big-time, both for Apple and its market. A Premium product manufacturer doesn't target certain income brackets - there will be consumers that will be absent from the target demographic. Which is perfectly normal.

The consumer that Apple targets approaches tech (and other products) from an entirely different perspective (often not on price), with different expectations (in terms of quality and User Experience) that Apple happens to cater to. Ideally, you WANT to rule the Premium end. It's these customers that build your brand, that make it desirable, and that will pay top dollar for what you provide. This is what has Microsoft acting so defensive: Windows still has overwhelming unit sale market share, but it is now almost entirely at the low end of the market.

You're also advocating the use of a system that has had 100,000+ pieces of malware and viruses written for it, and which continues to be the target of attacks, over a system that in nearly nine years, despite over 50 million users today, has had only two dumb trojans thrown at it. And, even more ludicrous, you then advocate the use of security software, despite the fact that OS X requires none, and remains the absolute safest platform. You're actually advocating that the user not only should prefer a veritable bullseye, but should spend time and money securing it.

Doesn't quite gel with your whole "efficiency/ease of use" claim, which OS X still commands over every other consumer operating system out there.

And simply put, the commercials work. No reason to change them if they're achieving what is intended, namely, record Mac sales in a recession, and a historic increase in market share since 2006, outpacing the rest of industry several years running. We're at the point now, where folks with $1000+ to spend, are lining up to the counter to get a Mac.

[ericinboston]

Not everyone can afford a Mac. Apple products (Macs, in this case) are the most desirable out there. MS' Laptop Hunters ads implied this (quite plainly), much to MS' chagrin in June and July.

Apple sells a closed system, with an OS that is deliberately NOT licensed to everyone and their dog, and which is priced as a Premium product, effectively locking out a large portion of the market - not by accident.

Which explains why Apple has a lock on on the $1000+ notebook (from physical stores) share of the market.

The market isn't one big market. It has segments to it. It's a pyramid. You've got bottom-end, mid-level, and Premium, if those terms help you to understand the principle that the market is made up of divisions. Apple functions and makes an absolute killing at the Premium end. It doesn't want to compete at the low end, and shuns a good portion of the mid end as well.

Apple, as a matter of course and by design, will have lower market share overall. As stated by Jobs, Cook et al, they choose to lock themselves out of certain segments of the market. A Premium product manufacturer doesn't target certain income brackets - there will be consumers that will be absent from the target demographic demographic.

This is what has Microsoft acting so defensive: Windows still has overwhelming unit sale market share, but it is now almost entirely at the low end of the market.


I agree with most of your points and would have agreed if we had this conversation years ago. :)

I think Apple's continued failure (meaing, every 5-10 years Apple goes into a major near-bankruptcy case) is that Apple aims at the folks that can afford very expensive products. Let's face it, Apple's not cheap. And neither were PCs until about 2001. PCs were always CHEAPER than Apple...but only in the past 8+ years have PCs broken the sub $500 market for desktops and sub $700 for laptops. Whatever. I'm a desktop guy. If Apple can convince someone to blow $1200 on a barebones iMac rather than someone spending $600 on a comparable PC and then spending $29 on antivirus software, more power to Apple.

But I still beg to differ on the fact that Apple owns the market on above average or expensive computers. Out of the hundreds (literally) of people that I know across the USA, I believe 2 own Macs of some kind. Now of course, my knowledge and background and group of friends may not equal everyone else's in the world, but the fact remains that I see sooooooooooo many non-Apple machines out there. Do I see Macs? Sure...every blue moon at a coffee shop. I'm not in college so I can't speak from that experience.

I'm straying a bit but I think you hit it right with PCs (remember, it's not just MS...MS simply owns the OS) that they are getting very very cheap in price. But how cheap is cheap? I remember in 1994 when I bought a Pentium PC with a 2x cd drive for like $2200. In the eyes of a parent or a user who wants to do a lot of web stuff (which is OS agnostic), why spend $1000+ on an Apple laptop when you can start at $399 in the PC world? Why start at (I won't count the Mac Mini) $1199 in the Apple world when you can start at $550 in the PC world?

Again, I'm not bashing...Apple likes to make their hefty margins and play in the very-expensive-space like expensive cars or expensive furniture or expensive stereo equipment. Sure...for SOME people, the presumed value is there. For the AVERAGE or ABOVE average Joe, there's no extra value. Perceived value or real value.

As we say in Sales, "perception is reality"

-Eric

[celtikmind]

The reality is simple, you're in the minority and you can't stand it.

!?!

How does this not nullify anything you write?! Fanaticism makes you blind... clearly! ;)

[RazHyena]

Which are? Macs and PCs can be pretty much even these days. Neither has a distinct advantage over the other.

That's Apple's job. To explain, in detail, why their systems are better. The cute Justin Long commercials are neither productive, informative or entertaining anymore.

You don't need to show off any more than what has been shown since 2006. And I think RazHyena has the wrong idea about effective marketing, to be honest, but he's entitled to an opinion, even if it's ill-informed.

:o Hilarious. Enjoy that Kool-Aid.

[TuffLuffJimmy]

That's Apple's job. To explain, in detail, why their systems are better. The cute Justin Long commercials are neither productive, informative or entertaining anymore.



:o Hilarious. Enjoy that Kool-Aid.

Yet the ads clearly work.
Too bad you're not on their advertising staff.

[RazHyena]

Yet the ads clearly work.
Too bad you're not on their advertising staff.

And how are they "working?"

[*LTD*]

And how are they "working?"

LOL, where ya been since 2006??

Record quarters, record Mac sales (in a recession), outpacing the rest if the industry several years running, domination of the Premium segment of the market, Macs #1 in customer satisfaction several years running, unprecedented increases in marketshare, the list just goes on and on.

That's right, Apple - masters of marketing, do everyhting else right, except their ads. LOL

Any more dumb questions, troll?

[Benguitar]

*LTD* just epically won thread. :D

[RazHyena]

LOL, where ya been since 2006??

Record quarters, record Mac sales (in a recession), outpacing the rest if the industry several years running, domination of the Premium segment of the market, Macs #1 in customer satisfaction several years running, unprecedented increases in marketshare, the list just goes on and on.

That's right, Apple - masters of marketing, do everyhting else right, except their ads. LOL

Any more dumb questions, troll?

If you're going to be this obnoxious, then I don't see the point in discussing anything with you.

You may have the last word.

[celtikmind]

That's right, Apple - masters of marketing, do everyhting else right, except their ads. LOL

I thought it was the other way around... Masters of marketing and not in anything else. If they were, there wouldn't be so many people complaining about their Mac and iPod problems and defects, would there?

Or the need for large help forums. :rolleyes:

It would be refreshing to actually read an admittance from you *LTD* on any of the screw-up's Apple have done. Just to know you're still human... ;)

[bstpierre]

Can someone list the games, in order, that are being played on the Touch?

Anyone? Especially the three player soccer looking game.

Nevermind. Figured it out. FingerFoos

[MorphingDragon]

I think Apple's continued failure (meaing, every 5-10 years Apple goes into a major near-bankruptcy case) is that Apple aims at the folks that can afford very expensive products. Let's face it, Apple's not cheap. And neither were PCs until about 2001. PCs were always CHEAPER than Apple...but only in the past 8+ years have PCs broken the sub $500 market for desktops and sub $700 for laptops. Whatever. I'm a desktop guy. If Apple can convince someone to blow $1200 on a barebones iMac rather than someone spending $600 on a comparable PC and then spending $29 on antivirus software, more power to Apple.

-Eric

Umm, according to you there should've been 2 times when Apple nearly went OOB. The only time that actually happened is when steve got the boot.

[CQd44]

How can you be sure?

I'm sure because I don't peruse questionable websites.

To be double sure, I just scanned with spybot s&d.

5 tracking cookies. Oh my!

[cumanzor]

Yes. Because that's what MS wanted. To spend hundreds of millions of dollars to help Apple sell more Macs.

Desktop ads? For what? To burn money on? The desktop market is dying. It's all about notebooks, portables, and mobile power now.
[/I]


hahahaha. this doesn't even deserve an answer.

[CQd44]

hahahaha. this doesn't even deserve an answer.

There's irony in this.

[cumanzor]

There's irony in this.

Hehe, yeah I noticed.