Ad Request Metrics Reveal iPhone OS 3.1 Adoption

MacRumors · Sep 23, 2009

Mobile ad firm AdMob today released a bit of data that provides an interesting glimpse into operating system versions being used on the iPhone and iPod touch. According to a survey of ad requests received during the week of September 15th-22nd, just after Apple's release of iPhone OS 3.1, 23% of aggregate users of the iPhone OS had already updated to iPhone OS 3.1. An additional 51% of users were running iPhone OS 3.0, with the remainder running earlier versions of iPhone OS.

Interestingly, AdMob notes that when data is broken out into iPhone versus iPod touch, a full 91% of ad requests from iPhones are from users running iPhone OS 3.0 or 3.1, while only 35% of iPod touch users are running some flavor of iPhone OS 3.0. The disparity highlights the effect of Apple's iPhone OS upgrade fees for iPod touch users, a phenomenon noted in previous reports from AdMob.

Article Link: Ad Request Metrics Reveal iPhone OS 3.1 Adoption

Rocketman · Sep 23, 2009

Apple has an upgrade cycle that uniquely gives customers both confidence in upgrades and incentive to upgrade. It probably helps they make it convenient and free/cheap to upgrade.

Some users like me are trailing edge adopters on old hardware and leading edge adopters on new hardware. As such you get the slight "barbell" distribution in the data.

Rocketman

lender30 · Sep 23, 2009

2.2.1?

I'm surprised that there are people still running the 2.2.1 OS..

Rocketman · Sep 23, 2009

If it works, don't fix it, new capabilities not needed.

Plenty of people are using iPhone version 1 on OS version 1. It's still a phone and a handtop internet experience, isn't it?

Rocketman

MacFly123 · Sep 23, 2009

I think eventually Apple is going to have to drop the charge for iPod Touch upgrades and make them free too! It would be better for the platform, developers, and consumers. It wouldn't really hurt Apple much, and the pros I just outlined are more a benefit to Apple than a small sliver of revenue.

DUSTmurph · Sep 23, 2009

lender30 said:
I'm surprised that there are people still running the 2.2.1 OS..

I'm still in that green region of the chart, but I might be updating soon. Whats even more surprising is people still running >2.2

bruinsrme · Sep 23, 2009

I have a 3G running 3.1 not jailbroken and a 3Gs running 3.0 jailbroken.
3.1 doesn't offer a whole lot more and is not worth losing jailbreak.

spillproof · Sep 23, 2009

I downgraded during that time, so I am in both red and blue. Oh no, I screwed up the data!

alent1234 · Sep 24, 2009

lender30 said:
I'm surprised that there are people still running the 2.2.1 OS..

i upgraded my wife's 3G to 3.0 when it came out. didn't see anything new. probably have to wait for the apps to come out to take advantage of new functionality

and i sync my wife's iphone maybe once a month

DipDog3 · Sep 24, 2009

Still at 3.0 on my 3GS, but upgraded my 2G to 3.1.

Not really much of a difference.

phatcat · Sep 24, 2009

bruinsrme said:
I have a 3G running 3.1 not jailbroken and a 3Gs running 3.0 jailbroken.
3.1 doesn't offer a whole lot more and is not worth losing jailbreak.

I agree. I'm holding out for 3.1 until jailbreak's available. As rarely as I use it, tethering is a feature I don't want to lose (PDAnet).

ZipZap · Sep 24, 2009

This clearly shows 3.1 is not being adopted. The only reason....BUGS in 3.1

Apple, get of your a-- and fix the OS...I mean 4 beta's and it still does not work right.

JayV2010 · Sep 24, 2009

Whats funny is i know people that have an iphone that have NEVER hooked them up to a computer. they just download apps and music to the iphone and even when I tell them that they really need to upgrade their firmware it only takes a minute.

Some people just use them as phones!

twoodcc · Sep 26, 2009

wow, now that's a huge difference. and they even dropped the ipod touch upgrade price to just $4.95 also

cscturulo · Sep 28, 2009

It's because of the Unlock

I think many people haven't adopted the new iPhone 3.1 update because they are on an unlocked phone, and the 3.1 unlock isn't really stable at the moment. I wish the 3.1 unlock would come out!!

Search

Search

Ad Request Metrics Reveal iPhone OS 3.1 Adoption

MacRumors

macrumors bot

Rocketman

macrumors 603

lender30

macrumors newbie

Rocketman

macrumors 603

MacFly123

macrumors 68020

DUSTmurph

macrumors regular

bruinsrme

macrumors 604

spillproof

macrumors 68020

alent1234

macrumors 603

DipDog3

macrumors 65816

phatcat

macrumors regular

ZipZap

macrumors 603

JayV2010

macrumors newbie

twoodcc

macrumors P6

cscturulo

macrumors newbie

Our Staff