AdMob: iPhone OS Grabs 40% of Worldwide Smartphone Ad Request Share

[MacRumors]

http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com/2009/09/30/admob-iphone-os-grabs-40-of-worldwide-smartphone-ad-request-share/)

In its August 2009 Mobile Metrics Report (http://metrics.admob.com/2009/09/august-2009-mobile-metrics-report/) released today, advertising firm AdMob highlights the fact that Apple's iPhone OS commanded a 40% share of ad requests on the company's network during the month, up from 33% six months earlier. The increase, when paired with a corresponding decrease in market share for Symbian OS, has moved the iPhone OS into the #1 spot for worldwide ad request market share.


http://images.macrumors.com/article/2009/09/30/160006-worldwide_os_share_500.png

The study also examined the top smartphone models for ad traffic, where the iPhone ranked first, followed by the HTC Dream. The Palm Pre ranked fourth among smartphones, and worldwide mobile phone leader Nokia held down 12 of the top 20 positions.


http://images.macrumors.com/article/2009/09/30/160359-top_smartphones.png

When all types of "handsets" are included, Apple's iPod touch grabs the second spot behind its iPhone sibling. While not a mobile phone, the iPod touch is included in the survey because it runs the iPhone OS and accesses the same content being served to smartphones and other handsets.

AdMob is the world's largest mobile advertising marketplace, serving ads for more than 9,000 mobile Web sites and 3,000 applications worldwide.

Article Link: AdMob: iPhone OS Grabs 40% of Worldwide Smartphone Ad Request Share (http://www.macrumors.com/2009/09/30/admob-iphone-os-grabs-40-of-worldwide-smartphone-ad-request-share/)

[amac4me]

This clearly demonstrates the iPhone growth trend ... what kind of spin will Ballmer attempt now?

[jav6454]

Obviously. More than 65k apps in the apps has to account for something. Also, the fact that more people view the web via an iPhone than any other phone...

[zombitronic]

Obviously. More than 65k apps in the apps has to account for something. Also, the fact that more people view the web via an iPhone than any other phone...

Make that 85k apps (http://www.apple.com/pr/library/2009/09/28appstore.html).

[dejo]

More than 85k apps in the apps has to account for something.
Fixed that for ya! ;)

[simsandwhich]

While the iPhone is the obvious clear winner, the table isn't fair as it just says "iPhone", while the other brands/models are specific models.

There are 3 iPhones, that appear to be put into one category. Why can't the Blackberry have the same consideration? :confused:

This clearly demonstrates the iPhone growth trend ... what kind of spin will Ballmer attempt now?
The iPhone doesn't compete with any MS product directly. Unless Apple sells a port of the iPhone OS for other phones.

[mobius42]

I think it's interesting that Palm have managed to get the same amount of ad share as Window Mobile in less than 6 months.

[*LTD*]

It's all about content, and the iPhone is tops at delivering it.

[techpr]

So Steve Balmer says the iPhone and Safari is "Rounding Error" :D

[*LTD*]

So Steve Balmer says the iPhone and Safari is "Rounding Error" :D

That idiot doesn't know whether he's coming or going. Best thing to do would be to prevent him from communicating with the outside world.

[jz1492]

Most impressive is Windows almost halving their share during the same short period.

If we ignore EOL PalmOS, Windows is dead last -and diving- amongst current platforms.

So, "what kind of spin will Ballmer attempt now?". I'd suggest spin-OFF.

[*LTD*]

Most impressive is Windows almost halving their share during the same short period.

If we ignore EOL PalmOS, Windows is dead last -and diving- amongst current platforms.

So, "what kind of spin will Ballmer attempt now?". I'd suggest spin-OFF.

Here's the latest . . .

http://www.appleinsider.com/articles/09/09/30/steve_ballmer_safari_a_rounding_error_mac_losing_market_share.html

"The most successful by far is Firefox. Chrome is a rounding error to date. Safari is a rounding error to date. But Firefox is not. The fact that there’s a lot of competitors probably is to our advantage. Yeah, we’re right now about 74 percent overall with the browser market, roughly speaking. But we’re having to compete like heck with IE 8, with great new features. The other guys are getting more and more unanticipated competitive attack factors, the thing that Google announced yesterday where they replaced IE but they don’t tell you. I mean that’s how I would say it. For all intents and purposes of what they’re doing IE is not there. It’s their operating system. Instead of now masked as browser, it’s masked as a plug in basically to IE. So, you know, we’re going to have to compete like heck and you know, see where things go. The one thing that’s unclear is what’s the economic play for anybody else competing with us at the browser level. Is this all about kind of controlling the search box or is it about something else?


Here’s Windows and Windows is a very successful product. How do you attack Windows? Well, you attack with the high end, and hardware. That’s an attack. That’s – I won’t call it the Snow Leopard attack. I’ll call it the Mac attack of which Snow Leopard is a piece. You could attack from the side. That’s the Chrome – Firefox attack. You can attack from cheap, from below. You’re not from the side. You’re one on one, but that’s kind of a Linux, Android, presumably Chrome OS, who knows, attack vector. You can attack through phones that grow up. You know, mama don’t let your phones grow up to be PCs or something. I don’t know. But that’s another attack vector. So, you could say how do I feel about all these attack vectors? Strong, I feel very strong here.

I mean, we’re gaining share. Apple is expensive. And in tough economic environment, people get it. Their model is, by definition, expensive. And we’ve actually held or maybe even gained just a tiny bit of share relative to the Mac in the last 12 months. And it’s not really Snow Leopard. It’s really Windows PCs versus Mac."


And the most priceless of all this:


"You’re not from the side. You’re one on one, but that’s kind of a Linux, Android, presumably Chrome OS, who knows, attack vector. You can attack through phones that grow up. You know, mama don’t let your phones grow up to be PCs or something. I don’t know.


http://img22.imageshack.us/img22/5478/060427ballmer.jpg


May he run Microsoft for many years to come.

[cababah]

Most impressive is Windows almost halving their share during the same short period.

If we ignore EOL PalmOS, Windows is dead last -and diving- amongst current platforms.

So, "what kind of spin will Ballmer attempt now?". I'd suggest spin-OFF.

They will go hide in their safety statement about appealing to business customers or some garbage like that.

[slffl]

Looking good.

[reallynotnick]

Sooo iPhone users see the most ads? :p

[xIGmanIx]

who cares what device advertises most? To me this just speaks to apples commitment to marketing, not necessarily to actual OS market share

[sccaldwell]

While the iPhone is the obvious clear winner, the table isn't fair as it just says "iPhone", while the other brands/models are specific models.

There are 3 iPhones, that appear to be put into one category. Why can't the Blackberry have the same consideration? :confused:

I *kinda* agree with that, except that there's so little real difference between the iPhone models (from an app or web-browsing perspective). You might be able to make the same argument for Blackberry use, though...I'm not familiar enough with the new models to say.

Either way, it is a little inconsistent, but with 40% combined, I think one of the iPhones still would have been the top model.

[kdarling]

Huh. Nothing like a report from a mobile ad agency. It's not like they're presenting themselves as the place to go to, or anything.

*cough*

Okay, so we mobile Safari users hit more AdMob supported / embedded sites than anyone else. Not a big surprise, since we usually go to the "real internet".

What's not in the chart is how many of the other phones are hitting mostly mobile sites without AdMob ads.

[Shunnabunich]

AdMob is the world's largest mobile advertising marketplace, serving ads for more than 9,000 mobile Web sites and 3,000 applications worldwide.
There's an "It's over nine THOUSAAAAAAAAAND" joke in there somewhere.

That idiot doesn't know whether he's coming or going. Best thing to do would be to prevent him from communicating with the outside world.
Both. He's "coming" due to his incessant verbal masturbation, and "going" just about every time he speaks in public. :rolleyes:

who cares what device advertises most? To me this just speaks to apples commitment to marketing, not necessarily to actual OS market share
What does the fact that Apple advertises the iPhone device itself have to do with the fact that an entirely separate and unrelated company serves up ads on websites, and has merely noticed that more iPhones (and iPod touches) access those websites than other mobile devices? Pretty weak, dude. Try again with more logic.

[BRLawyer]

Most impressive is Windows almost halving their share during the same short period.

If we ignore EOL PalmOS, Windows is dead last -and diving- amongst current platforms.

So, "what kind of spin will Ballmer attempt now?". I'd suggest spin-OFF.

Having seen this news, all I can say is:

MS IS DEAD. DELL IS DEAD.

[eastcoastsurfer]

While the iPhone is the obvious clear winner, the table isn't fair as it just says "iPhone", while the other brands/models are specific models.

There are 3 iPhones, that appear to be put into one category. Why can't the Blackberry have the same consideration? :confused:


I agree. Lies, damned lies, and statistics!

[xIGmanIx]

In its August 2009 Mobile Metrics Report (http://metrics.admob.com/2009/09/august-2009-mobile-metrics-report/) released today, advertising firm AdMob highlights the fact that Apple's iPhone OS commanded a 40% share of ad requests on the company's network during the month, up from 33% six months earlier.

Probably in response to the first part of the "article" thanks for only reading what you wanted to see. The irony is you probably used zero logic in your reply. Advertising request means exactly what to anyone besides ad agencies?





What does the fact that Apple advertises the iPhone device itself have to do with the fact that an entirely separate and unrelated company serves up ads on websites, and has merely noticed that more iPhones (and iPod touches) access those websites than other mobile devices? Pretty weak, dude. Try again with more logic.

[xIGmanIx]

But where does Blu-Ray fit in all of this? :eek:

Having seen this news, all I can say is:

MS IS DEAD. DELL IS DEAD.

[ss957916]

HTC Dream?? I've never even heard of it.

[ss957916]

Make that 85k apps (http://www.apple.com/pr/library/2009/09/28appstore.html).

85k is more than 65k - so he was right.

[Shunnabunich]

Probably in response to the first part of the "article" thanks for only reading what you wanted to see. The irony is you probably used zero logic in your reply. Advertising request means exactly what to anyone besides ad agencies?

To my understanding, it means that when a given web page loads (assuming that page contains spots for AdMob ads), it "requests" an ad (or number of ads) from AdMob, which then get displayed on the page. Thus, AdMob's records of who it serves its ads to are an indirect indication of who is browsing the websites to whom AdMob provides ads. Not a complete picture, but probably large enough (and, depending on AdMob's customer demographic, varied enough) to be a statistically interesting one. That's all.

I still don't get the part of your comment that implicates Apple more direly than having made one of the devices that's viewing these pages. Developers — web developers who embed ads in their pages, and application developers who embed ads in their UIs — are the ones requesting ads from AdMob and other advertising vendors. The iPhone OS itself isn't involved in this decision. Apple isn't requesting these ads, so it doesn't make sense to say that these third parties' actions are somehow indicative of Apple's desire to advertise.

[kdarling]

They didn't seem to break out the iPod touch, either. Do they count it in with the iPhone requests? Or ignore it?

Need to go look at the original data... but gotta run to dinner. Someone?

[xIGmanIx]

That might very well be the case, however this is only data for one sites under one specific add agency. If iPhone OS had 100%, that doesn't equate to the space as a whole. Also, when ranking the phones, it doesn't provide any data to back up the rankings? are they saying that 40% of add requests went to the iphone because they were the top device. I just think we are looking at incomplete metrics and making unfounded observations based off that. And lastly, why is it front page and who cares other than the add agency probably getting some traffic from macrumors?

To my understanding, it means that when a given web page loads (assuming that page contains spots for AdMob ads), it "requests" an ad (or number of ads) from AdMob, which then get displayed on the page. Thus, AdMob's records of who it serves its ads to are an indirect indication of who is browsing the websites to whom AdMob provides ads. Not a complete picture, but probably large enough (and, depending on AdMob's customer demographic, varied enough) to be a statistically interesting one. That's all. I still don't get the part of your comment that implicates Apple more direly than having made one of the devices that's viewing these pages.

[Shunnabunich]

I just think we are looking at incomplete metrics and making unfounded observations based off that.

I think we're in agreement that this limited sample doesn't necessarily represent the entire web. All that's implied is that, unless AdMob concentrates on a specific demographic whose browsing habits are dissimilar from those of the general smartphone-using public (and that doesn't seem to be the case, as far as I know), it's probably similar elsewhere.

[elppa]

Does the default browser bundled with many Android devices have ad blocking enabled, or do many users enable it.

Because 7% versus 4% for the Pre (considering the short amount of time the Pre has been on sale) isn't all that impressive...

[Eric5h5]

who cares what device advertises most? To me this just speaks to apples commitment to marketing, not necessarily to actual OS market share

That's not what the article is about.

--Eric

[xIGmanIx]

i agree i missed the boat completely on that one :eek:, but i do circle back to who cares about incomplete metrics from a single ad agency, and why is it front page, but yes, foot in mouth

Heh...way to completely misunderstand what the subject is here. You really need to read the article again. :) Hint: it's not about which company advertises the most....

--Eric

[simsandwhich]

While we're talking about limitations in the survey...

Business users with Blackberries won't be doing much web surfing (and therefore advertising viewing) while on their company's dollar :rolleyes:

[KnightWRX]

An ego stroking article. Seriously, who cares what mobile OS is used most to view ads ?

There isn't representative of anything remotely useful to gauge the iPhone's popularity or growth.

[ruinfx]

HTC Dream?? I've never even heard of it.

t-mobile g1

[cmwade77]

HTC Dream?? I've never even heard of it.

Sure you have, you just don't know, it's Android phones in the same generation as the myTouch.

[thejadedmonkey]

Well, Apple sure knows how to help part users from their money, as if we needed more proof.

[Eric5h5]

i agree i missed the boat completely on that one :eek:, but i do circle back to who cares about incomplete metrics from a single ad agency, and why is it front page, but yes, foot in mouth

I see you managed to reply in the 15 seconds it took me to edit my post. ;) Thought maybe it was too over-the-top and might be interpreted as mean-spirited, but thanks for taking it in the spirit it was intended anyway.

--Eric

[chenharald]

totally disagree on #6 with Nokia N95, cuz they have a new phone N97 which im using, and it's way better than N95...looks better too!

[funkdoctor]

An ego stroking article. Seriously, who cares what mobile OS is used most to view ads ?

There isn't representative of anything remotely useful to gauge the iPhone's popularity or growth.

Exactly what I was thinking. I mean, I love apple products just as much as the next guy - but I can't really see why this would matter to anyone that doesn't make money off of these ads. Is this really something to toot your own horn about?

[dejo]

totally disagree on #6 with Nokia N95, cuz they have a new phone N97 which im using, and it's way better than N95...looks better too!
You disagree with the N95 at #6? Did you even read what the list ranking is based on? :confused:

[xIGmanIx]

More like 30 seconds :cool: and none taken, as i thought it was kind of funny myself.

I see you managed to reply in the 15 seconds it took me to edit my post. ;) Thought maybe it was too over-the-top and might be interpreted as mean-spirited, but thanks for taking it in the spirit it was intended anyway.

--Eric

[*LTD*]

An ego stroking article. Seriously, who cares what mobile OS is used most to view ads ?

There isn't representative of anything remotely useful to gauge the iPhone's popularity or growth.


http://1.bp.blogspot.com/_1OMiSrEJXnY/RngkR6u_GWI/AAAAAAAACwc/Rr1jayzBtps/s400/debbie_downer.jpg

;)

[Mr. Gates]

Good for iPhone , however, its never good when money makes the decisions. Let your decisions make you money.

[iphones4evry1]

Look at the growth of Android and WebOS - consider Android since it already existed back in February: Android grew 350%, from 2% to 7%. Sure, it's no iPhone and no threat to iPhone (right now), but considering that the OS already existed back in February, and more recently grew 350%, it's certainly noteworthy.

On the other hand, it is clear that Rimm is no threat to iPhone whatsoever. They have been around for a long time (for smart phones) and are well established, yet they still show a SIGNIFICANTLY lower percentage than iPhone.

[twoodcc]

all i can say is wow. those are very good numbers for apple and the iphone. now just think if apple had more models to choose from?

[*LTD*]

On the other hand, it is clear that Rimm is no threat to iPhone whatsoever. They have been around for a long time (for smart phones) and are well established, yet they still show a SIGNIFICANTLY lower percentage than iPhone.

What it also shows is that RIM isn't in the content game. Which is going to be a problem.

They'll be improving their browser, but it will be very difficult to top iPhone's Safari.

[mikes70mustang]

Yet another poorly made study for people to accept as fact

[leomac08]

at least blackberry is ranked 5th, BUT STILL A DISGRACE IT SHOULD BE #2!!!!

[Takuta-Nui]

Wow, iPhone was one of three OSs that actually increased their share instead of seeing a decline. And it's #1 now to boot. Very nice news.

[kdarling]

On the other hand, it is clear that Rimm is no threat to iPhone whatsoever.

What kind of threat? Is there a contest over whose browser is used the most to view online ads? It doesn't correlate to sales at all, apparently.

They have been around for a long time (for smart phones) and are well established, yet they still show a SIGNIFICANTLY lower percentage than iPhone.

RIM's been around a long time, but no, they're not a big maker of web surfing phones. So they don't show up in this kind of survey, even though they constantly outsell Apple by almost two to one.

However, RIM finally just purchased a WebKit based browser company, thank goodness. Hated their stock browser. Anyway, one of Apple's big claims to fame is their wonderful mobile browser. If RIM gets one too... well.

[eastercat]

It's not surprising that RIM's share is decreasing. I remember being asked by a BlackBerry user to look up some song lyrics on my phone. After I brought out my phone, I paused to ask why he didn't use his phone? He replied that it was a lot more difficult to search with.
Since I've never used another smart phone, I don't know how much more difficult it is to browse with a BlackBerry. But if it isn't a simple matter of starting up the browser and surfing the web, then the browsers that are losing share need to find a way to make it easier. While it may not necessarily attract people, it might keep the retention rate from falling.

[Rodimus Prime]

It's not surprising that RIM's share is decreasing. I remember being asked by a BlackBerry user to look up some song lyrics on my phone. After I brought out my phone, I paused to ask why he didn't use his phone? He replied that it was a lot more difficult to search with.
Since I've never used another smart phone, I don't know how much more difficult it is to browse with a BlackBerry. But if it isn't a simple matter of starting up the browser and surfing the web, then the browsers that are losing share need to find a way to make it easier. While it may not necessarily attract people, it might keep the retention rate from falling.

The problem with Blackberry is not in the browser. The same thing that makes the blackberry so great for email at texting, does not work as well when it comes to mobile internet. It is a hardware interface problem not a software problem.
Now if the person was using a BB storm it is safe to bet that he would of done it on his phone because the touch screen interface on the iPhone is what makes it so great for web browsing but at the same time that touch screen is the weakness when ti comes to messaging side of things.

Mobile internet on the BB is more of a hardware issue that make it a pain. It works pretty well but it would be nice if I could do a touch screen for that part and still have my physical keyboard for everything else. Magnum is rumored to have both. Now I am giving you this opion based on my experince with my curve 8900 which yes I chose over the iPhone because I do not dig touch screen only.

[Winni]

This clearly demonstrates the iPhone growth trend ... what kind of spin will Ballmer attempt now?

No. It only demonstrates that iPhone users consume more marketing crap than others.

[kernkraft]

That idiot doesn't know whether he's coming or going. Best thing to do would be to prevent him from communicating with the outside world.

Mr. Ballmer is still the CEO of one of the largest and most influential companies in the world. He might make mistakes, he might have an annoying public image, but he is still supported by the shareholders. And he didn't have backdating controversies or secretive health issues and operations that might have damaged shareholder value. In that sense, he is a better corporate figure than Mr. Jobs would ever be. It is one thing to be bullish in public and another to keep a culture of secrecy and dictatorship in a company. I don't like Ballmer either, but in that sense he can hold his head high. Despite the fact that I'm not fond of Jobs either, I accept that these people have tremendous knowledge, experience and they have to make decisions based on conflicting interests. I know that they make a better job that I would ever be able to. I also have the impression, that the next CEO of MS, Apple or anything major is not among us.

Without pointing the finger to anybody, I have heard of people, who produce over 40 comments on this rumor site and apparently follow others too. THAT is kind of embarrassing, unless getting paid by Apple, MS, Macrumors or somebody with a professional interest in the area.

[BongoBanger]

Huh. Nothing like a report from a mobile ad agency. It's not like they're presenting themselves as the place to go to, or anything.

*cough*

Okay, so we mobile Safari users hit more AdMob supported / embedded sites than anyone else. Not a big surprise, since we usually go to the "real internet".

What's not in the chart is how many of the other phones are hitting mostly mobile sites without AdMob ads.

Exactly - all Nokia phones (although not sure about the N97) default to mobile sites not 'full' sites unless there is no alternative which this survey doesn't always include (some do, some don't - Ad Mobs survey is targetted at 'mobile' sites but is publisher driven so there's a significant bias here). Ad Mob themselves admit this has no bearing on sales of units.

In fairness Ad Mob are perfectly upfront about this:

AdMob does not claim that this information will be necessarily representative of the mobile Web as a whole or of any particular countrymarket. AdMob’s traffic is driven by publisher relationships and may be influenced accordingly.

Interestingly Symbian is still close to the iPhone despite this which suggests their share of the overall market really is in line with their market share. However one must still be impressed by the iPhone's emergence as a mobile browsing platform and there is no doubt it is one of the - if not the - premier devices for small form factor browsing at the moment.

I wish people wouldn't take out of context surveys and then try to relate them to other metrics like growth and market penetration though.

[*LTD*]

Without pointing the finger to anybody

You just did. At half the regulars on MR, that help make this the lively place that it is.

[KnightWRX]

all i can say is wow. those are very good numbers for apple and the iphone. now just think if apple had more models to choose from?

What ? They'd display even more ads ?

These numbers mean squat. Why is everyone so excited about viewing ads ? Maybe some aren't quite understanding that this isn't about the iPhone's market share at all. :rolleyes:

[benpatient]

notice that Android more than tripled its percentage in the same time frame...

[seedster2]

An ego stroking article. Seriously, who cares what mobile OS is used most to view ads ?

There isn't representative of anything remotely useful to gauge the iPhone's popularity or growth.

Yet another poorly made study for people to accept as fact

What ? They'd display even more ads ?

These numbers mean squat. Why is everyone so excited about viewing ads ? Maybe some aren't quite understanding that this isn't about the iPhone's market share at all. :rolleyes:


Don't let reason get in the way.

I'm certain I will see this article referenced later as proof of something meaningful in a debate. Reminds me of the article about :apple: dominating the $1000 laptop B&M market space, that is dutifully leveraged by many as something entirely different.

[Shunnabunich]

Why is everyone so excited about viewing ads ? Maybe some aren't quite understanding that this isn't about the iPhone's market share at all. :rolleyes:

The point isn't that there are more iPhones out there (and I agree that people shouldn't be taking that as being the point), but that none of these ads are viewed on their own. People aren't just loading up an ad and staring at it! It's loaded as part of a Web page or application, which makes these numbers (very, very) roughly indicative of the proportion of mobile Web surfers browsing on each platform. If there are more ad views (where ad views ≈ page views) on iPhone than Symbian, even though there are more Symbian units out there, that means there is probably a higher proportion of iPhone users browsing the Web (versus not doing so) than on the Symbian platform. All that said, naturally, considering the source, a roughly dishwasher-sized grain of salt is recommended. (Edit: and as seedster2 notes, bringing up numbers from such a source in a debate would be beyond foolish.)

[KnightWRX]

The point isn't that there are more iPhones out there (and I agree that people shouldn't be taking that as being the point), but that none of these ads are viewed on their own. People aren't just loading up an ad and staring at it! It's loaded as part of a Web page or application, which makes these numbers (very, very) roughly indicative of the proportion of mobile Web surfers browsing on each platform. If there are more ad views (where ad views ≈ page views) on iPhone than Symbian, even though there are more Symbian units out there, that means there is probably a higher proportion of iPhone users browsing the Web (versus not doing so) than on the Symbian platform. All that said, naturally, considering the source, a roughly dishwasher-sized grain of salt is recommended. (Edit: and as seedster2 notes, bringing up numbers from such a source in a debate would be beyond foolish.)

And you're reading this wrong. This is exactly 1 ad agency, not all ad agencies. So no, this isn't even indicative of page views or anything on iPhone vs other platforms.

This is simply that iPhones are 40% of the devices that view AdMob ads. This is all this article indicates. Any other conclusions drawn from this article is pure fantasy.

[dejo]

at least blackberry is ranked 5th, BUT STILL A DISGRACE IT SHOULD BE #2!!!!
Yeah, AbMob should fudge the basis of the ranking (# of ad requests) just so that your Blackberry ranks #2. Sure...

That would be like looking at a list of countries ranked by total area and saying: "at least Brazil is ranked 5th, BUT STILL A DISGRACE IT SHOULD BE #2!!!!"

[lostngone]

While the iPhone is the obvious clear winner, the table isn't fair as it just says "iPhone", while the other brands/models are specific models.

Not true, they show the top RIM model as an "8300" however RIM makes a. 8300, 8310, 8320, 8330 and a 8350i. They also list the "8100" but they don't break the 8100, 8110, 8120 or 8130 apart.

[zacman]

Isn't there a ad-blocker for iPhone Safari or why is everyone so impressed that iPhone users see the most ads?

[milatchi]

RIM OS? Do they mean BlackBerry OS?

[DougB541]

RIM OS? Do they mean BlackBerry OS?

Yes.

And the iPhone, Palm Pre and Android all have WebKit based browsers (proven so far to be the best mobile broswer out there).....I hope sooner rather than later these 3 represent a higher share of the mobile browsing market

[WeegieMac]

Isn't there a ad-blocker for iPhone Safari or why is everyone so impressed that iPhone users see the most ads?

I wish there was a way to turn these ad's off ... they annoy the hell out of me during a game of Paper Toss.

[Sherwinator]

Apple is reaching google levels of monopoly haha