Apple is 43rd most recognized brand

[e-coli]

Apple Computer, whose iPod digital music players have taken the world by storm, gained a staggering 24 percent in brand value to $6.9 billion and rose seven places to 43. (gosh...that seems awfully low)

Microsoft is number 2. :(

Linky link (http://money.cnn.com/2004/07/23/news/fortune500/coke_topbrand.reut/index.htm?cnn=yes)

[Savage Henry]

I thought they were second behind Google as far as brand recogition goes?

http://news.bbc.co.uk/1/hi/business/3456363.stm

But who is to say that the opinion of Brandchannel.com is worth anything?

[AmigoMac]

I'll be really happy when in few years my son will tell in school he has been using macs since he's 3 ... (I know, as many of you :D) but after people will look at apple & Mac OS X because they are stuck with XP and wont update to longhorn, a lot of people wont believe us we know macs that well... :cool: