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View Full Version : Interview with Yujin Morisawa Creative Director at Sony


iGav
Jul 28, 2004, 07:27 AM
This guy is bang up there with Jonathan Ive for creative excellence, he also comes across as being friendly, down to earth and modest about his talents and achievements.

A great insight into the Creative at Sony, arguably the only mainstream company to match and exceed Apple's creativeness and a must read for any Designers here on MR! ;)

http://www.sony.net/Fun/BB/on/010/index.html

Abstract
Jul 28, 2004, 09:54 AM
Geez he's young. Go figure, he's the guy that designed the Clie's. Their design made all the other PDA companies rethink their design. Cool.

Anyway, I, too, believe that Sony does a pretty great job at designing products. I like their products, but nothing related to computers or minidisks. ;)

iGav
Jul 28, 2004, 10:21 AM
Geez he's young. Go figure, he's the guy that designed the Clie's. Their design made all the other PDA companies rethink their design. Cool.

He seem's like he'd be pukka to work for! ;)

Sony has been hugely influential in product design like Apple has been, they realise the importance of good, innovative and original design, it's amazing how many companies still don't get that. :(

Sony's QUALIA is bang on!

http://www.sony.jp/products/Consumer/QUALIA/jp/index_flash.html