Apple 'iSlate' Trademark and What is a 'Magic Slate'? [Archive]

MacRumors

Dec 25, 2009, 06:16 PM

http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com/2009/12/25/apple-islate-trademark-and-what-is-a-magic-slate/)

After we broke the news yesterday (http://www.macrumors.com/2009/12/24/apple-purchased-islate-com-in-2007-apples-new-tablet-called-islate/) that Apple had acquired iSlate.com, other pieces to the puzzle seemed to fall into place. Notably, TechCrunch (http://www.techcrunch.com/2009/12/25/apple-islate/) found that iSlate had been registered as a trademark by an unknown Delaware company by the name of Slate Computing, LLC in November 2006. iSlate had also been registered as a trademark in Europe using a law firm that Apple employs. The implication being that Apple set up Slate Computing, LLC as a dummy corporation to secretly acquire the iSlate trademark. Apple has been known to do this in the past. For example, the iPhone trademark was originally filed (http://blogs.zdnet.com/Burnette/?p=234) by Ocean Telecom Services, another anonymous Delaware-based company.

In delving deeper, however, we have discovered evidence that Apple is indeed behind Slate Computing, LLC and the iSlate trademark. The trademark application documents for the iSlate reveal the signatory being one Regina Porter:

http://images.macrumors.com/article/2009/12/25/185341-islatetm.jpg

Regina Porter happens to also be Apple's Senior Trademark Specialist (http://www.linkedin.com/pub/regina-porter/9/674/a87) as shown in her Linkedin profile. While we can't definitely pinpoint this to be the exact same Regina Porter, it seems beyond the realm of coincidence. So, not only did Apple obtain the iSlate.com domain in late 2006/early 2007, it also seems likely that Apple also filed for an iSlate trademark under a dummy corporation. Given that, it seems "iSlate" is very likely going to be the name of the upcoming Apple tablet.

Another interesting tidbit, as first noted by Fscklog (http://www.fscklog.com/), iSlate is not the only trademark that Slate Computing, LLC has filed for in the United States. The company also filed for a trademark for "Magic Slate". The term was categorized broadly to cover Computers, computer peripherals, computer hardware and much more. "Magic Slate" adopts a similar naming convention to the recently released multi-touch Magic Mouse (http://www.apple.com/magicmouse/) from Apple. It's not hard to imagine that a "Magic Slate" would be a multi-touch peripheral for computers, much like the multi-touch iGesture Pad (http://www.fingerworks.com/igesture_tech.html) released by Fingerworks before their acquisition by Apple.

http://images.macrumors.com/article/2009/12/25/190916-igest_pad_simple.jpg

Exactly such a multi-touch "trackpad gadget" was rumored (http://www.macrumors.com/2009/10/19/rumors-of-new-apple-hardware-tomorrow-swirling/) in October. It's not clear if Apple is still planning on releasing such a device, but the name of "Magic Slate" would fit in nicely alongside the Magic Mouse.

Article Link: Apple 'iSlate' Trademark and What is a 'Magic Slate'? (http://www.macrumors.com/2009/12/25/apple-islate-trademark-and-what-is-a-magic-slate/)

bedifferent

Dec 25, 2009, 06:17 PM

Ooooo the plot thickens

zap2

Dec 25, 2009, 06:18 PM

The plot deepens!

Needless to say, I'm stashing come cash for later in January!

HiRez

Dec 25, 2009, 06:19 PM

iSlate? Blah. Well, I though iPod was stupid when I first heard it too, so what do I know?

ziggyonice

Dec 25, 2009, 06:21 PM

iSlate? Blah. Well, I though iPod was stupid when I first heard it too, so what do I know?

True. I still think that just calling it the "Slate" would be a very cool title.

dscuber9000

Dec 25, 2009, 06:25 PM

Are they calling it the "iSlate" because it "is late?" Ha ha, ha... ha...

*ahem*

Some damn fine journalism there, MacRumors. I'm really looking forward to seeing what Steve Jobs has been working on for so long. As an owner of a MacBook Pro and an iPhone, I'm not sure if I am really in need of a tablet, but Apple sure has my attention, that's for sure.

specify

Dec 25, 2009, 06:28 PM

Wow lots of twists and turns apple has created

GeekLawyer

Dec 25, 2009, 06:28 PM

Impressive, arn. Thanks for keeping us updated on this obviously developing story!

xDYLANx

Dec 25, 2009, 06:29 PM

Could the Magic Slate be a Wacom Tablet competitor?

supremedesigner

Dec 25, 2009, 06:35 PM

Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 3_1_2 like Mac OS X; en-us) AppleWebKit/528.18 (KHTML, like Gecko) Version/4.0 Mobile/7D11 Safari/528.16)

Could the Magic Slate be a Wacom Tablet competitor?

Very interesting wording u have there. That'd be awesome.

Magic slate = keyboard with LCD on it like iPhone instead of buttons but who knows.

str1f3

Dec 25, 2009, 06:35 PM

Now a Magic Slate as well? Is this a multi-touch MBP trackpad for the desktop or something entirely different? I'm still waiting for Apple to make good use of the multitouch dictionary of gestures they patented.

If the iSlate isn't a standalone device I won't be purchasing it. I'm not going to sync a 10" tablet to a 13" Macbook.

stagi

Dec 25, 2009, 06:37 PM

interesting to see all of this and what will be true next month! I do like the iSlate name better than anything else I have heard so far

bucksatan731

Dec 25, 2009, 06:47 PM

Also of note is that the New York Times editor made mention of "Apples upcoming Slate"

Rocketman

Dec 25, 2009, 06:49 PM

Also of note is that the New York Times editor made mention of "Apples upcoming Slate"

Which was on what date?

ziggyonice

Dec 25, 2009, 06:53 PM

Which was on what date?

October, I believe. It was mentioned in an off-the-record video clip. I read more about it here (http://theappleblog.com/2009/10/26/nyt-editor-hints-at-upcoming-apple-slate/).

Sydde

Dec 25, 2009, 06:57 PM

True. I still think that just calling it the "Slate" would be a very cool title.

That name could run into some difficulty. Microsoft is a serious challenge to overcome.

canyonblue737

Dec 25, 2009, 06:57 PM

Dear God, please let the Apple Special Event introducing a tablet happen soon, so that we can stop the constant flow of tablet stories with useless information? Thank you. :D

Maserati7200

Dec 25, 2009, 06:59 PM

I'm now a believer that an Apple tablet is immanent. It's too obvious now.
Are they calling it the "iSlate" because it "is late?" Ha ha, ha... ha...

OH MY GOD! how many people are going to use this joke?? it's not funny and it has been said several times before in the previous iSlate story. You aren't original -_-

Lesser Evets

Dec 25, 2009, 07:00 PM

iWanna hear more about the iJester Pad

appleguy123

Dec 25, 2009, 07:12 PM

Steve Jobs probably is being shown this, and is screaming as we speak. Nice reporting!

macduke

Dec 25, 2009, 07:13 PM

I like Apple Slate or Mac Slate better. iSlate doesn't roll off the tongue very well, but then again neither does yo momma!

Sorry, I'm feeling a bit ridiculous today after the Christmas Blizzard of '09! Good work on all this research everyone. Looking forward to January what...26th or something?

severe

Dec 25, 2009, 07:18 PM

This guy's not having it!

http://3.bp.blogspot.com/_rqMY_ZuOJAg/SEyG7wHZ_tI/AAAAAAAAAVk/Qd_Gi6WNdIo/s400/MrSlate.gif

(Mr. Slate, for those animatedly challenged.)

cmaier

Dec 25, 2009, 07:21 PM

Using the name "magic" to describe a tablet will probably bring negative recollections of General Magic.

MattBaker

Dec 25, 2009, 07:29 PM

I had magic slate toys when I was a kid. They still sell them on Amazon:

http://www.amazon.com/Century-Novelty-Dinosaur-Magic-Slate/dp/B002M0TCTQ/ref=pd_sbs_t_2

I don't think this is the association that Apple is looking for.

dj420118

Dec 25, 2009, 07:31 PM

Steve Jobs probably is being shown this, and is screaming as we speak. Nice reporting!

Either that or laughing at what a run around they have given us.

adamw

Dec 25, 2009, 07:38 PM

What a find tracking down the signer of the trademark application for iSlate!

flopticalcube

Dec 25, 2009, 07:53 PM

As much as iDespise the "i" moniker (note the sig :rolleyes:), putting "magic" in the name makes it sound like something Disney would come up with.

appleguy123

Dec 25, 2009, 08:06 PM

Either that or laughing at what a run around they have given us.

Doubtful. Imagine how ingenious someone would have to be to plant all this evidence that was unlikely ever to be found.

Paul1983

Dec 25, 2009, 08:18 PM

!¡ V ¡!

Dec 25, 2009, 08:25 PM

On the hardware front:

iPod: Classic | Shuffle | Nano | Touch
iPhone

Apple Cinema Display
Apple Keyboard
Magic Mouse :confused: not sure why it is not called the Apple Mouse

MacMini
MacPro
iMac
MacBook
MacBook Pro

This thing will be called "i" Something or even as suggested Slate. Not sure why the Mouse is called Magic it should have been named Apple Mouse to fit into the Keyboard and Cinema Display. Odd naming convention regarding the Mouse, unless Apple plans on relating it to some "MagicSlate."

Lets play the waiting game, its less than a month away.

Chundles

Dec 25, 2009, 08:33 PM

amac4me

Dec 25, 2009, 08:34 PM

Bring on the iSlate or Slate ... whatever it is called! :apple:

xDYLANx

Dec 25, 2009, 08:47 PM

Apple Slate sounds cooler than iSlate

m828s

Dec 25, 2009, 08:52 PM

Well, I for one can't imagine it being called the "Magic Slate."

Way too corny (and unimaginative and juvenile) for Apple. It sounds too much like a fancy Etch-a-Sketch.

Unless, of course, we're going to see something beyond eye-popping. Uber. Epic. Something about which hasn't even been speculated. And yes, I've seen the posts about the posited tactile feedback and back sensitivity. They wouldn't qualify, in my opinion.

As others have stated, I also am very weary of iThis and iThat.

Something simple like "Slate" would be quite welcome.

I'm not even sold it's going to be called Slate. A long time has passed since the necessaries were acquired. Anything could happen.

No one ever would have guessed an mp3 player would be called an iPod.

But if we're going to stick with i-something ... I like iFree or iRoam. Or iDesk. iMobile. iTap. iMedia. Or iBook, ipad, as others have speculated.

Unless, of course, the term Magic becomes a core branding strategy and not just a one-off mouse name.

It seems too presumptuous to call something Magic. Even for Apple. Especially 4 or 5 years from now, when it no longer seems quite so ... magic.

Frankly, if they called it Mac Freedom or Mac Free -- well I think that would be quite cool.

"I'd like to buy a Mac Free."

Enough brainstorming, sorry for the long post.

Shot22

Dec 25, 2009, 08:54 PM

So, since the all the products with OS X have "Mac" in their name, is this more evidence that the tablet with run on something simpler (i.e. the iPhone OS)?

ntrigue

Dec 25, 2009, 08:56 PM

Seems at this point to double as a Waacom tablet for wireless use with iMac, Macbook, etc.

I'm excited :)

Surely

Dec 25, 2009, 08:57 PM

On the hardware front:

iPod: Classic | Shuffle | Nano | Touch
iPhone

Apple Cinema Display
Apple Keyboard
Magic Mouse :confused: not sure why it is not called the Apple Mouse

MacMini
MacPro
iMac
MacBook
MacBook Pro

iSlate makes sense for the name of the device, and Magic Slate also makes sense for a peripheral device for the iSlate.

Here's an interesting pattern:

Looking at the list above, all of the devices that use OSX have the word "Mac" in them (bolded).

All of the devices that do not use OSX do not have the word "Mac" in them.

If the name of the tablet is 'iSlate', perhaps that means that it won't be using Mac OSX (or a version of it).

I think that this "iSlate" will use a version of the iPhone OS.

EDIT: looks like Shot22 beat me to posting this idea (I was composing my comment when he posted). Great minds.....:D

!¡ V ¡!

Dec 25, 2009, 08:59 PM

The Mighty Mouse has been re-branded as "Apple Mouse".

Did you mean re-branded to "MagicMouse."

http://www.apple.com/magicmouse/

Unless its called the "AppleMouse" depending on country.

cmaier

Dec 25, 2009, 09:00 PM

Do you not mean rebranded to "MagicMouse."

http://www.apple.com/magicmouse/

Unless its called the "AppleMouse" depending on country.

The mouse that used to be called "mighty mouse" is now called "apple mouse" and is still for sale.

The new mouse with multitouch is called "magic mouse."

flopticalcube

Dec 25, 2009, 09:07 PM

Did you mean re-branded to "MagicMouse."

http://www.apple.com/magicmouse/

Unless its called the "AppleMouse" depending on country.

Apple Mouse (http://store.apple.com/us/product/MB112LL/B?fnode=MTY1NDA1Mg&mco=MTMzNzYzMzc)

puppyflightclub

Dec 25, 2009, 09:27 PM

OH MY GOD! how many people are going to use this joke?? it's not funny and it has been said several times before in the previous iSlate story. You aren't original -_-

its really not that serious.

2nd

So if its on iPhone OS, then it wouldnt be replacing the MacBook Air.

paja

Dec 25, 2009, 09:28 PM

puppyflightclub

Dec 25, 2009, 09:34 PM

I like the names Slate, MacSlate or MacTablet, but Magic Slate is just pathetic. Is it a toy or a magic trick or what? I also don't like the name iSlate!

I'm getting a bit tired of the "i" everything. I'm hoping they just call it the Slate.

slate is kinda generic. can they really get a patent for the word Slate?

i mean why are they naming something so revolutionary, somethin so pre-historic anyways?

Mr. Gates

Dec 25, 2009, 09:38 PM

I already have one and its ok at best.

Mr. Gates

Dec 25, 2009, 09:47 PM

As much as iDespise the "i" moniker (note the sig :rolleyes:), putting "magic" in the name makes it sound like something Disney would come up with.

Apple will buy Disney soon.

lostngone

Dec 25, 2009, 09:50 PM

This has to be a gag. Is this thing due out on April 1st?

bedifferent

Dec 25, 2009, 09:55 PM

i mean why are they naming something so revolutionary, somethin so pre-historic anyways?

To revolutionize history. A device that may recognize handwriting as it was meant for the digital age. First slate, then paper, then digital slate. I think it may be brilliant.

flopticalcube

Dec 25, 2009, 10:07 PM

Apple will buy Disney soon.
I seriously do not doubt that.

puppyflightclub

Dec 25, 2009, 10:11 PM

To revolutionize history. A device that may recognize handwriting as it was meant for the digital age. First slate, then paper, then digital slate. I think it may be brilliant.

you're right. true story.

Mac Kiwi

Dec 25, 2009, 10:16 PM

Islate sounds more like a red herring so we do not find out the "real" name,prior to launch...jmo

The surprise - Maybe motion feedback control like the Wi etc.

puppyflightclub

Dec 25, 2009, 10:21 PM

possibly but how would apple know that in 2 years on a late December 24th/25th night, macrumors and other people would start finding clues?

DipDog3

Dec 25, 2009, 10:22 PM

Yea that is some good detective work.

Way to find that out.

doug in albq

Dec 25, 2009, 10:28 PM

This must be why, presumably, Apple came down hard on this college student who came up with his own multi-touch tablet OS concept and made a series of very nice movies that were up at youtube a while back...

I blogged about this guy, and how Apple better not let this college kid one-up them in the creation of a UI for this mythical tablet...

The movies themselves have been taken down, but my blog still shows the first frame of the two videos that I showcased in a blog article back in July of 2009 of this iSlate OS...

Funny, this college kid was calling his idea iSlate....now look where we are!

http://dougitdesign.com/blogs/blog_7_28_09_Apple-do-not-let-a-college-kid-one-up-you-in-the-creation-of-a-unique-Operating-System-for-your-new-Tablet-Computer.html

Mark Booth

Dec 25, 2009, 10:29 PM

I nailed the iSlate name way back on October 27!!

http://forums.macrumors.com/showpost.php?p=8714746&postcount=25

Mark

cmaier

Dec 25, 2009, 10:30 PM

This must be why, presumably, Apple came down hard on this college student who came up with his own multi-touch tablet OS concept and made a series of very nice movies that were up at youtube a while back...

What's your evidence for that? Unless he was an Apple employee, Apple had no basis for "coming down hard on him." He wasn't violating any of their intellectual property rights.

iMacmatician

Dec 25, 2009, 10:32 PM

The implication being that Apple set up Slate Computing, LLC as a dummy corporation to secretly acquire the iSlate trademark. Apple has been known to do this in the past. For example, the iPhone trademark was originally filed (http://blogs.zdnet.com/Burnette/?p=234) by Ocean Telecom Services, another anonymous Delaware-based company.

In delving deeper, however, we have discovered evidence that Apple is indeed behind Slate Computing, LLC and the iSlate trademark.
…
Exactly such a multi-touch "trackpad gadget" was rumored (http://www.macrumors.com/2009/10/19/rumors-of-new-apple-hardware-tomorrow-swirling/) in October. It's not clear if Apple is still planning on releasing such a device, but the name of "Magic Slate" would fit in nicely alongside the Magic Mouse.Oooh things are coming together!

iSlate makes sense for the name of the device, and Magic Slate also makes sense for a peripheral device for the iSlate.Possibly it could be used as both a "desktop trackpad" and an iSlate peripheral?

Here's an interesting pattern:

Looking at the list above, all of the devices that use OSX have the word "Mac" in them (bolded).

All of the devices that do not use OSX do not have the word "Mac" in them.

If the name of the tablet is 'iSlate', perhaps that means that it won't be using Mac OSX (or a version of it).

I think that this "iSlate" will use a version of the iPhone OS.

EDIT: looks like Shot22 beat me to posting this idea (I was composing my comment when he posted). Great minds.....:DI kinda thought the reverse when reading the earlier rumors. The rumors pointed to iPhone OS (or something like it) for the device, so I thought that it would have an "i" name rather than a "Mac" name. (That's why I never really liked the word "MacTablet.")

puppyflightclub

Dec 25, 2009, 10:39 PM

can anyone find out if that name has been patent'd already?

i dont remember seeing if that has been done

cmaier

Dec 25, 2009, 10:41 PM

can anyone find out if that name has been patent'd already?

i dont remember seeing if that has been done

you can't patent a name.

puppyflightclub

Dec 25, 2009, 10:43 PM

well i mean like the device itself. im not too familiar with the technicalities of trademarks and patents

i think i meant to ask. iSlate already trademarked?

cmaier

Dec 25, 2009, 10:48 PM

well i mean like the device itself. im not too familiar with the technicalities of trademarks and patents

The name has been registered as a trademark by a company called "Slate Computing" which appears to be a company controlled by Apple. Technically, when one registers a trademark, one has to certify that it is "used in commerce" or soon will be.

The device has not been patented, but it is very rare that a patent corresponds to an entire device. Apple files many patent applications, and many of them could correspond to a tablet computer, but they could also be red herrings or patented just to have intellectual property to use to defend against suits by other companies.

Surely

Dec 25, 2009, 10:50 PM

Oooh things are coming together!

Possibly it could be used as both a "desktop trackpad" and an iSlate peripheral?

That's what I'm thinking. Perhaps the Magic Slate will be a multi-touch pad with tactile-feedback, so when using it as a keyboard, you can look at the iSlate and not down at the Magic Slate.......

It would also be great if it could be used as a game-controller that would be able to be customized by the game devs for each of their games.

For the Magic Slate, I'm picturing either a device that is the size (or close to the size) of a basic keyboard that is one big touchpad. Or, perhaps two touchpads with a hinge in the middle that can be folded in half for portability......

Or maybe it'll be the same size as an iPod touch that can be used for thumb-typing instead of a full-sized keyboard.

Or maybe it'll be an App for your iPhone or iPod touch that will be able to wirelessly control the iSlate......

I kinda thought the reverse when reading the earlier rumors. The rumors pointed to iPhone OS (or something like it) for the device, so I thought that it would have an "i" name rather than a "Mac" name. (That's why I never really liked the word "MacTablet.")

That's what I said: iSlate will use a form of iPhone OS because it doesn't have the word "Mac" in it's name.

puppyflightclub

Dec 25, 2009, 10:51 PM

The name has been registered as a trademark by a company called "Slate Computing" which appears to be a company controlled by Apple. Technically, when one registers a trademark, one has to certify that it is "used in commerce" or soon will be.

The device has not been patented, but it is very rare that a patent corresponds to an entire device. Apple files many patent applications, and many of them could correspond to a tablet computer, but they could also be red herrings or patented just to have intellectual property to use to defend against suits by other companies.

ohhhhh i see.

"Slate Computing" haaa that sounds like a flintstones company, if computers existed already in the time the cartoon was developed.

But it sounds real generic too, sounds like its a placeholder or mask tho now that I see...

JosephKr

Dec 25, 2009, 10:54 PM

hugodrax

Dec 25, 2009, 11:17 PM

Apple has hired retired CIA and DSS personnel who are experts in CI/Industrial Security and setting up cover(front companies) etc..

This is why they are so good at what they do.

ata

Dec 25, 2009, 11:49 PM

Using the name "magic" to describe a tablet will probably bring negative recollections of General Magic.

Don't worry, the general public doesn't have any recollections of General Magic.

[for my part, I like "Slate", but "iSlate" is fine too]

ThunderSkunk

Dec 26, 2009, 12:02 AM

All I know is, if I can't install Illustrator, VMWare & CAD on it, there is no limit to the money I will spend to build my own.

...and screw waiting for Axiotron to figure it out.

spillproof

Dec 26, 2009, 12:06 AM

I can't decide if I'm more excited about what it is or what it's called with all these name rumors. Haha we are in for an interesting month ahead.

Steve Jobs probably is being shown this, and is screaming as we speak. Nice reporting!

I really hope some Apple engineers (or Steve himself) are members here or at least read these types of rumor sites just to get a laugh at everyone thinking and arguing about what it will be called.

doug in albq

Dec 26, 2009, 12:16 AM

What's your evidence for that? Unless he was an Apple employee, Apple had no basis for "coming down hard on him." He wasn't violating any of their intellectual property rights.

My evidence is that the guy pulled everything related to iSlate down—his 7 videos at YouTube and all his blog postings at http://macslate.blogspot.com/

Black Belt

Dec 26, 2009, 12:17 AM

Actually this is all a red herring. The real name is iEtchasketch.

Now Steve is REALLY screaming. Muahahahahaha

iMacmatician

Dec 26, 2009, 12:19 AM

That's what I said: iSlate will use a form of iPhone OS because it doesn't have the word "Mac" in it's name.What I said was the other way around: The device will have an "i" name because it will use a form of iPhone OS.

FanboyE

Dec 26, 2009, 12:39 AM

I cannot wait to see what this thing is!!!!:)

Surely

Dec 26, 2009, 12:43 AM

What I said was the other way around: The device will have an "i" name because it will use a form of iPhone OS.

I see.

So we're saying the same thing.

You're saying it will be iPhone OS because it starts with an "i".

I'm saying it will be iPhone OS because it doesn't have "Mac" in it's name.

AAPLaday

Dec 26, 2009, 01:06 AM

Oh god please no don't call it iSlate or anything resembling that! one of the worst names I've heard in a long time!

firewood

Dec 26, 2009, 01:21 AM

possibly but how would apple know that in 2 years on a late December 24th/25th night, macrumors and other people would start finding clues?

How do you know that a few well-timed anonymous or subtle hints to finding these clues at just the right time aren't part of a clever marketing campaign (either for early mind-share and pre-brand placement, or for misdirection, or for exposing the source of a leak)?

puckhead193

Dec 26, 2009, 01:37 AM

That is some fine detective work Arn!
Now can you please dig up some info on new mbp and mac pros... :p

AbblePC

Dec 26, 2009, 01:40 AM

Apptism may have to remove or rename thier app within the appstore for less confusion for those seeking iSlate info or for future "iSlate" affiliated apps.

You can see thier site for iSlate app here (http://www.apptism.com/apps/islate). :apple:

Also here is an iSlate used for children in school for solving problems instead of using paper and pen/pencil or chalk for that matter.
The unit is also solar powered --- I-Slate Solar Powered Classroom Aid (http://www.ubergizmo.com/15/archives/2009/03/islate_solar_powered_classroom_aid.html)
Posted on Mar 12, 09 05:36 PM PDT at ubergizmo.com

Also here is a plethora of Tablet mockups displayed at iSlate.org (http://www.islate.org/?page_id=178) in the concepts section.

firewood

Dec 26, 2009, 01:46 AM

Now a Magic Slate as well? Is this a multi-touch MBP trackpad for the desktop or something entirely different?

There are already several apps in the App store that allow you use your iPod Touch or iPhone as a touch input device for your Mac/MacBook, as well as several VNC (and Remote Desktop) apps that allow you to use your entire Mac (or PC) desktop from anywhere.

Now put a zillion virtualized Mac's in that huge warehouse in North Carolina, and Apple could provide people the use of powerful desktop and workstation Mac apps without their having to own a Mac, via iPod Touch (or perhaps something larger)... a really sneaky way to get a whole bunch of ebook readers, safari pad users, movie/music/magazine/app customers, etc. to become Mac users...

sampro

Dec 26, 2009, 01:54 AM

Wtf Is Wrong With All You Ppl Who The Hell Cares About A Damn Tablet????????????? Every Hour Something New About A Tablet.....i Need Updates For The Macbook Pros....

str1f3

Dec 26, 2009, 02:03 AM

nahtanoj

Dec 26, 2009, 02:05 AM

lets not forget the form factor for the original "slate"

in this context, if you blur your eyes those could sure look like something else...

http://monexsalescorporation.com/yahoo_site_admin/assets/images/wooden-frame-slate.153201728.jpg

http://en.wikipedia.org/wiki/Slate_%28writing%29 (http://en.wikipedia.org/wiki/Slate_%28writing%29)

AbblePC

Dec 26, 2009, 02:14 AM

There are already several apps in the App store that allow you use your iPod Touch or iPhone as a touch input device for your Mac/MacBook, as well as several VNC (and Remote Desktop) apps that allow you to use your entire Mac (or PC) desktop from anywhere.

Now put a zillion virtualized Mac's in that huge warehouse in North Carolina, and Apple could provide people the use of powerful desktop and workstation Mac apps without their having to own a Mac, via iPod Touch (or perhaps something larger)... a really sneaky way to get a whole bunch of ebook readers, safari pad users, movie/music/magazine/app customers, etc. to become Mac users...

I use my iPhone 3GS much like this on a daily basis, I am growing tired of visiting the app store to make my iphone more like the rumored "iSlate" only to find more games and time waisting apps than actual productive or iPhone enhancing apps to make it more "cloud computing" in function.

It would be awesome to have the ability to use my iPhone or a device like the upcoming "Slate" but via a virtual iMac like interface without having to resort to vnc apps I currently use to run my iMac while out on the road.

Mostly because I doubt the new hardware will run a full or partial OSX without some integration to a virtual hardware.

iMJustAGuy

Dec 26, 2009, 02:21 AM

Wtf Is Wrong With All You Ppl Who The Hell Cares About A Damn Tablet????????????? Every Hour Something New About A Tablet.....i Need Updates For The Macbook Pros....

Way to douche.

str1f3

Dec 26, 2009, 02:27 AM

Wtf Is Wrong With All You Ppl Who The Hell Cares About A Damn Tablet????????????? Every Hour Something New About A Tablet.....i Need Updates For The Macbook Pros....

I'd like to see a MBP update but there's not a "need" for it other than you wanting what's new. The current line is enough to get the job done. I'd seriously doubt a 10% performance gain in a move to Arrandale will change your life significantly.

The tablet has the potential to be something that changes the portable computing industry.

ziggyonice

Dec 26, 2009, 02:39 AM

Haven't read all the comments, but anyway...Apple may have the trademark on Magic Slate, but the domain "Magicslate.com" is currently available for bid at DomainBroker.com. This might set the stage for some interesting litigtion....

Nah — the Magic Slate is supposed to be an external trackpad for desktops. "magicmouse.com" doesn't go to any Apple branded site. Why should the Magic Slate?

External trackpad for desktops:
The Magic Slate

http://att.macrumors.com/attachment.php?attachmentid=160638&d=1236114303 http://att.macrumors.com/attachment.php?attachmentid=160708&d=1236138937

mockups by hawaiipoolman (http://forums.macrumors.com/member.php?u=137226)

Pelorus

Dec 26, 2009, 02:43 AM

Oh god please no don't call it iSlate or anything resembling that! one of the worst names I've heard in a long time!

As bad as MacBook?

I remember the uproar when they changed from the lovely iBook and PowerBook brands to the clunky sounding MacBook.

But we got over that, right?

Marx55

Dec 26, 2009, 03:10 AM

The name is utterly irrelevant:

Juliet:
"What's in a name? That which we call a rose
By any other name would smell as sweet."
Romeo and Juliet (II, ii, 1-2), William Shakespeare.

The real REVOLUTION would be Mac OS X (touch) inside the Apple Tablet!!!

instaxgirl

Dec 26, 2009, 04:17 AM

I love it when rumours are like a detective story.

kbotINFO

Dec 26, 2009, 04:24 AM

This is my take on all this:

The tablet is basically going to be an iPod Touch with a large HyperDisplay screen: Three 5-megapixel cameras along one of the long edges of the display are going to enable it to track the user's head position as well as construct an enveloping view (to a degree) of whatever is in front of the slate.

This will enable a totally new kind of "pseudo-3D" experience for games as well as video chats where the head of the person you're talking to (also on a Magic Slate) will seem to pop out of the display as you move your head or shift your slate. Apps will be able to take advantage of this as well, lending a new and cool kind of experience to all kinds of applications.

It's going to be introduced as the "Magic Slate" for about $900 on Jan. 29th, for sale starting around April. There will be two versions: One with a 7" display and UMTS air interface, and one with a 10" display and WLAN only. This second one will go on sale a bit later. A new distribution and payment model for partially self-renewing content (think mash-up of newspaper/ magazine/sales catalog) for off-line reading will also feature prominently.

I have no private knowledge of any of this, but I think this little theory of mine is consistent with all known facts, rumors, insider quotes and clandestine prototype videos turned up thus far.

AAPLaday

Dec 26, 2009, 05:10 AM

As bad as MacBook?

I remember the uproar when they changed from the lovely iBook and PowerBook brands to the clunky sounding MacBook.

But we got over that, right?

But book as a word is more attractive than slate. I can't think of anyway of putting slate into a word which sounds good. Macslate islate eslate apple slate. All sound awful IMO

Ironduke

Dec 26, 2009, 05:39 AM

imho the magic slate will be the touch pad from a macbook packaged into a small casing as an alternative to the mouse.

Doesnt sound very apple to compete with its self but when you look at the magic mouse & the Macbooks Touch pad, they both beat each other in certain areas.

I just wonder if this magic slate will be wired or bluetooth?

ditzy

Dec 26, 2009, 05:39 AM

Wtf Is Wrong With All You Ppl Who The Hell Cares About A Damn Tablet????????????? Every Hour Something New About A Tablet.....i Need Updates For The Macbook Pros....

I love the way people think that just because there is news about the tablet, this means that news about the MBP is being blocked.

RichardI

Dec 26, 2009, 06:56 AM

You have to be kidding. What's with all the cloak-and-dagger, Apple? Grow up Steve. Geeze. Did they trademark "M" or "007" anywhere?

Manderby

Dec 26, 2009, 07:20 AM

http://monexsalescorporation.com/yahoo_site_admin/assets/images/wooden-frame-slate.153201728.jpg

I remember beating my collegue next to my seat with that when I was 7 (he did the same back with a ruler), you can really beat quite hard with it and it does not break. I wonder how long it takes till apple receives the first complaints about how easily a magicSlate breaks. :)

MagicSlate... I don't know. It sounds like a toy to me (and several others have already mentioned that). A little disappointing. But well, let the rumor continue.

rdowns

Dec 26, 2009, 07:22 AM

Wtf Is Wrong With All You Ppl Who The Hell Cares About A Damn Tablet????????????? Every Hour Something New About A Tablet.....i Need Updates For The Macbook Pros....

Dude, I'm sorry all you got for xmas was underwear but lighten up. Do you think Arn is not publishing MBP rumors because he writes about the tablet?

powers74

Dec 26, 2009, 07:38 AM

Steve Jobs probably is being shown this, and is screaming as we speak. Nice reporting!

Especially since they have obviously gone WAY out of their way to keep this info as top secret as corporately possible. I can't wait to see what this thing turns out to be. I really hope it is what I think it is.

baryon

Dec 26, 2009, 08:08 AM

Guys I figured it out! The Tablet is going to be called (drums rolling):

"The Apple Magic iSlate Tablet Pad"

Hurray!

pmz

Dec 26, 2009, 08:09 AM

The plot deepens!

Needless to say, I'm stashing come cash for later in January!

You mean April.

pmz

Dec 26, 2009, 08:10 AM

In the name game,

iSlate < MacBookAir < Magic Slate

pmz

Dec 26, 2009, 08:15 AM

If this thing really does have a tactile-feedback-on-screen keyboard that comes and goes, I can totally see Apple billing this product as the "Magic Slate". If they can call a (barely)touch sensitive mouse a "Magic Mouse", then something this dramatic gets at least that much credit.

XxEjGxX

Dec 26, 2009, 08:16 AM

hmmm 'islate' doesnt really have that ring to it, but maybe it was just like iPod was when it started... to me it will always be called the tablet

rdowns

Dec 26, 2009, 08:19 AM

hmmm 'islate' doesnt really have that ring to it, but maybe it was just like iPod was when it started... to me it will always be called the tablet

They could call it the iTurd and it would still sell like crazy.

backdraft

Dec 26, 2009, 08:19 AM

This isn't Disney. Apple needs to drop the "Magic" naming convention. They can drop the "i" as well.

Magic this, i that... Childish.

Bevz

Dec 26, 2009, 08:28 AM

Good piece of journalism. iSlate seems as good a name as any. I don't really care what it's called as long as it's a cool piece of kit ;) if it asks as a wireless keyboard and/or mouse for osx desktops that would be nice. Even though I would like it to run OSX I think it's ok if it runs a version of iPhone OS as long as they allow multiple apps open at the same time.
Really looking forward to seeing what they produce! I just need to find some cash now.... I was saving for a new iPhone in June/July... If the tablet is cool enough I may just stick to my 3G for another year and get a new toy :)

igazza

Dec 26, 2009, 08:48 AM

im getting excited about this tablet, :D:D

tombeck

Dec 26, 2009, 08:50 AM

I nailed the iSlate name way back on October 27!!

http://forums.macrumors.com/showpost.php?p=8714746&postcount=25

Mark

wow you're a hero!

tdream

Dec 26, 2009, 09:02 AM

I'm pretty sure they won't call it the iSlate, not only does it sound atrocious. It's probably being used as a cover front to discover leaks within Apple. They have been known to do this in the past so it's highly likely this may be the case here. iSlate sounds awful. Makes me think of roofing...

Compile 'em all

Dec 26, 2009, 09:08 AM

I nailed the iSlate name way back on October 27!!

http://forums.macrumors.com/showpost.php?p=8714746&postcount=25

Mark

Nice.

I like how MacRumors claim they broke the story. :rolleyes:

pmz

Dec 26, 2009, 09:19 AM

As bad as MacBook?

I remember the uproar when they changed from the lovely iBook and PowerBook brands to the clunky sounding MacBook.

But we got over that, right?

MacBook was never a bad name, its an excellent name. Before the "Mac" naming convention no average person had a clue what Apple computers were actually called. Neither did half the people who owned.

MacBook "Air" on the other hand, is the worst product name ever conceived, and will be second only to iSlate if Apple could possibly be that stupid.
:apple:Slate would be acceptable. But no more so than :apple:Plate.

ob81

Dec 26, 2009, 09:21 AM

wow you're a hero!

If I could go one day without seeing a hater...

cmaier

Dec 26, 2009, 09:39 AM

My evidence is that the guy pulled everything related to iSlate down—his 7 videos at YouTube and all his blog postings at http://macslate.blogspot.com/

That's not probative. I and countless other people have pulled down webpages. For example, i got digged once, exceeded my quota, and started racking up charges. That doesn't mean apple legal is involved everytime a web page is removed.

Since any apple attorney would be committing an ethical breach by demanding takedown, i suggest a simpler explanation is in order.

*LTD*

Dec 26, 2009, 09:42 AM

Nice work, Arn!

This is getting juicy. I'm getting the distinct impression that this will be an extremely important and core product from Apple. We're not talking the iPod Shuffle here.

azentropy

Dec 26, 2009, 09:57 AM

Don't really care about the name - they could call it the iSlab for all I care about that.

I just care about the product itself. Hopefully Apple comes up with something that changes my mind on tablet computers.

trip1ex

Dec 26, 2009, 10:12 AM

I think the i is getting tired. How about use da instead?

da Pad. da Slate. da Pod. da Phone.

DaBrain

Dec 26, 2009, 10:32 AM

I think the i is getting tired. How about use da instead?

da Pad. da Slate. da Pod. da Phone.

Yep that has a familiar ring to it--))))) ;)

iMacmatician

Dec 26, 2009, 11:32 AM

You're saying it will be iPhone OS because it starts with an "i".I'm not saying:

The device will use iPhone OS because it starts with an "i"

I'm saying:

The device will start with an "i" because it will use iPhone OS.

ChromeAce

Dec 26, 2009, 11:38 AM

The premise of this news item is simply wrong.

Apple has registered "iSlate" to prevent competitors
from naming their slates in a manner which would capitalize on the "i" naming convention history used by Apple. It is simply one of many iterations that Apple has an interest in preventing others from using.

The name of the new tablet device is "iPad" as it leverages existing brand identity of the iPod, it rolls off the tongue, and it simply and elegantly describes the device physically and functionally.

Anyone who suggests Apple would use any other name isn't thinking clearly.

"Magic Slate" is such a bad suggestion as to be laughable. It's not an Etch-a-Sketch toy, it's an advanced technology media delivery device.

Hmac

Dec 26, 2009, 11:49 AM

kmiahali

Dec 26, 2009, 11:55 AM

If I had to choose one, I would choose Magic Slate over iSlate, it just sounds better and is not as cliche as the "i" prefix.

ppdix

Dec 26, 2009, 12:06 PM

I think the name iPad is a lot more commercial than iSlate. Slates were used in schools (when people used to actually write) or Film Slates... Doesn't make much sense to me.
I, for one, believe they will release a 10" iPad real tablet and a 7" Wacom Bamboo-like iSlate or Magic Slate that will be used as an input device but with an LCD screen... It would be sweet if the Slate was wireless and Wi-Fi so u can see your computer's screen on the tablet's screen and use it as a mouse, etc...

I believe there is an app for the iphone that let's u see and control your computer via wi-fi, so it's doable...

:apple:

diabolic

Dec 26, 2009, 12:48 PM

Nice.

I like how MacRumors claim they broke the story. :rolleyes:

Well, they were the first ones to show any real evidence tying it to Apple, so they basically did.

Surely

Dec 26, 2009, 12:59 PM

I'm not saying:

The device will use iPhone OS because it starts with an "i"

I'm saying:

The device will start with an "i" because it will use iPhone OS.

http://images8.cafepress.com/image/23813848_125x125.jpg

theBB

Dec 26, 2009, 01:22 PM

You have to be kidding. What's with all the cloak-and-dagger, Apple? Grow up Steve. Geeze. Did they trademark "M" or "007" anywhere?
What is your problem? They trademark a name that they might use in the future without disclosing publicly who is applying for it so that the competitors do not know about years before. What is immature about this? I would understand it if you called immature the desire to investigate and speculate about the name and features of a product that might be released in just a month, but I don't see how this corporate action can be deemed so. Being irrationally judgmental does not make anybody more valuable.

theBB

Dec 26, 2009, 01:27 PM

The name of the new tablet device is "iPad" as it leverages existing brand identity of the iPod, it rolls off the tongue, and it simply and elegantly describes the device physically and functionally.

Anyone who suggests Apple would use any other name isn't thinking clearly.
Slate does not roll off the tongue well, I agree, iPad is phonetically so close to iPod, it would be awful, especially oversees where the pronunciation of "o" and "a" can have even more subtle variations. MacPad or something maybe, but definitely not iPad. Maybe I gotta go back and think a bit more clearly. :)

pck76

Dec 26, 2009, 01:29 PM

my thoughts on this:

a) i doubt it will be called slate/islate because of the negative meaning in british english ("informal for criticize severely" says apple's dictionary)

b) whatever the name, it's going to be very cool

b2) ...and expensive:(

c) I'm really looking forward to it!:)

iMacmatician

Dec 26, 2009, 01:31 PM

…They are not the same.

iAlex

Dec 26, 2009, 01:48 PM

Death to Android !

Long live Regina Porter!

:D

cmaier

Dec 26, 2009, 01:49 PM

Slate does not roll off the tongue well, I agree, iPad is phonetically so close to iPod, it would be awful, especially oversees where the pronunciation of "o" and "a" can have even more subtle variations. MacPad or something maybe, but definitely not iPad. Maybe I gotta go back and think a bit more clearly. :)

Also reminds me of iPaq. I had one of those things back in the day. Yuck.

ChromeAce

Dec 26, 2009, 02:41 PM

Were they able to buy that trademark from Fujitsu, then?

http://www.crunchgear.com/wp-content/uploads/2009/09/scaled.ipad.jpg

Yes. I think you may have a short memory.

http://www.schwimmerlegal.com/linksys%20iphone%20router.jpg

AngryApple

Dec 26, 2009, 02:52 PM

iSlate is such a...gross name to me. :eek: It gives me a mental picture of granite.

skeep5

Dec 26, 2009, 03:34 PM

well butter my biscuits

alphabanker

Dec 26, 2009, 03:55 PM

I just hope this slate comes without a chalk! ;)

hackum

Dec 26, 2009, 03:56 PM

Is that it?

http://14.media.tumblr.com/tumblr_kpnkyrg8mI1qziwv5o1_500.jpg

tdream

Dec 26, 2009, 04:06 PM

GregA

Dec 26, 2009, 04:14 PM

it seems "iSlate" is very likely going to be the name of the upcoming Apple tablet.

While I agree it's very plausible - I have to wonder if it's just "very likely that iSlate is one of the names Apple was seriously considering in 2007".

It may well be iSlate still.

Does Apple have a history of taking a couple of related names? Or just taking names they end up using?

(btw: I used to like iPad, when iPod was all the rage. At this stage thought the iPod takes a back seat to the iPhone.... so a different name is quite appropriate)

tdream

Dec 26, 2009, 04:24 PM

When you think about it what is it about a Pod that makes you think music? Nothing really. The shape of the original iPod wasn't even like a pod. Whatever the name it's going to be short and snappy, possible not even related to tablet/book whatever. As long as it sounds cool and is low on syllables. They could even extend it to mean something else like the iPod Touch... the iBook Touch?

iView...

*LTD*

Dec 26, 2009, 04:43 PM

Someone above mentioned iNote. I like that.

Xam8006

Dec 26, 2009, 04:45 PM

I think that "Apple Slate" sounds really nice. with the Apple logo there just like the "Apple TV".

iSlate to Apple Slate

Skoal

Dec 26, 2009, 04:52 PM

Folks with a lisp aren't going to like the name iSlate much! It doesnt flow as well as Iphone or Ipod, etc. I think Apple Slate is much better.

rumorguy

Dec 26, 2009, 05:04 PM

Apple has registered the domain name: I-Bozo.com; Steve Jobs is very happy and a Chinese blog says that Apple is buying three inch red rubber noses; there is only one explanation: In Fall of 2010, Apple will release a wireless, robotic clown. This is done deal, trust me. :)

BTW

Dec 26, 2009, 05:05 PM

Like like the name iSlate. It brings up fond memories of the movies 2001 and 2010. Are we going to get an iHal on these devices too? :p

rish

Dec 26, 2009, 05:11 PM

I think I like either iSlab or iBook.

FakeStveWosniak

Dec 26, 2009, 05:18 PM

May as well call it the iPwn, since it''l probably make Apple masters of the tech universe.

appleguy123

Dec 26, 2009, 05:20 PM

Someone above mentioned iNote. I like that.
http://download.cnet.com/iNote/3000-2079_4-51450.html

Modacke

Dec 26, 2009, 05:21 PM

So, since the all the products with OS X have "Mac" in their name, is this more evidence that the tablet with run on something simpler (i.e. the iPhone OS)?

Yea but the iPhone doesn't run full OS X, it runs a simplified version of it. I also believe the tablet will too, but it will be a more advance than the OS on the iPhone. This might also means that all of Apple's products that run a simplified version of OS X will have the "i" in front of it's name

appleguy123

Dec 26, 2009, 05:24 PM

Yea but the iPhone doesn't run full OS X, it runs a simplified version of it. I also believe the tablet will too, but it will be a more advance than the OS on the iPhone. This might also means that all of Apple's products that run a simplified version of OS X will have the "i" in front of it's name

iMac?

Hmac

Dec 26, 2009, 05:31 PM

Were they able to buy that trademark from Fujitsu, then?

Yes. I think you may have a short memory.

http://www.schwimmerlegal.com/linksys%20iphone%20router.jpg
\

I think you're wrong. Fujitsu still has the trademark for "iPad" as a "HAND-HELD COMPUTING DEVICE FOR WIRELESS NETWORKING " according to the USPTO.

zarusoba

Dec 26, 2009, 05:32 PM

iSlate is such a...gross name to me. :eek: It gives me a mental picture of granite.

Exactly.

(And ditto on the hugs.)

flottenheimer

Dec 26, 2009, 05:37 PM

iSlate... Hmmmm... Not liking this.

I'm sure the device will be awesome though. And I'm pretty sure the way it works will surprise us all. Gotta love innovation.

NXTMIKE

Dec 26, 2009, 05:47 PM

a very clever investigation from MR :)

cmaier

Dec 26, 2009, 05:58 PM

Someone above mentioned iNote. I like that.

I liked it too, until I remembered that the name shouldn't suggest that this thing is just a for jotting notes.

jeffwingo

Dec 26, 2009, 06:05 PM

It will be called the iSlate with "MagicSlate" technology.

Just my humble opinion.

DubOverdose

Dec 26, 2009, 06:26 PM

Haven't read the thread to know if there's any direction to the rumors...but, from things that I've heard over time, I think that Apple will be releasing a product roughly the size of a magazine (thickness, too). This will be Apple's version of the Kindle, except it will have a color screen and more or less replace magazines and newspapers while also being used as "digital paper". Apple will make a killing on the subscription services that people will sign up for on it. I expect it to excel as a digital notepad. Hopefully it will have built in functionality for "joining" meetings where people that are part of a meeting can distribute materials to each other easily. Because of its size, it will also be a movie player option for trips. Its web browsing capabilities will pit it against netbooks for people that aren't looking for keyboard intensive applications (i.e., not writing papers).

I think Apple could create something like this at a low enough cost for it to be wildly popular.

phinsup

Dec 26, 2009, 06:35 PM

I would definitely be interested in a multi touch trackpad for my iMac. Don't really have any use for the tablet, but I hope iSlate isn't it's name I think the i is getting a little worn out, doesn't seem very "innovative", however it is brand recognition at this point so it makes sense. I already own a Kindle 2 and I honestly don't see the need for a color screen and definitely wouldn't want a backlit screen for long reading times.

HyperX13

Dec 26, 2009, 06:36 PM

First version will suck like 27 inch imac. Guaranteed.

leesmith2

Dec 26, 2009, 06:47 PM

You watch movies on the big screen.
You watch TV on a TV screen.

The name of the new device will be the iScreen.
(no, you do not get ice cream with it!)

GregA

Dec 26, 2009, 07:11 PM

First version will suck like 27 inch imac. Guaranteed.

I'm on my mother's new 27 inch quad-core/i7.
If the 'slate' sucks like this, I'd be very happy.

(can't get this machine to use over 200% of it's cpu usage... and it seems to measure up to 800%... is iPhoto single threaded?)

quinney

Dec 26, 2009, 07:19 PM

Nice work, Arn!

This is getting juicy. I'm getting the distinct impression that this will be an extremely important and core product from Apple. We're not talking the iPod Shuffle here.

Quadra, don't fritter away your credibility with dank puns.

Santabean2000

Dec 26, 2009, 07:23 PM

First version will suck like 27 inch imac. Guaranteed.

If it 'sucks' like my impeccable i7 I'd be VERY happy indeed! :D

Edit: Oh, I see you have a Quad MP... Burn.

HyperX13

Dec 26, 2009, 07:31 PM

If it 'sucks' like my impeccable i7 I'd be VERY happy indeed! :D

Edit: Oh, I see you have a Quad MP... Burn.

Yeah ok. How many people can't read the screen because of flickering.

Flowbee

Dec 26, 2009, 07:33 PM

It will be called the iSlate with "MagicSlate" technology.

Just my humble opinion.

I think you're on the right track.

appleguy123

Dec 26, 2009, 07:38 PM

I think you're on the right track.

Would you not laugh if Apple came out with a new iPod and advertised it as lets say "The New iPod Nano, The first and only iPod with Magic Pod technology."

Surely

Dec 26, 2009, 08:05 PM

They are not the same.

meh.

same enough for me.

dmula

Dec 26, 2009, 08:08 PM

Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 3_1_2 like Mac OS X; en-us) AppleWebKit/528.18 (KHTML, like Gecko) Version/4.0 Mobile/7D11 Safari/528.16)

iSlave would be perfect.

ct2k7

Dec 26, 2009, 08:12 PM

Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 3_1_2 like Mac OS X; en-us) AppleWebKit/528.18 (KHTML, like Gecko) Version/4.0 Mobile/7D11 Safari/528.16)

iSlave would be perfect.

I beg your pardon :eek:

lightpeak

Dec 26, 2009, 08:24 PM

This guy's not having it!

http://3.bp.blogspot.com/_rqMY_ZuOJAg/SEyG7wHZ_tI/AAAAAAAAAVk/Qd_Gi6WNdIo/s400/MrSlate.gif

(Mr. Slate, for those animatedly challenged.)

^ Yeah, because that's exactly what the name sounds like-- a joke on 'The Flinstones' like Cary Granite.

jamesarm97

Dec 26, 2009, 08:42 PM

Just call it the Max-e-Pad ;)

puppyflightclub

Dec 26, 2009, 08:47 PM

iSlablet

heard that possibly jobs will be announcing solar powered iPhone.

appleguy123

Dec 26, 2009, 09:21 PM

Just call it the Max-e-Pad ;)

Mac-si-pad :) Say yes to the newest member of the Mac family.

dernhelm

Dec 26, 2009, 09:49 PM

If I could go one day without seeing a hater...

Not here you can't.
:eek:

*LTD*

Dec 26, 2009, 10:04 PM

Nice to see MR getting mention about scooping the story. MDN, Neowin, and Daring Fireball alluded to this in particular.

Potus

Dec 26, 2009, 10:31 PM

Who is the intended user of an iSlate?

cmaier

Dec 26, 2009, 10:32 PM

Who is the intended user of an iSlate?

Anyone who spends more time consuming information than creating it.

rtdunham

Dec 26, 2009, 10:34 PM

That's not probative. I and countless other people have pulled down webpages. For example, i got digged once, exceeded my quota, and started racking up charges. That doesn't mean apple legal is involved everytime a web page is removed.

Since any apple attorney would be committing an ethical breach by demanding takedown, i suggest a simpler explanation is in order.

you're using logic. there's no place for that here. i call foul.

Anyone who suggests Apple would use any other name isn't thinking clearly.

Now THAT is what i call open minded thinking, working outside the box. I'll bet you're great in staff meetings.

mathewr

Dec 26, 2009, 10:57 PM

when apple has a major release of a product how do they bring it from apple to the place where the conference is held. is it handcuffed to jobs in a steal briefcase?

cmaier

Dec 26, 2009, 11:18 PM

when apple has a major release of a product how do they bring it from apple to the place where the conference is held. is it handcuffed to jobs in a steal briefcase?

They strap it to the unicorn they milk for the tears.

irishgrizzly

Dec 26, 2009, 11:19 PM

Who is the intended user of an iSlate? It's hard to know until specs/functions are detailed. I'd speculate gadget geeks/everyone in the media will be there 1st round of customers.

puppyflightclub

Dec 26, 2009, 11:20 PM

when apple has a major release of a product how do they bring it from apple to the place where the conference is held. is it handcuffed to jobs in a steal briefcase?

interesting question.

But dont get aggy with me, but its "steel"

mathewr

Dec 26, 2009, 11:51 PM

interesting question.

But dont get aggy with me, but its "steel"

maybe it was a Freudian slip and I plan on stealing it that's y I asked the question

MacFly123

Dec 27, 2009, 12:00 AM

I think it all makes sense. A Magic Slate periferal would be nice too! :D

I am very excited for the even next month. I hope the hype pays off and Apple dazzles us with a 'keyboard inside a screen' :) If it goes well, I think we aren't too far away from finally loosing the keyboard on the laptops and just having two screens, the bottom being multi-touch with the keyboard in the screen like the iSlate! :eek:

Also, I wonder if the 4th Gen iPhone will have this crazy new screen and keyboard tech! :confused: :D

Thex1138

Dec 27, 2009, 12:43 AM

islate it will be it appears!
Magic slate will probably be some kind of product in line with magic mouse, aka a keyboard with virtual keys as raised bumps, then as a track pad the bumps hide, then as a mouse the mousepad outline appears an forced feedback from the screen to the finger aids in tactile location… also the brail optioned keyboard to compliment the mouse.

Potus

Dec 27, 2009, 01:52 AM

Anyone who spends more time consuming information than creating it.

Great response. I think you're right.

olternaut

Dec 27, 2009, 02:09 AM

4mat

Dec 27, 2009, 03:15 AM

Wirelessly posted (SAMSUNG-SGH-A821/1.0 SHP/VPP/R5 NetFront/3.4 SMM-MMS/1.2.0 profile/MIDP-2.0 configuration/CLDC-1.1)

if apple have a media event, isn't it possible that we could be looking at multiple product launches. a magic slate as a touch keyboard, a media player ipad, and a full tablet computer macpad.

this may account for different screen sizes, OS's and such of all the rumours flying about

aswitcher

Dec 27, 2009, 04:40 AM

I really hope this thing runs iWorks. That would seal the deal for me rather than waiting for the next MBA.

Pachang

Dec 27, 2009, 05:51 AM

Anyone who spends more time consuming information than creating it.

haha isn't that everyone?

Traqqer

Dec 27, 2009, 05:58 AM

iSlate? Blah. Well, I though iPod was stupid when I first heard it too, so what do I know?

Yeah, me too. I didn't like iPod either at first, and iSlate bothered me when I first heard it, but I agree with the article below.....you start getting used to the name until it seems normal.

http://www.alltabletnews.com/2009/12/17/apple-slate-is-beginning-to-sound-pretty-catchy/

darwiniandude

Dec 27, 2009, 07:20 AM

iPhone was their Apple II, this will be their Macintosh. The next computing paradigm is here.

Chupa Chupa

Dec 27, 2009, 08:17 AM

I really hope this thing runs iWorks. That would seal the deal for me rather than waiting for the next MBA.

Unless it IS the next MBA. Hard to see Apple churn out a fully functioning tablet; i.e., something more than just a media player oriented gadget, and still market the MBA, given the MBA's high price point & limited functionality. The two products would seem to overlap too much and I'm guessing Apple is shooting for the new tablet to be more mainstream so it would need a lower price tag -- something with only 3 digits.

rtdunham

Dec 27, 2009, 08:35 AM

when apple has a major release of a product how do they bring it from apple to the place where the conference is held. is it handcuffed to jobs in a steal briefcase?

yes, with his dictionary and spell-checker. :)

there IS a lot of security though. that's why photo series show up here occasionally purporting to show a new product being unwrapped in an elevator before reaching its destination.

trule

Dec 27, 2009, 09:09 AM

"iSlate", "Magic Slate" ... anyone in Apple reading this forum must be ROTFLTHO. This is a real PEZ.

cmaier

Dec 27, 2009, 10:13 AM

haha isn't that everyone?

That's sort of my point.

Flowbee

Dec 27, 2009, 10:16 AM

Would you not laugh if Apple came out with a new iPod and advertised it as lets say "The New iPod Nano, The first and only iPod with Magic Pod technology."

Not if "magic pod technology" was useful and cool.

Peace

Dec 27, 2009, 10:41 AM

Domain Name: NEWTON.COM
Registrar: MARKMONITOR INC.
Whois Server: whois.markmonitor.com
Referral URL: http://www.markmonitor.com
Name Server: NSERVER.APPLE.COM
Name Server: NSERVER2.APPLE.COM
Status: clientDeleteProhibited
Status: clientTransferProhibited
Status: clientUpdateProhibited
Updated Date: 21-jan-2009
Creation Date: 04-apr-1994
Expiration Date: 28-oct-2010

And it redirects straight to Apple.com

There's your "tablet"

str1f3

Dec 27, 2009, 11:02 AM

Unless it IS the next MBA. Hard to see Apple churn out a fully functioning tablet; i.e., something more than just a media player oriented gadget, and still market the MBA, given the MBA's high price point & limited functionality. The two products would seem to overlap too much and I'm guessing Apple is shooting for the new tablet to be more mainstream so it would need a lower price tag -- something with only 3 digits.

I think you're missing the bigger picture. Look at what's been going on:

1. Apple bought Lala
2. Apple is trying to make deals with the networks for a subscription service. It only stands to reason movie subscriptions will also follow.
3. The app store already provides many apps that the average desktop user needs. There would be more powerful apps for this device since it would be able to multitask, have a bigger screen and have better specs than an iPhone.
4. While the Mac sucks at gaming, the App Store has thrived in this regard.

You mention iWork & TechCrunch is reporting that there are job offerings at Apple that imply a move of iWork to the cloud: http://www.techcrunch.com/2009/12/26/apple-expanding-iwork-in-the-cloud/

It is clear that Apple is trying to make this a web device that is built around iTunes. What's unclear is how functional this OS is compared to the Mac OS. Is it a standalone device?

If they can get iLife, iTunes, & Time Machine into this device, it will be standalone. To me, if this isn't a standalone device it will be relegated to Apple TV status.

colmaclean

Dec 27, 2009, 11:11 AM

I doubt Newton will make a comeback. Jobs wasn't at the company when it was released and didn't he kill it off last time?

Peace

Dec 27, 2009, 11:14 AM

I doubt Newton will make a comeback. Jobs wasn't at the company when it was released and didn't he kill it off last time?

Apple re-hired the guy who helped design (http://www.pcmag.com/article2/0,2817,2353455,00.asp) the Newton about 6-8 months ago.

http://bits.blogs.nytimes.com/2009/09/28/apple-rehires-newton-and-nike-marketing-whiz/

Chupa Chupa

Dec 27, 2009, 11:43 AM

I think you're missing the bigger picture. Look at what's been going on:

1. Apple bought Lala
2. Apple is trying to make deals with the networks for a subscription service. It only stands to reason movie subscriptions will also follow.
3. The app store already provides many apps that the average desktop user needs. There would be more powerful apps for this device since it would be able to multitask, have a bigger screen and have better specs than an iPhone.
4. While the Mac sucks at gaming, the App Store has thrived in this regard.

You mention iWork & TechCrunch is reporting that there are job offerings at Apple that imply a move of iWork to the cloud: http://www.techcrunch.com/2009/12/26/apple-expanding-iwork-in-the-cloud/

It is clear that Apple is trying to make this a web device that is built around iTunes. What's unclear is how functional this OS is compared to the Mac OS. Is it a standalone device?

If they can get iLife, iTunes, & Time Machine into this device, it will be standalone. To me, if this isn't a standalone device it will be relegated to Apple TV status.

I think you misread my post.

1) I was responding to another poster saying if the "iSlate" can run iWork he'll buy it instead of the MBA - not stating what I think the iSlate will or won't be, just that IF the iSlate is fully functional it diminishes the marketability of the MBA.
2) I don't mention iWork or Techcrunch in my post. Maybe you replied to the wrong post?
3) IF the iSlate is a fully functional computer it will do all the things you suggest, so not sure what your point is. I don't disagree w/ anything you wrong, but it is out of key as a comment to my post.

Warbrain

Dec 27, 2009, 11:47 AM

I can't get behind that name.

str1f3

Dec 27, 2009, 12:42 PM

I think you misread my post.

1) I was responding to another poster saying if the "iSlate" can run iWork he'll buy it instead of the MBA - not stating what I think the iSlate will or won't be, just that IF the iSlate is fully functional it diminishes the marketability of the MBA.
2) I don't mention iWork or Techcrunch in my post. Maybe you replied to the wrong post?
3) IF the iSlate is a fully functional computer it will do all the things you suggest, so not sure what your point is. I don't disagree w/ anything you wrong, but it is out of key as a comment to my post.

I thought you were implying that it would be just a media playback device due to the MBA. My mistake. As to iWork, you replied to a comment about iWork. They are actively trying to push it to the cloud. I believe the MBA still has its place in the Macbook line. It would still have a better processor and it's unique within the Macbook line.

If the iSlate is a standalone device, I could see it hurting Macbook sales. The MBA is geared towards a specific customer.

rish

Dec 27, 2009, 12:49 PM

How about:

iSlabber (meaning drooling uncontrollably at the thought of a new Apple toy, like a child's drool on far worse)

iSlablet (meaning across between a tablet and a slab of concrete)

iTabslab (a reversal of the second suggestion)

iTabpad (simple to see where I'm going with this)

iPadlet (I'm not sure what to think here, just rolling them out).

Air Slab (think concrete slab only considerably lighter)

iTab Air (no explanation needed)

Halamolo

Dec 27, 2009, 01:12 PM

iSlate + 3G + full OS X = impossible, because of torrents

iSlate + 3G + iPhone OS = possible, but useless, we already got iPhones. So who needs a bigger one, that won´t fit into the pocket?

:(

*LTD*

Dec 27, 2009, 01:22 PM

colmaclean

Dec 27, 2009, 01:29 PM

Apple re-hired the guy who helped design (http://www.pcmag.com/article2/0,2817,2353455,00.asp) the Newton about 6-8 months ago.

http://bits.blogs.nytimes.com/2009/09/28/apple-rehires-newton-and-nike-marketing-whiz/

Still don't think they'll resurrect the name of a product which was seen as a lemon by the general public.

nemaslov

Dec 27, 2009, 02:24 PM

iSOlate?

firewood

Dec 27, 2009, 02:35 PM

Who is the intended user of an iSlate?

Maybe people who would use an iPod Touch (millions sold) if only the display was bigger and easier to read for book-sized pages and apps?

Halamolo

Dec 27, 2009, 02:44 PM

I hope it will have full OS X Snow Leopard. With multitouch this would be quite revolutionary. Of course then it could not have 3G, but at least it would have Wi-Fi.

FakeStveWosniak

Dec 27, 2009, 02:47 PM

Unconfirmed rumor: Apple has secured a distribution deal with three major porn publishers and will call the new tablet the iPud.

rasmasyean

Dec 27, 2009, 02:58 PM

MacHiavelli

Dec 27, 2009, 03:27 PM

slate (also) means criticise.

dumb name.

Andronicus

Dec 27, 2009, 03:47 PM

slate (also) means criticise.

dumb name.

Well what if it was "Clean Slate" :D
clean slate, an unsullied record; a record marked by creditable conduct:

ok, also dumb idea...:o

eastcoastsurfer

Dec 27, 2009, 03:48 PM

After reading more about holiday sales, I think Apple is going to position this new product as the de-facto e-book reader that also has the ability to run apps from the app store. They already have a model setup that would greatly benefit authors and consumers with the app store. I know everyone on this board wants a full blown tablet, but the market is too small and cost prohibitive.

Andronicus

Dec 27, 2009, 03:50 PM

ChromeAce

Dec 27, 2009, 03:57 PM

\

I think you're wrong. Fujitsu still has the trademark for "iPad" as a "HAND-HELD COMPUTING DEVICE FOR WIRELESS NETWORKING " according to the USPTO.

Exactly my point. Cisco owned the iPhone trademark even as Steve was announcing its existence at Macworld 2007.

fs454

Dec 27, 2009, 04:05 PM

Exactly my point. Cisco owned the iPhone trademark even as Steve was announcing its existence at Macworld 2007.

It will never, ever ever ever ever ever be called the "iPad."

Why? because a lot of dumb people pronounce "iPod" with an "a" sound.

It will sound the same.

Hmac

Dec 27, 2009, 04:19 PM

Is it just me, or is the rest of the industry about to let Apple run away with the tablet market? It sure feels like it. The only one creating a sustained buzz is Apple. Apple releases a tablet-like device, consumers and the industry are in awe of it, it sells like crazy, everyone else follows suit by trying to copy it, etc.

What other computer designer EVER has created a "sustained buzz" about ANY computer or computer product? What you have recited above has been the bulk of the history of personal computing.

Hmac

Dec 27, 2009, 04:21 PM

Exactly my point. Cisco owned the iPhone trademark even as Steve was announcing its existence at Macworld 2007.
My question was "Were they able to buy that trademark from Fujitsu, then?" and your answer was "yes". I didn't ask "has Apple stolen the trademark from Fujitsu yet?", in which case your answer should have been "not yet".

Yr Blues

Dec 27, 2009, 04:26 PM

I don't see any success in this tablet. The contemporary person can only put up with carrying so many gadget. the magic number is 1 laptop and 1 phone. other than a hardcore geek, who would carry another product—especially one so niche?

unless I can replace my macbook with the tablet, I don't see the reason in getting one.

we'll see....

cualexander

Dec 27, 2009, 04:45 PM

There is a definite market for this. Everyone who wants an ipod touch and a kindle but thinks the Kindle is too limited in what it can do and the ipod touch is too small. I don't think it will be a full blown mac. There already exists a full-blow mac tablet called the Modbook. But for Apple to do a full-blown mac complicates things greatly. You have to worry about all sorts of things you wouldn't have to worry about if you just scaled iphone os to a bigger device. Remember apple is all about controlling the entire experience from the ground up and a full-blown machine doesn't do allow for that. And it requires more battery, more money, etc etc. It would be too cost prohibitive.

Yr Blues

Dec 27, 2009, 05:33 PM

It would be too cost prohibitive.

people can barely afford the monthly bill for the iPhone much less another gadget if you can't replace a laptop. esp. if they add a subscription service on top of this new media device.

12 inch macbook please. i wish they still made the same 12 inch powerbook with an updated chip. that was the best apple product ever.

*LTD*

Dec 27, 2009, 06:06 PM

Quadra, don't fritter away your credibility with dank puns.

Well played. ;)

meeksdigital

Dec 27, 2009, 06:19 PM

is nobody taking into account the fact that there is already an iPhone app for filmmakers called iSlate?

http://nickhesson.com/blog/iphone-blog/iphone-apps-for-filmmakers/

Just throwin' that out there.

Chupa Chupa

Dec 27, 2009, 06:21 PM

Chupa Chupa

Dec 27, 2009, 06:24 PM

cllcomputers

Dec 27, 2009, 06:37 PM

folks anyone remember this patent?:
http://www.macrumors.com/2006/11/16/patent-for-configurable-input-system-emerges/

I have in mind some sort of keyboard like touch surface that can act as other things such as a mixer board or piano keyboard, possibly with "articulated frame" concept a couple days ago. OOOH this gets exciting!

NYCAVS

Dec 27, 2009, 07:09 PM

iLife

(was software... now hardware that does all that and more...)

NYCAVS

Dec 27, 2009, 07:14 PM

iBoard

(serves as keyboard for your desktop and as portable allows you to surf the world)

NYCAVS

Dec 27, 2009, 07:19 PM

iPuck

(Apple tries to skate to where the puck is going to be... as the Great One originally said)

str1f3

Dec 27, 2009, 07:49 PM

They were talking about the "iSlate" on TWIT tonight. Kevin Rose and Robert Scoble were the guests. They are saying the tablet is very real and to paraphrase "there will be a lot of Kindles on eBay the day after the announcement." Scoble said he had a source other than the one referenced in the NYT article. It sounds to be more of a "next level" web-connected/cloud media device than tablet style netbook.

Forgot to listen TWIT. My main concerns with this being a cloud device:

-How powerful is it?
-Apple currently has nothing in the cloud for this device except MobileMe and the App Store (no subscription for music, movies & TV deals in place)

Chupa Chupa

Dec 27, 2009, 08:31 PM

Forgot to listen TWIT. My main concerns with this being a cloud device:

-How powerful is it?
-Apple currently has nothing in the cloud for this device except MobileMe and the App Store (no subscription for music, movies & TV deals in place)

Specific deets weren't mentions, just the usual "big picture" stuff, but I'd say it would have to be powerful enough to play 720p HD without getting too hot or hiccuping.

As for music subs, Apple did just buy LaLa, so that is in place. From what I took away from TWIT, and posts in the Mac rumor world, Apple has deals with book companies too., and I'm guessing TV and Movie as well. Also don't forget about the huge server farm Apple is building in NC. So I'd say Apple is well positioned.

I don't think it will be a 100% cloud device. The world isn't ready for that just yet.

DanielSw

Dec 27, 2009, 08:58 PM

The chronic grumblers and naysayers are convinced that Apple's success is based upon some sort of deception or clever marketing or blind following on the part of us Kool-aid drinkers.

Not so. Not so at all.

Apple, Inc. and its success is an example of American free enterprise at its best. And Steve Jobs deserves the lion's share of credit for being its founder, leader, and its goal setter. At the same time, the prodigious Apple team of executives, employees, contractors, suppliers, VARs, etc. have proven their value through their consistent, dedicated, and coordinated production.

This success is also due in no small part to strategic planning--in all Apple's divisions and departments. None of its unique products "just happened" out of the blue.

Perhaps there was a good deal of calculated risk accompanying the iPhone project. But on the other hand, it seems obvious from its overall inspired design that it was pretty much bound to be a success.

So now, with all of that success, this new product is finally imminent. Apple has had the distinct advantage of having its finger on the pulse of various media and technology industries, and has learned a lot of valuable lessons, collected up a lot of successful actions, etc., so that it has yet another very good chance of being successful with another new product.

I think the sheer number of posts on this and other related article threads is a reliable indicator of the general interest in this new device, as well as an index of expectation about the relative genius of its design.

Apple has proven again and again its ability to change and improve people's lives through their uses of its products. There's no reason to believe that this new product won't have similar effects.

I'm very excited and I'm not going to apologize for feeling so.

I WAS the one

Dec 27, 2009, 09:10 PM

iSlate... the name announce anti-Pro devices and thats equals non power Mac users buying one, this is for kids that want a bigger iPod touch or Old guys that want to read their books in full color. people that wish for a Mac tablet for professional uses as we do with MacBooks are going to be very mad with this new toy. perhaps that why Apple erased the Computer from it's name... maybe they are going to build nice tech TOYS for younger generations to come.... remember the PIN PIN? Apple was dreaming with toys since the beginning.... :(

eastcoastsurfer

Dec 27, 2009, 09:13 PM

They were talking about the "iSlate" on TWIT tonight. Kevin Rose and Robert Scoble were the guests. They are saying the tablet is very real and to paraphrase "there will be a lot of Kindles on eBay the day after the announcement." Scoble said he had a source other than the one referenced in the NYT article. It sounds to be more of a "next level" web-connected/cloud media device than tablet style netbook.

This matches what I think it's going to be. All the people wanting an MB/MBP replacement in a tablet are going to be disappointed. Look at how many Kindles/Nooks sold over the holiday season and they have a ton of shortcomings. Apple wants in on that growing market.

I WAS the one

Dec 27, 2009, 09:16 PM

There's no reason to believe that this new product won't have similar effects.

uhmm... I just want to point out the failure of G4 Cube, the Macintosh TV, The Flower and dalmatian iMac versions, the firewire iPod, and so on... (Apple TV anyone?) there are products that doesn't work. it just that Apple doesn't shout it on stage. but a lot of products simply didn't make it. maybe it's time that think twice with this iSlate/failure/controled tablet as the iPhone is now/soon jailbreaked by nerds/new shiny toy. don't you think?

AidenShaw

Dec 27, 2009, 09:17 PM

The chronic grumblers and naysayers are convinced that Apple's success is based upon some sort of deception or clever marketing or blind following on the part of us Kool-aid drinkers.

..

Apple has proven again and again its ability to change and improve people's lives through their uses of its products.

There's a dissonance between these two sentences.

Groups like Médecins Sans Frontières, the Red Cross/Red Crescent, and the Bill & Melinda Gates Foundation and others think of something more than an MP3 player with more memory when they try to "improve people's lives". Food. Clean water. Medical treatment. Education. Things like that.

Apple is superb at convincing people that they need to show their credit cards to buy new shiny things on the Internetz. "Improving people's lives" - oh, puh-leaze!

Belly-laughs

Dec 27, 2009, 09:24 PM

registered 2006. a placeholder, not relevant in time or age.

ianything/anything.

ChromeAce

Dec 27, 2009, 09:29 PM

My question was "Were they able to buy that trademark from Fujitsu, then?" and your answer was "yes". I didn't ask "has Apple stolen the trademark from Fujitsu yet?", in which case your answer should have been "not yet".

True, although it's certainly possible a deal has already been secretly made.

cmaier

Dec 27, 2009, 09:34 PM

True, although it's certainly possible a deal has already been secretly made.

Lot of belief in secret deals and complicated answers around here. No one's heard of Occam's Razor?

cvaldes

Dec 27, 2009, 09:41 PM

Lot of belief in secret deals and complicated answers around here. No one's heard of Occam's Razor?
This is the Internet.

Occam's Razor and common sense are rare here.

DanielSw

Dec 27, 2009, 10:00 PM

DanielSw

Dec 27, 2009, 10:06 PM

There's a dissonance between these two sentences.

Groups like Médecins Sans Frontières, the Red Cross/Red Crescent, and the Bill & Melinda Gates Foundation and others think of something more than an MP3 player with more memory when they try to "improve people's lives". Food. Clean water. Medical treatment. Education. Things like that.

Apple is superb at convincing people that they need to show their credit cards to buy new shiny things on the Internetz. "Improving people's lives" - oh, puh-leaze!

You prove my point, Shaw. True to form. How predictable you are!

DanielSw

Dec 27, 2009, 10:15 PM

uhmm... I just want to point out the failure of G4 Cube, the Macintosh TV, The Flower and dalmatian iMac versions, the firewire iPod, and so on... (Apple TV anyone?) there are products that doesn't work. it just that Apple doesn't shout it on stage. but a lot of products simply didn't make it. maybe it's time that think twice with this iSlate/failure/controled tablet as the iPhone is now/soon jailbreaked by nerds/new shiny toy. don't you think?

And I just want to point out that failures accompany any enterprise. It is what is done about them that counts. Recent failures? I can't think of any.

str1f3

Dec 27, 2009, 10:56 PM

This matches what I think it's going to be. All the people wanting an MB/MBP replacement in a tablet are going to be disappointed. Look at how many Kindles/Nooks sold over the holiday season and they have a ton of shortcomings. Apple wants in on that growing market.

If this is an e-reader or a non-standalone device it will be a flop or very niche product. There is no way a lot of people are going to pay for an oversized iPhone that replaces nothing. Like I said if it doesn't have iTunes, iLife and a way to backup it is a meaningless device. A majority of Mac users for years have been buying laptops and won't be satisfied.

cmaier

Dec 27, 2009, 10:57 PM

And I just want to point out that failures accompany any enterprise. It is what is done about them that counts. Recent failures? I can't think of any.

Mobile Me? Current iPod Shuffle? Apple TV? App store review policies?

cmaier

Dec 27, 2009, 11:01 PM

If this is an e-reader or a non-standalone device it will be a flop or very niche product. There is no way a lot of people are going to pay for an oversized iPhone that replaces nothing.

It's obviously not just an "e-reader." What's a "stand alone device?" My iPhone never has to sync except to get new music on it at this point.

I'd argue that given the inherent limitations of the likely device (form factor, processing power, memory, etc.), it had better NOT be a stand-alone device - it had better be a companion device. It should rely on a connection to the cloud or a linking to a desktop or laptop, to take my files and data along with me when I don't want to carry my "big" machine because I'm going to be spending my time consuming rather than creating content.

bedifferent

Dec 27, 2009, 11:37 PM

There's a dissonance between these two sentences.

Groups like Médecins Sans Frontières, the Red Cross/Red Crescent, and the Bill & Melinda Gates Foundation and others think of something more than an MP3 player with more memory when they try to "improve people's lives". Food. Clean water. Medical treatment. Education. Things like that.

Apple is superb at convincing people that they need to show their credit cards to buy new shiny things on the Internetz. "Improving people's lives" - oh, puh-leaze!

True to form, you are embellishing Microsoft's accomplishments while downplaying Apples. As someone who has been an avid reader of Macrumors for years, I have yet to read anything from you that doesn't insult/bash/tarnish Apple in any way. As many have asked, why are you here?

firewood

Dec 28, 2009, 01:05 AM

There is no way a lot of people are going to pay for an oversized iPhone that replaces nothing. Like I said if it doesn't have iTunes, iLife and a way to backup it is a meaningless device. A majority of Mac users for years have been buying laptops and won't be satisfied.

Millions of iPod and iPhone customers had never bought a Mac before. You don't grow new markets by merely replacing the stuff people already had. And people shopping for a faster horse didn't think the first automobiles would satisfy them. Didn't stop Henry Ford.

MacFly123

Dec 28, 2009, 01:32 AM

Whatever the tablet turns out to be you can bet it's a preview to what tech will be in the 4th gen iPhone.

I completely agree. I have maintained for quite some time now that the iSlate will be the first to debut an iSight and iChat, and then after that it will finally come to the iPhone.

Another reason I am so excited to see it. Not only hardware wise, but the OS will be the future of the iPhone OS as well! :D

peterdevries

Dec 28, 2009, 01:44 AM

Mobile Me? Current iPod Shuffle? Apple TV? App store review policies?

There is no way that you can say that these products are failures.

MobileMe: obviously this is still a growing product that Apple keeps investing time and resources in. To judge whether this is a failure you need a lot more info. Is it less successful than competing services by Google? Maybe, because others are free, but MobileMe is for me a fuss free useful addition that costs me some money but saves me annoying configuration and installation of third party programs.

iPod Shuffle: no way to say that this is a failure without sales data and development cost data. Granted I don't see a lot of people with these around, but then again I can imagine that this thing didn't take the same kind of money to develop as a unibody MBP.

Apple TV: definitely a product with limitations that are more determined by software than hardware. In features and flexibility it can't compete with other products within the same market. But as with MobileMe, it is a great product for those people that want fuss-free, no configuration and easy movie watching. Again, no judgement possible on failure or success without sales data. I think it is save to say that the product at the moment does not eat a lot of Apple's resources, so cost is quite low.

Store review policy: not a product, and it is obvious that this is still evolving. In addition, remember that Apple was/is the first real company with a successful app store. They are learning.. Slowly but surely. In addition, not only because of these policies, the app store is the most successful one around, with no app store even in the process of catching up.

cmaier

Dec 28, 2009, 01:48 AM

these may not be failures, but they're certainly failure-ish. "less successful then the competition," as you describe below, is actually a pretty good definition for "failure.". And arguing that things are still a growing product is not a good defense- mobe me has been around a long time, for example, and has yet to gain any traction. Your other arguments soun like NBC and Leno - his ratings suck but he's cheap. Well, making a small profit while selling less than the competition is pretty failure-ish to me. And then you describe one of the products by saying "it can't compete."

and after all that, you really maintain "there is no way I can call these things a failure?". Your prove they are failures by saying they have crappy features and/or no one buys them :)

There is no way that you can say that these products are failures.

MobileMe: obviously this is still a growing product that Apple keeps investing time and resources in. To judge whether this is a failure you need a lot more info. Is it less successful than competing services by Google? Maybe, because others are free, but MobileMe is for me a fuss free useful addition that costs me some money but saves me annoying configuration and installation of third party programs.

iPod Shuffle: no way to say that this is a failure without sales data and development cost data. Granted I don't see a lot of people with these around, but then again I can imagine that this thing didn't take the same kind of money to develop as a unibody MBP.

Apple TV: definitely a product with limitations that are more determined by software than hardware. In features and flexibility it can't compete with other products within the same market. But as with MobileMe, it is a great product for those people that want fuss-free, no configuration and easy movie watching. Again, no judgement possible on failure or success without sales data. I think it is save to say that the product at the moment does not eat a lot of Apple's resources, so cost is quite low.

Store review policy: not a product, and it is obvious that this is still evolving. In addition, remember that Apple was/is the first real company with a successful app store. They are learning.. Slowly but surely. In addition, not only because of these policies, the app store is the most successful one around, with no app store even in the process of catching up.

peterdevries

Dec 28, 2009, 02:00 AM

these may not be failures, but they're certainly failure-ish. "less successful then the competition," as you describe below, is actually a pretty good definition for "failure.". And arguing that things are still a growing product is not a good defense- mobe me has been around a long time, for example, and has yet to gain any traction.

Maybe we should first define what a failure really IS before we discuss further whether any Apple products indeed are failures.

To me a failure is a product that generates less revenue than it cost to develop and produce. I don't think Apple has any products currently and recently that fall into that category. As most products we talked about are still sold, there can be no conclusive judgement made in that respect.

Another way to look at it is whether the thing is fulfilling customer expectations. That is difficult to judge, since people complain more than rave about products. I can see that people view MobileMe, iPod Shuffle and Apple TV in these categories, but also here I haven't seen any conclusive data about customer experience. Although the App Store Review process is apparently universally hated...

I don't agree that "less successful than competition is failure" is by default true. Just look at Apple themselves. Apple most likely sells less iWork suites than Office for Mac suites, but I would definitely not call iWork a failure. You can apply this logic to most if not many apple products.

edit: That's not fair, you added stuff while I was writing :-) : I was not explicit enough about one point.. Many times a product (not only by Apple) is released and by updates etc. matures into a successful product. MobileMe is (IMHO) a good example of this. Apple keeps adding functionality, and it could grow into a very successful product within the next few years as more and more functions migrate into the cloud. Maybe that doesn't make it a hit (like the iPhone or iPod Touch), but also doesn't make it a failure.

At the point when Apple retires e.g. the Apple TV in the next year without a new update, I think we can safely say that it has been a failure. But I think there is still enough potential within the current Apple TV hardware to make it a great product with the potential to accelerate the sales with some marketing behind it.

p.s. I didn't say that no-one buys them (referring to iPod Shuffle). I haven't seen any people around with it, because they are just too damn small.. And I don't stand around in the Apple Store all day counting sold units. In addition, I didn't say of any product that it has crappy features.. Please quote me right. :)