I agree with what others have said. You need to offer something different to the other similar sites out there. Probably the first step for that is a bit of crafty journalism - shocking headlines, putting your own spin on the news to the extent where you're effectively remaking news. You don't have to make 'bogus claims', you have to get people talking about you. You think that all the news on celebrity gossip sites is real? If you think that there's money to be made from repeating the facts after someone else has already covered them, then you're in the wrong business. All it takes is for you to post a crazy story that happens to get picked up on by MacWorld or someone, and you're sorted. Yes there may be some crap in there, but that's what journalism is all about.
Once you've got some controversial stuff going, 'plant' the links to these articles on Mac sites to get people discussing them. Start some debates. Hang out at sites that are relevant to Mac users, but don't infringe on the gossip and news sites. MacRumors is not a good place to get visitors, because the general response is that they already have something better - MacRumors. So instead go to the Apple support forums, drop your link around - make it relevant by helping people out whilst leaving your link in your sig. Go to Apple help sites and help out where you can. If you know anything about relevant things to Mac users such as Adobe software, photography equipment, Final Cut, iLife/iWorks etc., help out/discuss at those sites too.
You need far more blog articles. Start a separate how to section with guides. Reference tools will keep visitors coming back time and time again, and help them stay longer too.
I didn't see immediately if you had a Twitter feed, but if you don't, start one. Tweet your new blog entries and news links. Google Twitter directories and free Twitter followers and add as many people as you can. Then use Tweepular to prune people who don't follow you back and add more who do.
Once you've built up your content, drop a few emails around Apple resellers, electronics sellers, news and technical content/help sites. Offer to write a review of their site in exchange for some money or a link/post in return. Spend the money on Google Adsense ads.