'IP Application Development' Files for U.S. iPad Trademark

[MacRumors]

http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com/2010/01/24/ip-application-development-files-for-u-s-ipad-trademark-application/)

As first noted by Jesus Tablet (http://www.jesustablet.com/), the company that has been registering the iPad trademark internationally en masse has also applied for it in the U.S. We revealed earlier this month (http://www.macrumors.com/2010/01/19/will-apples-tablet-actually-be-called-the-ipad-new-trademarks-filed-this-week/) that a company called IP Application Development had begun applying for the iPad trademark in mid January.

The company has been loosely connected to an Apple shell corporation called Slate Computing through a similar iPad trademark application in Canada. The U.S. trademark application arrives in the backdrop of Apple interest (http://www.macrumors.com/2010/01/20/more-hints-at-apples-desire-to-hold-ipad-trademark-for-tablet-device/) in contesting Fujitsu's U.S. iPad trademark.

We believe it's likely that Apple is behind the IP Application Development company's actions, though no further evidence links the two companies. Apple is rumored to be introducing their tablet next week at a media event on January 27th.

Article Link: 'IP Application Development' Files for U.S. iPad Trademark Application (http://www.macrumors.com/2010/01/24/ip-application-development-files-for-u-s-ipad-trademark-application/)

[thegoldenmackid]

Apple or the CIA.

[Compile 'em all]

iPad it is then.

The Newton Message Pad: Reloaded.

[abijnk]

I really don't like that name. Although, I don't like iPod either and it seems to work...

[rtakman]

I much prefer the Slate or Canvas name and even the iTablet.

[09iMac=Fail]

I much prefer the Slate or Canvas name and even the iTablet.

Yeah, I also think all 3 of those are better than iPad. Looking forward to the 27th!

[Burnsey]

Watch them come up with a completely different name, perhaps for a completely different device than rumored.

[Nitrocide]

Too many convoluted connections makes me think red herring still.

[CFreymarc]

FYI, Slate Computing may be a corporate shell now but about fifteen years ago, it was part of what some call the "forgotten generation" of early pen-based and mobile computing.

Slate Computing was headquartered in San Mateo near the highest concentration of pen computing companies of that era along with Go Corporation, PenWare and Momenta and a few others that burned out their venture funds without much to show for several reasons.

Interesting that Apple may be operating this out of that legacy. That would make sense since all the way back then, they have business plans to have magazines and other subscription type print media run on tablet like devices. I don't think either the technology nor the market was ready for such a concept at that time.

[ChazUK]

Wirelessly posted (Mozilla/5.0 (Linux; U; Android 2.1; en-gb; Nexus One Build/ERD79) AppleWebKit/530.17 (KHTML, like Gecko) Version/4.0 Mobile Safari/530.17)

What happens if it isn't apple behind it?

Does this company apply for trademarks on behalf of other companies so as to keep things unlinked from the company after the trademark? (I hope that makes sense!) :p

[ohertel]

I much prefer the Slate or Canvas name and even the iTablet.

What about iFlat. :P

[specify]

bostonians are gonna have a heck of a time distinguishing between ipod and ipad

[Povilas]

What about HAL-9000? :D

[Thex1138]

The iPad Slate,
The iPad Guide
The iPad Mac

[CoryTV]

I really think all these things-- custom OS, and now especially the name iPad, means pricing on this thing is much closer to $599 or $699 at most-- Naming it 'iPad' puts it in the same mindet as 'an iPod' -- a consumer accessory device, not a complete computer. And as such, they're going to have price it smack dab between the highest-end ipod and the lowest end macbook. Because that's where the pricing gap is in the Apple lineup. And there's no way they'd introduce an item (iPad) to completely overlap another item (macbook)-- If they're smart anyway.

[QCassidy352]

Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 3_1_2 like Mac OS X; en-us) AppleWebKit/528.18 (KHTML, like Gecko) Version/4.0 Mobile/7D11 Safari/528.16)

bostonians are gonna have a heck of a time distinguishing between ipod and ipad

Bwahaha, it's funny because it's true. :)

I'm not wild about it, but it's better than "islate."

[billystlyes]

Will it have wings? What a stupid name.

[funnyent]

I was hoping for iSlate. iPad just sounds weird... but I guess the iPod did sound weird to us too when it was first introduced. Can't wait till the 27th! :apple:FTW

[The Toddfather]

To quote my friend Rob at MaxiMunK.com:

"although i may wait for the iPad minipad...or the full blown maxipad for those days when i'm having heavier than normal downloads."

Horrible name.

[thedarkhorse]

Will it have wings? What a stupid name.

agreed, if they call it that it's gonna be mocked so much solely for the name.

[appleguy123]

Maybe all of Apple's laptop lineup be tablets in disguise. Imagine if your Macbook Pro's display would just come unhinged and be a tablet of the times you need to be extremely mobile. I know it won't happen but it would be neat.

[doctoree]

iPad is a good name.

Less is more. The world is too noisy these days.

[Not Steve Jobs]

Notice that the company, IP Application Development, could have the acronym IPAD. Apple probably set this up for the sole purpose of filing the trademark, as previously suggested, and had a little joke.

[gmcalpin]

bostonians are gonna have a heck of a time distinguishing between ipod and ipad
You're like the nine millionth person to make that joke.

[bks691]

Sounds like a name for an Apple manufactured feminine napkin?

[mac1984user]

Sounds like a name for an Apple manufactured feminine napkin?

Very original. If I had a nickel...

[TraceyS/FL]

I still think that iPad could be the software suite over the hardware.

Sketch Pad, Legal Pad, Notepad.....

Slate for the hardware...

[jim.arrows]

Very original. If I had a nickel...

But that's the problem -- everyone thinks it as soon as they hear the name; iPad Maxi, iPad Mini, etc. I'll be shocked if they actually use this name rather than iSlate or iTab.

[rstansby]

bostonians are gonna have a heck of a time distinguishing between ipod and ipad

:D

[Gunga Din]

Confirmed !!!!

iCandy

[Consultant]

It'll be funny if iPad turns into a commonly used word...

[boncellis]

None of the rumored names have really grabbed me, and yet I can't think of anything better.

It really won't matter if the end product is as polished as expected though.

[JeffDM]

To quote my friend Rob at MaxiMunK.com:

"although i may wait for the iPad minipad...or the full blown maxipad for those days when i'm having heavier than normal downloads."

Horrible name.

So was the Wii, but sales of that thing still flourished. I don't know if it was because of or despite the jokes, probably a little of both.

I think it's time for Apple to give up the "i" naming convention anyway, it's getting old and sounding more a little more stupid each time it is used.

You're like the nine millionth person to make that joke.

Honestly, I hadn't seen that one before. But I don't read every thread on the topic.

[freddiecable]

actually...it's impressive all the detective work going in to this :D it's like following a crime story ;)

[Bevz]

I still think that iPad could be the software suite over the hardware.

Sketch Pad, Legal Pad, Notepad.....

Slate for the hardware...

I'm inclined to think the same thing... Or an Apple plan to simply spread misinformation... I think it's interesting the company applying for the rights is Slate computing... I still think it'll be called a Slate to avoid confusion with iPod.
LOL - either way, really looking forward to wednesday!
Not sure i'm a potential customer for a tablet (assuming it's a content viewer only) but i'd love to see what apple do with the idea... And how much they'll charge for it!

[supremedesigner]

Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 3_1_2 like Mac OS X; en-us) AppleWebKit/528.18 (KHTML, like Gecko) Version/4.0 Mobile/7D11 Safari/528.16)

IP Application Development = IPAD. Lol get it?

[Simgar988]

The name iPad isn't simiar to iPod, the iPad is replacing the iPod.

the iPad will have more sizes than you think, the smallest being the size of an iPod, they'll have an 8'', and 11'' and either immediately or soon after a 13" model. It will have a front facing camera, in the same position as the camera on a macbook pro's screen. The inteface will be more than a "hybrid" between the iPhone os and the mac os, but rather it's own very unique os, that is much "fresher" than the current mac os. The os will have an "spectacular" capability that will cause the iPad's os to become the blueprint for future mac and also some adaptation by the iphone os.

it will be able to dock with a mac w/ bluetooth, usb to be used as a keyboard, trackpad etc, positioned in the same place a regular keyboard would be positioned.

to be continued...

[Sabenth]

So was the Wii, but sales of that thing still flourished. I don't know if it was because of or despite the jokes, probably a little of both..

Sales of the wii were mainly because it was cheaper than playstation or xbox. The name still sounds daft but hey ho. I have to agree sounds like the ipad is a female product but what do i know i only just got an ipod.

[SockRolid]

Apple could just be covering all bases. No matter what the Apple tablet device is called, people will still call it iPad, iSlate, iTablet, Jesus Tablet, etc. It's better for Apple if they control those domain names if possible.

iTablet.com seems to be run by some cheeseball netbook company. Too late to get that one.

The real indicator might be discovering who owns iPadSucks.com, iTabletSucks.com, iSlateSucks.com etc. Apple might own all of them. But if they only own one, then it's a huge hint at the real product name...

[kickandglide]

A horrible name, iPad.

[pullfocus]

This is solid beginner detective work, MacRumors.

Now, however, it's time for a pro to take over the case.

http://www.youtube.com/watch?v=3CquMO3vJvo

[yonis]

What about Tapplet? :p

[boncellis]

This is going to replace the iPod.

the iPad will have more sizes than you think, the smallest being the size of an iPod. The iPod is obsolete. They will range in size from ipod touch size roughly, to 11-13 inches. They're not creating a name similar to the iPod, they're replacing it.

I had the same thought last week--but, I think it will all depend on the kind of margins that Apple can make on a line of tablets. The iPod is still pretty popular, last I saw it has 70% of the portable music player market or something like that.

Gruber theorized that Apple's tablet(s) could eventually replace the MacBook--I guess that's possible as well.

[iBLAKEE]

IP Application Development = iPad ?
:S

[Wayfarer]

bostonians are gonna have a heck of a time distinguishing between ipod and ipad

You just made my day with that comment, good sir! ;)

[SockRolid]

This is going to replace the iPod.

They're not creating a name similar to the iPod, they're replacing it.

Wrong. Bzzzzzzt.

Apple doesn't want to mess with the iPod name. They will, of course, continue to evolve the iPod family. Like they have been doing for almost 9 years now. For example: the iPod touch didn't "replace" the iPod line. It was added to the iPod line despite being vastly different and very iPhone-like.

The iPod name is too deeply embedded in popular culture. Do you think Apple wants to change the term "podcast" to "padcast"? Is Steve going to re-write that Wikipedia page? Nope.

Even if Apple did change the name of its pocket sized media devices, people would still call them iPods anyway. So why bother?

[Storm Shadow]

So we have "Slate Computing" and "IP Application Development" or "IPAD".

I think Apple may be trying to throw everyone off the scent with these company names. If the "latest creation" was the iSlate or the iPad then its strange that they would be trying to get trademarks using companies called Slate and IPAD - its just too obvious for Apple. Either that or the detective work being carried out by rumour sites is much better that Apple anticipated.

[kernkraft]

Mac Pad, iTab, Apple Tab, Booklet, John. That's the shortlist. Somewhere in Cupertino, somebody is hiding an envelope with the exact name on it, but only virgins are allowed to come close to it. Several Macrumors regulars should be fine.

[koollectablz]

I still think it's gonna be called the itouch. Just because other people think the iPod touch is already called it doesn't mean apple does...

[Simmerl]

iPad would be a truly awful name.

I'd hope for "Apple Canvas".

[cvaldes]

The name iPad isn't simiar to iPod, the iPad is replacing the iPod.
This makes zero sense.

They will be two separate product lines. iPod is an established line of pocketable multimedia devices, the market leader. iPad would represent a brand-new non-pocketable tablet.

Changing iPod to iPad would be confusing to the marketplace and adds zero marketing benefit to a highly recognizable trademark. It would be like Apple arbitrarily changing their computer line from Mac to Mick.

[twoodcc]

hmm, so there's still a chance that it won't be called the iPad then?

[cvaldes]

hmm, so there's still a chance that it won't be called the iPad then?
Of course there is still a chance that it won't be called the iPad.

Until Apple makes the actual announcement, no one here knows for sure.

While MacRumors is reporting a rumor that increases the chance of the new device being called the iPad, there is nothing in the article that says it's a done deal. For all we know, they could call it Newton X.

However, an increased flurry of worldwide trademark grabbing activity by a mysterious entity lends one to believe that this is a plausible course of action by Apple. It is likely that a major corporation is utilizing its resources in pursuing this trademark grab, not some random schmuck speculating on the importance of this trade name. It's one thing to grab a domain name and squat on it. It's something completely else to file for trademarks in multiple countries.

[Jason Lee]

Do people still care about Nintendo naming their gaming console "Wii" anymore?

[richardsim7]

Apple almost HAVE to reveal a tablet now, can you imagine the crowd's reaction if they didn't? :p

[Evan_11]

With the rumors swirling about the potential for a touch screen iMac I say that it's plausible. The price point it comes in at will be interesting.

I say that at $500 we'll see a 7" touch screen device with 32gb of storage, beefed up iPhone OS, subscription based newspaper and magazines and 3G service provided by Verizon (or AT&T). They could also throw in a 10" version priced at $799 with 64gb of storage. Beyond that, Apple will probably introduce a new set of iLife Apps designed specifically for the iPad. The invite is pretty clear that they will aim this device at least partially at amateur content creators. At least one advanced paint and sketch program will be demoed. Also the rumored iWork lite is a given.

A $999 a 10" screen "iMac Air" would be pretty revolutionary but unlikely.

[Minimoose 360]

Do not want.


Some people may think of "iPod" when they read "iPad"...

but for some reason I think of "iPeed" :(

[RichardF]

Why is everyone against this name?

Mature people will never associate it with women's pads.

It'd be iPad as in notepad. Simple, no?

Cannot wait for Tuesday.

[Avenge85]

On 21st October 2009 IP Application Development Limited
registered the trademark word-mark for use with:


Class 09:computer software; application software; computer software for application and database integration; software for accessing, connecting, developing and managing applications; computer software for controlling and managing access server applications.

Class 38:Telecommunications

Class 42:Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer software

See the link to the UK's Intellectual Property Office, here (http://www.ipo.gov.uk/domestic?domesticnum=2529387)


It seems as though there are now trademarks in most potential tablet launch countries...

[clank72]

I like iPad.

I never thought of a women's product until someone mentioned it on the forum.

iPoon would of been good though.

[clank72]

A $999 a 10" screen "iMac Air" would be pretty revolutionary but unlikely.

Why are we associating this with a Laptop again? I think using the Mac OS with your fingers is ridiculous.

Again, the tablet serves a different purpose.

[MattInOz]

However, an increased flurry of worldwide trademark grabbing activity by a mysterious entity lends one to believe that this is a plausible course of action by Apple. It is likely that a major corporation is utilizing its resources in pursuing this trademark grab, not some random schmuck speculating on the importance of this trade name. It's one thing to grab a domain name and squat on it. It's something completely else to file for trademarks in multiple countries.


Apple have been working on the tablet from well enough before the iPhone project for the iPhone to be a spin off of the base project they said as much at the iPhone launch. Indeed for all we know Webkit was a spin off of the project. This tablet project in it's current form could well have been running for 10+ years waiting for the tech sweet spot it needs.

It would seem odd to leave trademarking the name till after you've done most of the artwork for the launch event.

When we know the real name I think we'll be surprised how long Apple have had it registered for.

[tdream]

So everyone who doesn't like iPad do you think of a pod when you hear/read iPod? No, because it has been drilled into your heads over and over and over again what it is. The iPad will quickly lose whatever associations it currently has to become synonymous with the Applet Tablet.

[cvaldes]

With the rumors swirling about the potential for a touch screen iMac I say that it's plausible. The price point it comes in at will be interesting.

I say that at $500 we'll see a 7" touch screen device with 32gb of storage, beefed up iPhone OS, subscription based newspaper and magazines and 3G service provided by Verizon (or AT&T). They could also throw in a 10" version priced at $799 with 64gb of storage. Beyond that, Apple will probably introduce a new set of iLife Apps designed specifically for the iPad. The invite is pretty clear that they will aim this device at least partially at amateur content creators. At least one advanced paint and sketch program will be demoed. Also the rumored iWork lite is a given.

A $999 a 10" screen "iMac Air" would be pretty revolutionary but unlikely.
Based on the most plausible rumors, this device would not have an Intel processor nor would it run desktop OS X. It is likely an ARM-powered device running a hybrid of the iPhone OS.

Thus, it is unlikely that Apple would market this device as a Mac or even a computer.

More likely, Apple will market this as a multimedia player and gaming tablet with a few lightweight computing capabilities, but not as a notebook nor netbook replacement. Without a physical keyboard and strong processing/battery performance, it is unlikely that it would be spun as a productivity or creative tool (office applications, Photoshop, Final Cut, Logic, etc.).

I doubt that they will release a 7" device initially. The most plausible supply chain rumors all state that the display will be around 10". There are no supply chain rumors of a massive amount of 7" displays being ordered.

[cvaldes]

Apple have been working on the tablet from well enough before the iPhone project for the iPhone to be a spin off of the base project they said as much at the iPhone launch. Indeed for all we know Webkit was a spin off of the project. This tablet project in it's current form could well have been running for 10+ years waiting for the tech sweet spot it needs.

It would seem odd to leave trademarking the name till after you've done most of the artwork for the launch event.

When we know the real name I think we'll be surprised how long Apple have had it registered for.
My guess is that WebKit has little to do with the tablet project.

As far as I know, WebKit's origins are as a layout engine for the Konqueror web browser (Linux) in the late Nineties and Apple forked the code, presumably to create a browser for their next-generation operating system, OS X.

[cvaldes]

Why is everyone against this name?

Mature people will never associate it with women's pads.

It'd be iPad as in notepad. Simple, no?

Cannot wait for Tuesday.
The announcement is Wednesday.

[powers74]

What about iFlat. :P

iFlap

[ultranoia]

http://upload.wikimedia.org/wikipedia/en/f/f3/2001interview.jpg

[dawnraid]

kinda wish they would drop the whole "i" thing

[ntrigue]

iPad it is then.

The Newton Message Pad: Reloaded.

+1

Keep the originality coming Apple.

'IP Application Development'

Can't wait to see the rumors Tuesday night!

[ravenvii]

Exclusive photo of the iPad:

http://www.securepersonalcare.com/images/560pad.gif

*facepalm* Please, for the love of all that's holy, do NOT use the iPad name.

[ntrigue]

Who cares about the NAME?! I call my MBA 'My Air', my ATV is 'My Apple', the Mac Pro is 'My Pro', this will be 'my tablet/pad'.

That being said, "this is a heavy month, where's my iPad?"

[iZac]

As unfortunate as it is, the 'i' moniker actually makes more sense here than it does for most of Apples other 'i' products. I mean, the original iMac name was a contraction of "internet Mac" and this will be a Tablet/Pad/Slate/Book thats primary feature will presumably be its integration with internet delivered media and services.

I so want it to be iBook

[iDisk]

Many of the predictions here could be seen a good foresight. Though lets see another view which I think hasn't been mentioned yet.


Slate is a fine-grained, foliated, homogeneous metamorphic rock derived from an original shale-type sedimentary rock composed of clay or volcanic ash through low grade regional metamorphism. The result is a foliated rock in which the foliation may not correspond to the original sedimentary layering.

More importantly Slate is frequently grey in color especially when seen en masse covering roofs. ***However, slate occurs in a variety of colors even from a single locality.

Apple had a banner invite for this event. Within this banner were a variety of colors splattered ALL over. This could signify that the rumored "Tablet" could be introduced as a multi-color product (much like the nanos'). Now a diffierent path could be ONE single color which is grey, to truly represent the color of the device.



Pad could just be a variation of either "name protection" since they're "rumored" to release a tablet device, pad could simply be a protection against copiers.... Also Pad in certain definitions mean "Tablet of Paper" or "Dwelling, room" for those who don't speak proper english, they tend to use the latter.



** All Hypothesis are subject to change Jan 27th 2010

[boncellis]

iPad would be a truly awful name.

I'd hope for "Apple Canvas".

Cabel Sasser and John Gruber agree with you. It's not a bad name, but not really proprietary like iPod, Mac, etc. But then again, neither is "Apple TV."

[BobVB]

As someone else said that never occurred to me at all until someone mentioned in this forum. A pad is a a pile of paper connected at the top, a PADD is a device from Star Trek with potentially similar forward thinking applications. A slate is a writing media from the dim past.

Pad ~ Tablet >>> Slate

[MacinDoc]

Wrong. Bzzzzzzt.

Apple doesn't want to mess with the iPod name. They will, of course, continue to evolve the iPod family. Like they have been doing for almost 9 years now. For example: the iPod touch didn't "replace" the iPod line. It was added to the iPod line despite being vastly different and very iPhone-like.

The iPod name is too deeply embedded in popular culture. Do you think Apple wants to change the term "podcast" to "padcast"? Is Steve going to re-write that Wikipedia page? Nope.

Even if Apple did change the name of its pocket sized media devices, people would still call them iPods anyway. So why bother?

Of course, Apple could call the new device some variation of iPod...

[cvaldes]

kinda wish they would drop the whole "i" thing
Why?

It is probably the strongest and most effective branding strategy in the history of consumer electronics.

The average consumer would have a tendency to assume that any high-tech device that begins with a lower-case "i" followed by an upper-case consonant is a product from Apple.

The only thing that even remotely comes close is Sony's "Walk----" branding.

[apw100]

There is no way that the new tablet will be called "iPad" and I can't believe that so many people think it will be.
All of this "iPad" trademarking is simply Apple protecting their brand. Just like M&Ms wouldn't tolerate another company calling it's chocolates "M&N"s, Apple doesn't want another company coming out with a product called "iPad".
Plus, calling the new tablet the "iPad" would create a marketing/branding nightmare. Only the most innept of corporations would blur the lines between their brands like that.

[Zimmer62943]

can we get one of those spolier free pages up???

[boncellis]

There is no way that the new tablet will be called "iPad" and I can't believe that so many people think it will be.
All of this "iPad" trademarking is simply Apple protecting their brand. Just like M&Ms wouldn't tolerate another company calling it's chocolates "M&N"s, Apple doesn't want another company coming out with a product called "iPad".
Plus, calling the new tablet the "iPad" would create a marketing/branding nightmare. Only the most innept of corporations would blur the lines between their brands like that.

Exactly. Thank you for articulating what I was too lazy to write. :cool:

[NeuralControl]

There is no way that the new tablet will be called "iPad" and I can't believe that so many people think it will be.
All of this "iPad" trademarking is simply Apple protecting their brand. Just like M&Ms wouldn't tolerate another company calling it's chocolates "M&N"s, Apple doesn't want another company coming out with a product called "iPad".
Plus, calling the new tablet the "iPad" would create a marketing/branding nightmare. Only the most innept of corporations would blur the lines between their brands like that.

You said it well. I'd much rather prefer the name Canvas or even iSlate.

[powers74]

Has anyone seen this (http://twitpic.com/z6mu3) chiznit?

[Niteace]

can we get one of those spolier free pages up???

I second that!

[NeuralControl]

Has anyone seen this (http://twitpic.com/z6mu3) chiznit?

Does anyone know if this image is just a product displayed at CES?

[kockgunner]

Has anyone seen this (http://twitpic.com/z6mu3) chiznit?

The viewing angle is horrible.

[tclary]

"iPad is a good name.

Less is more. The world is too noisy these days."

Agreed. More, the name capitalizes on neuro-associative conditioning. My 20+ years in marketing/advertising gives it a thumbs up.

Never liked iSlate. Sounds like a block on concrete.

[vvebsta]

i hate the name iPad. Might as well call it the iDiaper. Hmm...

Macbook Leaf
iScroll
?


Has anyone seen this (http://twitpic.com/z6mu3) chiznit?

that image looks so staged

[jayducharme]

What about iFlat. :P

Take it one step further: iSlab.

[diabolic]

Despite the immature jokes, iPad makes the most sense of all the rumored names so far. I'd guess that's going to be the name.

[Gunga Din]

iPad would be a truly awful name.

I'd hope for "Apple Canvas".

It will be The Apple Canvas (TAC) or iCanvas. Steve wasnt sure when I spoke to him last month, but its one of those 2.

[NeuralControl]

It will be The Apple Canvas (TAC) or iCanvas. Steve wasnt sure when I spoke to him last month, but its one of those 2.

:D. Do you think he made up his mind yet?

[Gunga Din]

I"m lucky I got this out of him. :)

[MacDaddy901]

Apple is rumored to be introducing their tablet next week at a media event on January 27th.[/url]

What?! Any more info on this?!

[Liquado]

Why?

It is probably the strongest and most effective branding strategy in the history of consumer electronics.

The average consumer would have a tendency to assume that any high-tech device that begins with a lower-case "i" followed by an upper-case consonant is a product from Apple.

The only thing that even remotely comes close is Sony's "Walk----" branding.

This. 1000x.

Whether you like it or not, iPad is the PERFECT extension to Apple's branding. I mean, seriously, how many people have you heard call the iPod Touch the "iTouch?" The "i" is virtually ubiquitous throughout its consumer product line. As soon as I heard "iPad," it fully clicked -- I thought, "That's it." iSlate is just too awkward sounding.

Two final points:

1) iPad and feminine hygiene product jokes -- really? Grow the ****** up and get a girlfriend.

2) If you think that Apple is going through the trademark process "to mess with us," you're batshiat insane. In both cases, the trademark registration is being made by companies with names that are logical extensions to the product, so that any trademark disputes Apple potentially has in the future have a leg to stand on.

[theneweyes]

Maybe there are two tablets, the iSlate being the smaller one and the iPad being the big one.

[tdream]

Titanium PowerPad Pro for all your bloody needs.

[grempe]

OK, MacRumors. If you want to up your cred a little, why not put on your business hat for just a sec before posting these things verbatim from another unreliable source.

As an example. Apple filed for the iPhone trademark worldwide through proxy companies starting *five years* before they even announced the project for the first time:

http://en.wikipedia.org/wiki/IPhone#Intellectual_property

Do you really think they are just getting around to filing trademarks just now for a product they are *probably* announcing in three days?

That seems rather unlikely, don't you agree?

Use just a touch of your brain power before posting this stuff please.

:(

[Cassie]

Anything is better then "iSlate." :rolleyes:

Also, "The Jesus Tablet?"

[ultranoia]

http://farm3.static.flickr.com/2703/4302594020_94e1d3df7a_m.jpg

iPad Thai

[Makindosh]

Are they gonna call it iTab?

[Casiotone]

iPad = HYPE is free ADvertising...

[lightpeak]

I take this hasn't been posted on this thread yet, but is applicable:

http://www.youtube.com/watch?v=A1BUH9eXy18

[09iMac=Fail]

Are they gonna call it iTab?

I like iTab the best so far if sticking with the iTheme. I think iPad would be a marketing mistake and I think Apple's marketing team is better than that. I hope I'm not wrong.

[edoates]

iPad it is then.

The Newton Message Pad: Reloaded.

It will be called iSlate (prnounced "is late")

[cvaldes]

Maybe there are two tablets, the iSlate being the smaller one and the iPad being the big one.
Again, I will reiterate that there are no credible supply-chain rumors that encourage the presence of two tablet form factors.

If you read all of the recent supply-chain rumors, everything is focused on a 10" device. There is absolutely no evidence of a massive order of 7" flat screens.

[apw100]

I would Be willing to bet my life that the tablet won't be called "iPad". The obvious reason is because it is phonetically too similar to "iPod". Incredibly bad move from a marketing/branding position.

[ThisIsMike]

I called this on 8-13-09 on Appleinsider's forums: "I find this whole, will they release the "iPad" in September or will they release it in early '10 kind of stupid already. Here's what we know. 1) It's coming. 2) They've shot a commercial for a "secret new product," so it's coming soon."

For everyone who has ripped on the name, I honestly don't get it. It makes perfect sense considering it's an extension of the iPod Touch/iPod. It certainly sounds a lot catchier than "iSlate" or "Slate." The whole argument of "oh, they would never call it that because it sounds like a feminine product" is ridiculous. It will allow juvenile thinkers to go there for five minutes (of which I *am* one btw lol), then everyone will get over it and forget all about it, and reference to an iPad will become commonplace.

Honestly, by that logic, you couldn't own a PAPER pad, because omg, how can you call it that?! Come on. :rolleyes:

It's not like they're calling it "iDouche."

Hmmmmmmm... allllthoughhhhh, now that I think of it...... ;)

[09iMac=Fail]

For everyone who has ripped on the name, I honestly don't get it. It makes perfect sense considering it's an extension of the iPod Touch/iPod. It certainly sounds a lot catchier than "iSlate" or "Slate." The whole argument of "oh, they would never call it that because it sounds like a feminine product" is ridiculous. It will allow juvenile thinkers to go there for five minutes (of which I *am* one btw lol), then everyone will get over it and forget all about it, and reference to an iPad will become commonplace.

Honestly, by that logic, you couldn't own a PAPER pad, because omg, how can you call it that?! Come on. :rolleyes:

I see a much stronger connection between iPad and Maxi pad versus paper pad and Maxi pad. Not sure why, maybe it is the physical order of the letters. Anyways, your argument is convincing, but I still think that name sucks. iPad? It just seems like a lame name for what will probably be a cool piece of gear.

[iphones4evry1]

Apple is just patenting "iPad" so that some cheap knockoff of the iPod doesn't try and patent "iPad." :apple:

[BobVB]

I see a much stronger connection between iPad and Maxi pad versus paper pad and Maxi pad.
And others see no connection at all. It would have never occurred to me, be like worrying about confusing an iPod with a pea pod.

Again, anyone with a drop of star trek in their blood has been waiting for their PADD to become a reality and if the rumors are true this device will be all that and more.

'Slate' speaks of antiquation - 'Tablet' makes it sound like a generic table computer. a Pad is great and won't make anyone with the emotional maturity over 13 think of a feminine sanitary napkin more the once or twice if at all.

[09iMac=Fail]

And others see no connection at all. It would have never occurred to me, be like worrying about confusing an iPod with a pea pod.

Again, anyone with a drop of star trek in their blood has been waiting for their PADD to become a reality and if the rumors are true this device will be all that and more.

'Slate' speaks of antiquation - 'Tablet' makes it sound like a generic table computer. a Pad is great and won't make anyone with the emotional maturity over 13 think of a feminine sanitary napkin more the once or twice if at all.

I like Pad better than iPad. I say ditch the i. Don't know why, but iPad bothers me, but who cares, I'm not financially backing this venture. :)

[cvaldes]

I like Pad better than iPad. I say ditch the i. Don't know why, but iPad bothers me, but who cares, I'm not financially backing this venture. :)
As an AAPL stockholder, I AM backing this venture and I have no problems calling the device "iPad."

If I am wrong, I may lose money. If I am right, I may just laugh myself on my way to the bank.

Guess what I'm betting on... :D

[gibbz]

I called this on 8-13-09 on Appleinsider's forums: "I find this whole, will they release the "iPad" in September or will they release it in early '10 kind of stupid already. Here's what we know. 1) It's coming. 2) They've shot a commercial for a "secret new product," so it's coming soon."


Sorry, but the name iPad has been bantered about (http://groups.google.com/group/comp.sys.newton.misc/browse_thread/thread/81698bfab40ff8a9/30ad9fdaead5bfe7?#30ad9fdaead5bfe7) as the name for the Apple PDA/tablet since 2000.

[cvaldes]

Sorry, but the name iPad has been bantered about (http://groups.google.com/group/comp.sys.newton.misc/browse_thread/thread/81698bfab40ff8a9/30ad9fdaead5bfe7?#30ad9fdaead5bfe7) as the name for the Apple PDA/tablet since 2000.
Yes, yes, that same old April Fools joke.

Nice. Like listening to Eddie Murphy saying that he wants to "C-I-L-L HIS LANDLORD."

[leonstafford]

You're like the nine millionth person to make that joke.

I laughed:)

[fukuhela]

I would Be willing to bet my life that the tablet won't be called "iPad". The obvious reason is because it is phonetically too similar to "iPod". Incredibly bad move from a marketing/branding position.

My thoughts exactly. Especially in non english-speaking countries the confusion between the two would be immense.

[Becordial]

"We believe it's likely that Apple is behind the IP Application Development company's actions, though no further evidence links the two companies"

There is other evidence in that the IP Application Development company also appears to use exactly the same law firm and address as Apple does in Australia.

[dcorban]

Remember when everyone and their mother claimed that "Nintendo Wii" was the stupidest name ever? Yeah. Remember how poorly that sold?

[mabhatter]

Wirelessly posted (Mozilla/5.0 (Linux; U; Android 2.1; en-gb; Nexus One Build/ERD79) AppleWebKit/530.17 (KHTML, like Gecko) Version/4.0 Mobile Safari/530.17)

What happens if it isn't apple behind it?

Does this company apply for trademarks on behalf of other companies so as to keep things unlinked from the company after the trademark? (I hope that makes sense!) :p

The goal is to use a small startup for two reasons. First, getting through courts and regulators is easier because this is a small company claiming an unused trademark, so it looks legit and the big company lets it go when the cash is waved around. Second, it keeps competitors and the original owners in the dark that they're dealing with "deep pockets" Apple. When a small company wants an unused property for cash-in-hand most CEOs will jump.. unless it's Apple, Walmart, McDonald's then it becomes trying to inflate the value.. or worse the current owners start shopping the property to other competing companies like happened with some small outfits Apple wanted to purchase lately.

It's not an unusual tactic at all. Places like Walmart and McDonald's have whole teams of contracted real estate agents to buy up interesting property from farmers and abandon factories 5 years before it's "valuable" when a new housing or highway is installed. It's all about getting the "fair" price right now without the owner seeing $$$.

[ChazUK]

The goal is to use a small startup for two reasons. First, getting through courts and regulators is easier because this is a small company claiming an unused trademark, so it looks legit and the big company lets it go when the cash is waved around. Second, it keeps competitors and the original owners in the dark that they're dealing with "deep pockets" Apple. When a small company wants an unused property for cash-in-hand most CEOs will jump.. unless it's Apple, Walmart, McDonald's then it becomes trying to inflate the value.. or worse the current owners start shopping the property to other competing companies like happened with some small outfits Apple wanted to purchase lately.

It's not an unusual tactic at all. Places like Walmart and McDonald's have whole teams of contracted real estate agents to buy up interesting property from farmers and abandon factories 5 years before it's "valuable" when a new housing or highway is installed. It's all about getting the "fair" price right now without the owner seeing $$$.
That all makes sense mabhatter. Thankyou!