Apple Building Up Team for Mobile Advertising

It was bound to happen. This is Bovine Feces.

ugh more spam

Good. iPhone advertising is absolutely a clunky mess right now, it'll be nice to see solutions.

No Flash

So this is why there will be no Flash on iphone.

I really woudn't be surprised if the NC data center was part of this.

Jaro65 said:

I really woudn't be surprised if the NC data center was part of this.

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Mmmmmmm More ads! No thanks!

Silly Alli Insider

Just that slimeball, barred for life from the securities industry, Blodget. No need to believe anything they say.

Audi A4 And Quattro....:d:d:d Ftw

Since when does mobile advertising = advertising of automobiles?

Mykbibby said:

Good. iPhone advertising is absolutely a clunky mess right now, it'll be nice to see solutions.

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Agreed. I welcome this.

Developers are already putting ads in. This will simply allow them to put GOOD ads in.

The ads on iPhone apps are basically useless..."Lose weight! There's an app for that!" and other similar nonsense. If you could change that out for demographically targeted ads showing sci-fi DVDs or PS3 games that I'm interested in...well, that'd be a huge improvement.

People complain because they think this is a choice between 'ads' and 'no ads.' Sorry, but it's a chocie between 'good, useful ads' and 'horrible, useless ads.'

Isn't the right choice clear?

Imagine if ads are suddenly in line with the overall user experience when implemented by Apple? if this is what is actually going to happen - it's all speculation at this point.

Wow. Very interesting . . .

sonicboom said:

Since when does mobile advertising = advertising of automobiles?

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Quattro is the name of a mobile advertising company recently purchased by Apple. The Audi A4 was intended as a pun, I think.

I hope that the trend is not to assume that everybody is satisfied with ads in their apps. I wouldn't mind paying for ad-free access to at least a few things. But if the ads are good enough, they might just show up everywhere.

Will have to add ads.apple.com to my hosts black list.

*LTD* said:

Imagine if ads are suddenly in line with the overall user experience when implemented by Apple?

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That sounds terrible! This whole "user experience" thing is something completely meaningless. If it means anything, it must be what people are trying to escape from by having their iPhones jailbroken. Add adverts to that and you have a recipe for something truly awful. I don't want ads and I want to take full advantage of my phone's hardware, thank you very much!

I hate ads so much. If I want to buy something I'll look it up myself on google so the ad company doesn't get their share of pay per click

I'm interested to see how one can make mobile advertizing a good user experience.

The only idea I can come up with is when the user asks for localized information (aka where is the next steak house?). but google does that already.

Any other ad just sucks battery, wastes my time and blocks part of the already small screen.

I can't see myself listening to a song, watch a video or use an app and get interrupted by a 20sec commercial.

The danger here is that Apple might think they can force ads onto the customer and the developer because the iPhone is such a closed and thightly controlled system.

In that case we have already a Nexus sitting at home waiting to be activated.

QEII Student IT said:

Quattro is the name of a mobile advertising company recently purchased by Apple. The Audi A4 was intended as a pun, I think.

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A4 chip - like in Audi A4 and Quattro, like in Audi A4 Quattro. Of course, on the pics, it's a Volvo (also AWD).

since patents are such a hot topic today...

google was just awarded a patent for location based advertising.

http://digital.venturebeat.com/2010/03/01/google-location-ads/

Bad. Very very few people really want to see full screen adverts.

It's all good, but as soon as I have to pay a single cent for an app I will not accept advertising. It's that simple. Break that rule and hey... there's always *another* app for that.

ruinfx said:

since patents are such a hot topic today...

google was just awarded a patent for location based advertising.

http://digital.venturebeat.com/2010/03/01/google-location-ads/

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I hope Google sues the **** out of Apple.

There shouldn't be anger at this advertising

People are complaining about the cost of their phone plans. These advert options will reduce those costs to the consumer while keeping the Telcos in the black.

People want the Telcos to cut their profits to a bare minimum and be happy they can survive. How rational is that logic? How rational is it for us to reason we can get faster connections, more phone functionality and overall have more money left in our pockets?

Clearly, Apple is investing on finding a Set Group that overlaps with both ends of the spectrum to find the common Set.

How will ads decrease the cost of wireless plans? And how many people are actually going to click an ad anyways, they're so annoying? I tend to ignore all ads as it is now.