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View Full Version : If the MBA is at the end of the line, how will we know it?




JasG
Apr 30, 2010, 07:04 AM
Can history help us figure out what's ahead for the Air? Do they make an announcement? Do they just stop selling it? Does it just die quietly, with all of us Air fanatics just moaning and groaning? I love my Air, it is all I need, I use it every day and night. But I have a bad feeling about its future.



Hellhammer
Apr 30, 2010, 07:10 AM
Apple won't announce that Air is dead, it'll just silently disappear. Seeing that there has only been two Airs, I doubt it's going to be killed, there is no product from Apple that can compete with it.

iDisk
Apr 30, 2010, 07:15 AM
Are you nuts? Apple has more products to announce before the year is over.

Scottsdale
Apr 30, 2010, 07:22 AM
There is no way it's the end of the MBA. Apple will use the MBA form factor and design with its other Mac notebooks. Even when the MB and MBP look more like MBAs, the MBA will just get more ultraportable.

Apple isn't going to EOL the MBA. It seems obvious a new MBA will follow the same suit as the 13" MBP. Look, Apple uses one base configuration set for five Macs including the MBA - 13" MBP, 13" MB, 13" MBA, Mac mini, and 21.5" iMac. Since the 13" MBP is Apple's biggest seller, it got the update first. As soon as the demand and inventory of the 13" MBP is covered, the MBA will have its turn getting made with its new components.

Definitely still a C2D CPU, Nvidia 320m GPU/chipset, and some other needs for the MBA.

If Apple were going to EOL the MBA, it would probably just keep selling it for the exact same price for a few years. However, with Apple's long term strategy of Macs being focused primarily on notebooks, and people wanting lighter and more energy efficient ultraportables, the MBA is set in the lineup for a long time to come. It doesn't even matter if sales are where Apple wants them or not. The design is too critical for the future of Macs. Apple can learn a lot from the designs by continuing to sell them and making them more relevant.

I will be shocked if the MBA goes anywhere except more ultraportable over the next five to seven years.

JasG
Apr 30, 2010, 07:52 AM
Okay. That's why I asked. I love my AIR. I need a 3 pound machine and hate Windows so without the AIR I would be stuck.

spaceballl
Apr 30, 2010, 04:09 PM
Intel announced that there will be some more ULV (ultra low voltage) i7 chips coming out in Q4 this year. If those come out and Apple doesn't put them in the Air, that will be a good indicator that the end is near. If they move to those chips, then who knows! Maybe it'll stick around for a while yet