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View Full Version : "There's something in the Air" - Reliving that phenomenal intro of the MBA by Jobs




Jobsian
May 15, 2010, 04:53 PM
at MacWorld 2008

http://www.youtube.com/watch?v=NrqJhOdqwO8

Watch from 4:20 onwards for what has to be one of Steve Jobs' most stunning performances for a stunning product- just listen to the audience and watch Jobs' glee!

"Let me show you something here...the THICKEST part of the Macbook Air is thinner than the THINNEST part of the TZ series."

Though of dubious likelihood, it'd be great to have another unveiling (at WWDC 2010) to blow our socks off, that really was fantastic! I rewatch this video more times than I care to admit :P



ihaveNFC
May 15, 2010, 05:31 PM
"goosebumps"

Scottsdale
May 15, 2010, 07:19 PM
I hope Jobs says, "Oh and there's one more thing. The thickest part of the new MacBook Air is thinner than the thinnest part of the old MacBook Air... that's correct, at .15" down to .001" thin." This was a reply to the video where Jobs said the thickest part of MBA was thinner than thinnest part of Sony.

That was fun watching that again knowing where the MBA v 2,1 ended up in history. I remember being a sucker and buying that original MBA the week it was available. It doesn't bring back goosebumps or good memories to me, as the original MBA was a piece of junk. I was so disgusted with its performance that I didn't use it, as it really wasn't a "MAC" in the sense of the Mac we were all used to at the time.

I really wish Apple had waited until October 2008 to introduce the MacBook Air to the world. I honestly believe the MBA would be one of the best selling Mac notebooks ever if it had been introduced and actually worked as Macs worked pre-original MBA! Mine wasn't capable of doing anything without the spinning beachball from hell appearing. Overheating and core shutdowns were guaranteed with anything like a video, browser plug-in or Flash running - forget HD. It was really the worst Apple Mac product ever. It was just not ready in January 2008. The v 2,1 MBA was the "game changer." I am sure Jobs wishes he could take back that January 2008 speech.

MacRuler
May 15, 2010, 09:27 PM
i disagree with you scottsdale, i understand the new macbook airs are nicer than the old one, but when the old one came out it was a game changer. And im not sure if you had a "bad" machine or not but i use my macbook air 95 percent of the time, and i have A IMAC I5, i just never really need the speed of the IMAC. When the macbook air was released it did what it was supposed to and then some. My original rev macbook is running better than ever, because i just swapped out the hard drive for a runcore ssd and i couldnt love it more. Oh yea one more thing, I think this is JUST CRAZY but i just wanted to know what others thought, well i started up my imac i5 and my macbook air 1.6 ghz at the same time and the macbook air started up like 5 seconds before the imac also the shut down is like 1-2 seconds, the imac takes about 6-7 seconds to shut down. All this is oubiusly because of the RUNCORE SSD but i still think its amazing that the ssd can make THAT much of a difference.

Scottsdale
May 15, 2010, 10:16 PM
i disagree with you scottsdale, i understand the new macbook airs are nicer than the old one, but when the old one came out it was a game changer. And im not sure if you had a "bad" machine or not but i use my macbook air 95 percent of the time, and i have A IMAC I5, i just never really need the speed of the IMAC. When the macbook air was released it did what it was supposed to and then some. My original rev macbook is running better than ever, because i just swapped out the hard drive for a runcore ssd and i couldnt love it more. Oh yea one more thing, I think this is JUST CRAZY but i just wanted to know what others thought, well i started up my imac i5 and my macbook air 1.6 ghz at the same time and the macbook air started up like 5 seconds before the imac also the shut down is like 1-2 seconds, the imac takes about 6-7 seconds to shut down. All this is oubiusly because of the RUNCORE SSD but i still think its amazing that the ssd can make THAT much of a difference.

I understand your views. The original MBA had a classy aluminum case. It had the best keyboard. It had a wonderful design that hid ports. The display was stunning. The large multitouch trackpad was innovative. However, I think there was a failure to execute because it didn't operate and perform like a Mac. It looked like a Mac, but it didn't act like a Mac to the user.

Macs could play simple videos. Macs didn't have core shutdowns and spinning beachballs from hell. Macs didn't fry and overheat so easily. Macs were dependable... the original MBA was not like a Mac. I admit that Apple did improve upon the original disasters with some better, but still not good, drivers. The best deal of the original MBA was for those who just wanted a secondary Mac to surf the web, do email, and word processing. For a writer, the original MBA would be perfect. The MBA was also great for on the go email and Internet.

I believe the 100% complete change to every major component in MBA v 2,1 shows just how bad the original MBA failed to execute. Intel Merom overheated 20W CPU. Intel 3100 GMA was terrible. DDR2 RAM wasn't special at 667 MHz. PATA drive controller was abysmal. SSD bandwidth was limited by the PATA drive controller. Micro DVI could only drive up to a 23" ACD.

The improved v 2,1 MBA brought... A Penryn 17W SL9x00 C2D at up to 2.13 GHz that doesn't overheat and can easily drive and cool like a Mac should. A new Nvidia 9400m GPU at 5X the graphics of the original MBA (along with better all around system of the integrated GPU) - and it keeps getting better with OpenCL, h.264, and phenomenal OpenGL. DDR3 RAM at 1066 MHz and over 55% faster. SATA drive controller that doesn't limit the SSD's capabilities and an SSD that smokes its predecessor and gets faster with new drivers with 10.6. Mini DisplayPort that allows the MBA to drive up to a 30" LED ACD!

As a capable computer to its intended target market, the v 2,1 MBA has truly succeeded where the original failed its intended market. The reason people were so upset who bought the original MBA for $1799 to $3099 was SJ didn't tell them that it wasn't like every Mac they had used before that actually worked.

Those who bought the dumped MBAs for $999 to $1299 had far different expectations. For those buyers, they got a piece of the "big time" in the coolest looking Mac ever, but it only did non-video/non-Flash-based Internet, email, and word processing. These buyers who bought the original MBAs on clearance only wanted to use the MBA as a secondary computer... these people are happy with the iPad now, and the iPad is a big improvement for the purposes they bought the original MBA and iPad for.

At the end of the day, most people I knew who bought the original MBA new at launch or within five months, and at full price, were completely disappointed. It failed those buyers who wanted this to be their primary Mac and who were willing to pay $1799 to $3099 for a Mac that was light as Air and fit in an envelope. The perfect traveling Mac was great in theory. Those who bought the MBA later as it was being dumped was completely happy with the MBA at $999 to $1299. It fit their needs for a secondary computer, but these were not the intended target market for the original MBA. Apple didn't have an iPad nor a cheap ultraportable or netbook alternative, so the closeout MBAs ended up fitting that role.

However one wants to view the original MBAs, they definitely damaged the brand in two ways. For one it was known as a computer that wasn't like other Macs as it didn't just work in fact it often failed its users. For the second, it devalued the potential price of future MBAs. Buyers got used to a $999 MBA and it was more difficult to sell a $2499 MBA when there was a $999 MBA out there. I don't believe Apple would have ever had to drop the price with the price change last June if the original MBA didn't damage the brand so badly. In addition, Apple didn't have a netbook or iPad so it went ahead and used the MBA as a high-priced alternative at $1499 to $1799. Apple couldn't upgrade the components because it couldn't afford to update and drop the prices. Keeping the prices high wouldn't have worked with that economy.

The economy is improving, and we're ready for a new MBA. I suspect we will see a price bump of $200 to $700 on the high-end MBA. I think the BTO options will determine the price points. Since Apple doesn't have to keep prices as low for the economy and it has an iPad, I think it will feel comfortable truly upgrading the MBA to make the updates worthy of the price increases.

WildGuess
May 16, 2010, 12:44 AM
Whoa

MartiNZ
May 16, 2010, 05:35 AM
Wow, Steve really was pretty excited with that launch; a shame it turned out less than ideal technically as described by Scottsdale. And of course a shame that those MacWorld keynotes are no more. I hope they can find the space for as awesome a product souped up as described in so many threads around here right now ... it doesn't require much space, after all.

McDughf
May 16, 2010, 05:39 AM
Ahhh,
I still Think The iPod Nano's introduction was his best :

http://www.youtube.com/watch?v=7GRv-kv5XEg

1:50

"Did you ever wonder what this pocket was for?" :)

It was done as one of his "One More Thing" things... Something he doesn't really do any more

Jobsian
May 16, 2010, 06:46 AM
Ahhh,
I still Think The iPod Nano's introduction was his best :

http://www.youtube.com/watch?v=7GRv-kv5XEg

1:50

"Did you ever wonder what this pocket was for?" :)

It was done as one of his "One More Thing" things... Something he doesn't really do any moreWow that was a fantastic one too, very dramatic! I love the market hyperbole he deploys in his keynotes, "gorgeous", "amazing". "screams" etc, really breathes life into them :)

Jobsian
May 16, 2010, 06:59 AM
I hope Jobs says, "Oh and there's one more thing. The thickest part of the new MacBook Air is thinner than the thinnest part of the old MacBook Air:D "and it can also slice your turkey, in fact we're already using them in Intel fabs to etch the silicon wafers!"

Compile 'em all
May 16, 2010, 07:08 AM
I understand your views. The original MBA had a classy aluminum case. It had the best keyboard. It had a wonderful design that hid ports. The display was stunning. The large multitouch trackpad was innovative. However, I think there was a failure to execute because it didn't operate and perform like a Mac. It looked like a Mac, but it didn't act like a Mac to the user.



The MBA was Apple's way of experimenting with the new unibody construction technique they invented. The product itself was not a success (and they knew it wasn't gonna be), but what they learned have rippled into every single product that followed. Unibody MacBooks, iMacs, iPads, and now iPhone HD.

BlizzardBomb
May 16, 2010, 07:27 AM
No-one remembers the oohs and aahs from the iMac G4 reveal?

Mr. Zarniwoop
May 16, 2010, 09:37 AM
With all the negative comments written about the original MacBook Air I thought I'd just inject a counterpoint. I bought mine a couple months after it was released.

I run a business and use my original MacBook Air rev A anywhere from just a few hours a day to working with it for 24 hours straight sometimes. Most of this is in Word, Excel, Mail, Firefox, Keynote and Skype.

I was always pleased with it as a notebook computer, was a little bit more pleased after adding Coolbook because it would get bogged down with video on Skype without it. Later, after I added a Runcore SSD (http://www.runcore.com/content/products/productdetail.aspx?ProductName=RunCore%20Pro%20IV%201.8%22%20PATA%20ZIF%20Solid%20State%20Drive%20SS D%20for%20Macbook%20Air%20Rev%20A&ProductDescription=Compatible%20with%20the%20Apple%20MacBook%20Air%20Revision%20A&ProductURL=http://www.runcorestore.com/ProductDetail.jsp?LISTID=800000B9-1249411107&ProductImageSmall=http://www.runcorestore.com/product_images/RCP-IV-ZA1800-Cth.jpg&GBSize=16GB-128GB), I became extremely pleased.

So count me as a happy camper with my daily driver: a now beaten and battered (literally, I have two good dents in the corners) original MBA.

BadgerMac
May 18, 2010, 12:40 PM
However one wants to view the original MBAs, they definitely damaged the brand in two ways. For one it was known as a computer that wasn't like other Macs as it didn't just work in fact it often failed its users. For the second, it devalued the potential price of future MBAs. Buyers got used to a $999 MBA and it was more difficult to sell a $2499 MBA when there was a $999 MBA out there. I don't believe Apple would have ever had to drop the price with the price change last June if the original MBA didn't damage the brand so badly. In addition, Apple didn't have a netbook or iPad so it went ahead and used the MBA as a high-priced alternative at $1499 to $1799. Apple couldn't upgrade the components because it couldn't afford to update and drop the prices. Keeping the prices high wouldn't have worked with that economy.

I've always found you entertaining but someone who's an even bigger nerd than I am (and that's saying something) but this is where you've gone off the reservation a bit here. You've always been a bit on the overzealous (but informational) side but come on!

You really think failures of RevA really hurt sales? The issue with the Air is almost purely on price. Smaller machine equates to netbook. The average Joe or Jane who walks in the Apple store is going to look for the "biggest bang for the buck" and for the average user that isn't the MBA. Nobody other than us nerds who sit on a forum really knew of the issues UNTIL after one bought one and had a problem.

Who was going to pay $1700-$2400 for a machine that would compare to a netbook. Who was going to pay $1700-$2400 for a machine that was "less powerful" and had "less ports" than a 13" Macbook?

There was a niche market for the MBA - Apple knew this and priced it accordingly. If I were a company and could guarantee that pricing it at 1.1-2x what the Price should be and still get tons of sales, I'd do it in a heartbeat. Visible "Damage" is price compared to performance. Apple has always battled this, but the MBA really has to deal with it.

I've still got a RevA, got it for the $999 refurb price last year. Have had it in to Acare a couple times for hinge and other issues but it's a secondary machine and works very well for what I want it to do.

Remember SDale - not everyone obsesses about this stuff like you do. :)

Jobsian
May 20, 2010, 05:15 AM
No-one remembers the oohs and aahs from the iMac G4 reveal?
Anyone have a link to this?

Jobsian
May 23, 2010, 03:19 AM
http://www.youtube.com/watch?v=cMV6glb23kg

Have just found that iMac G4 intro mentioned above and completely agree, this is a stunning performance from Steve Jobs, so many dramatic moments, particularly the sustained trickle of hyperbolic adjectives. On the price: "Watch this, this is gonna blow your mind!"

If you haven't seem this I recommend you do, very compelling, and it's making me really dream for something similar for MBA D!

Jobsian
May 23, 2010, 08:37 AM
Another interesting video of Jobs, doesn't mince his words does he, I'm hoping he'll be proud of recommending MBA D to his friends and family too!

http://www.youtube.com/watch?v=Yu0qeb_rJYU

Jobsian
Oct 13, 2010, 11:41 AM
With the just-now announced 'Back to the Mac' event, are we going to see something in the Air on Oct 20? :D

I can't wait for this!

peterb69
Oct 13, 2010, 11:57 AM
Finally it is looking very good for an update. Let's see on the 20th.